AT Marketing and PR Consultancy

09/07/2025

We’re thrilled to partner with iROO Singapore on the exciting launch of their latest innovation — the Cool-Tech Line, starting with the JellyCOOL Collection: a groundbreaking range of ultra-comfortable, skin-loving tops and tees designed to keep you cool, fresh, and stylish all day long.

In a time when functional fashion meets wellness, JellyCOOL bridges the gap between high-performance wear and everyday elegance. Infused with collagen peptides and crafted with cool-to-the-touch, moisture-wicking fabrics, these pieces hydrate the skin, offer UV protection, and even deodorise — just like wearable skincare.

Why it stands out:
- Hydrating & Skin-Soothing: Collagen-infused fabric feels like a second skin
- Cooling Technology: Instantly lowers body temperature
- UV Protection: Built-in sun defense for daily wear
- Odour Control: Stay fresh, even in tropical heat
- Fast-Drying & Breathable: Ideal for active lifestyles
- Inclusive Fit Options: From slim to relaxed cuts, to flatter every body type

Beyond function, each piece features uplifting slogans like “Love Yourself Always” or “Unleash Your Potential,”reminding women to stay confident and empowered — inside and out.

🛍️ Now available online and in iROO Singapore stores (except IMM):
👉 Shop the Collection: https://www.iroo.com.sg/en/products/looks/cooltech

Proud to be the branding, marketing, and PR agency behind this empowering and innovative project. For media loans, interviews, or feature opportunities, feel free to reach out!

23/06/2025

Since 2015, we’ve had the honour of working alongside one of our longest-standing clients — iROO Singapore.

From the very beginning, iROO placed their trust in us, and together, we’ve built a partnership grounded in shared values, strategic direction, and mutual respect. Over the past 10 years, iROO has proven to be a brand that leads with consistency and creativity, evolves with the times, and stays true to its identity and mission.

And working on the grand opening of IMM outlet mall last month with the launch of new eco-initiative "Repurposing for a Greener Future". with special guest appearance by Zoe Tay 10 was another milestone and moving forward we are excited to roll out a series of meaningful campaigns.

We’re proud to have been part of this journey — from campaign development and major launches to brand storytelling and sustainability efforts. Every collaboration has reflected our commitment to genuine partnership, purposeful branding, and results that matter.

This milestone is more than just a reflection of the past — it’s a celebration of what’s possible when brands and partners grow together.

Thank you, iROO Singapore, for the trust, the teamwork, and 10 incredible years. We look forward to shaping the next chapter with you. 💛

09/05/2025

Our invites are out to the media for the Opening Launch of iROO Singapore’s first outlet store at IMM. Thanks to the quick RSVP. Contact us at [email protected] if you are a media journalist keen to attend this event which is not only fashion focused but also about the circular economy and sustainability.

15/04/2025

Latest feature for our client, iROO Singapore by Inside Retail Asia greatly appreciated!

Secured an exclusive interview for our client o share insights on their upcoming business expansion and sustainability initiatives right here in Singapore 🇸🇬.

Stay tuned as they unveil their vision for growth, innovation, and creating a positive environmental impact 🌱. Invites going out real soon for our next campaign with iROO.

As we gear up for the official launch of their new eco-conscious space, we’re inviting media partners who are keen to cover stories on innovation, sustainability, and business transformation to connect with us. 📣. Email us [email protected] to register for media releases and invites.

Iroo’s COO Emily Huang on global expansion, sustainability efforts and the brand’s first outlet store in Singapore.

12/03/2025

What a fulfilling session at the 5th run of the iROO x Whittard Fashion Tea Party 🎉! And some customers came back again to support! Indeed the customers at iROO are long time customers, some are fans for as long as 15 years!

Why did they love iROO? It’s their brand value of “Revolution” and “100% Best Service, Product Quality, Price and Ambiance”.

And many customers shared that their garments last so long, for years and they do not bear to give away or discard, as they are still in really good condition. Every garment is precious to them!

Very heartwarming also to hear the appreciation for the Stylists and Sales Team, and most of the customers will have their personal stylist to help them with their outfit selections.

Building strong relationships with customers in fashion retail is essential for long-term success, as it fosters brand loyalty, trust, and repeat business. Beyond just selling products, personalized engagement—whether through bespoke services, styling advice, or memorable shopping experiences—creates an emotional connection that keeps customers coming back. In an industry driven by trends, a loyal customer base provides stability and word-of-mouth marketing, which is invaluable for brand growth.

By understanding customers’ preferences, offering exceptional service, and maintaining open communication, iROO has built a community around their brand, enhancing both customer satisfaction and business sustainability.

11/03/2025

A wonderful iROO x Whittard Fashion Tea Party for iROO customers and the public on 1 March 2025! It was a fun session as ladies gather together to share their love for iROO, a day of appreciating each other as well, strengthening bonds and making new connections 😍!

