
06/11/2024
Today the whole world is discussing the US election. And I’m as usual interested in the financial component. It turned out that this election is the most expensive election in US history!
According to the FT https://on.ft.com/3V3wI6b , presidential candidates Kamala Harris and Donald Trump raised $4.2 billion for their campaigns and spent $3.5 billion. Most of the money was spent on media and advertising. Moreover, $1.5 billion was spent on advertising in seven states that are considered key to the election results. Kamala Harris spent $1 billion of this amount.
But the candidates' spending is not the whole story. According to the analytical company AdImpact https://bit.ly/40HqD2y , total spending on political advertising in this election cycle reached almost $10.9 billion. For comparison, in 2020, this amount was $8.5 billion. A significant amount - $2.2 billion - was spent in the last two weeks this year. Future Forward PAC spent more than $170 million on advertising during this time, and Philadelphia was the largest market, with more than $106 million spent there.