Marketing-Interactive

Marketing-Interactive MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across the region.

Subscribe for the hottest updates: www.lighthouse-media.com/submarketing Publishing
Media
Events
Directories
News Bulletins

As businesses navigate the complexities of a market which has a 97.4% internet pe*******on rate and 83.1% social media u...
07/07/2025

As businesses navigate the complexities of a market which has a 97.4% internet pe*******on rate and 83.1% social media usage, according to data from Trading Economics and Meltwater, the need for systematic evaluation of marketing activities in Malaysia and Southeast Asia has never been more critical.

This is depicted through several points of inefficiencies, such as Southeast Asia (SEA) losing over US$800 million (~7% of Digital Spends) to ad fraud and bot traffic.

As businesses navigate the complexities of a market which has a 97.4% internet pe*******on rate and 83.1% social media usage, according to data from Trading Economics and Meltwater, the need for systematic evaluation of marketing activities in Malaysia and Southeast Asia has never been more critical...

Nutella is giving Malaysian mornings a makeover with the launch of its “Selamat pagi” ('good morning') campaign, which i...
07/07/2025

Nutella is giving Malaysian mornings a makeover with the launch of its “Selamat pagi” ('good morning') campaign, which includes limited-edition jars, local-inspired recipes, and a breakfast partnership with local café Grumpy Bagels.

As part of the campaign, Nutella has rolled out three jars featuring Malaysian sunrise landscapes from Mount Kinabalu, Taman Tasik Titiwangsa, and Pulau Perhentian.

Nutella is giving Malaysian mornings a makeover with the launch of its “Selamat pagi” (good morning) campaign, which includes limited-edition jars, local-inspired recipes, and a breakfast partnership with local cafe Grumpy Bagels.

The social-led campaign follows the journeys of three travellers, as they explore distinct 1 km² areas of Hong Kong.Cath...
07/07/2025

The social-led campaign follows the journeys of three travellers, as they explore distinct 1 km² areas of Hong Kong.

Cathay Pacific Discover Hong Kong

Cathay Pacific has launched a vibrant campaign titled "The most fun per KM²", inviting travellers from Southeast Asia to rediscover Hong Kong through fresh eyes one square kilometre at a time. Created in partnership with the Hong Kong Tourism Board (HKTB), the campaign celebrates the city's density...

KFC Malaysia is turning up the heat on fan engagement with its latest campaign, "Kepcibara", which introduces a trio of ...
07/07/2025

KFC Malaysia is turning up the heat on fan engagement with its latest campaign, "Kepcibara", which introduces a trio of charming capybara plushies that are set to capture hearts.

Teasing the arrival of the new plushies, KFC Malaysia, in partnership with creative agency Naga DDB Tribal, shared posts about the 'gebu buddies' ('fluffy buddies') on social media, in a build-up to the soft toys' release.

KFC Malaysia is turning up the heat on fan engagement with its latest campaign, "Kepcibara", which introduces a trio of charming capybara plushies that are set to capture hearts.

"By embracing a more comprehensive approach to measurement, marketers can accurately credit all contributors - media ven...
07/07/2025

"By embracing a more comprehensive approach to measurement, marketers can accurately credit all contributors - media vendors, publishers, and ad tech partners."

Quantcast

To truly understand advertising effectiveness, marketers need to look beyond the surface to reveal hidden dangers and opportunities.

Battenhall is doubling down on Asia-Pacific with the launch of a new regional hub in Singapore as the global social medi...
07/07/2025

Battenhall is doubling down on Asia-Pacific with the launch of a new regional hub in Singapore as the global social media agency looks to strengthen its footprint across the region.

The expansion will see new roles created in social media consulting, creative and client management as Battenhall scales its presence in markets including Australia, China, India, the Philippines and Thailand.

Battenhall is doubling down on Asia-Pacific with the launch of a new regional hub in Singapore as the global social media agency looks to strengthen its footprint across the region.

The concerts mark G.E.M. as the first female solo artist to headline at Kai Tak Stadium since its inauguration.
07/07/2025

The concerts mark G.E.M. as the first female solo artist to headline at Kai Tak Stadium since its inauguration.

Hong Kong singer Gloria Tang, known as G.E.M., has her coming three shows at Kai Tak Stadium from 15 to 17 August sell out within an hour of public sales opening on Friday morning.

Ruder Finn has acquired Southeast Asia-based consultancy Era Communications, expanding its direct presence into five new...
07/07/2025

Ruder Finn has acquired Southeast Asia-based consultancy Era Communications, expanding its direct presence into five new markets, Thailand, Vietnam, Cambodia, Laos, and Myanmar.

According to a statement seen by MARKETING-INTERACTIVE, the move builds on Ruder Finn’s existing SEA operations in Singapore and Malaysia and reinforces its position as a leading independent communications player in the region.

Ruder Finn has acquired Southeast Asia-based consultancy Era Communications, expanding its direct presence into five new markets, Thailand, Vietnam, Cambodia, Laos, and Myanmar.

Available in Japan, Hong Kong, Taiwan, the Philippines, Vietnam, and Australia, the collection features a lineup of mini...
07/07/2025

Available in Japan, Hong Kong, Taiwan, the Philippines, Vietnam, and Australia, the collection features a lineup of mini sauce bottles such as XO sauce, premium and oyster sauce.

Lee K*m Kee Lee K*m Kee HK (李錦記香港) BANDAI NAMCO Entertainment

Lee K*m Kee has partnered with Bandai to transform their iconic sauces into miniature gashapon keychains, leveraging Japan’s capsule toy culture to turn a traditional condiment brand into a lifestyle collectible.

is marking Singapore’s 60th birthday with a hyperlocal collaboration with , combining two household names to fuel nos...
07/07/2025

is marking Singapore’s 60th birthday with a hyperlocal collaboration with , combining two household names to fuel nostalgia and brand love across generations.

Launched under the banner “Fuelling goodness”, the tie-up also celebrates MILO’s 75th anniversary in Singapore.

adidas is marking Singapore’s 60th birthday with a hyperlocal collaboration with MILO, combining two household names to fuel nostalgia and brand love across generations.

They both report to Chris Reiterman, CEO of Ogilvy APAC and Greater China.Ogilvy Ogilvy APAC
07/07/2025

They both report to Chris Reiterman, CEO of Ogilvy APAC and Greater China.

Ogilvy Ogilvy APAC

Ogilvy Hong Kong has appointed Sherman Yeung (pictured left) and Jason Fashade (pictured right) as co-managing directors, marking a significant milestone in the company’s commitment to developing and elevating internal talent. They both report to Chris Reiterman, CEO of Ogilvy APAC and Greater Chi...

MARKETING-INTERACTIVE has officially marked its launch in Australia with an event at Ivy Penthouse in Sydney, bringing t...
07/07/2025

MARKETING-INTERACTIVE has officially marked its launch in Australia with an event at Ivy Penthouse in Sydney, bringing together more than 100 senior leaders from across the creative, media and marketing industries.

The launch signals the next phase of growth for MARKETING-INTERACTIVE in Australia, following its initial launch in February, with the appointment of Matt Eaton as Australian editor.

MARKETING-INTERACTIVE officially marked its launch in Australia with an exclusive event at Ivy Penthouse in Sydney, attended by more than 100 senior leaders from across the creative, media and marketing landscape.

Address

100C Pasir Panjang Road #05/01
Singapore
118519

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6564230329

Website

Alerts

Be the first to know and let us send you an email when Marketing-Interactive posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Marketing-Interactive:

Shortcuts

Share

Category