brainylab

24/09/2025

Po tem, ko smo lani s pomočjo umetne inteligence (natančneje z OpenAI batch tehnologijo) za Argeta Junior račka ustvarili nekaj desettisoč unikatnih opisov, ki so personalizrali račkovo osebnost za prav vsakega lastnika, smo Junorju letos dodali še eno veliko nadgradnjo - pogovor v slovenskem jeziku.

Raček Junior se tako danes s pomočjo OpenAI Realtime tehnologije pogovarja, opogumlja, se pošali, razvedri in zabava.

V kar nekaj mesecih trdega dela je nastala robustna, modularna in skalabilna rešitev, ki do danes, teden dni po lansiranju, že beleži tisoče minut pogovorov in zadovoljnih lastnikov račkov.

Če tudi vaše podjetje zanima implementacija sodobnih interaktivnih rešitev v poslovne in marketing procese vam z veseljem pomagamo.

Argeta Junior, znamka paštet, pripravljenih posebej za otroke, v jesen vstopa z nadgradnjo akcije, ki je lani navdušila družine po vsej regiji. Tokrat se plišastemu račku Juniorju pridružuje raček športnik.

18/09/2025

Marketing magazin o našem novem produktu, ki organizatorjem dogodkov, konferenc in izobraževanj pomaga bolj aktivno vključiti udeležence. Hvala za objavo ❤️

📱 Organizatorji dogodkov, konferenc in webinarjev se že dolgo srečujejo s podobnimi izzivi: kako ohraniti pozornost udeležencev? Kako jih vključiti v predavanja in vsebino? »Kaj če bi udeležencem ponudili nekaj, kar jih hkrati motivira, izobražuje in zabava?« pravijo v brainylab.

https://www.marketingmagazin.si/aktualno/z-igrifikacijo-spremenite-udelezence-dogodkov-webinarjev-iz-gledalcev-v-aktivne-sodelujoce

17/09/2025

Projekt za blagovno znamko Argeta pri katerem smo pomagali pri precej kompleksnem razvoju aplikacije z OpenAI API intergracijo in zabavnim front-end vmesnikom, je prejel Zlato WEBSI nagrado 🏅 Hvala za povabilo in odličen projekt.

Z WEBSI Digitalni presežki Slovenije smo tudi letos odšli ponosni – nase in na naše naročnike. Z Argeta smo na odru stali dvakrat:
🥇 za 1. mesto v kategoriji Inovativni ustvarjalci prihodnosti s projektom Argeta Junior: Uigrani plišasti prijatelj
🥉 za 3. mesto v kategoriji Dogodki in prosti čas s projektom Živi IRL, ne URL

Hvala, Atlantic Grupa, za zaupanje in strast do digitalnih presežkov ter brainylab in Matevžu Kostanjšku za super sodelovanje. 🙌

08/09/2025

Te zanima, kako s kvizi segmentiraš tisoče ljudi, z igrami predstaviš nov izdelek na interktiven način ali pa z edutainmentom zgradiš dolgoročno bazo zvestih uporabnikov?

Na prvem brainylab webinarju bomo govorili o igrifikaciji v marketingu.

Brez nepotrebne teorije, ampak z veliko prakse, akcije in interaktivnosti.

Predavanje bo vodil naš ustanovitelj in CEO Blaž Pregelj, ki v marketingu deluje že skoraj 15 let, zadnjih 5 let pa kot eden vidnejši posameznikov skrbi za razumevanje, razvoj in vključevanje interaktivnih tehnologij (aka ) v poslovne procese podjetij.

Cilj webinarja je, da spoznaš dobre, zanimive in konkretne primere, ki prebudijo ideje, da vsaj eno uporabiš že takoj po koncu.

📆 Kdaj? V torek, 16. 9. 2025 ob 10.00.
📍 Kje? Online - MS Teams.
📝 Kako? S prijavo prek spodnjega obrazca

https://forms.office.com/Pages/ResponsePage.aspx?id=nBfcynG3I02u1noIISEBg-gNkeyt1rlDuPeKV2As0RtUNUtQSlIzSFI1Vk45R1RCSzVKVEU3SUNRNi4u

04/09/2025

𝗢𝗞, 𝗯𝘂𝘁 𝗵𝗼𝘄 𝗱𝗼𝗲𝘀 𝗚𝗮𝗺𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻 𝘄𝗼𝗿𝗸?! 🤔

A lot of content in marketing today is still mostly static. Passive.
But brands who turn passive readers into active participants win big!

