QSR Media Asia

07/08/2025

McDonald’s India just dropped plant-based protein slices—no meat, no cheese, just clean protein.

06/08/2025

Burger Singh just called out the fake funding buzz. No $5.47M deal—yet.

05/08/2025

Gong cha is winning over Saudi customers with a new dessert bowl featuring its signature milk foam and tapioca pearls—part of a broader push to grow in the Middle East.

Gong cha is expanding its footprint in the Middle East with a dessert bowl that introduces local consumers to its signature bubble tea ingredients.

05/08/2025

As Kudu eyes global expansion from MENA to Southeast Asia and Europe, the Saudi-born QSR brand is transforming fast food with a tech-first, culture-driven approach.

Saudi-born fast-food chain Kudu is refreshing its brand to appeal to Gen Z consumers, with a revamped and bold menu, a loyalty app, and meme-driven marketing.

01/08/2025

CHAGEE is rebranding tea as “everyday luxury” as it expands across Asia and prepares to enter Japan, South Korea, and the Philippines.

CHAGEE is accelerating its expansion across Asia with plans to enter Japan and South Korea, building on recent launches in Indonesia, Thailand, and Vietnam.

30/07/2025

Gen Z's strong presence makes it compelling for brands to keep their interest. For Starbucks, this means creating 80 new drinks, with only 20% passing the brand's extensive testing.

Starbucks is ramping up efforts to win over Gen Z in the Asia-Pacific region, but most of its drink ideas never reach stores.

21/07/2025

Delivery continues to be one of the leading growth drivers of Asia Pacific foodservice as third-party delivery aggregators attract value-focused consumers with discounts and loyalty programme promotions.

Delivery leads the consumer foodservice market in the Asia Pacific, increasing from 10% in 2019 to 23% in 2024.

17/07/2025

Bali-based artisanal donut brand Dough Darlings has expanded outside Indonesia for the first time, opening a store in Doha, Qatar on 28 May—coinciding with its 10th anniversary.

Qatar’s growing appetite for handmade food made it an attractive entry point.

09/07/2025

Wendy’s FreshAI, developed with Google Cloud, is cutting drive-thru times by 22 seconds and hitting 99% order accuracy—showing how AI investment is reshaping QSR performance in the Middle East.

Wendy’s is banking on its FreshAI initiative to stay ahead in the Middle East’s tech-driven quick-service restaurant (QSR) market.

03/07/2025

GOPIZZA is tapping into India’s K-wave with a bold “three-in-one” food hub.

GOPIZZA is accelerating its Indian expansion by branching out to desserts and street food, with a plan to open 100 outlets.

01/07/2025

Restaurant executives expect to invest more in AI technologies over the next fiscal year, with 73% of those surveyed saying they are likely to increase somewhat.

Restaurant executives expect to invest more in AI technologies over the next fiscal year.

18/06/2025

In 2024, nearly 90% of Yum China’s sales came from digital orders, and as of March 2025, KFC and Pizza Hut loyalty programs in China had surpassed 540 million members.

Yum China Holdings, Inc. aims to automate using artificial intelligence (AI) most back-of-house operations in five years, including staff training.