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Social Media Today We bring together news, trends and best practices around enterprise social and digital marketing.

Social Media Today is an online community and resource for professionals in marketing, social business, communication, customer experience, content marketing and digital strategy, or any other discipline where a thorough understanding of social media is mission-critical. Powered by Industry Dive, SMT fosters conversation among social media professionals about the world of social media, online community, social marketing, digital media and more.

Can Bluesky become a real player in the social media space?
09/08/2025

Can Bluesky become a real player in the social media space?

Bluesky’s growth momentum has slowed, but it is still growing. 

Some tips to improve your marketing effectiveness measurement
09/08/2025

Some tips to improve your marketing effectiveness measurement

The report aims to provide an improved framework for marketing attribution.

It looks like LinkedIn may be moving away from this experiment
08/08/2025

It looks like LinkedIn may be moving away from this experiment

The test provides three feed options on LinkedIn. 

Snap recently acquired the calendar sharing app
08/08/2025

Snap recently acquired the calendar sharing app

The integration comes after Snapchat recently acquired the Saturn app.

Meta may get US government backing in its fight against EU regulations
08/08/2025

Meta may get US government backing in its fight against EU regulations

Meta may soon get more support in its pushback against EU regulations.

Despite opposing age checks, X is now looking to align with new laws
08/08/2025

Despite opposing age checks, X is now looking to align with new laws

Age checking is set to become a legal requirement in various regions.

New insights from Snap
08/08/2025

New insights from Snap

Snap’s latest report looks at the importance of grabbing attention, and how to do it.

So you can share your passions with others
08/08/2025

So you can share your passions with others

The option could facilitate more connection around shared interests and hobbies.

More new creation tools coming to Edits
08/08/2025

More new creation tools coming to Edits

More options to customize your video content creations.

New insights from Meta
08/08/2025

New insights from Meta

The report looks at how consumers and brands benefit from personalized targeting.

Here's what's coming next for X ads
08/08/2025

Here's what's coming next for X ads

The latest on how X is evolving its ad platform with AI.

Google does, however, acknowledge that some sites are losing traffic
08/08/2025

Google does, however, acknowledge that some sites are losing traffic

Google says that referrals have declined for some sites, but have gained for others.

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