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Tire Review

Tire Review Tire Review is a monthly magazine offering in-depth information pertaining to all aspects of operating a successful tire dealership.

Follow us on Twitter Tire Review offers in-depth information pertaining to all aspects of operating a successful dealership – including market overviews, product applications, technical service-related issues, insightful industry research, business operation issues and annual directories and guides. Tire Review readers are key decision-makers in the vital replacement tire and service

marketplace. The circulation of the magazine is driven to reach single- and multi-location dealers. Serving the tire industry for more than 100 years,Tire Review offers industry suppliers and marketers an opportunity to reach an audience that is responsible for moving tire, service and related products through the replacement tire market. As the clear-cut leader in the tire industry, Tire Review reaches approximately 32,000 independent dealer locations — retail, wholesale and commercial — that move more than 235 million tires through the North American replacement market. Tire Review’s focus on building the business of today’s tire professionals delivers consistent coverage of key business operation issues as well as market-intelligence reports on the broadline, high performance, winter, light truck/SUV, medium truck, agricultural, industrial/specialty and OTR tire segments. Plus, Tire Review delivers well-read articles on the latest undercar service subjects and ways readers can maximize service and sales opportunities. Highlighting the year are industry-leading research and statistics in Tire Review’s annual Sourcebook issue and its well-respected Top Shop Awards program, which culminates with the October issue in which the winner and finalists are revealed. Tire Review’s leadership continues with its popular website, its daily World Tire Report e-Newsletter and extensive social media efforts.

Operating as usual

12/26/2022
Tread wear reading

Did you know that just by looking at a tire, its tread wear patterns can tell you if the alignment angles, inflation and suspension components are within specification?

In this Continental Tire Garage Studio video, we dig into some common tire wear patterns and uncover what they can tell us about a vehicle’s components.

Full video: https://bit.ly/3Wxmau6

Tire Review wishes you Happy Holidays and a Merry Christmas ❄️ ☃️ 🎄 🎁
12/25/2022

Tire Review wishes you Happy Holidays and a Merry Christmas ❄️ ☃️ 🎄 🎁

12/22/2022
Winter TPMS

Winter is here, which could mean unexpected TPMS issues for your customers. Freezing temperatures and snowfall open the door for tire pressure and sensor issues. ❄️ ☃️ 🌡️

In this Continental Tire Garage Studio video, we review why your customers’ TPMS dash seems to light up more during the winter months.

Full video: https://bit.ly/3FLtFHb

12/21/2022
Winter Prep in Your Shop

Oldman Winter is starting to wake up. 👴☃️❄️

Before you know it, roads will look more like skating rinks than areas to drive. While stocking up on winter tires may seem like the best option, things aren’t that simple.

In this Continental Tire Garage Studio video, we go over the tactics and preparations needed to forge a successful winter season.

Full video: https://bit.ly/3FHV38P

12/16/2022

Do you know any Rockstars? It's their time to shine! ⭐️

To us, a Rockstar is a highly accomplished and well-regarded person in a particular field. Rockstars are the movers and shakers of the vehicle care industry, and we think they deserve to be recognized. 🏆

If you thought of someone specific as you read that definition, nominate them. The Vehicle Care Rockstar Awards are now open for nominations! 🎸

https://vehiclecarerockstars.com/nominations/

Calling all rock stars!
12/16/2022

Calling all rock stars!

Do you know any Rockstars? It's their time to shine! ⭐️

To us, a Rockstar is a highly accomplished and well-regarded person in a particular field. Rockstars are the movers and shakers of the vehicle care industry, and we think they deserve to be recognized. 🏆

If you thought of someone specific as you read that definition, nominate them. The Vehicle Care Rockstar Awards are now open for nominations! 🎸

https://vehiclecarerockstars.com/nominations/

12/15/2022
Reusing Wheel Weights

Imagine you’re replacing a customer’s tires. You have a little clip-on wheel weight in your hand you took off earlier and you think, “eh, seems alright, let’s just put it back on.” Well, this might be a mistake.

