Zachdev is a Social Media Researcher from Singapore, who is also known as Paul Benedict Zachariah. Zachdev graduated from the Murdoch University of Western Australia with a degree in Communication and Media studies. After serving his time in the military, he embarked on his entrepreneurial journey in starting up a social media research agency called Zachdev Services. He collaborated with a few dig
ital media experts to study and decode the algorithms of various social media applications such as Instagram, Facebook, Youtube and Tiktok. In 2019, Zachdev was part of the (ICCS) International Crypto Currency Studies team where he worked with a specialized group of researchers to better understand the Fintech industry and culture of crypto investment. Zach was also previously involved in a private edutainment research project with one of the Director’s from Explorer Junior, called Creative Resource. Zachdev was also previously working at Teledirect Singapore, as a Marketing Algorithm Expert for one of the ongoing projects with Facebook. Together with industry experts like Vincent Oct from Australia, Kai Sebastian from Taiwan and Sarah Megan from New Zealand, Zachdev services have successfully expanded its operations into the America, Oceania and ASEAN region. As of 2020 January, it operates with a strong team of 35, with about 350 resellers and over 18000 clients worldwide. Zachdev Services has developed the Engagement IPad System that allows him to work closely with Cafes, Gyms, Malls, Spas and many other retail platforms. This Engagement IPad System was created to allow organic engagement and boosting as it consists of a reward point structure that benefits the consumers as well. This year 2020, Zachdev has been working closely with the relevant industry professionals to create a wholesome and informative book on Tech Parenting which highly emphasizes on the importance of Cyber Wellness as well. His contribution still remains as an Advisor for Zachdev Services. Since October 2020, Zachdev also started a private cryptocurrency research team to study and understand about how the implementation of Ethereum 2.0 and development of DeFi tokens can improve future transactions.