Gamification in marketing helps you put people in the center of your content to drive more attention, retention, and conversion.

Interactive content is changing the marketing game, and helps you create:
🎯 𝙈𝙤𝙧𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩:
When your content becomes a quiz, a challenge, or a mini-game, users stay.
In our campaigns, average play time sits around 3 minutes — and in some cases even up to 12+ minutes.

❤️ 𝙃𝙞𝙜𝙝𝙚𝙧 𝙧𝙚𝙘𝙖𝙡𝙡 & 𝙙𝙚𝙚𝙥𝙚𝙧 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨:
People remember things they experience — not just read.
Games create emotions. Emotions build loyalty. Whether it's a trivia quiz, a progress-based journey, or an AI-powered gift finder — interactive = memorable.

📩 𝘽𝙚𝙩𝙩𝙚𝙧 𝙡𝙚𝙖𝙙 𝙜𝙚𝙣:
A well-crafted quiz with a meaningful reward regularly outperforms static forms.
Some of our personality quiz campaigns drive 20–50%+ opt-in rates, with completion rates above 75%.

🧪 𝙎𝙢𝙖𝙧𝙩𝙚𝙧 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 (𝙛𝙞𝙧𝙨𝙩-𝙥𝙖𝙧𝙩𝙮 𝙙𝙖𝙩𝙖):
Every tap, choice, and click is a micro signal.
Gamified campaigns collect actionable data — ethically and with consent — without the need for cookies.

𝗔𝗻𝗱 𝗯𝗲𝘀𝘁 𝗼𝗳 𝗮𝗹𝗹?
Gamification fits any goal:
- Drive traffic
- Educate users
- Promote new product
- Build loyalty
- Segment your audience
- Skyrocket newsletter signups
- Increase sales

From fun educational quizzes, holiday spin wheels to long-term learning platforms, we’ve helped brands like Lidl, A1, Argeta, Sava, Citroen and many others level up their content into meaningful engagement tools.

💡 Curious how it all works?
We wrote a full guide on how gamification helps marketers turn passive scrollers into active participants:
👉 Read it here https://brainylab.io/knowledge/gamification-marketing

04/09/2025

We just passed 𝟮.𝟬𝟬𝟬.𝟬𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 who came across our products (games, quizzes, platforms and AI tools).

Here are some key learning from over 110 campaigns we launched.

What actually really matters in any hashtag communication is what happens after people click on ad or promotion.

If content is interactive, gamified and AI powered, engagement and conversions are usually over the roof. Our Engagement Rate Report confirms that
🧲 54.2 % average engagement rate
🏁 57.9 % average completion rate
💌 21.7 % average email subscription rate
⏱️ 2:53 min average play time

That means thousands of people didn’t just “see” the campaign — they 𝗽𝗹𝗮𝘆𝗲𝗱 it, 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 it, and 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱.

So, what works best?
🏆 Top mechanics by engagement
AI tools: 86%
Advent calendars: 75%
Multi-game experiences: 67%

🔥 Top mechanics by conversion
Spin wheels: 34%
Knowledge quizzes: 25%
Interactive product finders: 28%

👥 And who loved playing the most?
Families with kids
Nature lovers
Gen Z
Foodies

What to make from all of this?
If your digital experience isn’t playful, smart, and interactive — you're leaving attention (and leads and quality first-party data) on the table.

Read more about and in marketing https://brainylab.io/engagement-report

04/09/2025

Most of people scrolls on autopilot.

Now think about the budget you spend driving them to your websites.

And imagine if more than half of that traffic would stick around, play, and actively engage. Or even that some of them return back by themselves, without spending a single cent on them.

That’s what happens when you wrap your campaigns in a game layer instead of yet another static landing page.

𝗯𝗿𝗮𝗶𝗻𝘆𝗹𝗮𝗯 𝗚𝗮𝗺𝗶𝗳𝗶𝗲𝗱 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 help you design interactive content hubs that turn passive readers into active players.

What happens when you add play to marketing?
🧲 +55 % engagement
⏱️ 10 + minutes average time‑on‑content
💌 +30 % more qualified leads & first‑party data

Swipe through the short PDF below to see:
→ Why gamification triggers curiosity & emotion
→ How our hubs lock in retention
→ The metrics CMOs care about most

Want your content to pull people in—then keep them coming back?

