02/10/2025
Looking back at one of our very first projects at TMRRW, we created a series of 20 idents for the launch of Comedy Central in Asia. Each ident began with a single pixel that grew into playful, humorous moments. The visual approach was kept deliberately simple as a way to cut through the cultural diversity and complexity of Asia as a region. By focusing on familiar everyday quirks, cultural references, and lighthearted exaggeration, the humour felt universal while still carrying a sense of local charm.