04/26/2025
Today I’m so tired I’m literally using ChatGPT to help me write this journal entry—because done beats perfect, and today deserves to be captured right.
Wrote the waitlist copy for The A.I. Alignment Lab — and somewhere between blank screens, second-guessing, and forcing myself to just start, the whole thing snapped into place. ChatGPT actually came up with the name The A.I. Alignment Lab while I was brainstorming, and the second I saw it, I knew it was the one. Bought the domain immediately. No hesitation. It's mine now. Back off.
Jumped into Laurel’s birthday bash training too. They talked a lot about constraints — and even though I didn’t expect to have some big breakthrough today, it happened. It got me thinking about my real constraint right now. It’s not time. It’s not energy. It’s clarity at scale. Knowing exactly what matters most, over and over again, no matter how fast things move. And that led to another idea: building a CustomGPT that helps me identify my biggest constraint on demand. No more wasting time solving the wrong problems. No more letting momentum slow down because I’m trying to fix a symptom instead of the real issue.
Earlier, I sat down and brainstormed a bunch of new membership ideas — expansions for Ask Casey or maybe something brand new. But then I made the call I’m proudest of today: I said no to all of it. The ideas weren’t bad. They just weren’t aligned with what actually matters right now. Focus is the asset. Everything else is a distraction dressed up as opportunity.
I also edited yesterday’s coaching call—pulled the clip of me working with Jolen on A.I. That’s going up on the A.I. Alignment Lab waitlist page, because it’s not theory. It’s proof. Real integration. Real momentum.
Rounded out the day by sweeping all my sales pages to make sure the meta conversion pixels are locked in, and cleaned up my backend systems in Kit—adding the new tags, tightening the flow. Not sexy work. But it’s the difference between scaling and stalling.
And here's the thing: even writing this journal became part of the work today.
The first version was fine. Good enough, technically.
But I’m not building a business — or a life — on “good enough.”
I’m sitting here, dead tired, iterating this journal in real time until it actually reflects the real story I’m living:
The story of building something that lasts.
The story of thinking deeper, sharpening the strategy, and refusing to settle for surface-level wins.
The story of a business—and a body of work—that gets sharper, truer, and more inevitable with every single move.
Today wasn’t about looking good.
Today was about getting it right.
And that’s the real flex.
Hours worked today: 6:08:43
