08/09/2026
Thailand’s Ministry of Culture says the five-day “Colors of Thai Thai” cultural fair attracted more than 30,000 visitors, generating over 17 million baht in sales and around 43 million baht in economic activity. The event, held from September 2–6 at IMPACT Muang Thong Thani, also reached more than 24 million views and engagements online.
Culture Minister Sabida Thaiseth said the fair aimed to make Thai culture more accessible and engaging, particularly for younger generations, through performances, food, crafts, exhibitions and workshops. More than 500 entrepreneurs, artists and cultural networks took part.
The ministry will use feedback and event data to improve future activities, focusing on Experience, Participation and Learning, while developing cultural events into a “Cultural Experience Platform” that connects culture, creativity, the creative economy and cultural tourism.