AT Marketing and PR Consultancy

08/10/2025

For media and selected VIPs - Join us in this yoga session led by Dawn Sim . Register on this link:
Event Details:
Date: 19 October 2025, Sunday
Time: 3.30pm to 430pm
Venue: iROO Great World, 1 Kim Seng Promenade #01-159 S237994
Fee: $30 per pax (yoga mats will be provided)
Registration link: https://www.iroo.com.sg/en/event-detail/11/17/34
https://www.instagram.com/p/DPfORdLk3Fz/?img_index=1

04/10/2025

Our team is delighted to support iROO Singapore in presenting its latest lifestyle collaboration — Flow Into Wellness with Yoga, featuring the inspiring Dawn Sim ().

This beginner-friendly yoga session will guide participants through gentle movements to release tension, improve flexibility, and restore balance — leaving both body and mind refreshed.

Event Highlight:
Attendees will also enjoy an exclusive pre-launch preview of iROO’s new yoga apparel collection, designed for effortless movement, comfort, and style.

📅 Sunday, 19 October 2025
🕞 3.30pm – 4.30pm
📍 iROO Great World, #01-159
Fee $30 per pax (mats provided)

👉 Register here: https://www.iroo.com.sg/en/event-detail/11/17/34

Participants are encouraged to come in comfortable, stretchy workout wear and bring along an open heart and positive energy.

09/09/2025

We are grateful for the opportunity to continue supporting — a partnership that has been ongoing since 2015. Over the years, we’ve assisted in connecting iROO Singapore with the media, celebrities and suitable collaborators to co-create engaging activities, all in support of their brand evolution and outreach efforts.

This September, we’re especially pleased to help iROO deepen their connection with their loyal customers who have consistently shown enthusiasm for workshops and experiential events.

The upcoming iROO X Elaine Heng “Discover Your Best Colours” Workshop is a wonderful example of this shared vision in collaboration with Elaine Heng. We’re excited to support iROO in presenting an exclusive workshop in collaboration with image consultant Elaine Heng — “Discover Your Best Colours”.

Elaine Heng is the Founder of Elaine Heng Image Consultancyhttps://elaineheng.com/ - an award-winning image consultant, makeup artiste, hairstylist, and ACTA-certified trainer. With extensive experience in personal and corporate image management, Elaine has worked with global brands, institutions, and the media.

This intimate session is designed to help participants uncover the colours that enhance their natural features, boost confidence, and elevate personal style. From understanding colour psychology to mastering wardrobe harmony, attendees will walk away with practical insights and a personalised styling experience by iROO’s professional team.
📅 28 September 2025
📍 iROO @ Great World, Singapore
🎟️ $28/pax (fully redeemable as shopping credit)
🔗 Register here – limited to 20 seats only!

Sign up now to secure your seats for this intimate session with Elaine!

09/07/2025

We’re thrilled to partner with iROO Singapore on the exciting launch of their latest innovation — the Cool-Tech Line, starting with the JellyCOOL Collection: a groundbreaking range of ultra-comfortable, skin-loving tops and tees designed to keep you cool, fresh, and stylish all day long.

In a time when functional fashion meets wellness, JellyCOOL bridges the gap between high-performance wear and everyday elegance. Infused with collagen peptides and crafted with cool-to-the-touch, moisture-wicking fabrics, these pieces hydrate the skin, offer UV protection, and even deodorise — just like wearable skincare.

Why it stands out:
- Hydrating & Skin-Soothing: Collagen-infused fabric feels like a second skin
- Cooling Technology: Instantly lowers body temperature
- UV Protection: Built-in sun defense for daily wear
- Odour Control: Stay fresh, even in tropical heat
- Fast-Drying & Breathable: Ideal for active lifestyles
- Inclusive Fit Options: From slim to relaxed cuts, to flatter every body type

Beyond function, each piece features uplifting slogans like “Love Yourself Always” or “Unleash Your Potential,”reminding women to stay confident and empowered — inside and out.

🛍️ Now available online and in iROO Singapore stores (except IMM):
👉 Shop the Collection: https://www.iroo.com.sg/en/products/looks/cooltech

Proud to be the branding, marketing, and PR agency behind this empowering and innovative project. For media loans, interviews, or feature opportunities, feel free to reach out!

