Afro Money Records

Afro Money Records Afro Money is a premier record label, talent management and rights‐management firm.

History in the making!For the first time ever, a South Sudanese artist is headlining a stadium concert — and it’s none o...
19/05/2025

History in the making!

For the first time ever, a South Sudanese artist is headlining a stadium concert — and it’s none other than John Frog!

Catch him LIVE on July 9th – Independence Day at Juba National Stadium!

This is more than a show — it’s a WIN for the culture, a moment for the whole country.

27/04/2025

A gentle reminder to all creatives! Lean in to every chance, make every choice count, keep going, keep improving—and watch your ultimate triumph unfold.

25/04/2025

Spotlight on L-MAS: South Sudan’s Rising Afro Fusion Sensation

L-MAS (born Luka Mamuch) is a South Sudanese singer-songwriter and record producer whose fresh fusion of R&B, soul, afrobeats and African melodies has begun turning heads around the globe. Since bursting onto the scene, he’s amassed a devoted fanbase both in the diaspora and back home, with his heartfelt vocals at the core of every track.

Early Life & Artistic Roots

Growing up in East Africa, L-MAS was immersed in African rhythms and the burgeoning Afro-R&B scene on YouTube. Inspired by both regional legends and international icons, he started writing songs in his teens, where he quickly garnered attention for his smooth voice and genre-blending flair .

Breakthrough Single: “Ci Tim”

On April 1, 2022, L-MAS released his debut single “Ci Tim”. The Official Lyrics Video racked up over 100,000 YouTube views within weeks, a remarkable feat for an independent South Sudanese artist operating outside the usual industry channels . Fans praised its catchy hook—melding soulful harmonies with a driving afrobeats groove—which quickly became a staple on community playlists.

Latest Track: “Going Down”

Following that success, he dropped “Going Down”, a daring genre-blending experiment that critics hailed for seamlessly weaving together sultry R&B vocals, afro-drum patterns, and hints of Sudanese folk melody. Early reviews noted his maturation as a vocalist and, with “Going Down” showcasing more complex arrangements and lyrical depth.

Musical Style & Influences

L-MAS’s sound is rooted in the crossroads of Afro African song forms and Western soul. He cites influences from Michael Jackson and Chris Brown, all of which he channels through his lens as a global citizen. His fashion design background also informs his art—each release is accompanied by carefully curated visuals and stage looks that nod to South Sudanese heritage.

Critical Reception & Fan Response

Though still early in his career, L-MAS has been spotlighted on local radio shows and online music blogs (e.g.,The OkayAfrica Magazine’s fan pages). He’s begun selling out small venues in Nairobi, Addis Ababa and Kampala, signaling that his appeal goes beyond his home country.

What’s Next?

Looking ahead, L-MAS is teasing collaborations with other African rising stars and plans to release an EP later this year. He’s also exploring a short tour through East Africa, with fan-driven fundraising already underway to support travel and production costs.

With his unique fusion and DIY spirit, L-MAS is one to watch as South Sudanese music leans ever more prominently into the global spotlight.

South Sudan's Ahbad Bwoy L-MAS is bringing the heat to the Northern side this December! Make sure y'all catch him live.....
30/11/2024

South Sudan's Ahbad Bwoy L-MAS is bringing the heat to the Northern side this December!
Make sure y'all catch him live.. it’s the ultimate event🔥🎤

Secured your tickets🎟️ in advance – don’t miss out!!

And the future  was born today happy belated earth strong, SUPERSTAR🌟❤️
10/11/2024

And the future was born today happy belated earth strong, SUPERSTAR🌟❤️

Massive shout out to everyone who made AHBAD BWOY concert a success! Your support, is truly appreciated. Together, we un...
30/06/2024

Massive shout out to everyone who made AHBAD BWOY concert a success! Your support, is truly appreciated. Together, we unstoppable!

Swipe to see some highlights of the night🙏🏾

Cc: L-MAS
Cc: Naath Entertainment

It’s shaping up to be a beautiful night tomorrow in Addis Ababa🇪🇹as the hottest act right now L-MAS will have the honour...
28/06/2024

It’s shaping up to be a beautiful night tomorrow in Addis Ababa🇪🇹as the hottest act right now L-MAS will have the honour of gracing your stage at Alem Cinema🥁👊🏾

Secure your spot now! Don’t get caught sleeping! And come party!

Cc: Naath Entertainment

⚠️VENUE CHANGE⚠️We’re very sorry, but the AHBAD BWOY concert this SATURDAY of 29th will be moved to ALEM CINEMA! Do not ...
27/06/2024

⚠️VENUE CHANGE⚠️
We’re very sorry, but the AHBAD BWOY concert this SATURDAY of 29th will be moved to ALEM CINEMA! Do not miss this one, ADDIS ABABA🇪🇹You'll kick yourself if you do😁

We apologize for any inconvenience this may cause. See you this Saturday!🫡

L-MAS Live In Concert: 𝐍𝐞𝐰 𝐕𝐞𝐧𝐮𝐞 𝐀𝐥𝐞𝐫𝐭!🎉We are thrilled to announce a change of venue for the upcoming AHBAD BWOY concer...
08/06/2024

L-MAS Live In Concert: 𝐍𝐞𝐰 𝐕𝐞𝐧𝐮𝐞 𝐀𝐥𝐞𝐫𝐭!🎉

We are thrilled to announce a change of venue for the upcoming AHBAD BWOY concert in Addis Ababa, Ethiopia. The event will now take place at the Swiss INN NEXUS Hotel- same date which is 29th June. Don't you dare miss!
Get your tickets and see you there!😊

Cc: Naath Entertainment

20/05/2024

Dear Artists,

Hard work isn't the only thing required to be successful.

Having people who have your back any day anytime is key.

Having people who believe in what you do and can put in words for you is key.

To be successful, you need people. Good people.
To attract good people, be good to people.

Peace!
Afro Money, Inc.🙏🏾

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Juba

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