APEX GROUP

APEX GROUP APEX is an integrated creative and media production agency. We initiate experiences & empower ideas.

TGIF! From brief to brandmark.Carne Curado- a new charcuterie brand launched in 2024- came to us with a clear passion fo...
26/09/2025

TGIF! From brief to brandmark.

Carne Curado- a new charcuterie brand launched in 2024- came to us with a clear passion for in-house, artisanal cured meats, but no fixed direction for their identity. We led a fast, collaborative process: discovery and moodboards, typographic and icon exploration, craft-led marks, colour and texture inspired by curing rooms, plus packaging and signage mock-ups to prove real-world fit.

The result: a confident logo system that feels handcrafted, premium, and distinctly Carne Curado- ready to scale from label to storefront.

Here's a carousel showcasing our work.

đź“– Read the full case study here: https://apexgroup.com.sg/carne-curado-logo-design/

TGIF!Recently, the APEX team was on set for a global commercial branding project with an esteemed data centre client- ca...
19/09/2025

TGIF!
Recently, the APEX team was on set for a global commercial branding project with an esteemed data centre client- capturing standout profiles, clean lighting, and polished visuals.

As part of the project, we delivered high-impact creatives designed to elevate their corporate presence across platforms.

Here’s a look at how we bring not just our lens- but our thinking- to the table.

Big news from the APEX Creative Team: we’re officially launching our Design & Branding services!From brand identity to v...
05/09/2025

Big news from the APEX Creative Team: we’re officially launching our Design & Branding services!

From brand identity to visual storytelling, our goal is simple- make your brand look good, everywhere it shows up. Whether it’s logos, media kits, or full-scale branding systems, our team is here to craft visuals that don’t just stand out, but stick.

Your brand deserves more than a facelift. It deserves a story, a strategy, and a design language that connects. And now, we’ve got you covered.

Ready to build a brand that speaks volumes? Let’s talk.

The lights. The music. The perfect timing.It all matters, but it’s not what people remember.At APEX, we believe connecti...
13/08/2025

The lights. The music. The perfect timing.
It all matters, but it’s not what people remember.

At APEX, we believe connection beats spectacle every time. The real magic happens when a production makes people feel something, long after the last cue fades.

That’s why we design for moments that stick- whether it’s a grand reveal or a quiet, powerful beat that catches you off guard. Because if it doesn’t connect, it’s just noise.

Read on and see how we make it matter.

60 years in, and still a work of art. From kopi at the hawker to world-class events on the global stage, Singapore has m...
09/08/2025

60 years in, and still a work of art.

From kopi at the hawker to world-class events on the global stage, Singapore has mastered the balance of heart and hustle. At APEX, we channel that same spirit, crafting events that connect, visuals that inspire, and stories that stick.

Just as Singapore continues to innovate and evolve, we push boundaries in events, video production, design, and marketing, always with the precision, creativity, and resilience that define our home.

Happy National Day. Here’s to the next chapter, and to celebrating a shared legacy of innovation, craft, and creativity.

01/08/2025

Meet Jun, our Assistant Events Manager, back at APEX after completing his military service in Korea! 🇰🇷✨

Jun started his journey in the events industry as an audio operator, intrigued by the thrill and challenge of event management. After serving his country and spending time back home, Jun returned to Singapore with fresh eyes, realising that events are about much more than individual roles; they're about seeing the bigger picture, understanding teamwork, and focusing on impactful outcomes.

His advice?

Look beyond your own task and always see the larger goal.

Welcome back, Jun. We’re excited to have your renewed energy and perspective shaping our events again.

Recently, we welcomed Jun, our Assistant Events Manager and one of our longest-serving team members, back from his sabba...
28/07/2025

Recently, we welcomed Jun, our Assistant Events Manager and one of our longest-serving team members, back from his sabbatical in Korea.

We sat down to talk about his journey, exploring how stepping away from Singapore's bustling events scene provided fresh perspectives and deeper insights into Events Management. From lessons learned abroad to newfound approaches to event planning, Jun’s sabbatical experience has brought valuable clarity and innovation to his role.

Swipe to see some highlights from our conversation with Jun, and hear firsthand how a little distance can enrich your vision and reignite your passion for what you love most.

25/07/2025

The first half sharpened us. The second half? That’s where we scale.

In this quick sit-down, Jordan outlines what’s ahead for APEX- from evolving client partnerships to deepening creative focus. It’s not just about growth. It’s about the kind that lasts.

Watch to hear how we’re shaping the next chapter- with strategy, soul, and a team built to deliver.

18/07/2025

Caught in motion- literally.

In this one-off Shutter Talk, we trailed Vincent, our content production specialist, as he made his way to NHG Career Day.

Between juggling gear and framing up shots, he gave us a quick look into how he approaches live event coverage, staying light on his feet while weaving in his experience as a social media specialist.

Just like how Vincent moves effortlessly between event documentation and content creation, APEX brings that same agility to every brief.

As your trusted events partner, we handle everything end-to-end, from concept to coverage, so you can focus on the moment, not the mechanics.

Let us take care of the details. You enjoy the experience (and the memories that follow).

07/07/2025

Behind the scenes at the SingHealth Excellence Awards, through the lens of a filmmaker.
From honouring healthcare heroes to capturing emotion in motion, this was a night filled with purpose, presence, and precision.

More than just an event, it was a story worth telling. And our cameras were there to frame every beat of it.

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04/07/2025

From science lab, to sketchpad, to set.

Celine, our Creative Producer, took an unconventional route into filmmaking. It’s exactly that lens that has shaped how she approaches storytelling.

In this short video, she draws out her own journey, literally- reflecting on how a background in science and a love for animation eventually led her to a career in production.
Because sometimes, the best creatives don’t come from traditional paths; they make their own.

Behind every frame is a hundred tiny choices. From script tweaks, setting shifts, to lighting calls, all of these are ma...
30/06/2025

Behind every frame is a hundred tiny choices. From script tweaks, setting shifts, to lighting calls, all of these are made with intention.

For MOHT’s PTEC informational short, our team knew we needed more than facts. We needed something human. So, we leaned into narrative. A natural conversation, filled with real pacing, and real tone- especially in an age of shifting audience viewing habits.

Creative Producer Celine shares her thoughts on the changing landscape of video production and building healthcare content that isn't just clear, but compelling.

📽️ Swipe through for her insights from beyond the frame.

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