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APEX GROUP

APEX is an integrated creative and media production agency. We initiate experiences & empower ideas.

01/08/2025

Meet Jun, our Assistant Events Manager, back at APEX after completing his military service in Korea! 🇰🇷✨

Jun started his journey in the events industry as an audio operator, intrigued by the thrill and challenge of event management. After serving his country and spending time back home, Jun returned to Singapore with fresh eyes, realising that events are about much more than individual roles; they're about seeing the bigger picture, understanding teamwork, and focusing on impactful outcomes.

His advice?

Look beyond your own task and always see the larger goal.

Welcome back, Jun. We’re excited to have your renewed energy and perspective shaping our events again.

28/07/2025

Recently, we welcomed Jun, our Assistant Events Manager and one of our longest-serving team members, back from his sabbatical in Korea.

We sat down to talk about his journey, exploring how stepping away from Singapore's bustling events scene provided fresh perspectives and deeper insights into Events Management. From lessons learned abroad to newfound approaches to event planning, Jun’s sabbatical experience has brought valuable clarity and innovation to his role.

Swipe to see some highlights from our conversation with Jun, and hear firsthand how a little distance can enrich your vision and reignite your passion for what you love most.

25/07/2025

The first half sharpened us. The second half? That’s where we scale.

In this quick sit-down, Jordan outlines what’s ahead for APEX- from evolving client partnerships to deepening creative focus. It’s not just about growth. It’s about the kind that lasts.

Watch to hear how we’re shaping the next chapter- with strategy, soul, and a team built to deliver.

18/07/2025

Caught in motion- literally.

In this one-off Shutter Talk, we trailed Vincent, our content production specialist, as he made his way to NHG Career Day.

Between juggling gear and framing up shots, he gave us a quick look into how he approaches live event coverage, staying light on his feet while weaving in his experience as a social media specialist.

Just like how Vincent moves effortlessly between event documentation and content creation, APEX brings that same agility to every brief.

As your trusted events partner, we handle everything end-to-end, from concept to coverage, so you can focus on the moment, not the mechanics.

Let us take care of the details. You enjoy the experience (and the memories that follow).

07/07/2025

Behind the scenes at the SingHealth Excellence Awards, through the lens of a filmmaker.
From honouring healthcare heroes to capturing emotion in motion, this was a night filled with purpose, presence, and precision.

More than just an event, it was a story worth telling. And our cameras were there to frame every beat of it.

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04/07/2025

From science lab, to sketchpad, to set.

Celine, our Creative Producer, took an unconventional route into filmmaking. It’s exactly that lens that has shaped how she approaches storytelling.

In this short video, she draws out her own journey, literally- reflecting on how a background in science and a love for animation eventually led her to a career in production.
Because sometimes, the best creatives don’t come from traditional paths; they make their own.

30/06/2025

Behind every frame is a hundred tiny choices. From script tweaks, setting shifts, to lighting calls, all of these are made with intention.

For MOHT’s PTEC informational short, our team knew we needed more than facts. We needed something human. So, we leaned into narrative. A natural conversation, filled with real pacing, and real tone- especially in an age of shifting audience viewing habits.

Creative Producer Celine shares her thoughts on the changing landscape of video production and building healthcare content that isn't just clear, but compelling.

📽️ Swipe through for her insights from beyond the frame.

27/06/2025

These past two weeks, we’ve been exploring one of the most overlooked elements in visual storytelling: light.
From photography and motion to design and events, light isn’t just a visual layer- it’s a narrative device. It sets the tone before a subject moves, speaks, or even enters the frame.

At APEX, light is never an afterthought. Whether it’s a spotlight, a shadow, or a shift in tone, we use it deliberately-to shape clarity, create emotion, and sharpen intent. In production, design, and spatial planning alike, it’s one of our most powerful tools to elevate the shot and amplify the story.

25/06/2025

Design doesn’t stop at the sketchpad- it builds, renders, and evolves.
When the APEX creative team visualises key visuals for events, 3D modelling is more than a flourish. It lets us explore form, depth, and lighting in a way that makes each visual not just beautiful, but believable. From textures to reflections, everything is tested with intention- so the final piece looks just as good in motion as it does on a banner or booth wall.
It’s also where last week’s focus on light comes full circle. Because even in graphic design, light guides the story. A single highlight or shadow can add realism, weight, and drama- making the difference between flat and unforgettable.

At APEX, our design work isn’t 2D- it’s dimensional, directional, and driven by experience.

20/06/2025

TGIF! The team at APEX recently partnered with the Ministry of Health Office for Healthcare Transformation (MOHT) to produce a narrative-led informational video for the PTEC for Diabetes programme.

Shot across a full-day schedule, this project was designed to do more than just inform- it aimed to tell a story. Through thoughtful scripting, patient perspectives, and visual clarity, we highlighted how technology is reshaping care via polyclinics, enabling remote monitoring and seamless tele-consultations.

And while the final cut speaks with intention, our off-the-record moments captured in the BTS video are punchy, vibrant, and full of the same energy that defines the APEX team-creative, collaborative, and always in motion.

16/06/2025

Last week, the world was treated to a rare and radiant sight- the Strawberry Moon, rising in tandem with the summer solstice. A visual phenomenon that only occurs once every two decades.

Yes, the photos were stunning. But beyond the beauty, there was something more to take in.

It wasn’t the moon that made those images feel extraordinary- it was the light. Natural, low on the horizon, diffused by atmosphere, and rich with tone. It reminded us that sometimes, what transforms a moment isn’t the subject- it’s the way it’s seen, lit, and framed.

The right light changes everything- be it in events, photography, video, or even graphic design and illustration.

How will you consciously involve light in your work?

13/06/2025

TGIF! As we head into the weekend, the team at APEX would like to take a moment to celebrate fathers and wish them a Happy Father’s Day.

From early mornings to late-night lifts, steady guidance to quiet sacrifices—fathers show up in ways big and small. Their strength, patience, and unwavering presence shape who we become, even when it’s not always spoken aloud.

Father’s Day isn’t just a date. It’s a moment to honour the quiet resilience and everyday love that often goes unnoticed.

This one’s for you, Dad.

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