Wheel weights might seem reusable and even inconsequential in the face of other parts, but you’ll be surprised just how much work they put in to keep your customer’s investment in their wheel assemblies from tanking.

In this Tire Review Continental Tire Garage Studio video, we dive into why these little parts shouldn’t be overlooked.

Full video: https://bit.ly/3j2GeWS

Have you made personnel adjustments due to issues with supply chain, capacity, project delays, or other COVID-related ch...
12/14/2022

Have you made personnel adjustments due to issues with supply chain, capacity, project delays, or other COVID-related challenges?

You could be eligible in receiving up to $26,000 per qualifying employee through the ERC (Employee Retention Credit). 🤑

This tax credit is only available for a limited time. Act fast and sign up now for this FREE Webinar to learn how to get started. ⬇️

https://bit.ly/3Y3KVQk

12/13/2022
Employee Recognition

The shortage of new talent should make shop owners think about incentives to retain employees. An employee-retention program centered on recognition is one of the simplest – and most effective – things shop owners can do to boost morale and motivate employees.

In this Tire Review Continental Tire Garage Studio video, we explore the importance of recognizing employee milestones to maintain retention.

Full video: https://bit.ly/3WeLh4C

12/10/2022

"To be successful, it’s a full commitment. You’re going to have to give it absolutely everything—that means resources, energy, time…,” says Myron Boncarosky, founder of Virginia Tire & Auto, when asked what advice he’d give to someone starting out in the business.

What do tire dealers on Season 2 of Johnny g & Friend say is their No. 1 piece of advice??

Watch the full episode on YouTube 👉 https://youtu.be/wVaVfm5l-jQ

🎁EARLY CHRISTMAS GIFT 🎁 The season finale of Johnny g & Friends, presented by Firestone, is here! In this episode, each ...
12/09/2022

🎁EARLY CHRISTMAS GIFT 🎁

The season finale of Johnny g & Friends, presented by Firestone, is here! In this episode, each of this season's guests answers the question: What advice would you give to someone starting out in the tire business?

You don't want to miss it! Listen here: tirereview.com/tire-dealers-advice

12/08/2022
Sleep Monster Touring Tire

Don't let the sleep monster back into your life...💤 👹

You shouldn’t recommend a tire without asking your customer some questions. This is especially true when you think they might be suited for a touring tire.

In this video from the Continental Tire Garage Studio, we talk about why you should ask questions and know how customers will use their vehicle first before recommending a touring tire.

Full video: https://bit.ly/3FgLkWS

12/08/2022

WANTED: ROCKSTARS! 👩‍🎤 🧑‍🎤 👨‍🎤

In our business, we think of Rockstars as creators, innovators, influencers, and leaders who are notorious for pushing the limits, lifting others up, and getting things done.

Sound like someone you know? Nominations are now open for the Vehicle Care Rockstar Awards!

Comment below to shoutout your Rockstars, and let us know how they've made a Rockstar impression on their work and in their community. 📣
https://vehiclecarerockstars.com/nominations/

12/07/2022
Johnny g Greatness

What advice would you tell your younger self starting out in the tire business 🤔

This year's guests on Johnny g & Friends, presented by Firestone, have quite a bit of wisdom to share. Check out what they say in the final episode of Season 2 here: https://bit.ly/3VyQgxe

12/06/2022
Touring Tire Social

While it’s the largest volume tire segment in the industry, all touring tires aren’t the same and won’t just be “plug-n-play” for any vehicle or its driver.

In this video from the Continental Tire Garage Studio, we review how touring tires are designed and engineered to meet specific driver needs.

Full video: https://bit.ly/3UtWvkx

12/01/2022
Touring Tire Trend

Some trends tend to stick around forever. Say for example how touring tires have had a hold on the tire industry for a long time.

In this Continental Tire Garage Studio video, we talk about touring tires and why the segment is holding steady as the largest volume in the industry!

