Zizin

20/01/2023

05/07/2021

04/05/2021

Nature's Superfoods

04/05/2021

A list of brands that we work with.

03/05/2021

Impersonation has been around since the beginning of civilization. What should you as a brand / influencer / individual do when you encounter accounts that impersonate someone you know on social media?

17/06/2020

For perhaps the longest time, there has been a misconception of what social media marketers do in the eyes of the public. Today I share more about what goes under the umbrella of a social media marketer.

10/06/2020

Go beyond just pushing packages.

09/06/2020

Social Media VLOG #2

Which social media platform should your business be on? Here, I share the 3 most important factors when deciding which social media platforms your business should be on.

03/06/2020

Social Media VLOG #1
- Playbook to creating social media content consistently
- How much social media content is too much?

27/05/2020

Marketing Content can come in various forms. Almost any aspect of a brand, or it's products/services can be talked about and turned into a topic of interest that in turn remarkets your brand. Here are some examples the most commonly used marketing content in the industry.

22/05/2020

It is natural for businesses and consumers to cut back on spending during times of uncertainty. However, life has to go on, unless of course, a calamitous event occurs that warrants stopping all operations completely.
This simple case study looks at 2 similar companies in the same industry, with Company A continuing to market their service and Company B completely cutting down their marketing expenses.
While there is no golden answer to how business owners should to operate during Covid-19, one can analyse their entire business operations and adapt accordingly.
One such method is to provide a smaller scope of services temporarily (such as addressing enquiries, proposing designs etc) via digital platforms such as Zoom until the entire crisis is over before resuming face-to-face meet-ups.
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21/05/2020

To the uninitiated, content marketing can be seen as merely 'snapping a photo and posting it on Facebook'.
It is not that simple however. Going back to the points that we shared about eliciting an action from the user (whether to enquire, sign up, or buy), these content have to be planned, conceptualized and designed in such a way that serves this eventual purpose and maximizes the chances of the user performing the desired action.

21/05/2020

With the ease of accessibility of social media platforms, most businesses will do some form of supposed content marketing on their own, simply by uploading images and videos of their brand products on these platforms usually thru their mobile phones. However, bear in mind that content marketing has to fulfil one of the following 4 purposes:

- Build brand awareness and let potential customers (usually old leads) know of your brand

- Let these potential customers know of your product / service offering

- Warm them up to your brand and product / service and prep them to buy

- Generate enquiries / sales leads / sign-ups