Tire Review

Tire Review Tire Review is committed to helping today’s independent tire dealers run and grow a stronger, more competitive business.

As the clear-cut leader in the tire industry, Tire Review reaches approximately 32,000 independent dealer locations — retail, wholesale and commercial — that move more than 235 million tires through the North American replacement market. Tire Review’s focus on building the business of today’s tire professionals delivers consistent coverage of key business operation issues as well as market-intelli

gence reports on the broadline, high performance, winter, light truck/SUV, medium truck, agricultural, industrial/specialty and OTR tire segments. Plus, Tire Review delivers well-read articles on the latest undercar service subjects and ways readers can maximize service and sales opportunities. Highlighting the year are industry-leading research and statistics in Tire Review’s annual Sourcebook issue and its well-respected Top Shop Awards program, which culminates with the October issue in which the winner and finalists are revealed. Tire Review’s leadership continues with its popular website, its daily World Tire Report e-Newsletter and extensive social media efforts.

31/10/2025

When Kristen Cristy’s father, founder of Reeves Tire & Auto, faced a health scare, everything changed for her and her husband, Kent.

She left her job to join the family business full time — honoring what her father built and the legacy he passed down.

“It was my best way to give back to him.”

We’re heading to SEMA! 🛞 ✨ The Tire Review team will be on site connecting with tire dealers, distributors, and innovato...
30/10/2025

We’re heading to SEMA! 🛞 ✨

The Tire Review team will be on site connecting with tire dealers, distributors, and innovators who are driving the future of the tire and service industry.

If you’ll be at the show, we’d love to connect in person. 🤝

Follow Tire Review for updates, coverage, and behind-the-scenes moments straight from SEMA 2025.

29/10/2025

Take a closer look at the Terramax RT — Sailun Tire North America's first rugged-terrain tire. 🏜️ 👀

Its squared profile gives it a planted, confident stance — helping it grip better off-road while staying stable on pavement. Staggered, scalloped shoulder lugs with stone ejectors add both bite and a self-cleaning ability.

Don't miss out on content like this! Subscribe to Tire Review now: TireReview.com/Subscribe

28/10/2025

Cosmo Tires CEO Tony Gonzalez takes a hands-on approach to tire design... ✏️

He actually drew the Gripit XT’s tread pattern by hand, then worked with engineers to bring it to life — creating a tire built to perform and look the part.

Subscribe to Tire Review: TireReview.com/Subscribe

All-weather tires are redefining year-round driving and creating new opportunities for tire dealers. 🌦️ Join us Wednesda...
28/10/2025

All-weather tires are redefining year-round driving and creating new opportunities for tire dealers. 🌦️ Join us Wednesday October 29th at 2pm ET to learn what sets these tires apart, why drivers are making the switch, and how your shop can meet the growing demand Register now: https://bit.ly/47wxRZb

27/10/2025

The aftermarket starts with people, and its future depends on those still learning the trade.

In Episode 3 of My Road to AAPEX 2025, AUMOVIO’s Stefan Feder visits the Lehigh Career and Technical Institute to inspire the next generation and show how learning keeps this industry in motion.

📺 Watch the full episode on YouTube: https://youtu.be/sX4zqzrBmbI

👉 Follow for more My Road to AAPEX 2025!

Virag Kovacs-Whisnant, manager of partnership marketing and dealer support for passenger and light truck tires at Contin...
26/10/2025

Virag Kovacs-Whisnant, manager of partnership marketing and dealer support for passenger and light truck tires at Continental Tire, joined us in the Continental Tire Garage Studio to explain how dealers can take full advantage of the manufacturer's Total Confidence Plan program.

Watch here to learn more about Continental's Total Confidence Plan: https://www.tirereview.com/total-confidence-plan-continental/

Kristen and Kent Cristy didn’t plan to take over Reeves Tire & Auto in Joplin, MO. But when John Reeves, Kristen’s fathe...
25/10/2025

Kristen and Kent Cristy didn’t plan to take over Reeves Tire & Auto in Joplin, MO. But when John Reeves, Kristen’s father and founder of the business, faced a health scare in the late ’90s, they stepped in together and never looked back.

In this episode of Johnny g & Friends, Johnny g talks to Kristen and Kent about growing a business as partners in work and life, why they’ve focused more on stability than scale, and what it means to preserve a legacy.

Watch or listen here: https://www.tirereview.com/reeves-tire-joplin-mo-legacy-johnny-g/

24/10/2025

Wheel balancing may sound straightforward, but the type of wheel, the weight material, and even the style of the wheel itself all dictate which weight is best.

In this Continental Tire Garage Studio video, we break down what you need to know to get the most out of wheel weights!

Watch the entire video here: https://youtu.be/NBKIvitlG5Y

Subscribe to Tire Review: TireReview.com/Subscribe

23/10/2025

You could say that tire dust is in TJ White's blood. 🩸

With four generations of industry experience before him at Goodyear, the family has stayed in the industry. 🛞

TJ White’s dad co-founded Tire Source in 1991, and TJ, now general manager, has been part of it since he was 16!

Subscribe to Tire Review: TireReview.com/Subscribe

22/10/2025

Ever had trouble picking up a TPMS sensor during a relearn? Here’s a quick trick. Think of it like moving a radio antenna just enough to tune in the station clearly.

Want more content like this? Subscribe to Tire Review: www.tirereview.com/subscribe

| Autel - North America

21/10/2025

Cosmo Tires says its new extreme all-terrain tire, the Gripit XT, is built for strength. 💪

Many sizes feature a 3-ply sidewall and up to 12 plies of under-tread reinforcement to help control heat, squirm, and resist punctures.

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