Media MICE

Media MICE Content Marketing - Advertising - Medical Writing Founded in 2009, Media MICE is an integrated marketing agency currently based in Singapore. We’re young.

Starting out small, we have since grown to a team comprising writers, designers, marketers, strategists and innovators. We believe in providing customized solutions and delivering quality content that helps to set you apart from your clients. In this dynamic and competitive landscape, we’re your best bet in formulating a brilliant marketing plan. Our area of expertise includes content marketing, c

reative events and medical publishing. We’re innovative. We’re passionate about what we do. Drop us an email at [email protected] to work with us.

If Day 1 was a warm-up, Day 2 at APACRS 2025 was the main act. Think surgical saves that had the room holding its breath...
23/08/2025

If Day 1 was a warm-up, Day 2 at APACRS 2025 was the main act. Think surgical saves that had the room holding its breath and refractive rebels sparring over toric IOLs vs. corneal cuts. In short, today was a masterclass in both drama and discovery you won’t want to miss! Catch up on all the highlights here: https://cakemagazine.org/apacrs-day2-wrap-up-cataract-refractive-surgery/

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

At APACRS 2025, the science shines—but so does the team capturing it. Meet the Media MICE crew behind the lens: storytel...
22/08/2025

At APACRS 2025, the science shines—but so does the team capturing it. Meet the Media MICE crew behind the lens: storytellers, filmmakers and energy-catchers rolling out coverage that travels far beyond the halls of India. Think serious science with a wink, a splash of color and a spark of fun. From India’s congress floor to global screens, the story rolls on. Stay tuned.

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

22/08/2025

What’s the buzz in Indian ophthalmology? From cutting-edge cataract and refractive surgery insights with Dr. Soosan Jacob to a fresh look at the Bausch + Lomb enVista Aspire IOL with Dr. Jai Parekh, we’ve got the inside scoop.

Hosted by the ever-brilliant Ruchi Ranga, this Day 1 highlight reel serves up innovation, inspiration and just a dash of Ahmedabad charm. Hit play and see why all eyes are on India!

Watch the full video and visit https://www.youtube.com/ for more.

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

Day 1 of APACRS 2025 had it all: chai-fueled catch-ups, clever cataract hacks and not one but TWO big-name product launc...
22/08/2025

Day 1 of APACRS 2025 had it all: chai-fueled catch-ups, clever cataract hacks and not one but TWO big-name product launches that had delegates buzzing.

From solemn beginnings to standing-room sessions, the meeting wasted no time proving why it’s the APAC’s must-attend event for anterior segment specialists. Check out our detailed wrap-up of Day 1 here: https://cakemagazine.org/apacrs-wrap-up-cataract-refractive-surgery/

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

CAKE 26 is hot off the press at APACRS 2025—and it’s the issue you’ll want in hand! From cell-based regeneration to AI-p...
21/08/2025

CAKE 26 is hot off the press at APACRS 2025—and it’s the issue you’ll want in hand! From cell-based regeneration to AI-powered precision, it unpacks what’s pushing the anterior segment and corneal surface forward while giving you smart insights to use today. Head to OCULUS Optikgeräte GmbH - International (Booth ) and Rayner (Booth ), and pick up your copy before the stack runs out.

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

APACRS 2025 is off and running, and Media MICE is back on site to catch the latest stories in cataract and refractive br...
21/08/2025

APACRS 2025 is off and running, and Media MICE is back on site to catch the latest stories in cataract and refractive breakthroughs lighting up India. We’ve got cameras in hand, ears to the ground and plenty coming your way. Buckle up—our coverage is just beginning.
But hey—we want to hear from YOU. What’s your Day 1 showstopper? Drop it in the comments.

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

Step into the digital device age at APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons 2025 with enVist...
21/08/2025

Step into the digital device age at APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons 2025 with enVista ASPIRE™ IOL by Bausch + Lomb—powered by a unique IO central zone and 3C technology to deliver a broader range of focus from screens to scenery. Read full here https://cakemagazine.org/bausch-lomb-envista-aspire-iol-cataract-patients/

And catch even more early clinical outcomes in Ahmedabad with cataract expert Dr. Jai Parekh (USA) at the B+L symposium, August 21, 12:45–1:40 PM, Seminar Hall 1 at Mahatma Mandir Convention and Exhibition Centre. For more, visit https://events.bauschsurgical.eu/apacrs-symposium/

This content is intended exclusively for healthcare professionals. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

The calm before the cataract (and refractive) storm…We’ve landed, we’re caffeinated and we’ve begun our whirlwind tour o...
20/08/2025

The calm before the cataract (and refractive) storm…

We’ve landed, we’re caffeinated and we’ve begun our whirlwind tour of Ahmedabad before APACRS 2025 officially kicks off. From the conference halls to the colorful streets, Media MICE is on the ground, getting a feel for the science, the sights and the spice.

