Mediabrands APAC

Mediabrands APAC Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We're home to full-service global agencies UM and Initiative.

We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize busines

s results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients. For more information, please visit our website at www.ipgmediabrands.com or follow us on Twitter at and LinkedIn APAC.

We had a great time at ExchangeWire's ! Cheers to our stellar lineup of panellists and a special thank you to Alvin Neo...
03/07/2025

We had a great time at ExchangeWire's ! Cheers to our stellar lineup of panellists and a special thank you to Alvin Neo, Chief Customer & Marketing Officer at FairPrice Group, for joining us on stage for an engaging fireside chat led by Kumar Kanagasabapathy, Chief Strategy Officer at Mediabrands !
🤩🤓

and is proud to have partnered with Wonder and Eat Up Australia to support Aussie families in need - and even smash...
28/05/2025

and is proud to have partnered with Wonder and Eat Up Australia to support Aussie families in need - and even smashing a Guinness World Record for the longest line of sandwiches ever made in a single day — 14,520 sandwiches crafted by 350 students from six Sydney schools at the iconic Overseas Passenger Terminal. 🥪✨🤗🥳

"This record-breaking event with Eat Up was more than just a Guinness World record attempt – it was a celebration of community, purpose and brand values coming to life in a big, bold way...It shows what’s possible when a brand leads with , and a whole lot of !”- Goodman Fielder CMO, Christine Fung.

For more: https://campaignbrief.com/wonder-and-eat-up-break-guinness-world-record-in-sandwich-stunt-via-mbcs-good-talent-media/

Some highlights from this year's 🤗✨👏 👏🤩
21/05/2025

Some highlights from this year's 🤗✨👏
👏🤩

We are thrilled to be celebrating our and teams for their wins at the Awards! China has been awarded a SIL...
01/05/2025

We are thrilled to be celebrating our and teams for their wins at the Awards!

China has been awarded a SILVER in the Best Event or Experiential Campaign category for client 's 'Columbia 2024 Hike Party'. Thailand has received a BRONZE in the Best Viral Campaign category for client 's 'Kentucky Town Bangkok'.

Congratulations, teams! 🎉👏


26/03/2025

We're back once again with ! As we approach the season, we explore how flexible working can make a difference in our lives. 💚✨🌙
In this episode, we chat with our wonderful guests Nur Ellyana, Ibrahim Hamid, and Sukanya Wongsamai about fasting at work and what means to them. 🌟 How do you balance work and during ?

This IPG Women's Leadership Network hosted 'Marketing for Change', bringing industry leaders together to challenge ste...
10/03/2025

This IPG Women's Leadership Network hosted 'Marketing for Change', bringing industry leaders together to challenge stereotypes & promote diversity. 's Valerie Madon celebrated 's iconic campaign, while a panel moderated by @jackmorton_sg's Carolyn Devanayagm and featuring 's Georgette Tan, 's Sophie Hong, & 's Olivia Cain discussed championing choice for women & girls. 🙏 Big thanks to our organizers & for hosting and for capturing it all! ✨🤗

second annual was a heartwarming celebration of connection and camaraderie. 🌹We're always grateful for colleagues w...
27/02/2025

second annual was a heartwarming celebration of connection and camaraderie. 🌹We're always grateful for colleagues who make every day brighter. 🌟Relive some of the moments with us here 🤗🍭❤

05/02/2025

IPG Mediabrands teams up with to introduce a comedic twist to Chinese mythology this hashtag in their latest campaign 'Double the Brightness for a Brighter Year'!🧧🍊🏮

05/02/2025

IPG Mediabrands India and the Navi Mumbai Police recently rocked a concert with their campaign 'Nasha Mukt Forever' featuring star 🎸🚫💊 and turning India's biggest music event into a powerful platform against youth drug use. IPG Mediabrands India

05/02/2025

🚨Health Check Alert!🚨 Is your protection as robust as you think? 💪Mediabrands Content Studio and shake things up with their 'It's What's Inside That Counts' campaign!

🏆🎉What a phenomenal start to 2025 ! We're absolutely thrilled on to hear that has been crowned its 12th ‘Digital Agenc...
22/01/2025

🏆🎉What a phenomenal start to 2025 ! We're absolutely thrilled on to hear that has been crowned its 12th ‘Digital Agency of the Year’ at the Internet and Mobile Association of India's prestigious Digital Awards. This isn't just an amazing victory—it's a testament to the incredible collaborative spirit of our team, our visionary clients, and our unwavering commitment to hashtag .

Kicking off 2025 with inspiration and connection! The IPG Women's Leadership Network Singapore Chapter hosted its first ...
20/01/2025

Kicking off 2025 with inspiration and connection! The IPG Women's Leadership Network Singapore Chapter hosted its first event of the year - a vibrant Mix & Mingle networking event.

Through huddle sessions, attendees could connect with peers, share insights, and collaborate through conversations on vital topics such as balancing work and family, career path development strategies, and function-specific career perspectives.

An evening of empowerment, networking, and collective growth. Looking forward to our next gathering! 🚀👩‍💼

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Raffles Park

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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