
05/08/2025
𝗠𝘆 𝘀𝗼𝗻’𝘀 𝗖𝗵𝗮𝗿𝗶𝘇𝗮𝗿𝗱 𝗰𝗿𝗮𝘇𝗲 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻
He’s obsessed with Pokémon lately,
Blastoise, Bulbasaur, Charizard, Pikachu, you name it.
Thanks to my mom-in-law, he now has a Charizard plush toy from the Pokémon Centre at Jewel.
Kids get excited about what they see on YouTube.
𝗜𝘁’𝘀 𝗮 𝘁𝗿𝗲𝗻𝗱, 𝗮 𝘄𝗮𝘃𝗲 𝗼𝗳 𝗵𝘆𝗽𝗲 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝘁𝗵𝗲𝗶𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.
Marketing today works the same way.
Platforms like YouTube, LinkedIn, Instagram,
they thrive on trends to capture attention and engage communities.
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘁𝗵𝗮𝗻𝗴:
Are you ready to ride these waves?
Or are you just lurking from the shore?
Just like I commit to being there for my kids through every craze,
you, as a business owner, consultant, or content creator,
𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.
↳ Be present,
↳ share value, and
↳ adapt your funnels, SEO, and landing pages
..to what’s trending,
but never lose sight of your core offer and message.
That’s how you turn hype into a lasting connection and sales.
Trends catch attention,
but consistency builds loyalty.
𝗕𝗲 𝘁𝗵𝗲 𝗖𝗵𝗮𝗿𝗶𝘇𝗮𝗿𝗱 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗹𝗼𝗻𝗴 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗰𝗿𝗮𝘇𝗲 𝗳𝗮𝗱𝗲𝘀.
The Charizard craze is a great reminder: catch attention with trends, but lock in customers with consistency and clear offers.
Need help with the “locking in” part?
Comment ‘PLAYBOOK’ to get my One Page Playbook for free.