20/07/2026
BAFTA-Nominated Sierra Leonean Performer Inspires Creatives at Ballanta Masterclass
By Eagleville
BAFTA-nominated performer, Gwyn Jay Allen, has inspired aspiring musicians, actors, and other creatives during The Art of Entertainment masterclass held in Freetown on Friday, July 10, 2026.
The event aimed to educate participants on the importance of the arts while equipping them with practical skills for successful careers in the creative industry.
Allen, an internationally acclaimed jazz musician, conducted the music masterclass, which featured live performances at the Ballanta Academy of Music and Performing Arts (BAMPA).
Throughout the session, Allen explored key aspects of professional performance, including stagecraft, audience engagement, microphone technique, breath control, storytelling, and professional conduct. Through practical demonstrations, he showed participants how performers can establish stronger emotional connections with audiences while maintaining high artistic standards.
The free event attracted emerging performers, entertainment professionals, students, and arts enthusiasts eager to learn from Allen's decades of experience in the global entertainment industry. Hosted by lawyer and media personality Nicky Spencer-Coker, the interactive session combined discussions, practical demonstrations, and live performances designed to strengthen participants' artistic and professional skills.
Speaking during the question-and-answer session, Allen reflected on his journey in the creative industry, stressing that discipline, consistency, professionalism, and purpose are essential ingredients for a successful career. "You have to know your purpose. Above all, discipline is what can actually help us achieve what we are looking for. Even if you are naturally talented, without discipline you are going nowhere," Allen said.
He encouraged participants to continually study and refine their craft, noting that talent alone is not enough to sustain a successful career. "Let us not limit our artistic talents to Sierra Leone. Let us represent our country internationally through our creative arts. It will help grow and uplift our nation. We must continue improving our craft and strive for higher standards," he said.
Allen also called for greater investment in Sierra Leone's cultural heritage, arguing that preserving and promoting local artistic traditions would strengthen both the country's tourism sector and creative economy. "We need to shine more light on the arts and our unique Sierra Leonean culture. Sadly, interest has declined, and some traditions are gradually fading. For the arts to play a greater role in tourism and cultural development, dedicated investment and sustained support are essential," he added.
Spencer-Coker encouraged Sierra Leone's emerging artists to embrace mentorship and continuous learning while remaining grounded in their cultural identity. She noted that exposure to international best practices would enable local performers to compete globally without losing their authenticity.
During the interactive session, participants posed questions on career development and the future of Sierra Leone's entertainment industry. Dr. Julius Spencer asked how Sierra Leonean artists could distinguish themselves on the international stage. Allen repeated that discipline, professionalism, and commitment to excellence remain the foundation of success in any artistic field.
Renowned music producer Solomon Fatoma, popularly known as Solo's Beat, asked how musicians could remain consistent without relying heavily on social media attention. Allen advised artists to focus on mastering their craft, producing quality work, and maintaining passion for their profession rather than seeking online validation.
Participants described the masterclass as inspiring and informative, saying the practical advice provided valuable guidance for building careers in music, theatre, and other performing arts.
Fatu Sesay, a theatre prodigy who attended the event, described the masterclass as highly informative and worthwhile. “I was really impressed, not only by Allen's performances but also by the way he made the knowledge easy for us to understand. This is the kind of programme I would love to attend every month," she said.
There was a lot of humor in the event which was a quality and skill Allen said that performers should have to enhance and increase enjoyment in their performances.
Desmond Turay of Salone Leone Hidden Gems Tours and Travels congratulated BAMPA and thanked Allen for delivering an exceptional masterclass. "We were entertained and educated. We appreciate everything about the event," he said.
The programme concluded with a networking session that allowed participants to engage directly with Allen and fellow creatives, reinforcing the importance of collaboration, passion, discipline, and lifelong learning.
His mother, Mrs. Cecilia Allen is the proprietor of Tower Hill Kindergarten and Preparatory School.
Born in Loughborough, England, to Sierra Leonean parents, Allen began his musical journey by performing on trains while commuting to work. Although he is an architect by profession, in 1992, he made a decision to pursue music professionally, performing at London's prestigious Hilton and Dorchester hotels.
Allen gained international recognition in 1997 when he became a finalist on the popular British television talent show Stars in Their Eyes, performing as jazz legend Louis Armstrong. His career later expanded into theatre, international touring, and collaborations with renowned artists including Diana Ross, Herbie Hancock, Basement Jaxx, and Maxi Priest. Gwyn has been a board director of the Ballanta Academy of Music and Performing Arts, and continues to inspire and impart knowledge and experiences to staff and students.
His recordings include the gospel album Land of Milk and Money, the internationally acclaimed I Love Louis–A Creole Tribute to Louis Armstrong, and his latest project, Freetown–The Return, which blends West African folk music with soul, blues, and jazz. Allen recently performed songs from the album during the opening ceremony of Freetown's 230th anniversary celebrations.