05/08/2025
Be careful of gurus who 'CRACKED THE CODE'.
There is no one code that is permanently valid.
Let me explain.
Business is not static unless you are selling commodities that cannot be reduced further in simplicity. For example, a cup can't innovate further. You can create different shaped cups but it's not principally an innovation.
Thus, early movers or whoever that is able to produce cups at minimal cost is likely to stay at the top of that value chain.
Commodities as such are tough to survive. Usually they are just door openers to other items.
The cup example is a permanently CRACKED CODE because it is that simple and unchanging until humans develop a new and better way of consuming liquids en masse.
But...
businesses that deal in more complex products or services do not have a fixed code for cracking.
Market dynamics will keep pushing the waves of change and so if you are chasing a guru that tells you how to crack the code, chances are they already profited from that early mover advantage and now are pivoting to the "education" phase where they are going to earn from teaching you.
They succeed because they worked hard but working hard itself isn't enough. Working hard at the right timing is.
Gurus know that but you don't especially if you already habitualized chasing after shining objects.
Thus there is this same old question every guru encounters for those who are by nature skeptical - "Since you are successful at what you do, why do you bother to teach others your secrets?"
The only reasonable answer I can accept is : "Because I want to make more money from teaching and though they may work for you, it won't take my businesses away."
Authentic. That is how I feel because there is no dilemma. Your success can't be a conflict of interest to mine.
So...for me, almost every other righteous reason is shaky and more backfire-y.
By the time you read this, things may have changed with the adoption of AI and we probably will live in an era of AI agentic gurus that don't teach you what to do.
No, they do it for you so that you don't need to struggle with the start.
The point I am making here is not to downplay the gurus who were or are successful. They build their success by moving fast, and working hard.
Along the way, there were many failures before one of the ideas struck gold. You take a course, you learn the ropes but you are not spared from the rods that the market will flung at you.
When your expectation is in balance with the real reality, you can benefit better from such gurus. Most of them are not scammers but I just want to draw out their marketing pitch and caution you on adverts that promise "cracking of code".
Always DYOR and think critically for yourself. Does what they "sell" in their masterclass really apply to you NOW and are you able to forcefully re-create an almost similar environment for success?