07/10/2021
How to Develop a Change Vision and Strategy
A critical responsibility for leadership is setting the direction for the organization for the future.
For this reason, senior leadership must retain some of the responsibility for creating a high-level description of the change vision and strategy. Delegating all of the responsibility for this step to the guiding coalition is not desirable.
Often, it is best for a single senior leader or a small group of senior leaders to make a first draft. From there, the guiding coalition can refine the draft.
An effective process uses data to produce the vision and strategy. For example, company business data, market data, emerging business trends, forecasts, etc. are all relevant data to produce a sensible and appealing change vision and strategy.
Some patience is required for this step as different individuals will have various perspectives on the best route to reach the desirable future. Many roads lead to a destination, but not all routes make sense!
As smart and opinionated people work on developing a change vision and strategy, sufficient time should be allowed for the two steps forward4 and one step back group dynamic
