Subtile - Media

08/12/2025

02/12/2025

.oficial used to be Luciane Dom. The compression happened somewhere between four continents, friends’ couches, and voice notes sent from bus stations.

Seven years after her debut, she’s back with a self-titled album built in motion. Keyboards in Canada. Lyrics in Puerto Rico. Production notes exchanged through airports and long rides.

We talked about shedding names, creating from the soft places, and what it means to carry multiple diasporas in one body.

We love Calôbaixô. Sensual R&B on the surface. Underneath, the ache for calm.

Full feature at the link in bio.
Ludom is out now via Toca Discos / Universal Music. 📷 Marcos Hermes

13/11/2025

💧 When Branding Meets Sacred Water
A beauty brand named a face mist after Mami Wata.

TikTok split into camps.
Some warned of spirits. Others saw reclamation.

What this debate reveals goes deeper than skincare, it’s about how the sacred travels, mutates, and survives commerce.
co was founded by Marie Kouadio Amouzame (French-Ivorian) and Alice Lin Glover (Taiwanese-American).

Their Mami Wata Mist restores the skin barrier, and reopens a conversation about what happens when water, worship, and wellness meet on a Sephora shelf.

African waters already had guardians: Yemoja, Olokun, Oshun…
Mami Wata, the term came later: born of collision, European mermaids, Hindu imagery, African cosmology. A syncretic spirit who crossed oceans with the enslaved and adapted to survive.

She’s been adored, feared, commercialized.
A mirror of wealth, desire, and spiritual autonomy.

So when her name appears on a beauty product, the tension resurfaces:

Reclamation or extraction?
Visibility or commodification?
Spiritual homage or branding strategy?

Subtile doesn’t choose sides, we hold the complexity.
Because Mami Wata, like water itself, refuses containment.

What’s your position?
—
A Cultural Brand Dissection by Subtile

Brand Images: .co

24/10/2025

For those who live between worlds, who find belonging in scent, sound, stories and touch.
There are so many ways to come home.

We’re supporting an exciting sensory wellness brand exploring care, sound, and belonging for those who live between places.

Before its first collection launches, we’re gathering reflections through a short survey.

If this resonates with you, if you’ve ever lived between languages, identities, or worlds. We’d love to hear from you.

UK + EU based voices especially if you’d like to receive samples. But all are welcome.
Link to the survey is in here: https://bit.ly/43u5cCN

✨ Creative direction & storytelling:

21/06/2025

This week: Between Shores – Vol. I: Prayers, Portals & Pulse

Now live on Spotify (link in bio)
A playlist tracing devotion, diaspora, and deep rhythm.

Subtile curates weekly playlists and poetic commentary connecting sound, story, and social change. Global, slow, and intentional, because true influence whispers.

26/03/2025

🇳🇬 NEW EPISODE ALERT! 🇳🇬

This is the last episode of this season of WAAA-We Are All Africans, meet: Uche Kenneth Udekwe Born Igbo, raised in Yoruba-dominated Lagos, and later living in the Hausa north, Uche's story is beautifully Nigerian.

This conversation goes beyond tribal lines to the heart of what makes Nigerian identity so rich and complex.

Don't miss this one!
Listen to our season finale now!

Apple Podcast: https://lnkd.in/eCFAkT2x

Spotify: https://lnkd.in/eXhbcN_n

19/03/2025

NEW EPISODE ALERT: We Are All Africans (WAAA) Podcast 🎙️
After a short break, we are back with a new episode! It's "Victoria Sackey: Finding My Voice" - now available to stream!

In this heartfelt conversation, Victoria shares her journey from a sheltered childhood in Ghana due to health challenges to finding strength through personal loss and self-discovery. As a proud Fante woman, she offers unique insights into Ghanaian culture while reflecting on her first experiences traveling to Kenya and South Africa.

From her days at prestigious Wesley Girls boarding school to using writing as therapy after losing her brother, Victoria's story is one of quiet determination and finding joy even in difficult circumstances.

🎧 Listen now on Apple Podcasts https://podcasts.apple.com/gb/podcast/waaa-we-are-all-africans/id1550189695
and Spotify
https://open.spotify.com/show/7aJ1N6eUMs6QmcABxFC8Pj

19/03/2025

NEW EPISODE ALERT: We Are All Africans (WAAA) Podcast 🎙️

After a short break, we are back with a new episode! It's "Victoria Sackey: Finding My Voice" - now available to stream!

In this audio-only episode, the resilient Victoria Sackey takes us on a moving journey from her sheltered childhood in Ghana to her discovery of inner strength. She opens up about overcoming health challenges, pushing boundaries to attend prestigious Wesley Girls boarding school, and finding her voice through writing during times of grief.

Victoria shares powerful insights about her Fante identity and paints a vivid picture of life in Ghana while reflecting on her first experiences traveling beyond its borders to Kenya and South Africa.

Through personal stories, Victoria explores what it truly means to be African - "having that vital spirit to overcome challenges" - while creating a path forward that honors both vulnerability and resilience.

🎧 Available NOW exclusively on audio platforms: Apple Podcasts: https://lnkd.in/djG8pFu Spotify: https://lnkd.in/d2vuRG4
Don't miss this powerful conversation about identity, belonging, and personal transformation that will resonate with anyone navigating life's unexpected journeys!

02/02/2025

WAAA - We Are All Africans
Season 3 Episode 4: Kaata Minah, Defiant

From defying cultural norms to building bridges across Africa, Kaata Minah embodies the complexity of modern African womanhood. Journey with her from Nigeria to Sierra Leone as she shares how migration, feminism, and freedom shaped her mission to transform communities while honoring tradition. A story about resistance, love, and choosing your own path.🎧 Listen now on :Apple Podcast: https://podcasts.apple...Spotify: https://open.spotify.c...Check out our website: https://subtile.co/