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Tire Review

Tire Review Tire Review is a monthly magazine offering in-depth information pertaining to all aspects of operating a successful tire dealership. Follow us on Twitter @Tire_Review

Tire Review offers in-depth information pertaining to all aspects of operating a successful dealership – including market overviews, product applications, technical service-related issues, insightful industry research, business operation issues and annual directories and guides. Tire Review readers are key decision-makers in the vital replacement tire and service marketplace. The circulation of th

Tire Review offers in-depth information pertaining to all aspects of operating a successful dealership – including market overviews, product applications, technical service-related issues, insightful industry research, business operation issues and annual directories and guides. Tire Review readers are key decision-makers in the vital replacement tire and service marketplace. The circulation of th

Operating as usual

06/10/2022
Serving Rubber TPMS

Over the past several years, many vehicle manufacturers started switching to rubber snap-in valve stems - we explain why and tips for servicing rubber snap-in valves, in this Tire Review Continental Tire Garage Studio video.

Full Video Here: https://bit.ly/3xdrO9M

06/07/2022
Steer

When driving, a little drift to the ➡️ or ⬅️ can be a sign that you need to fix something with your vehicle’s alignment 🛠️ We discuss what to look for and the steps to fix a steer-pull condition in this Tire Review Continental Tire Garage Studio video.

Full video: https://youtu.be/ZjbgeywgT1U

06/03/2022
Brake Pad Materials

There have been a lot of changes over the years to brake pad materials and manufacturing methods. We delve into the evolution of brake materials and why they needed to evolve, in this Tire Review Continental Tire Garage Studio video.

Full video here:
https://bit.ly/3GIc82A

06/01/2022
www.youtube.com

In this month's episode of Rolling with the Numbers, the Tire Review team sits down to discuss and rank what they think are some improvements shops and their owners can and should take today to grow their business.

Presented by WIX Filters

Full Video Here:
https://youtu.be/YpytMacwyOA

Trailer brake systems tend to make up the bulk of trailer service issues, with tire and wheel service issues following r...
05/31/2022
Troubleshooting trailer service issues

Trailer brake systems tend to make up the bulk of trailer service issues, with tire and wheel service issues following right behind. While those are the two main issues that will put trailers on the side of the road, electrical and lighting issues will generally get your trailer pulled over. To find out more about trailer brake systems click the link below. 👇
https://www.fleetequipmentmag.com/troubleshooting-trailer-service/

Trailer brake systems tend to make up the bulk of trailer service issues, with tire and wheel service issues following right behind. While those are the two main issues that will put trailers on the side of the road, electrical and lighting issues will generally get your trailer pulled over.Click He...

05/31/2022
Conti Culture

Employees of the American automotive and tire industry have been through troubles recently that have only been worsened by the global chip shortage, supply chain inadequacies, and growing rubber scarcity. In this Continental Tire Garage Studio video, we discuss three steps for why it is important to cultivate company culture within your shop, especially in times of uncertainty like these.

Full Video Here:
https://youtu.be/YerGveU2Zew

05/27/2022
Conti Tire Hydroplaning

Do you remember the first time your car hydroplaned? Scary right? 😦 Luckily, tire technology keeps improving to help vehicles stay on the road. We check out ways tires play a crucial role when it comes to wet weather driving and hydroplaning in this Continental Tire Garage Studio video.

Full Video Here:
https://youtu.be/alsaFj01xG8

After several years of co-development with fleets and more than 1 million cumulative test miles, Freightliner rolled out...
05/26/2022
Freightliner eCascadia battery electric truck walk around

After several years of co-development with fleets and more than 1 million cumulative test miles, Freightliner rolled out the production-series eCascadia battery electric Class 8 truck at this year’s ACT Expo. It touts a typical range of approximately 230 miles, depending on the vehicle configurations, and is backed by Daimler Truck North America eConsulting services that offers a host of help to fleets get the electric trucks rolling. Click the link to find out more!🚚 👇
https://www.fleetequipmentmag.com/freightliner-ecascadia-truck-walk-around/

After several years of co-development with fleets and more than 1 million cumulative test miles, Freightliner rolled out the production-series eCascadia battery electric Class 8 truck at this year’s ACT Expo. It touts a typical range of approximately 230 miles, depending on the vehicle configurati...

05/24/2022
Alignment Tips

What would you do with more hours in the day? Probably try to be more profitable and productive, I bet. So why would you risk those advantages if you have faulty alignment tools? In this Tire Review Continental Tire Garage Studio video, we give you eight tips to help you make your alignment services more profitable and productive.

