brainylab

09/03/2026

Danes bomo naredili majhno izjemo. Čeprav tukaj običajno komuniciramo v angleščini, je današnja objava v slovenščini.

Bliža se namreč dan žena. 🌸 In to je praznik, ki se nas kot žensk dotakne nekoliko bolj osebno. Zato je takšne misli najlepše deliti v jeziku, ki nam je domač.

8. marec je dan, ko se spomnimo, da ženske vsak dan premikamo gore. 💪🏼

V pisarni so do nas sodelavci na ta dan še malo bolj prijazni kot sicer. ❤️ Letos praznik pade na nedeljo, zato smo praznovanje raztegnile kar na cel teden.

Poleg tortic in dobre volje, ki smo jih bile deležne ta teden, smo s skupnimi močmi pripravile še zabaven kviz o izjemnih ženskah, ki so skozi zgodovino premikale meje. O ženskah, ki so si upale biti prve, glasne, drugačne – in s tem utirale pot svetu, v katerem danes živimo.

Zaradi njih danes stojimo malo bolj samozavestno.

Reši kviz in odkrij, kdo so ženske, ki spreminjajo svet: https://8marec.brainylab.io/

02/03/2026

𝗜𝘁'𝘀 𝗙𝗿𝗶𝗱𝗮𝘆 ... 𝗼𝗿 𝗮𝘀 𝘄𝗲 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗰𝗮𝗹𝗹 𝗶𝘁 𝗣𝗹𝗮𝘆𝗱𝗮𝘆!

We just launched NEW GAME 🚀

brainylab Space Runner is a fast-paced mini game perfect for engaging branding and competition.

The concept is simple: move rocket through space, collect as many brainylab logos and avoid the weird UFOs trying to take your lives. Blue planet gives you +5 points, green planet +10, and if you catch a milky way star boost, you get a massive +50 points!

But one wrong move costs you a life!

The game is designed as a lightweight runner game, playable with arrow keys on desktop or swipe touch on mobile. Its focused on quick reactions, and that “just one more try” feeling.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
The game can be fully tailored to your brand:
✨ logo,
🚀 graphic elements,
🏆 scoring logic,
🕹️ game play time,
🎨 supporting colors,
📣 messaging and content.

Try the game here https://runner-game2.brainylab.io/

19/02/2026

𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐘: 𝐇𝐨𝐰 𝐭𝐨 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐬𝐜𝐨𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐠𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧?

Zavarovalnica Sava launched and introduced their new brand mascot – cute little Turtle Ava. The mascot was created by the creatives from Yin + Young Ljubljana, while brainylab team took care of the online interactive and playful part.

A mascot represents values, tone of voice, and emotional positioning of the brand. Instead of revealing Ava in a static announcement, we decided to turn the launch into a gamified experience, and we helped them achieve it.

𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞

How to present a major design innovation in a way that builds curiosity, creates emotional connection, and generates measurable engagement?

𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐑𝐞𝐯𝐞𝐚𝐥 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐥𝐚𝐲

Short answer? With gamification.

We helped Sava build an interactive and playful presentation of their new mascot Ava.

Key component of the gamification was playful image reveal. When people landed on the campaign page, they didn’t immediately see Ava. Instead, they had 30 seconds to unlock it and reveal her new design through gameplay.

We chose a fast-tapping mechanic to create action, curiosity, and a sense of achievement. Only after completing the challenge, players were rewarded with the fully revealed animated mascot, Ava’s story and personality, and a short interactive quiz reinforcing campaign messages.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬

The engagement rate exceeded 60%, outperforming the average engagement rates in gamified campaigns. Which shows curiosity-driven mechanics work better than static brand presentations. People replayed the game and actively explored the content.

More than 40% of users subscribed to the newsletter, which is significantly above the usual 20–25% benchmark for gamified activations, proving that playful experiences can translate into meaningful brand relationships.

𝐖𝐡𝐲 𝐢𝐭 𝐰𝐨𝐫𝐤𝐞𝐝?

𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧:
Instead of explaining the mascot, the campaign triggered curiosity first.

𝐆𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐬 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐭𝐨 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧:
Participation drives higher engagement, stronger emotional connection, and measurable lead generation. When users actively reveal a character, they form a stronger emotional bond than when simply seeing a static reveal.

In conclusion, Sava successfully introduced its new mascot through a playable brand moment.

If you want to use the power of gamification for your brand or product, contact us or comment below.

29/12/2025

Letos smo v Brainylabu ustvarili še eno igrivo voščilo. In čisto malo bolj nagajivo. V upanju, da vam narišemo nasmeh na obraz. 💝

Kot se za agencijo za igrifikacijo spodobi, smo namesto tipičnega voščila, raje ustvarili majhen praznični trenutek.

S sanjskim Božičkom ali Božičko: https://ny26.brainylab.io/ 🎅🏻

Ker v teh dneh vsem želimo predvsem toplino, bližino in malo več ljubezni, smo poskrbeli, da bodo naši partnerji dobili svojo sanjsko božično družbo – takšno, s katero si lahko brez slabe vesti privoščijo vročo čokolado na mrzle (in upajmo tudi zasnežene) dni. ☕❄️

Si že preveril/a, kateri Božiček ali Božička je pravi zate? Ne bodi sramežljiv/-a in nam zaupaj v komentarjih.

Vsem, ki ste bili letos del naših kreativnih zgodb, želimo igrive praznike, obilo vroče čokolade in sanjsko družbo.

Srečno 2026 vam želi brianylab! ✨

Namesto voščila ti pri brainylabu letos podarjamo čokoladni trenutek s tvojim sanjskim Božičkom. Ali Božičko.

17/12/2025

📆 𝗯𝗿𝗮𝗶𝗻𝘆𝗹𝗮𝗯 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 – 𝗪𝗲𝗲𝗸 𝟯 𝗶𝘀 𝘂𝗻𝗹𝗼𝗰𝗸𝗲𝗱!

In Week 1 we talked about smiles 😍
In Week 2 we talked about agency & ownership ❤️

This week we unlock ✨ Engagement Secret #3 ✨

The principle that turns a single interaction into a habit.
People don’t stay because content is good.
They stay because they feel they’re moving forward.

✴️ A point earned.
🏆 A level unlocked.
🚀 A step completed.

That sense of progress - even when it’s small or symbolic - is what keeps people coming back.

👇🏼 Scroll the PDF to open Week 3’s secret and see how we applied this principle in a real project that kept kids, parents and teachers returning day after day.

Because progress is the difference between a moment… and a relationship.

17/12/2025

📆 brainylab Engagement Secrets Calendar – Week 2 is here!

Last week we opened Secret #1 and reminded ourselves how a touch of joy, humour and playfulness can soften even the most serious topics and make people truly lean in.

This week we’re unlocking ✨ Engagement Secret #2 ✨

After “making people smile”, we’re moving into something that makes users feel part of the story.

👇🏼 Scroll the PDF to open Week 2's secret and see the real case behind it.

17/12/2025

This December we’re opening the doors to four of the most powerful engagement principles behind our best gamified and AI-driven projects.

📆 brainylab Weekly Engagement Secrets Calendar

Every Week in December we’ll unlock a new secret: A principle we’ve used to make people smile, connect, participate, return, and remember.

And each one comes with a real case study from campaigns we built for brands you all know and love.

We’re doing it because good engagement is mechanics, psychology, and thoughtful design.

And if you understand the principles, you can use them anywhere - content, campaigns, product, onboarding, learning, or brand storytelling.

So welcome to open ✨ Engagement Secret #1 ✨. A simple idea that changed the outcome of dozens of projects. If you want the series, follow brainylab or drop a “🎄” in the comments. Let’s make December a month of insight … not noise.

Ho ho ho 🎅🏼

18/11/2025

The era of one-size-fits-all experiences is long gone.
The era of mass-personalised engagement is already here.