08/03/2025

An unforgettable session with invited KOLs and media at the iROO x Whittard Fashion Tea Party, celebrating International Women’s Day in advance on 22 February 2025. Guests, elegantly dressed in iROO fashion, savored delightful tea pairings by Whittard while engaging in inspiring conversations. iROO Singapore Whittard Singapore

It was uplifting to hear different perspectives on being women, overcoming challenges, and the importance of self-care and self-love, all wrapped in heartfelt laughter and meaningful connections.

21/02/2025

Prepping for our upcoming events! 🛍️👗

Join us at IROO X Whittard Fashion Tea Party.
- 22nd Feb Great World 3pm to 5pm
- 1 Mar Raffles City, 11am to 1pm, 3pm to 5pm
- 8 Mar Ngee Ann City, 11am to 1pm, 3pm to 5pm
Register on this link: https://www.iroo.com.sg/en/event

12/02/2025

For ladies friends out there, you are invited! Celebrate International Women’s Day at IROO x WHITTARD Fashion Tea Party. Join us for an inspiring afternoon of fashion, tea, and empowerment!

Discover your personal style, indulge in exquisite tea tasting, and connect with like-minded women.
📅 Limited slots available!
🎟️ $19.80 (fully redeemable on iROO purchases)
👗 Learn more about your personal Fashion Style and get styling tips from iROO experts.
🫖 Tea Tasting by Whittard
🛍️ Exclusive gifts with purchase & discounts on Whittard products.
🍵 Light snacks provided

Register on https://www.iroo.com.sg/en/event.

We have a deep appreciation for brands that stand firmly on their principles and values, and iROO Singapore (Taiwanese Fashion Label) is undoubtedly one of them, especially with its strong emphasis on product quality and exceptional customer service. They maintain a strict 'No Discount' policy and introduce new collections weekly in limited quantities, ensuring their offerings remain exclusive and unique for their customers.

Starting 22 Feb, we’re kicking off a series of lifestyle campaigns in collaboration with trusted partners who shares similar brand values. Together, we aim to deliver meaningful key messages to our valued, targeted media and customers.

Our role? To strategically reintroduce the brand to a fresh audience—through new media, KOLs, and A-list celebrities. From marketing strategies and creative collaborations to content creation, publicity, and event planning, we’ve got it covered!

We will also be personally hosting media and public engagement sessions, creating unique opportunities to engage directly with the audience and share the brand’s story, fashion trends and campaigns, bringing the brand closer to the hearts of their audience.

28/01/2025

🎉 Happy Chinese New Year! 🎉

As we step into the Year of the Snake, may your business slither gracefully toward success, navigating challenges with wisdom and embracing opportunities with resilience. 🐍✨

At ATMC, we are here to help our clients and partners make bold moves, craft impactful strategies, and shine brighter in the year ahead. Let’s create extraordinary stories and elevate your brand together!

🌟 Wishing our valued clients, partners and media friends prosperity, growth, and boundless opportunities this new year.

23/01/2025

iROO Spring 2025 Collection - From Dreamy Gardens to Bold Hues. iROO Singapore

iROO, known for its chic styles, is excited to announce the launch of its Spring 2025 Collection with three distinct collections, each with its stylish designs, luxurious fabrics and intricate details.

The Fairytale Notes Collection offers a delicate balance between demureness, fun and chic designs. Featuring dresses, blouses paired with wide-legged culottes and textured tops with sleek pants,have fun playing mix and match and create your own perfect look for this spring season.

The Enchanted Rose Serenade Collection captures the essence of love and beauty with its soft pink hues and beautiful details. Featuring rose motifs, appliques and delicate rose-shaped buttons, this lovely collection will definitely create the most outstanding look for you.

Designed with femininity in its purest form, you can choose from dreamy pink dresses to soft, romantic skirts, and beautifully ruffled tops which you can complement with cool denim, striking a balance between sweet femininity with a modern and cool vibe.

�For a more smart and sophisticated style, the Moonlit Tale Collection features a striking fusion of rich red, deep navy, and soft lilac, perfect for both day-to-night wear. A polished and classic collection with strong, defined hues for a confident look, choose from several blazers to match with shorts, jeans or skirts. Brighten up your wardrobe with these versatile pieces!

iROO Spring 2025 collection offers something for every woman. Available in limited quantities, iROO ensures exclusivity and offers all women the opportunity to express their character through its one-of-a-kind designs.

The full collection will be available for purchase in-store and online, just in time to celebrate the arrival of Spring and the Chinese New Year.

For more information, visit http://iroo.com.sg. iROO ships domestically and globally.

Contact us for:
* Loans for shoots
* Tips on fashion, style, trends, garment maintenance, etc
* Interviews with Chief Operating Officer, Ms. Emily Huang.

23/01/2025

Awesome news as we embark on 2025! We're partnering with iROO Singapore again! Thrilled to announce that we have been selected once again to provide PR, Marketing and SEO services for our esteemed fashion client.

We are beyond excited to continue helping elevate their brand and tell their story to a broader audience. Our team will be working closely with iROO on exciting upcoming campaigns, media relations, and brand activations.

Together, we’ll continue to push creative boundaries and bring innovative strategies to the forefront of the fashion industry.

Stay tuned for all the exciting updates and invites coming your way!