Full video here:
https://youtu.be/0ORr-z7ZMFA

05/22/2022
jj&f

It's dangerous to keep with the status quo in this industry ❌ That's the advice Jake Burt and his partners at Burt Brothers Tire & Service gave when they took the helm of the dealership his father and uncle created 31 years ago.

Hear Jake detail how the second-generation owners have changed and streamlined operations at the dealership here: https://youtu.be/mO-spXVrzxQ

What's a change you've made recently at your shop 🤔 Let us know in the comments below!

05/20/2022
Wheel Social

The wheel assembly is something that can help vehicles truly stand out and wheels offer your customers a wide variety of options to customize their ride.

What are some of the hottest wheel trends today? Find out in this Tire Review Continental Tire Garage Studio video!

Full video here: https://youtu.be/KXYZMvnVqFI

The Autel - North America ITS600 has a host of other “add-on” tools that can be used with it to provide your customers a...
05/19/2022
A Common Link Between Tires, Brakes and TPMS (Video)

The Autel - North America ITS600 has a host of other “add-on” tools that can be used with it to provide your customers a more detailed report of their vehicle health. Learn more by clicking the link below from our sister brand, TechShop Magazine.

The AUTEL TBE200 laser-enabled tire tread depth and brake disc wear tool provides quick and accurate wear measurements.

05/17/2022
Social Post ADAS

Pedestrian detection, lane departure warning/correction, blind-spot detection: just a few examples of the Advanced Driver Assistance Systems of ADAS.

In this Tire Review Continental Tire Garage Studio video, we will discuss why, without proper wheel alignment, ADAS operation will not work properly.

Watch the full video here: https://bit.ly/3Li9h1a

05/14/2022
Wendel Burt

What Wendel Burt says about why he started his own tire business is 100% true 👏👏👏 Independent tire dealers out there — do you agree?

Let us know in the comments below!

Watch the full episode of Johnny g & Freinds featuring Wendel and Jake Burt of Burt Brothers Tire & Service on our YouTube channel: https://www.youtube.com/watch?v=mO-spXVrzxQ

05/13/2022
Reducing Comebacks

Unbalanced tires can lead to problems throughout a vehicle, and increased comebacks to your shop. Let’s dive into ways you can reduce those comebacks in this Tire Review Continental Tire Garage Studio video.

Watch the Full Video Here:
https://youtu.be/0_C2IkaaW3k

In this episode of Johnny g & Friends, presented by Firestone Tires, hear from Wendel Burt about how he passed along his...
05/11/2022
Passing Down Passion for the Tire Business with Burt Brothers

In this episode of Johnny g & Friends, presented by Firestone Tires, hear from Wendel Burt about how he passed along his passion for the tire business to the next generation. Thanks to Wendel and Jake Burt for sharing the latest on Burt Brothers Tire & Service for the podcast!

Watch the full episode here: https://www.tirereview.com/johnny-g-friends-burt-brothers-tire/

In this episode of Johnny g & Friends, Wendel Burt and his son, Jake, delve into how Burt Brothers has evolved to stay competitive.

05/10/2022
Replacing Control Arms

Experts say control arms on modern vehicles have two primary responsibilities: control and isolation. In this Tire Review Continental Tire Garage Studio video, we’ll discuss the importance of replacing control arms and bushings when necessary!

Watch the full video here:
https://youtu.be/M2gZIRhDoD8

05/09/2022
Mobility Garage Social Clip

In business, there is the inherent attitude of beating the competition and getting your share. As automotive trends progress in the next several years, we’re going to see much more shared mobility. Do you know how it will affect you?

Find out here:
https://youtu.be/4b5nDbwwthw

05/05/2022
Why are Tires Black?

Question for you- why can't we drive around with blue tires? Or red, heck, why not purple? Well, we talk about the crucial material in tires that makes them black– and helps them maintain durability in this video from the Tire Review Continental Tire Garage Studio!

Click the link below to watch the full video!
https://youtu.be/lk0L7vUdo-4

Where is the money coming from, tires or service? For many tire dealers, this is clear-cut, but for some, it’s difficult...
04/30/2022
Should You Focus on Tire Sales or Service?

Where is the money coming from, tires or service? For many tire dealers, this is clear-cut, but for some, it’s difficult to know.