Let’s talk. 👉 brainylab.io/contact

04/09/2025

Not all data is created equal.

Some you borrow. Some you earn. And some — well — your users gift it to you with a smile. 🎁

If you’re working in , chances are you’ve heard the terms: zero-party, first-party, second-party, third-party data...

But do you actually know the difference — and how to use them the smart way?

We broke it all down in our latest blog post:
👉 what each data type really means (without the jargon)
👉 why zero- and first-party data are the future
👉 how interactive experiences (like quizzes, games & AI chat) help you collect them without being creepy

If you want to understand this better — and see real examples of how we use interactive tools to turn user engagement into actual insights visit our blog https://brainylab.io/knowledge/zero-party-data

04/09/2025

✨ 𝐓𝐡𝐞 𝐋𝐀𝐏𝐏 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 - 𝐁2𝐁 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐆𝐚𝐦𝐢𝐟𝐢𝐞𝐝 ✨

We’re happy to share the results of the LAPP Challenge - a gamified B2B experience that achieved outstanding engagement and conversions! 🚀

Key Highlights:
- 850+ unique visitors in just a month
- Average time spent: 4m 15s ⏱
- 40%+ lead-gen conversion rate

By making complex technical communication more accessible and engaging, we were able to foster deeper relationships, spark interest, and generate valuable leads for LAPP Slovenia. 🌟

04/09/2025

Wink wink 😉 Meet Benji (as we like to call him) — our source of inspiration and proof that gamification isn’t new at all.

Back in the 1700s he made a Virtue Chart to track 13 good habits.

Every night he ticked the box if he did well, or left it blank if he slipped.

That tiny game kept him focused for life.

But why should marketers care about Franklin's framework?

Because the same tricks still work:
→ 𝗦𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽𝘀: break big goals into bite-size tasks.
→ 𝗩𝗶𝘀𝗶𝗯𝗹𝗲 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀: show people how far they’ve come.
→ 𝗦𝗵𝗮𝗿𝗲𝗱 𝘄𝗶𝗻𝘀: let the community feel and celebrate success.

See Benji’s method in our latest blog.

Read it, then use it to make your next campaign stick.

Benjamin Franklin is famous for being a statesman, inventor, and writer. But he was also a pioneer in what we now call gamification.

04/09/2025

According to Forbes, gamification marketing campaigns see on average a 22% increase in customer engagement compared to traditional marketing methods?

Actually ours are even higher than that, but we'll talk number later ...

Why do you think people willingly spend hours playing games like Candy Crush or binge through trivia quizzes online?

Because it's fun.

It's engaging.

It build emotions.

And it speaks to our innate love for challenges and rewards.

That's exactly what gamification brings into your marketing strategy—turning simple interactions into enjoyable, memorable experiences.

If you’re not yet leveraging gamification in your marketing mix, 2025 is a great year to start.

In our blog post we walk you through the best ideas and examples to make your more fun, interactive and of course effective.

Head over to our website and see how you can start using hashtag in your marketing right away and make your audience fall in love 🥰 with your brand.

Your customers expect more than generic emails and discount codes. They want fun. They want personalized experiences. They want engagement. Gamification gives you all that—and more.

04/09/2025

🚀 New & Exciting News from brainylab 🎉

We’ve had the pleasure of creating another sustainability campaign for BSH Adriatic-East region, raising awareness about the importance of bees 🐝
in our lives.

With an educational titled "How well do you know the bee world?", we aimed at two target audiences.

👫 One was the general public, who could participate in a draw for a Bosch Vita Power Series 4 mixer by solving the quiz and submitting their data.

🏫 And the other target audience included primary schools and their branches, secondary schools, conservation work centers, and beekeeping clubs that collaborate with Beekeeping Association of Slovenia.

The campaign ran for two weeks.

Our main goal was to educate children in a fun way while they participated in a draw for the main reward—an apiary for their school.

By answering all the questions, they found out whether they were beekeeping experts, enthusiasts or apprentices.

But most importantly they learnt that living together on the planet brings a shared responsibility for its preservation.

How much do YOU know about the bee world?

Test your knowledge 🧠 https://zacebele.si/