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is inviting fans to spice up their lives, and cool it down in style, with the launch of World of Smooth 2025, a mult...
05/11/2025

is inviting fans to spice up their lives, and cool it down in style, with the launch of World of Smooth 2025, a multi-sensory celebration that fuses fiery food, smooth beer, surprise drops, and live music.

Running from September to November, the campaign aims to transform everyday hangouts into unforgettable moments, all under the banner of .

Carlsberg Malaysia is inviting fans to spice up their lives, and cool it down in style, with the launch of World of Smooth 2025, a multi-sensory celebration that fuses fiery food, smooth beer, surprise drops, and live music. Running from September to November, the campaign aims to transform everyday...

The long-running legal clash between Images and Stability AI has become one of the first major test cases for copyrigh...
05/11/2025

The long-running legal clash between Images and Stability AI has become one of the first major test cases for copyright in the generative AI era, setting a crucial precedent for how courts may interpret intellectual property rights in the age of machine learning.

According to reporting by Reuters, Getty largely lost its London lawsuit against Stability AI over claims that the AI company’s image generator, Stable Diffusion, unlawfully used Getty’s copyrighted photos to train its model.

The long-running legal clash between Getty Images and Stability AI has become one of the first major test cases for copyright in the generative AI era, setting a crucial precedent for how courts may interpret intellectual property rights in the age of machine learning.

As part of the campaign, 10 chefs from 10 hotels under the Marriott Bonvoy portfolio around the city will each present a...
05/11/2025

As part of the campaign, 10 chefs from 10 hotels under the Marriott Bonvoy portfolio around the city will each present a signature creation inspired by Hong Kong’s vibrant neighborhoods.

Marriott International

Marriott Bonvoy, the travel loyalty programme of Marriott International, has unveiled its annual culinary campaign, showcasing regional specialties, local ingredients and masterful culinary craftsmanship across Hong Kong.

Chick-fil-A has appointed Ministry Agency as its media agency, ahead of the American fast-food brand’s first outlet in A...
05/11/2025

Chick-fil-A has appointed Ministry Agency as its media agency, ahead of the American fast-food brand’s first outlet in Asia.

Chick-fil-A’s Singapore debut comes at Bugis+ on 11 December, marking a 10-year, US$75 million investment into the city-state.

Chick-fil-A has appointed Ministry Agency as its media agency, ahead of the American fast-food brand’s first outlet in Asia.

This cross-disciplinary collaboration taps into cherished travel memories, fostering a sense of balance and wellbeing th...
05/11/2025

This cross-disciplinary collaboration taps into cherished travel memories, fostering a sense of balance and wellbeing through the interplay of aroma and flavour.

The Park Lane Hong Kong has partnered with the International Fragrance Association (IFA) to unveil a limited-edition afternoon tea collection at its restaurant, Ebb & Flow, drawing inspiration from the signature notes of fragrances.

Brand and growth consultancy has officially launched in , aiming to help organisations turn strategic intent into act...
05/11/2025

Brand and growth consultancy has officially launched in , aiming to help organisations turn strategic intent into actionable growth.

Founded by June Chow, who previously led strategy for Samsung, LEGO, Heineken and AirAsia across APAC, MOMENTRA is designed to support founders, SMEs, and leadership teams in strengthening positioning, aligning internal culture, and building sustainable momentum.

June Chow, a brand veteran who has led strategy for Samsung, LEGO, Heineken and AirAsia across APAC, has launched MOMENTRA, a brand and growth consultancy aimed at closing the gap between strategic intention and ex*****on.

McDonald's Hong Kong’s "50 years of love" campaign set a gold standard for brand engagement, orchestrating a strategic m...
05/11/2025

McDonald's Hong Kong’s "50 years of love" campaign set a gold standard for brand engagement, orchestrating a strategic masterpiece that swept the MARKETING-INTERACTIVE's PR Awards with an impressive six accolades.

McDonald's

McDonald's Hong Kong’s "50 years of love" campaign set a gold standard for brand engagement, orchestrating a strategic masterpiece that swept the MARKETING-INTERACTIVE's PR Awards with an impressive six accolades.

Mariah Carey is kicking off the festive season in true diva style, partnering with for a glimmering holiday campaign t...
05/11/2025

Mariah Carey is kicking off the festive season in true diva style, partnering with for a glimmering holiday campaign that blends her signature sparkle with the beauty retailer’s year-end promotions.

The campaign centres on Carey’s much-anticipated annual “It’s time!” video, the unofficial signal that the holiday season has begun, this year reimagined with Sephora to deliver a mix of festive glam and brand storytelling.

Mariah Carey is kicking off the festive season in true diva style, partnering with Sephora for a glimmering holiday campaign that blends her signature sparkle with the beauty retailer’s year-end promotions.

Across Southeast Asia, marketers are shifting from one-time influencer collaborations to building brands through creator...
05/11/2025

Across Southeast Asia, marketers are shifting from one-time influencer collaborations to building brands through creators. This change reflects what audiences now want: stories, not just shout-outs.

This shift is happening because the customer journey is no longer a straightforward funnel. When was the last time you bought a product immediately after seeing an ad on Instagram? Today, purchase decisions aren’t linear – they are a web of discovery, emotion, and multiple touch-points.

Cult Creative’s storytelling approach shows how Southeast Asian brands are moving beyond influencers to build trust, emotion, and long-term impact through creators.

Available until November, the initiative aims to boost brand and programme awareness, drive member recruitment, increase...
05/11/2025

Available until November, the initiative aims to boost brand and programme awareness, drive member recruitment, increase sales, and deepen customer engagement.

Chinachem Group 華懋集團 Narrow Door

Chinachem Group has launched a campaign to celebrate the second anniversary of its loyalty programme, CCG Hearts (如心賞). The initiative aims to boost brand and programme awareness, drive member recruitment, increase sales, and deepen customer engagement.

Last week, Padini’s viral TikTok sparked debate over body-shaming, with mixed reactions as some saw it as a health-aware...
05/11/2025

Last week, Padini’s viral TikTok sparked debate over body-shaming, with mixed reactions as some saw it as a health-awareness message.

What lesson does this hold for local brands?

MARKETING-INTERACTIVE speaks to PR practitioners, and media intelligence firm Dataxet to find out more.

Local fashion retailer Padini is facing scrutiny after a TikTok video from its official account appeared to mock customers’ body sizes, sparking widespread criticism online. The clip, which featured an employee seemingly in thought with an overlay reading "Macam mana nak bagitahu customer, yang se...

"Walala’s ethos of 'taking joy seriously' perfectly complements this spirit, adding vibrant energy to 1664 Blanc and ali...
05/11/2025

"Walala’s ethos of 'taking joy seriously' perfectly complements this spirit, adding vibrant energy to 1664 Blanc and aligning with the festive celebrations across Asia."

Carlsberg

Carlsberg's 1664 has partnered with French artist Camille Walala for the first time to reimagine the holiday season with limited-edition designs and engaging experiences.

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