History: Armada International has been published bi-monthly since 1976, initially by Karl Schwegler AG and, since 2012, by Media Transasia, Ltd. Editorial focus: The editorial focuses on analyzing, comparing, and explaining complex defense technology to procurement decision makers/influencers around the world. All aspects of defense technology are presented throughout the 6 issues and 6+ “Compendi
a,” including, but not limited to vehicles, aircraft (including extensive drone coverage), naval vessels, electronic warfare, communications, soldier equipment, special operations equipment, mobility, and cyber warfare. In its level of and dedication to technical detail, Armada is unlike other defense publications; similarly, because of its in-depth commentary, it is also preferred reading among the target audience. Circulation: Armada’s circulation has been analyzed and validated by the
internationally preferred source, ABC/WEMF, since 1980. Major breakdowns of the subscriber base are:
◦ Breakdown by organization
■ Armed Forces 41.7%
■ Government 30.4%
■ Industry 20.1%
■ Multinational Organizations (i.e. NATO) 2.2%
◦ Breakdown by field
■ Aircraft 11.4%
■ Artillery 6.9%
■ Control, Communications 13.5%
■ Infantry 11.2%
■ Military Vehicles 13.8%
■ Missiles/Guided Weapons 9.8%
◦ Breakdown by seniority
■ Senior Military 35.5%
■ Middle rank 6.8%
■ Top Government 24.5%
■ Senior Government 4.2%
■ Senior Management 13.75
■ Middle Management 4.8
Advertisers: Armada has been the dominant choice by global defense
companies for their advertising to procurement decision makers, often with a 2 to 1 advertising advantage over competitive publications. Armada is a publication of Media Transasia, Ltd. which also publishes
Asian Military Review and Defence & Security of India
