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The Lab Mag

Reviews, recommendations, interviews, op-eds and more. The Lab Mag is here to tell the good story.

The Lab Mag is the editorial vertical of The Ideas Lab and built for the discerning reader. Our reader, like us, is curious about culture, lifestyle, food and drinks, travel, and marketing.

19/08/2026

The menu at Sitla Estate is built on what the land has to offer.

40 acres with orchards, herb gardens, and vegetable fields teeming, grown, harvested and on your plate in three hours.

There are very few places that truely do farm to table, and this is one of them.

Head to our website for the full story.

[The Lab Mag, Farm to Table, Sitla Estate, Travel, Food]

18/08/2026

Basically, if you’ve got 20 minutes, a coffee and somewhere safe to snooze, you’ve got yourself a Napuccino moment.

Have you tried a Napuccino, or is the post-coffee snooze already part of your routine? Tell us in the comments below!

[The Lab Mag, Napuccino, Coffee Nap, Trends]

18/08/2026

Mumbai’s dabbawala network has a Six Sigma accuracy rating; they make a marginal error for every 16 million deliveries.

This is the kind of benchmark corporations spend millions chasing through automation and quality control. The dabbawalas have achieved this from a coded relay and an adopted ethical code in their own community.

Head over to the link in bio to read the origin story of this fascinating supply chain.

[The Lab Mag, City Stories, Mumbai, Dabbawalas]

17/08/2026

There is something telling about where Espressos AnyDay is going next.

After opening in Gurugram in November 2024 and quickly becoming one of the city’s buzziest all-day cafes, Rajan and Deepika Sethi are taking the brand to Mohali, bringing Chef Tarannum Sehgal’s particular brand of easy, contemporary cafe food to HLP Gallerria in Sector 62.

Mohali, your cafe game just got a little more interesting.

[The Lab Mag, Espresso AnyDay, Mohali, New Opening, Coffee]

17/08/2026

Creators are no longer just influencing what we buy — they’re building what we eat and drink.

[The Lab Mag, FMCG, Founder, Influencer, Trends]

16/08/2026

Lahori Zeera’s Secret: Three cousins from Punjab set out in 2017 to make “Apna Desi Thanda”.

Today, Lahori Zeera is building a ₹2,800-crore brand, generating over ₹540 crore in annual revenue. But the real story is how it turns something as familiar as jeera into a modern, aspirational brand.

Lahori isn’t reinventing desi; it’s making desi the choice. A sign of a larger shift where Indian flavours, culture and nostalgia aren’t just part of the backdrop; they’re becoming brands people actively want to buy. Apna Desi Thanda.

[The Lab Mag, Lahori Zeera, Beverage, FMCG, Trends]

16/08/2026

Cocktail tourism usually means a flight, a visa, and a waitlist longer than your patience. This August, skip all the mess.

Bombay Cocktail Week flies in five of Asia’s most celebrated bars for three days of guest shifts, collaborations and conversations across the city.

Presented by All Things Nice in association with Dewar’s Discoveries, Bombay has earned a serious upgrade on the drinking map. Reserve a table at the venues now!

19–21 August, Save the dates.

[The Lab Mag, Bombay Cocktail Week, Dewars Discoveries,All Things Nice, Asias Best 50 Bars]

15/08/2026

Navroz Mubarak! As the Parsi new year comes around, we’re spotlighting legacy Parsi kitchens in Mumbai.

Each of these places carries more than a menu- they hold national history, personal spirit and culture of many decades.

Together they’re a living, edible archive of Parsi history, passed down generations and celebrated by Mumbai.

[The Lab Mag, Parsi New Year, Navroz, Mumbai, Irani Cafes]

14/08/2026

Monsoons are (arguably) one of the best times to wind up in Goa.

While there, here’s your bar check-list for the best way to explore Goa — through its bars.

[The Lab Mag, Goa, Bars, Recommendations, Travel]

13/08/2026

A 12-course meal by an ex-Naar chef? Yes, please.

Chef Rhythm and Sanskriti hosted an intimate pop-up last weekend, delving into nostalgia, memory and the flavours that linger from both. And here, food became the medium.

[The Lab Mag, Naar, Rhythm Mahajan Indica, Pop Up]