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APEX GROUP

APEX is an integrated creative and media production agency. We initiate experiences & empower ideas.

31/12/2025

Happy New Year from APEX, and here’s to 2025’s biggest wins.

As we usher in 2026, we took some time to reflect on a year of wins- a year of sharper thinking and work that stuck: a high-energy commercial shoot, healthcare stories that informed and connected, VIP event coverage, a full launch for Serangoon Polyclinic with livestream, industrial brand films, OOH wins, and a growing, more integrated team.

Grateful for our partners. Proud of our crew. Ready for the next chapter.

24/12/2025

Merry Christmas from APEX. 🎄
Here’s to the season of light, gratitude, and good stories well told. Thank you to our clients, partners, and crew for a year of craft, care, and creativity. May your holidays be warm, your moments meaningful, and your new year full of ideas that stick.

05/12/2025

From platform to carriage, our train-only OOH with IFPAS put the TrFP® Awards front and centre, celebrating this year’s TrFP® awardees where commuters couldn’t miss them. Bold creative plus smart placements turned daily journeys into moments of recognition. Our team is proud to partner on work that looks sharp, reads clear, and performs.

APEX content elevates your brand.

20/10/2025

Happy Deepavali.

The Festival of Lights is a reminder that hope can be kindled, shared, and carried forward. Lamps are lit, colours bloom, families gather, and heart meets heart. It is a season of renewal and grace, where light welcomes us home.

At APEX, light is more than illumination. It is care, craft, and connection. In our events, films, and design work, we honour this moment by creating stories that feel warm, human, and true- work that brings people together and lets their voices shine.

26/09/2025

TGIF! From brief to brandmark.

Carne Curado- a new charcuterie brand launched in 2024- came to us with a clear passion for in-house, artisanal cured meats, but no fixed direction for their identity. We led a fast, collaborative process: discovery and moodboards, typographic and icon exploration, craft-led marks, colour and texture inspired by curing rooms, plus packaging and signage mock-ups to prove real-world fit.

The result: a confident logo system that feels handcrafted, premium, and distinctly Carne Curado- ready to scale from label to storefront.

Here's a carousel showcasing our work.

📖 Read the full case study here: https://apexgroup.com.sg/carne-curado-logo-design/

19/09/2025

TGIF!
Recently, the APEX team was on set for a global commercial branding project with an esteemed data centre client- capturing standout profiles, clean lighting, and polished visuals.

As part of the project, we delivered high-impact creatives designed to elevate their corporate presence across platforms.

Here’s a look at how we bring not just our lens- but our thinking- to the table.

05/09/2025

Big news from the APEX Creative Team: we’re officially launching our Design & Branding services!

From brand identity to visual storytelling, our goal is simple- make your brand look good, everywhere it shows up. Whether it’s logos, media kits, or full-scale branding systems, our team is here to craft visuals that don’t just stand out, but stick.

Your brand deserves more than a facelift. It deserves a story, a strategy, and a design language that connects. And now, we’ve got you covered.

Ready to build a brand that speaks volumes? Let’s talk.

13/08/2025

The lights. The music. The perfect timing.
It all matters, but it’s not what people remember.

At APEX, we believe connection beats spectacle every time. The real magic happens when a production makes people feel something, long after the last cue fades.

That’s why we design for moments that stick- whether it’s a grand reveal or a quiet, powerful beat that catches you off guard. Because if it doesn’t connect, it’s just noise.

Read on and see how we make it matter.

09/08/2025

60 years in, and still a work of art.

From kopi at the hawker to world-class events on the global stage, Singapore has mastered the balance of heart and hustle. At APEX, we channel that same spirit, crafting events that connect, visuals that inspire, and stories that stick.

Just as Singapore continues to innovate and evolve, we push boundaries in events, video production, design, and marketing, always with the precision, creativity, and resilience that define our home.

Happy National Day. Here’s to the next chapter, and to celebrating a shared legacy of innovation, craft, and creativity.

01/08/2025

Meet Jun, our Assistant Events Manager, back at APEX after completing his military service in Korea! 🇰🇷✨

Jun started his journey in the events industry as an audio operator, intrigued by the thrill and challenge of event management. After serving his country and spending time back home, Jun returned to Singapore with fresh eyes, realising that events are about much more than individual roles; they're about seeing the bigger picture, understanding teamwork, and focusing on impactful outcomes.

His advice?

Look beyond your own task and always see the larger goal.

Welcome back, Jun. We’re excited to have your renewed energy and perspective shaping our events again.

28/07/2025

Recently, we welcomed Jun, our Assistant Events Manager and one of our longest-serving team members, back from his sabbatical in Korea.

We sat down to talk about his journey, exploring how stepping away from Singapore's bustling events scene provided fresh perspectives and deeper insights into Events Management. From lessons learned abroad to newfound approaches to event planning, Jun’s sabbatical experience has brought valuable clarity and innovation to his role.

Swipe to see some highlights from our conversation with Jun, and hear firsthand how a little distance can enrich your vision and reignite your passion for what you love most.

25/07/2025

The first half sharpened us. The second half? That’s where we scale.

In this quick sit-down, Jordan outlines what’s ahead for APEX- from evolving client partnerships to deepening creative focus. It’s not just about growth. It’s about the kind that lasts.

Watch to hear how we’re shaping the next chapter- with strategy, soul, and a team built to deliver.

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Singapore

Website

https://apexgroup.com.sg/

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