
17/11/2022
One high-profile brand that has misjudged the shift in mood is Victoria’s Secret. The once unstoppable lingerie giant cancelled its famous fashion show last year. Models from the show have since spoken out against the brand; Bella Hadid said she “never felt powerful” as a VS model. And Karlie Kloss said she “didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful”.
Ed Razek, its former chief marketing officer, told Vogue.com in 2018 that he had no interest in transgender models or including a wider range of sizes and shapes in the TV catwalk show. In February 2020 it was announced that the company is to be sold to a private equity firm following months of store closures and falling sales.