Hélène Parker

19/09/2025

🎧 Programmatic in B2B isn’t just display ads.

In Episode 185, we sit down with Rosey Sutton to explore how content syndication, intent data, and brand-to-demand thinking can transform the funnel. Learn why video, audio, and creative alignment matter more than ever in driving real results.

Don’t miss these insights if you’re running—or planning—B2B campaigns.

14/09/2025

What’s next for measurement in programmatic?

From assisted attribution to conversion APIs and attention metrics, IAB’s Angelina Eng shares practical steps for buyers and publishers to align on data and move beyond last-click thinking.

Episode 184 is full of insights you can put into practice today. Listen now! 🎧

12/09/2025

In Episode 184, Angelina Eng reminds us that attribution is bigger than just the last click.

🎧 Catch her full take on measurement, attention, and AI on the Programmatic Digest Podcast. Listen now on your fave podcast app!

09/10/2024

Jaye and I have the pleasure of calling Jon Seelbinder an amazing friend for many reason. He’s been doing some amazing things in Western NC trying to bring help, media coverage, and awareness to the devastation left by the Hurricane.

Please consider sharing and donating to the link below.

https://gofund.me/24520910

Hurrince Helene was just a news headline for you last week, but for them it is their new reality sadly.

Thanks Jon! Hang in there!

In the face of devastation, the communities of Spruce Pine, Marion, Little S… Jon Seelbinder needs your support for Skyline Inn Support for Western NC Relief.

04/03/2024

Programmatic Digest : 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

26/02/2024

Programmatic Digest : 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

22/02/2024

Programmatic Digest : S17. Supply Path Optimization con Antonio Minuta de Freestar

19/02/2024

Programmatic Digest : 143. Navigating the Shift to Audio-First Advertising Strategies

13/02/2024

Programmatic Digest : 142. Breaking Down the Advertising Supply Chain with Industry Insights

12/02/2024

Programmatic Digest : Programmatic Training: Underpacing Do's and Don't's

31/01/2024

Programmatic Digest : 141. Beeler.Tech’s Navigator NYC: My Takeaways

16/01/2024

Programmatic Digest : Mastering Programmatic Buying in Compliance with COPPA Guidelines