23/06/2025

Since 2015, we’ve had the honour of working alongside one of our longest-standing clients — iROO Singapore.

From the very beginning, iROO placed their trust in us, and together, we’ve built a partnership grounded in shared values, strategic direction, and mutual respect. Over the past 10 years, iROO has proven to be a brand that leads with consistency and creativity, evolves with the times, and stays true to its identity and mission.

And working on the grand opening of IMM outlet mall last month with the launch of new eco-initiative "Repurposing for a Greener Future". with special guest appearance by Zoe Tay 10 was another milestone and moving forward we are excited to roll out a series of meaningful campaigns.

We’re proud to have been part of this journey — from campaign development and major launches to brand storytelling and sustainability efforts. Every collaboration has reflected our commitment to genuine partnership, purposeful branding, and results that matter.

This milestone is more than just a reflection of the past — it’s a celebration of what’s possible when brands and partners grow together.

Thank you, iROO Singapore, for the trust, the teamwork, and 10 incredible years. We look forward to shaping the next chapter with you. 💛

09/05/2025

Our invites are out to the media for the Opening Launch of iROO Singapore’s first outlet store at IMM. Thanks to the quick RSVP. Contact us at [email protected] if you are a media journalist keen to attend this event which is not only fashion focused but also about the circular economy and sustainability.

15/04/2025

Latest feature for our client, iROO Singapore by Inside Retail Asia greatly appreciated!

Secured an exclusive interview for our client o share insights on their upcoming business expansion and sustainability initiatives right here in Singapore 🇸🇬.

Stay tuned as they unveil their vision for growth, innovation, and creating a positive environmental impact 🌱. Invites going out real soon for our next campaign with iROO.

As we gear up for the official launch of their new eco-conscious space, we’re inviting media partners who are keen to cover stories on innovation, sustainability, and business transformation to connect with us. 📣. Email us [email protected] to register for media releases and invites.

Iroo’s COO Emily Huang on global expansion, sustainability efforts and the brand’s first outlet store in Singapore.

12/03/2025

What a fulfilling session at the 5th run of the iROO x Whittard Fashion Tea Party 🎉! And some customers came back again to support! Indeed the customers at iROO are long time customers, some are fans for as long as 15 years!

Why did they love iROO? It’s their brand value of “Revolution” and “100% Best Service, Product Quality, Price and Ambiance”.

And many customers shared that their garments last so long, for years and they do not bear to give away or discard, as they are still in really good condition. Every garment is precious to them!

Very heartwarming also to hear the appreciation for the Stylists and Sales Team, and most of the customers will have their personal stylist to help them with their outfit selections.

Building strong relationships with customers in fashion retail is essential for long-term success, as it fosters brand loyalty, trust, and repeat business. Beyond just selling products, personalized engagement—whether through bespoke services, styling advice, or memorable shopping experiences—creates an emotional connection that keeps customers coming back. In an industry driven by trends, a loyal customer base provides stability and word-of-mouth marketing, which is invaluable for brand growth.

By understanding customers’ preferences, offering exceptional service, and maintaining open communication, iROO has built a community around their brand, enhancing both customer satisfaction and business sustainability.

11/03/2025

A wonderful iROO x Whittard Fashion Tea Party for iROO customers and the public on 1 March 2025! It was a fun session as ladies gather together to share their love for iROO, a day of appreciating each other as well, strengthening bonds and making new connections 😍!

08/03/2025

An unforgettable session with invited KOLs and media at the iROO x Whittard Fashion Tea Party, celebrating International Women’s Day in advance on 22 February 2025. Guests, elegantly dressed in iROO fashion, savored delightful tea pairings by Whittard while engaging in inspiring conversations. iROO Singapore Whittard Singapore

It was uplifting to hear different perspectives on being women, overcoming challenges, and the importance of self-care and self-love, all wrapped in heartfelt laughter and meaningful connections.

21/02/2025

Prepping for our upcoming events! 🛍️👗

Join us at IROO X Whittard Fashion Tea Party.
- 22nd Feb Great World 3pm to 5pm
- 1 Mar Raffles City, 11am to 1pm, 3pm to 5pm
- 8 Mar Ngee Ann City, 11am to 1pm, 3pm to 5pm
Register on this link: https://www.iroo.com.sg/en/event