QSR Media Asia

24/09/2025

For Wingstop, less is more, as the brand continues to focus on its core menu to drive its international growth.

Wingstop, Inc. is betting on fewer menu experiments, lower costs, and flagship restaurants tailored to local markets to drive international growth.

09/09/2025

The range comes in two flavours.

Potato Corner launched its own drink range to complement its primary snacking menu in the Philippines.

08/09/2025

Yo-Chi is betting on Singapore as the launchpad for its bigger Southeast Asia push, positioning itself as a “third place” for consumers beyond home and work.

Australian self-serve yoghurt chain Yo-Chi plans a wider Southeast Asian expansion.

03/09/2025

Al Sayer Franchising grew its Caribou Coffee and Five Guys network by over 30% in 2.5 years, with CEO Joseph Chartouni saying QSR growth is now about being where it matters, not everywhere.

Al Sayer Franchising, the Kuwait-based operator of Caribou Coffee and Five Guys, has expanded its restaurant network by more than 30%.

21/08/2025

Philippine-based Shawarma Shack debuts in Singapore with a healthier, premium concept as part of its 10th anniversary rebrand.

Shawarma Shack announced plans to reposition the brand with a healthier, more premium identity.

19/08/2025

From cashless transactions to group dining, shifting consumer habits are steering how Dodo Brands designs menus and runs operations worldwide.

Dodo Brands is doubling down on local menu adaptations and community experiences to fuel its international growth.

07/08/2025

McDonald’s India just dropped plant-based protein slices—no meat, no cheese, just clean protein.

06/08/2025

Burger Singh just called out the fake funding buzz. No $5.47M deal—yet.

05/08/2025

Gong cha is winning over Saudi customers with a new dessert bowl featuring its signature milk foam and tapioca pearls—part of a broader push to grow in the Middle East.

Gong cha is expanding its footprint in the Middle East with a dessert bowl that introduces local consumers to its signature bubble tea ingredients.

05/08/2025

As Kudu eyes global expansion from MENA to Southeast Asia and Europe, the Saudi-born QSR brand is transforming fast food with a tech-first, culture-driven approach.

Saudi-born fast-food chain Kudu is refreshing its brand to appeal to Gen Z consumers, with a revamped and bold menu, a loyalty app, and meme-driven marketing.

01/08/2025

CHAGEE is rebranding tea as “everyday luxury” as it expands across Asia and prepares to enter Japan, South Korea, and the Philippines.

CHAGEE is accelerating its expansion across Asia with plans to enter Japan and South Korea, building on recent launches in Indonesia, Thailand, and Vietnam.

30/07/2025

Gen Z's strong presence makes it compelling for brands to keep their interest. For Starbucks, this means creating 80 new drinks, with only 20% passing the brand's extensive testing.

Starbucks is ramping up efforts to win over Gen Z in the Asia-Pacific region, but most of its drink ideas never reach stores.