What really struck us at this years hashtag in Lisbon was how quickly AI is transforming how we design interactions.
Not just content. Not just recommendations. But full flows, mechanics and experiences that adapt in real time to every user.

Think quizzes that rewrite themselves. Games that adjust difficulty based on your behaviour. Rewards that change with your motivation. Stories that shift with your tone.

In our new newsletter Chapter 5: The Future of Gamification (Web Summit Edition) we break down what we saw at Web Summit, how AI is changing gamification at its core and what brands need to understand before building their next engagement tool.

If you care about engagement, user behaviour or future marketing tech, you’ll enjoy this one.

Read the full newsletter below and subscribe so you dont miss our next chapter 👇

Last week our team was in Lisbon, chasing the same question everyone at Web Summit seemed to be obsessed with. Where is engagement heading next? What will shape user behaviour in the next years? And what will finally replace the one-size-fits-all content formats that brands still rely on? After four

18/11/2025

Naš prvi Web Summit. In kakšno popotovanje v prihodnost je bilo to 🔮

Ja, AI je bil na vsakem odru, v vsakem hodniku in verjetno celo v naših sendvičih.

A pogovori, ki so nam najbolj ostali v spominu, niso bili o tehnologiji sami. Bili so o ljudeh.

Kako bodo blagovne znamke obdržale resnično pozornost v svetu, kjer je vse avtomatizirano? Kako postajajo kreativnost, igra in interakcija tiho nova valuta marketinga?

To je del, ki se nam je zdel najbolj domač.

Ker točno to najraje počnemo. Gradimo izkušnje, kjer se tehnologija sreča z emocijo in kjer uporabniki počnejo več kot le klikajo, berejo in gledajo.

Sodelujejo.

Lizbona je bila čisti kaos. Dolge vrste, nore množice, preveč idej, premalo ur.

A vseeno smo bili navdušeni.

Spoznali smo izjemne ljudi. Odhajamo z novimi idejami in bolj izostreno vizijo prihodnosti.

In ja, našo prisotnost tam smo igrificirali ... a več o tem kmalu ;)

💚 Lizbona, hvala za energijo.
💙 Web Summit, hvala za navdih.

24/09/2025

Po tem, ko smo lani s pomočjo umetne inteligence (natančneje z OpenAI batch tehnologijo) za Argeta Junior račka ustvarili nekaj desettisoč unikatnih opisov, ki so personalizrali račkovo osebnost za prav vsakega lastnika, smo Junorju letos dodali še eno veliko nadgradnjo - pogovor v slovenskem jeziku.

Raček Junior se tako danes s pomočjo OpenAI Realtime tehnologije pogovarja, opogumlja, se pošali, razvedri in zabava.

V kar nekaj mesecih trdega dela je nastala robustna, modularna in skalabilna rešitev, ki do danes, teden dni po lansiranju, že beleži tisoče minut pogovorov in zadovoljnih lastnikov račkov.

Če tudi vaše podjetje zanima implementacija sodobnih interaktivnih rešitev v poslovne in marketing procese vam z veseljem pomagamo.

Argeta Junior, znamka paštet, pripravljenih posebej za otroke, v jesen vstopa z nadgradnjo akcije, ki je lani navdušila družine po vsej regiji. Tokrat se plišastemu račku Juniorju pridružuje raček športnik.

18/09/2025

Marketing magazin o našem novem produktu, ki organizatorjem dogodkov, konferenc in izobraževanj pomaga bolj aktivno vključiti udeležence. Hvala za objavo ❤️

📱 Organizatorji dogodkov, konferenc in webinarjev se že dolgo srečujejo s podobnimi izzivi: kako ohraniti pozornost udeležencev? Kako jih vključiti v predavanja in vsebino? »Kaj če bi udeležencem ponudili nekaj, kar jih hkrati motivira, izobražuje in zabava?« pravijo v brainylab.

https://www.marketingmagazin.si/aktualno/z-igrifikacijo-spremenite-udelezence-dogodkov-webinarjev-iz-gledalcev-v-aktivne-sodelujoce