In this month’s episode of Rolling with the Numbers, we take a look at where tire dealers have found the greatest success – tires or service.

Presented by WIX Filters
https://www.tirereview.com/tire-or-service-sales/

For some tire dealers, it can be difficult to know what tires and service successes to lean into and which are short-lived.

04/27/2022
Club 3633

If you or someone you know is worthy of recognition in your tire industry business, click below to nominate them for our Club 3633 Class of 2022. Hurry though! This is the final week for nominations, which close on April 29!

https://www.tirereview.com/club3633-nominate/

04/24/2022

This is the FINAL WEEK to nominate for the next Class of 3633! If you believe you or someone you know is worthy of recognition at your company, click below to nominate them for our 2022 class of Club 3633!

https://www.tirereview.com/club3633-nominate/

04/20/2022
Club 3633

Tire Review is searching for tire industry influencers - someone who is really changing things for the better, innovating and making strides in your company. Nominate them for our 2022 class of Club 3633 at the link below!

https://www.tirereview.com/club3633-nominate/

Check out the latest episode of AMN Drivetime with NTH's Charles Harris! Check it out below.
04/19/2022
AMN Drivetime Chats with NTN’s Charles Harris [Video]

Check out the latest episode of AMN Drivetime with NTH's Charles Harris! Check it out below.

An experienced sales executive, Harris has spent more than 30 years in the automotive aftermarket and has a lot of inspiration to share.

On behalf of everyone at Tire Review, Happy Easter to all who celebrate 🐣🥚
04/17/2022

On behalf of everyone at Tire Review, Happy Easter to all who celebrate 🐣🥚

Closed on Saturdays? For Telle Tire & Auto Centers, that's a reality that has worked well. Find out why and what Aaron T...
04/16/2022

Closed on Saturdays? For Telle Tire & Auto Centers, that's a reality that has worked well. Find out why and what Aaron Telle, the business' fourth-generation owner, is doing to increase employee retention in the latest episode of Johnny g & Friends, presented by Firestone Tires: https://www.tirereview.com/fast-tracking-business-expansion--change-with-aaron-telle-audio

Is your tire dealership closed on Saturdays? Comment below with a 👍 or 👎 and let us know your thoughts!

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Yokohama Off-Highway Tires America shares what goes into making super-tough logging tires with Tire Review.
Yokohama Off-Highway Tires America's vice president of sales, Bruce Besancon, speaks with Tire Review about how the growing interest in compact equipment affects OTR tire dealers.
"I believe that to truly be an employer of choice you need to have gender diversity and equality." Julie Holmes, our co-CEO, recently talked to Tire Review magazine about how Virginia Tire & Auto is looking to add more women to the team! Check out the article here: https://bit.ly/362wbdX
"You are the Michael Jordan of the tire industry..!" Listen to this interview on Johnny G. and Friends on Tire Review with our chairman Larry Morgan as he answers the question "What motivates you to strive for GREATNESS 🏆💪" The interview with Larry starts at the three minute mark -- listen and tell us what motivates you to #MakeItHappen!
Yokohama Off-Highway Tires America's Ryan lopes shares how technology is pushing the performance of industrial tires to new heights with Tire Review.
Yokohama Off-Highway Tires America's Terry Goodwin shares what goes into making the world's toughest logging tires with Tire Review.
Watch this great Tire Review video interview with Anyline US Head of Sales Karen Savage at The SEMA Show in Las Vegas! Karen and the team show Senior Editor David Sickels how our scanning technology for tire DOTs, VINs and license plates are benefitting tire technicians in their daily work.
We're feeling pretty starstruck today after meeting "The King" himself yesterday. 🤩 We have an interview exclusive with Richard Petty coming soon over on Tire Review. You won't want to miss this one! 🤠🎬
Yokohama Of-Highway Tires' product manager, Ryan Lopes, shares his thoughts on material handling tires and what you need to know when choosing tires for your equipment with Tire Review.
Ryan Lopes—National Product Manager Material Handling and Solid tires—shares his tips for sorting through the numerous construction tire options with Tire Review.
“By sticking to the ideals of what it means to be a Telle, even amidst recessions and pandemics, Aaron has expanded the 79-year-old company into a thriving 18-location business in the St. Louis and Kansas City markets. As a result, Telle Tire & Auto Centers has been named a Finalist in the 15th year of Tire Review’s Top Shop competition.” Thank you to Tire Review for naming us a 2021 Top Shop Finalist!