Full video: https://bit.ly/3is4X6D

Love them or not, EVs are hugely gaining popularity. 🔋 📈  At least in the sense that we can’t help but talk about them a...
11/30/2022

Love them or not, EVs are hugely gaining popularity. 🔋 📈

At least in the sense that we can’t help but talk about them all the time – thanks to a number of market factors, gas prices being chief among them. ⛽ 💰

In this episode of Rolling with the Numbers, we look at the data behind the EV hype.

Full video: https://bit.ly/3Fc16U9
Sponsored by WIX Filters

11/28/2022
Vintage Vehicle Social

Summer is long gone for a lot of us in the East and Midwest, and we still have nearly four months of winter left! I know that stinks, but now is the perfect opportunity for your customers to do some work on their vintage vehicles.

In this video from the Tire Review Continental Tire Garage Studio, we discuss how to recommend the best tires to your classic vehicle owners.

Full video: https://bit.ly/3XDShK5

11/25/2022
Tire Sale Perks

It’s often tricky when you buy online because you don’t know what services will come with a tire sale.

In this Tire Review Continental Tire Garage Studio video, we discuss the services that independent tire dealers have told us they include in a tire sale, so you can get some ideas about what you can offer your customers.

Full video: https://bit.ly/3hLxd3L

Tire Review is thankful for all of its readers and followers - thank you for the continued support you give throughout t...
11/24/2022

Tire Review is thankful for all of its readers and followers - thank you for the continued support you give throughout the year!

We wish you and yours nothing but the best this 🦃

Hungry for more Tire Review content? Feast on our website: https://www.tirereview.com/

11/22/2022
Prioritizing Safety Social

In today’s world, it’s more important than ever to prioritize safety in the workplace.

This Tire Review Continental Tire Garage Studio video dives into some of the best ways to make safety the top priority in your shop.

Full video: https://bit.ly/3OuRpn3

11/17/2022
Buy vs. Lease vs. Finance

Last week, we discussed the pros and cons financially of buying vs. leasing shop equipment.

In this Continental Tire Garage Studio video, let’s dig into some other aspects your shop should consider when looking to invest in a new piece of shop equipment.

Full video: https://bit.ly/3VajCBH

11/14/2022
Performance Reviews

Before and after a film is released, critics get a chance to review them to give the general public an idea of how the movie performs.

Movie reviews focus on what went right in the film and or how it can improve. The same should go for employee performance reviews.

In this Tire Review Continental Tire Garage Studio video, we talk about how performance reviews make your shop stronger.

Full video: https://bit.ly/3Es49Y2

11/10/2022
Buying vs. Leasing Equipment

For any tire dealer, shop equipment keeps their shop moving…literally! With the necessary equipment that it takes to run a tire shop, equipment costs are unavoidable. And for many tire dealers, the debate is if they should buy or lease their equipment.

We talk about the pros and cons of each in this Tire Review Continental Tire Garage Studio video.

Full video: https://bit.ly/3UBG4mS

11/08/2022
High-Value Customers

I’m sure you appreciate every customer that does business with your shop, but there’s no secret that some are more high-value than others.

In this Continental Tire Garage Studio video, we discuss the effect low and high-value customers can have on your business and why your advertising could benefit from focusing on high-value ones.

Full video: https://bit.ly/3hlL4gU

Can it be next year already?!? 😕 The 2022 SEMA Show was a success, and Tire Review couldn't have been happier to see all...
11/07/2022

Can it be next year already?!? 😕

The 2022 SEMA Show was a success, and Tire Review couldn't have been happier to see all of our friends in the industry and learn more about what is in store for the future.

What was your favorite moment from the show? Share a comment or image below, and check out our website for a full SEMA gallery!

Full gallery: https://www.tirereview.com/gallery-2022-sema/

11/04/2022
TPMS Social

TPMS corrosion can happen for a variety of reasons and is one of the leading causes of TPMS replacement. In this Tire Review Continental Tire Garage Studio video, we get into why it happens and how you can help your customers avoid it.

