16/09/2025                                                                            
                                    
                                                                            
                                            🇹🇭✨ The Tourism Authority of Thailand (TAT) has kicked off “Nihao Month” in Guangzhou to attract Chinese tourists during the Mid-Autumn Festival and Golden Week. Running Sept–Dec, the campaign promotes Thailand as a safe, high-quality destination with authentic cultural experiences.
Key highlights:
🎉 Launch ceremony with Thai & Chinese officials
🎬 “Thailand, Told by You” creator challenge → winners get hosted trips
🌕 “Amazing Mid-Autumn in Thailand” with Thai stars & influencers
🎁 “Chinese Passport Privilege” perks at shops, malls, spas, and services
Celebrating 50 years of Thailand–China ties, the campaign strengthens cultural exchange and positions Thailand as a world-class tourism hub.
                                                 
                                    
                                                                        
                                        The Tourism Authority of Thailand (TAT) has launched its “Nihao Month” campaign in Guangzhou to boost Chinese travel to Thailand during the Mid-Autumn Festival and National Day Golden Week. The opening ceremony, attended by TAT Governor Thapanee Kiatphaibool, Deputy Consul-General Porpot Changyawa, and Ke Xiandong, deputy director of the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, highlighted growing cooperation between the two countries in tourism and cultural exchange.
Running from September through December, the campaign has been developed to capture demand during one of China’s busiest travel seasons. TAT is presenting Thailand as a “Quality Destination” by stressing safety, high service standards, and authentic cultural experiences.
The program includes the “Thailand, Told by You” challenge, inviting Chinese creators to produce travel content under Thai tourism themes, with winners traveling to Thailand for a hosted trip. Another key event, “Amazing Mid-Autumn in Thailand, Welcome Reception,” will feature popular Thai actors, who enjoy wide popularity in China, alongside prominent online influencers.
To provide added benefits for visitors, the campaign introduces the “Chinese Passport Privilege” program, offering exclusive deals at shops, malls, spas, and tourism services across Thailand. The initiative is supported by partnerships with major platforms and leading Thai retail groups.
Launched in the year of the 50th anniversary of diplomatic relations between Thailand and China, “Nihao Month” is set to strengthen cultural links while enhancing Thailand’s profile as a world-class tourism hub known for its hospitality.