12/04/2025
SomaliJobs.com and Concerns Over National Representation.
SomaliJobs.com is a well-known digital platform for employment listings across Somalia and East Africa. According to its official website, the company is headquartered in Hargeisa, within the Somaliland region of Somalia. While the platform provides valuable services connecting job seekers and employers, a consistent pattern has emerged in how it labels job locations. For instance, jobs based in Hargeisa are frequently listed as located in โHargeisa, Somalilandโ, subtly presenting Somaliland as a separate country. In contrast, job listings in other Somali cities like Garowe or Baidoa omit any national label, simply identifying the city. More recently, the site has started publishing listings under combined titles like โSomaliland/Ethiopiaโ or โSomalia/Ethiopiaโ, reinforcing the impression that Somaliland and Somalia are two distinct national entities.
This form of geographic labeling, while it may appear administrative, carries significant political and national implications. It indirectly supports the narrative of Somaliland's independence, which remains unrecognized under international law. Such digital content influences both internal and external perceptions of Somaliaโs territorial integrity.
Considering SomaliJobs.comโs reach and reputation, these naming conventions could contribute to normalizing a separatist view, particularly among youth, professionals, and the diaspora who rely on the platform for career advancement and networking.
Given the platform's visibility and potential influence, it is essential for the Federal Government of Somalia to review and monitor such platforms and ensure they comply with national unity standards. This issue aligns with broader government efforts to regulate digital spaces โ such as the 2023 ban of certain apps due to their misuse, and the 2024 warnings about online content promoting division . SomaliJobs.comโs operational base in Hargeisa and its contact information confirm its ties to the Somaliland region, making it vital for relevant Somali authorities to engage with or oversee such platforms to preserve accurate representation of national boundaries and prevent the spread of unofficial or misleading narratives..