Full video: https://bit.ly/3hdIWrK

11/02/2022
Do You Have What It Takes to be a Rockstar?

Do You Have What It Takes to be a Rockstar?

The stage is set! Time to shine a spotlight on the most dynamic performers in the vehicle care industry. 😎If you are rocking your field in:Aftermarket Distr...

We caught up with this year’s Top Shops during our Top Shop Summit in Nashville, Tennessee, this summer, where we discus...
11/01/2022

We caught up with this year’s Top Shops during our Top Shop Summit in Nashville, Tennessee, this summer, where we discussed a variety of shop operations topics.

In the first in a series of What's Treading podcasts, we discuss pressing topics for shop owners, including technician recruitment and retention, industry trends and advice for other tire dealers.

Listen Here: https://bit.ly/3Ubcvc9

11/01/2022
RTA Ep 6

Will the 1989 Cadillac Brougham make it the final stretch of the trip? 🤔

Find out in the final episode of below!

10/31/2022
Horrors of Using Summer Tires in Winter

Imagine this. You’re driving home at night, but all the main roads are closed – forcing you to take the dark, winding route. It’s the middle of the winter – which would normally be fine…then you remember: you still haven’t switched to winter tires – your old summer ones would hopefully hold up.

In this Tire Review Continental Tire Garage Studio video, we discuss the dangers and horrors of driving on summer tires in the winter.

Full video: https://bit.ly/3gQSXe1

We hope everyone has a fun, safe and SPOOKY Halloween this year 👻🎃👹
10/31/2022

We hope everyone has a fun, safe and SPOOKY Halloween this year 👻🎃👹

Welcome to another episode of Rolling With The Numbers, where we present you with data that gives tire dealers informati...
10/28/2022

Welcome to another episode of Rolling With The Numbers, where we present you with data that gives tire dealers information to keep their tire businesses rollin', based on research conducted with our independent tire dealer audience and beyond.

This week, we took a closer look at indicators in the automotive aftermarket that should help us to predict where the tire market is headed as we move ever closer to 2023. 🔮 👀

Episode link: https://www.tirereview.com/tire-market-predictions/

10/27/2022
Wheel Alignment Social

Is your customer coming in with complaints that their steering wheel is crooked while driving straight? Or maybe there's a pull to one side or another while driving?

Well, chances are they need a wheel alignment, and they probably aren’t paying attention to their regular vehicle maintenance intervals. That’s where you step in.

Let’s talk about when you should recommend a wheel alignment to your customers and why in this Tire Review Continental Tire Garage Studio video.

Full video: https://bit.ly/3DgdfFk

10/26/2022

What better attraction to make a pit stop on this than the Cadillac Ranch??

Keep up with Babcox Media's Joe Keene and the crew in the latest episode - will they make it to Vegas?

Watch the full episode now on Babcox Media's Youtube Channel by clicking the link below! 🔗 ⤵️

https://www.youtube.com/watch?v=uu8-j_jyc_M&t=900s

10/25/2022
Treadwear Rating Social

There are quite a few numbers and letters on a tire’s sidewall, but do you know what they all mean?? 🤔

In this Tire Review Continental Tire Garage Studio video, we dig into one of the lesser talked-about sidewall markings.

Full video: https://bit.ly/3gIIcun

10/20/2022
Shop Safety Gear

In a shop, heavy machinery is lifted high into the air, and machines are running non-stop. If the proper precautions aren’t taken, automotive shops can become more dangerous than they need to be. ⚠️ 🚧

In this Tire Review Continental Tire Garage Studio video, we look at the gear you need to keep your shop safe!

Full video: https://bit.ly/3eQzfi8

10/18/2022
Service Advisor Traits

Service advisors are like your shop’s front line when it comes to translating customer complaints to others at the shop. 💂

They’re face-to-face with customers and what they say matters. In this Continental Tire Garage Studio video, we discuss the traits of a good service advisor.