Our cameras are prepped. Our team is buzzing. And the countdown is on.

The conference starts tomorrow and we’re already knee-deep in lenses, lanyards and latent genius. Stay tuned as we get ready to bring you backstage buzz, can’t-miss moments and all of the ophthalmic goodness that’s about to unfold.

Follow us for live updates from APACRS 2025. You won’t want to blink.

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

Touchdown in Ahmedabad. APACRS 2025, here we come!Get ready for three jam-packed days of cataract, refractive and retina...
20/08/2025

Touchdown in Ahmedabad. APACRS 2025, here we come!

Get ready for three jam-packed days of cataract, refractive and retina revelations as we land in the vibrant heart of Gujarat for the 37th annual APACRS meeting!

From “Learning from the Masters” symposia to tech-powered masterclasses, this year’s program is stacked with clinical brilliance. We’re here to soak it all in, capture the action, and bring you the highlights.

The stage is set, the science is sizzling, and the garba shoes are packed. Follow along as Media MICE dives into the energy, innovation and unmissable moments of APACRS 2025!

–August 21-23, Ahmedabad
–Check back for daily updates, recaps and behind-the-scenes buzz

Get ready to experience APACRS 2025 with us.

APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons

Heading to The European Society of Cataract and Refractive Surgeons (ESCRS) 2025? Don’t miss the action at Booth on Se...
20/08/2025

Heading to The European Society of Cataract and Refractive Surgeons (ESCRS) 2025? Don’t miss the action at Booth on September 13! Join A.R.C. Laser for eye-opening booth talks with leading surgeons as they share how NanoLaser is reshaping cataract surgery: No ultrasound. Single-use. Full laser cataract surgery. Now illuminated.

But that’s not all. Discover how µCPC delivers powerful IOP reduction with microsecond 810 nm pulses.

Catch the live sessions at Booth :
10:00–11:00 AM CET
2:00–2:15 PM CET

Featuring expert insights from Dr. Lutz Blomberg, Prof. Ivan Tanev, Prof. Michael Koss, Dr. Natalia Palarie and Dr. Luis Miguel Oviedo Plathi. Sign up now: http://lipo.app/escrsboothtalk2025

Visit https://www.arclaser.com/ for more info.

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

Our team just got back from Chitrakoot and it was not your typical hospital shoot.Most rural hospitals fight to stay ope...
19/08/2025

Our team just got back from Chitrakoot and it was not your typical hospital shoot.

Most rural hospitals fight to stay open.
This one in Chitrakoot is breaking records.

Sadguru Netra Chikitsalaya performs more than 226,000 surgeries a year in the middle of rural Madhya Pradesh, keeping care affordable, sustainable and world-class.

The Media MICE crew went to see how it works and what the world can learn from it. From outreach camps to spotless surgical theaters, we saw a rural healthcare model that delivers results every single day.

We also spotted Appasamy Associates tech helping make it happen.

Stay tuned for our upcoming short film on what the eye care world can learn from Chitrakoot.

India is hosting APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons 2025, and Appasamy Associates is ro...
19/08/2025

India is hosting APACRS - Asia-Pacific Association of Cataract & Refractive Surgeons 2025, and Appasamy Associates is rolling out the red carpet with four new ways to see the fundus like never before.

Swing by Booth to explore the FOVi™ Series, a high-tech, homegrown lineup of imaging innovations designed to match the pace of modern ophthalmology.

Meet the full FOVi Series:
– FOVi™ Lite – Compact, non-mydriatic, made to move
– FOVi™ Pro – Diagnostic performance with built-in FFA
– FOVi™ Ultra – Ultra wide-field views, streamlined
– FOVi™ ROP – Portable power for pediatric care

August 21–23, 2025
Mahatma Mandir Convention & Exhibition Center, Ahmedabad
Booth

Designed in India, built for practices everywhere.

Learn more: https://www.appasamy.com/

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

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