Meantime Magazine

12/07/2023

We often get quizzed, “Who is your target audience?”

For a long time we struggled with an answer – because we couldn’t boil it down to a specific demographic. It also made us wonder if we were not doing this right?

So we tried to work out an answer. Young? Singaporeans? But we have readers in the older gen, and almost half are overseas.

Four years later, we discovered the answer. It was always right there from the start. In creating .zine, we weren’t having anyone else in mind. We were creating for ourselves.

So when the work resonates with one more person, it feels like an extra bonus.

That also frees us from seeing the work as a product for a “market”. There was no market we were chasing. The market was ourselves.

So, if someone asks again, we will flash a knowing smile, and say, “Us!” Then, we will politely direct them to these beautiful reader photos, and have them decide, “Who is this for?”

01/07/2023

The first half of 2023 was an absolute 🌀WHIRLWIND 🌀

We launched our fourth issue in April, and then it took us to Italy in May for , an incredible independent magazine festival organised by our friends at .

And just like a whirlwind, half of 2023 swept by in a flash. And it’s already JULY????!!!!!

Here’s some photos of us product placing .zine in Bologna.

Spreading the gospel of Singapore stories one page at a time 🧘🏽

Thanks for sticking around with us, and if you got a copy WE LUV U OUR READERS

06/06/2023

“[An] incredibly creative title...wonderful format...a little bit naughty...unconventional...it's a magazine but in a completely new shape.”

—Monocle Radio

⭐️⭐️⭐️⭐️

We were called out by Monocle's The Stack as "naughty". Listen to find out why 😉

We speak with the editor of the Singaporean magazine that documents the city-state’s lost stories. The latest issue is themed around sin.

29/04/2023

THE READERS

Swipe 👈 to see what a good-looking & cute bunch of readers we have!! The camera is *obsessed* with you.

There’s no need for influencers ok. Y’all are walking MODELS of .zine 💚

📷:

27/04/2023

THE ALCHEMY

Among a sea of art books, zines and prints, you stopped at our table, flicked through the printed matter, and picked up something for yourself.

Thank you for choosing us. You make our hearts LUBDUB 💕

📷:

25/04/2023

THE SETUP

Brief: put Meantime on the wall, and make it art installation.

Budget: clothes hangers and 3M hooks.

Another day, another of our DIY endeavour.

Also, we can’t believe this is our FOURTH time participating at the Singapore Art Book Fair?!?!! Old and achy now, that’s why we took one week to rest and post this.

Thanks for growing with us 💚

📷: Sherry Darren Toh Ee Ming

18/04/2023

"...a warm and characterful magazine that paints a totally original picture of Singapore and its history." —Stack

⭐️⭐️⭐️⭐️

We've always looked up to Stack as the purveyor of printed matter and this review of our fourth issue is incredibly thoughtful and refreshing.

What is your take of our sinking design? Read the review to discover one way (of many others) to interpret that 😎

12/04/2023

◀️ Wrapping up our exhibition + launch photo dump part 3

Thank you for savouring all the words 📜, colours 🟢, details 🔍that we put into this launch and exhibition. Creating every issue always demands every ounce of creativity and labour in us, and it is the ultimate joy to witness the alchemy of magic that happens when the zine finally reacts with you in your hands.

✳️ WE WILL RMBR DIS 4 LYFE ✳️ TANK U 4 HOLDING SPACE 4 US

Okay not sentimental anymore. We’re getting down to work harder. And by that we mean another weekend of activities.

This time at starting this Friday to Sunday.

Looking forward to meeting new readers 👨‍🏫, spreading the gospel of .zine 📖 and getting distracted at all the fresh fits👖. Come say hi and talk c**k 😊

We’ll be bringing goodies from our friends from BKK Thailand 🇹🇭 .print, a riso printer 🖨🔴🔵 who have plenty of colourful illustrated treats to accompany our fourth issue 📗💚

It’s always an explosion of creativity at and we can’t wait to see the brilliance and talent in other people’s works!!

10/04/2023

⬅️ Swipe left for exhibition + launch photo dump part 2

Look at all your beautiful faces 👧🏻👦🏻 and stylish fits 🩳!! When .zine started in 2019, four-years-ago-us would never have imagined this journey we had taken. What a joy to be able to do this and share it with you.

Whether you’ve been here since Day One, or you found us mid-way, thanks for showing up, supporting us and sharing key milestones tgt! 🪨

“In another life, we would have really liked just doing [these same things] with you.”

🧺🧾 cr:

Of all the places we could be, we choose this universe with you 🤟

05/04/2023

Exhibition + launch photo dump part 1

The past weekend was definitely one for the books 📗✨ where we turned the space at into our perfect version of a Living Room ;)

Copies of the new .zine were strewn across the floor (not random, but artfully and intentionally styled 💁🏻‍♀️), we created a typewriter confession booth (our personal typewriter that braved hard knocks💥) and DIY built a photo gallery (self-made using scrap materials ✂️)…….with crossword puzzles and sticker activities!!

Boy did we go all out to make it fun, interactive and memorable. Judging from the feedback, I think we did good.

We welcomed familiar faces, new readers and strangers who got so intrigued at .zine’s sinking cover. It was intimate and regal. Everyone carved a little space for themselves to enjoy a read, share a laughter, or inspire one another with their bad story confessions.

In other words, it was a dream to do this. Issue #4 is now out into the world!!

Brb while we regulate our emotions 🥲

27/03/2023

Is this photo giving us Stonehenge x Matrix cos the fourth issue of .zine is serving ANGLES 👏 ASYMMETRY 👏 A-GAME 👏

Join us for our exhibition and launch, where we will transform the space at and DIY build our version of an installation (send thots and prayers our way)

You gotta see the zines sinking IRL

✅ LAUNCH & EXHIBITION
👉 The Arts House, Living Room
👉 Mar 31 to Apr 2 (this weekend!!)
👉 12pm – 8pm daily

✅ GET YOUR COPY
👉 meantime.sg/preorder

23/03/2023

In our fourth issue, the *devil* is in the details 👺

In response to the sinking cover, discover typography that melts to the bottom. Spot 🕳 bullet holes 🕳 punctured through the pages – a nod to a story where shotgun-wielding shooters roamed the streets in SG as part of a crow-culling campaign 🔫

We could talk endlessly about all the print secrets and Easter eggs inside Issue #4. But we much prefer to let our work do the talking 🗣

The excitement of putting out a new issue never fails to make our heart race (!!!) we can’t wait for you to hold it in your hands 🤲

GET A COPY NOW
👉 meantime.sg/preorder

JOIN US FOR A SPECIAL EXHIBITION
👉 Mar 31 to Apr 2
👉 Living Room, The Arts House
👉 12pm – 8pm daily