Full video: https://youtu.be/CDqlsS-NvFU

10/17/2022
RTA EP 4

While in Oklahoma, the Caddy, with more than 180,000 miles on the odometer, decided it needed a rest. Joe Keene turned the key and … nothing.

Is this just a speed bump in the Road to AAPEX or the end of the line? 😬

Watch the new episode below to find out!

10/16/2022
Johnny g Doug Miller

Having a solid team and making sure they're cared for is a HIGH priority for tire dealers in today's tough labor market. Doug Miller, president of St. Lucie Battery & Tire, has found that his bonus program has been a great way to keep employees striving for excellence. 🏆

Learn more about it and how Doug feels his business can thrive in today's tire industry in the latest episode of Johnny g & Freinds, presented by Firestone Tires.

Entire episode:
https://youtu.be/RYMvk37Opls

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Tire Review covers Openbay partnership with Gopuff
We are making headlines! Leeds West Groups would like to thank Tire Business and Tire Review for sharing our recent real estate acquisitions in Iowa and Oklahoma. We look forward to continuing to reach new heights in 2023!

Tire Business Article: www.tirebusiness.com/expansion/leeds-west-buys-real-estate-iowa-okla

Tire Review Article: www.tirereview.com/leeds-west-iowa-oklahoma/

Big O Tires Midas
Check it out, our MaddenCo Integration is being talked about in Tire Review: https://www.tirereview.com/maddenco-integrates-autotext-software/

If your tire shop uses MaddenCo, book a demo with us today to shred the hassle of paper inspections and take advantage of the digital age!

Schedule a demo with us now: http://autoflow.com/demo
Congratulations to our Pumpkin Contest winners!Jessie Royer was the winner of the social media voting. Clay Kmechek won the employee voting. Thanks to all who participated! Tire Review Attn: Maddie
Leeds West Groups has been FEATURED in Tire Review! Our Founder and CEO, Judd Shader was interviewed by Editor Madeleine Winer to discuss LWG's plans for future development with our WINNING TEAM. Read Tire Review article: https://www.tirereview.com/leeds-west-ceo-expansion-strategy/

Midas Big O Tires
An 18-wheeler packs 18 tires that cost an average of $375 each – that’s $6,750 per truck! See why tracking tire data helps Fleet Managers optimize their operational costs:

Tire Review
This article from Tire Review highlights how innovative straddle carrier tires—like the Yokohama RR42—are helping meet the growing demand for port tires while contributing to a safer and more productive work site.
Yokohama Off-Highway Tires America shares what goes into making super-tough logging tires with Tire Review.
Yokohama Off-Highway Tires America's vice president of sales, Bruce Besancon, speaks with Tire Review about how the growing interest in compact equipment affects OTR tire dealers.
"I believe that to truly be an employer of choice you need to have gender diversity and equality."
Julie Holmes, our co-CEO, recently talked to Tire Review magazine about how Virginia Tire & Auto is looking to add more women to the team! Check out the article here: https://bit.ly/362wbdX
"You are the Michael Jordan of the tire industry..!"
Listen to this interview on Johnny G. and Friends on Tire Review with our chairman Larry Morgan as he answers the question "What motivates you to strive for GREATNESS 🏆💪" The interview with Larry starts at the three minute mark -- listen and tell us what motivates you to !
Yokohama Off-Highway Tires America's Ryan lopes shares how technology is pushing the performance of industrial tires to new heights with Tire Review.
Yokohama Off-Highway Tires America's Terry Goodwin shares what goes into making the world's toughest logging tires with Tire Review.
Watch this great Tire Review video interview with Anyline US Head of Sales Karen Savage at The SEMA Show in Las Vegas!

Karen and the team show Senior Editor David Sickels how our scanning technology for tire DOTs, VINs and license plates are benefitting tire technicians in their daily work.
We're feeling pretty starstruck today after meeting "The King" himself yesterday. 🤩 We have an interview exclusive with Richard Petty coming soon over on Tire Review. You won't want to miss this one! 🤠🎬
x

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