Tire Review

Tire Review Tire Review is committed to helping today’s independent tire dealers run and grow a stronger, more competitive business.

As the clear-cut leader in the tire industry, Tire Review reaches approximately 32,000 independent dealer locations — retail, wholesale and commercial — that move more than 235 million tires through the North American replacement market. Tire Review’s focus on building the business of today’s tire professionals delivers consistent coverage of key business operation issues as well as market-intelli

gence reports on the broadline, high performance, winter, light truck/SUV, medium truck, agricultural, industrial/specialty and OTR tire segments. Plus, Tire Review delivers well-read articles on the latest undercar service subjects and ways readers can maximize service and sales opportunities. Highlighting the year are industry-leading research and statistics in Tire Review’s annual Sourcebook issue and its well-respected Top Shop Awards program, which culminates with the October issue in which the winner and finalists are revealed. Tire Review’s leadership continues with its popular website, its daily World Tire Report e-Newsletter and extensive social media efforts.

06/01/2026

Take some advice from Mitchem Tire & Auto Service: Don’t get in the credit business... protect your operating capital and avoid unnecessary risk!

And never overlook the basics. Greet customers, answer the phone, and treat people right. That’s how you earn repeat business!

Watch: https://www.tirereview.com/johnny-g-friends-mitchem-tire-legacy/

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05/01/2026

Here are the tires people were actually searching for in December. All-seasons, crossover fitments, and light-truck demand continue to drive interest.

| HankookTireUSA | Kumho Tire USA | Bridgestone | Sailun Tire North America

04/01/2026

Overlanding may have started as a semi-popular hobby, but in just a few years, it’s become one of the fastest growing areas of the travel market.

In this Continental Tire Garage Studio video, we break down what you should know about overlanding tires!

Watch: https://youtu.be/v16At_t-9Q4

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02/01/2026

Regenerative braking is an EV system that captures some of the energy usually lost during braking and turns it into electricity to recharge the battery.

That technology improves efficiency and extends range, but it also comes with a side effect that many shops are starting to see more often – rear-brake corrosion.

We talk about how both are connected in this Continental Tire Garage Studio video!

Watch: https://youtu.be/jcp6aT-ZPB8

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01/01/2026

Tough times come and go, but the work doesn’t stop! 🚗

Mitchem Tire & Auto Service leadership says focusing on customers and meeting them where they are on price is what keeps shops steady, even in a downturn!

Watch or listen: https://www.tirereview.com/johnny-g-friends-mitchem-tire-legacy/

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31/12/2025

Behind every great shop is a tech who sets the standard! 🔧

At Brazzeal Automotive, lead tech Chris Wallin has spent 17 years buying into leadership that’s about people, not just business — a big reason it earned Tire Review’s 2025 Top Shop honors.

Learn more about this year's Top Shop, presented by The Coats Company, here: https://bit.ly/48AFK0n

Think you have what it takes to be the next Top Shop? Apply for 2026 honors here: https://bit.ly/4pm8VeK

30/12/2025

Ever wonder what road force testing actually measures? 🤔

Hunter Engineering Company Corporate's Road Force WalkAway simulates real road contact to spot tire stiffness that can cause vibrations — something Hunter says traditional balancing can miss.

Learn more: https://bit.ly/49Fxsq1

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The tire market has narrowed, specialized, and become more intentional. That shift matters for independent tire dealers ...
29/12/2025

The tire market has narrowed, specialized, and become more intentional. That shift matters for independent tire dealers trying to decide what to stock, how to sell it, and where margins still exist.

This episode of Tire Review AI Insights breaks down the trends shaping dealer decisions right now!

Watch or listen here: https://www.tirereview.com/lt-tire-market-trends-dealers-ai-insights/

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28/12/2025

When drivers talk about stopping power or road grip, they’re often describing the same thing in different ways. Both traction and braking are connected, and understanding that relationship is key to tire performance and vehicle safety!

We break down how they work together in this Continental Tire Garage Studio video!

Watch: https://youtu.be/koZtcRPTit8

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This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voi...
27/12/2025

This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voices – Bridgestone, Continental, Nokian Tyres, Double Coin, Atturo Tires, Global Air Cylinder Wheels, and Schrader TPMS Solutions North America.

This year-end episode brings together the strongest tire dealer insights from those interviews... don't miss it, watch below!

Watch here: https://youtu.be/TEn9qlxQ_uk

26/12/2025

When a vehicle rolls into your shop with an illuminated TPMS light, every so often, things get a little weird. Maybe the TPMS tool won’t detect a signal. Maybe the system refuses to complete a relearn, even though every step was done right.

These aren’t just frustrating moments — they’re opportunities to sharpen your team’s diagnostic skills and show customers the real value of TPMS maintenance.

Learn more in this Continental Tire Garage Studio video!

Watch: https://youtu.be/js7ESHJwl8Y

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