Mediabrands APAC

Mediabrands APAC Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We're home to full-service global agencies UM and Initiative.

We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize busines

s results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients. For more information, please visit our website at www.ipgmediabrands.com or follow us on Twitter at and LinkedIn APAC.

Check out MBCS Thailand's latest award winning work! 🌿 Protriva – The Power of Sesame Oil, The Spirit of Thailand 🇹🇭From...
24/09/2025

Check out MBCS Thailand's latest award winning work!

🌿 Protriva – The Power of Sesame Oil, The Spirit of Thailand 🇹🇭
From a humble dream at Mediabrands Content Studio Thailand (MBCS) to a bold reality—Protriva has come a long way.
💪 10 years. 5 million bottles sold.
We started small, but with heart and grit, we now stand shoulder-to-shoulder with global giants.
🎬 Our mission?
To help every senior live with strength, independence, and dignity.
And we told that story through Uncle Hea—a shop owner who refuses to back down when faced with danger from local gangster S.J. Dam and his crew.
Uncle Hea fights not just for his shop, but for his health, his people, and his right to live well.
Because when you nourish your body, you empower your life.
🏆 And the world noticed:
- 🥉 Adman Awards Thailand 2024 – Bronze, Video Long Form
- 🥈 PHNX Awards 2025 – Silver, Direction & Cinematography & 🥉Bronze, Creative Idea
- 🌟 Campaign Brief The Work 2025 – Hall of Fame

These honors celebrate more than just a campaign—they celebrate a 100% Thai brand that dares to dream big and stand tall. IPG Mediabrands Thailand Mediabrands

น้ำมันงาดำสกัดเย็น โปรทริว่าแบล็คซีดส์ พกไว้ จะได้ไม่กร๊อบเพราะสุขภาพสำคัญที่สุด..."โปรทริว่า" ส่งเสริมให้...

This   IPG Mediabrands Thailand is uniting to support the Thai Red Cross to donate blood, eyes, organs, and funds - all ...
18/08/2025

This IPG Mediabrands Thailand is uniting to support the Thai Red Cross to donate blood, eyes, organs, and funds - all to give back the local community and society.

ในทุกวินาที มีใครบางคนกำลังรอ “การให้”
ที่อาจเปลี่ยนชีวิตเขาไปตลอดกาล ✨

วัน IPGTH Impact Day ในปีนี้ พวกเราจึงรวมตัวกันมาพลีกายช่วย “ชาด” ด้วยการไปร่วมบริจาคโลหิต ดวงตา อวัยวะ ร่างกาย และกำลังทรัพย์ ที่สภากาชาดไทย เพื่อส่งต่อความหวังใหม่ ให้กับสังคม

---

Every second, someone is waiting for a “gift” that could change their life forever.

This year on IPGTH Impact Day, we come together to give back—donating blood, eyes, organs, bodies, and funds at the Thai Red Cross, passing on new hope to society.

18/08/2025
18/08/2025
Congratulations to   on its 60th National Day—a milestone that reflects the region’s shared spirit of innovation and col...
08/08/2025

Congratulations to on its 60th National Day—a milestone that reflects the region’s shared spirit of innovation and collaboration. As home to the IPG Mediabrands regional HQ, we’re proud to celebrate alongside the nation, united in driving progress together. 🇸🇬 🥳

   had a   last Friday at Sentosa, filled with fun, friends, and food! Thank you to the lovely   and sponsors   for putt...
06/08/2025

had a last Friday at Sentosa, filled with fun, friends, and food! Thank you to the lovely and sponsors for putting together a memorable time away from our desks and keyboards - and getting to know our colleagues better 🤗🥳🌤😎

We had a great time at ExchangeWire's  ! Cheers to our stellar lineup of panellists and a special thank you to Alvin Neo...
03/07/2025

We had a great time at ExchangeWire's ! Cheers to our stellar lineup of panellists and a special thank you to Alvin Neo, Chief Customer & Marketing Officer at FairPrice Group, for joining us on stage for an engaging fireside chat led by Kumar Kanagasabapathy, Chief Strategy Officer at Mediabrands !
🤩🤓

  and    is proud to have partnered with Wonder and Eat Up Australia to support Aussie families in need - and even smash...
28/05/2025

and is proud to have partnered with Wonder and Eat Up Australia to support Aussie families in need - and even smashing a Guinness World Record for the longest line of sandwiches ever made in a single day — 14,520 sandwiches crafted by 350 students from six Sydney schools at the iconic Overseas Passenger Terminal. 🥪✨🤗🥳

"This record-breaking event with Eat Up was more than just a Guinness World record attempt – it was a celebration of community, purpose and brand values coming to life in a big, bold way...It shows what’s possible when a brand leads with , and a whole lot of !”- Goodman Fielder CMO, Christine Fung.

For more: https://campaignbrief.com/wonder-and-eat-up-break-guinness-world-record-in-sandwich-stunt-via-mbcs-good-talent-media/

Some highlights from this year's   🤗✨👏              👏🤩
21/05/2025

Some highlights from this year's 🤗✨👏
👏🤩

We are thrilled to be celebrating our     and     teams for their wins at the     Awards!   China has been awarded a SIL...
01/05/2025

We are thrilled to be celebrating our and teams for their wins at the Awards!

China has been awarded a SILVER in the Best Event or Experiential Campaign category for client 's 'Columbia 2024 Hike Party'. Thailand has received a BRONZE in the Best Viral Campaign category for client 's 'Kentucky Town Bangkok'.

Congratulations, teams! 🎉👏


26/03/2025

We're back once again with ! As we approach the season, we explore how flexible working can make a difference in our lives. 💚✨🌙
In this episode, we chat with our wonderful guests Nur Ellyana, Ibrahim Hamid, and Sukanya Wongsamai about fasting at work and what means to them. 🌟 How do you balance work and during ?

This   IPG Women's Leadership Network hosted 'Marketing for Change', bringing industry leaders together to challenge ste...
10/03/2025

This IPG Women's Leadership Network hosted 'Marketing for Change', bringing industry leaders together to challenge stereotypes & promote diversity. 's Valerie Madon celebrated 's iconic campaign, while a panel moderated by @jackmorton_sg's Carolyn Devanayagm and featuring 's Georgette Tan, 's Sophie Hong, & 's Olivia Cain discussed championing choice for women & girls. 🙏 Big thanks to our organizers & for hosting and for capturing it all! ✨🤗

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