Marketing-Interactive

01/10/2025

Etika Holdings' CEO (Malaysia, Singapore, Brunei & exports), Santharuban Thurai Sundaram, has resigned as CEO, effective immediately and will serve his notice until March 2026 next year.

Santharuban confirmed the matter with A+M. He has spent a collective 15 years with Etika, across three separate stints.

Etika Holdings' CEO (Malaysia, Singapore, Brunei & exports), Santharuban Thurai Sundaram, has resigned as CEO, effective immediately and will serve his notice until March 2026 next year.

01/10/2025

has extended its multi-year global partnership with Publica by IAS, reinforcing their exclusive collaboration to enhance connected TV ( ) ad experiences worldwide.

The deal, announced today (1 October) in Sydney, sees Samsung Ads continue to leverage Publica’s CTV ad server and unified auction technology to drive yield, optimise ad revenue and deliver a more seamless, TV-like viewing experience.

Samsung Ads has extended its multi-year global partnership with Publica by IAS, reinforcing their exclusive collaboration to enhance connected TV (CTV) ad experiences worldwide.

01/10/2025

is taking the first steps toward turning into a personal shopping assistant, allowing users to complete purchases directly in chat. The feature, called Instant Checkout, is powered by the newly launched Agentic Commerce Protocol, co-developed with Stripe.

Starting this week, ChatGPT Plus, Pro and Free users in the US can buy from Etsy sellers without leaving the chat, with Shopify merchants including Glossier, SKIMS, Spanx and Vuori coming soon.

OpenAI is taking the first steps toward turning ChatGPT into a personal shopping assistant, allowing users to complete purchases directly in chat.

01/10/2025

has given its iconic four-color “G” a refreshed look, reflecting the company’s evolution in the AI era. The updated design features brighter hues and a four-color gradient, symbolising the surge of AI-driven innovation and creative energy across Google’s products and technology, the company said in a statement.

The original “G” was introduced ten years ago to match Google’s then-new logo, reflecting how people interacted with Google across platforms, apps, and devices.

Google has given its iconic four-color “G” a refreshed look, reflecting the company’s evolution in the AI era. The updated design features brighter hues and a four-color gradient, symbolising the surge of AI-driven innovation and creative energy across Google’s products and technology.

01/10/2025

The engines haven’t even roared yet, but Formula 1 ( ) fever has already taken Singapore by storm. Fans are revving up for a chance to meet their favourite drivers and dive into one-of-a-kind experiences ahead of the big race.

Yesterday, malls across the city turned into pit stops for F1 fanatics.

The engines haven’t even roared yet, but Formula 1 (F1) fever has already taken Singapore by storm. Fans are revving up for a chance to meet their favourite drivers and dive into one-of-a-kind experiences ahead of the big race.

01/10/2025

Electronic Arts ( ) has entered into a definitive agreement to be acquired by an investor consortium comprising Saudi Arabia’s Public Investment Fund (PIF), Silver Lake, and Affinity Partners in an all-cash deal worth an estimated US$55 billion.

The deal, which EA described as the largest all-cash sponsor take-private investment in history, is expected to close in Q1 FY27, subject to regulatory and shareholder approvals. Once completed, EA will delist from public markets and remain headquartered in Redwood City, California, with Andrew Wilson continuing as CEO.

Electronic Arts (EA) has entered into a definitive agreement to be acquired by an investor consortium comprising Saudi Arabia’s Public Investment Fund (PIF), Silver Lake, and Affinity Partners in an all-cash deal worth an estimated US$55 billion.

01/10/2025

La Cremeria has introduced actress and singer Bella Astillah as the latest ambassador for the brand, alongside the launch of two new ice cream flavours – Neapolitan Royale Stick and ChocoBerry Royale Pint.

With her approachable personality and lively charm, Bella is positioned as the perfect fit for La Cremeria’s message of enjoying life’s small pleasures.

Nestlé La Cremeria has introduced Malaysian actress and singer Bella Astillah as the latest ambassador for the brand, alongside the launch of two new ice cream flavours – Neapolitan Royale Stick and ChocoBerry Royale Pint.

01/10/2025

Stop reacting to customer behavior. Start anticipating it. 💡

Join us at , taking place on 15 October and hear from Surya Adhi Saputra, Head of Digital and Technology for Indonesia, Philippines and Thailand, Haleon as he reveals how AI agents are driving the next wave of consumer engagement in Indonesia by:

🚀 Harnessing real-time signals to predict customer needs.
✨ Delivering hyper-personalised content and offers across every touchpoint.

Don't miss out! Secure your spot now: https://tinyurl.com/2he65b9z

Bringing your team? We've got you covered! Reach out to Corrine Magtanong or Leshka De Leon for more information!

01/10/2025

Digital Economy Corporation ( ) has appointed Frank Chan as its new director of strategic communications.

Reporting directly to the CEO, Anuar Fariz Fadzil, Chan will work closely with the leadership team to strengthen the organisation’s positioning as the heart of Malaysia’s digital economy.

Malaysia Digital Economy Corporation (MDEC) has appointed Frank Chan as its new director of strategic communications. Reporting directly to the CEO, Anuar Fariz Fadzil, Chan will work closely with the leadership team to strengthen the organisation’s positioning as the heart of Malaysia’s digital...

01/10/2025

The Tourism Board ( ) is seeking a agency to support its communications and marketing efforts, covering both ongoing initiatives and high-profile campaigns.

When MARKETING-INTERACTIVE reached out, an STB spokesperson said that the contract period will run from 1 February 2026 to 31 March 3031.

The Singapore Tourism Board (STB) is seeking a PR agency to support its communications and marketing efforts, covering both ongoing initiatives and high-profile campaigns.

01/10/2025

🏆 You've pushed the boundaries. You've delivered the results. Now, claim your place in the MARKies Awards legacy! The 2026 submissions are officially open!

We have 45 categories ready for your best ideas, creative campaigns, and strategic solutions. Being recognised by our panel of senior client-side marketers isn't just an honour—it’s a powerful statement of your brand's/agency's capabilities.

Don't miss the opportunity to transform success into reputation.

Secure your spot at the forefront of the industry. Enter now!
https://tinyurl.com/3942hsma

Key dates to note:
Entries deadline: 16 January 2026
Finalists announced: March 2026
Winners announced: 24 April 2026

Contact Reggie Ola or Mohanesh Kumar for more information.

30/09/2025

Aviation Group ( ) has launched a landmark digital collaboration, uniting four of the world’s biggest names in e-commerce and technology, such as , , and .

The move makes MAG the first airline group globally to bring together all four players in a single partnership.

Malaysia Aviation Group (MAG) has launched a landmark digital collaboration, uniting four of the world’s biggest names in e-commerce and technology, such as Adobe, Google, Skyscanner and Visa. The move makes MAG the first airline group globally to bring together all four players in a single partne...