Tire Review

05/09/2025

Have you ever left the house in a heavy winter coat in the middle of July? Of course not... Well, that’s what your engine feels like when the thermostat isn’t doing its job! 🥵 🌡️

In this Continental Tire Garage Studio video, we talk about how a failed thermostat can cause drivability problems and when you should service it.

Watch the entire video here: https://youtu.be/y9XOaBzmotk

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04/09/2025

Prototype vehicles may look cool and modern, but there's a big difference between something that LOOKS cool and actually PERFORMS well... the same goes for tires!

Barry Terzaken, Product Manager at Continental, explains the balancing act to making tires not only perform, but look good doing it! 🛞 🔥

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Watch or listen to the entire episode of What's Treading with Terzaken here: https://www.tirereview.com/continental-tread-pattern-120-years/

02/09/2025

🛠️ Join us September 3rd for a free webinar on electronic vehicles. EV's are a popular choice for many drivers in 2025. For tire dealers, that opens the door to opportunity. If you’ve been hesitant to dive into the EV space or just want a clearer roadmap for your shop, this session is for you.
Register now: https://bit.ly/46jU2Ck

01/09/2025

What should EV drivers consider when picking tires? ⚡🛞

General Tire’s Nate Dodds points out that efficiency and rolling resistance directly impact range. But with those gains can come trade-offs, like giving up some wet performance for a few extra miles.

As a dealer, it's up to you to help them understand these trade-offs.

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31/08/2025

TPMS may not always be top of mind during a tire replacement or sensor install, but it should be. A single missed step can lead to customer comebacks, meaning added expenses your shop will cover and potentially losing that customer’s trust.

Want to prevent comebacks and build trust with your customers? Start TPMS service at the counter! Let’s talk about why in this Continental Tire Garage Studio video.

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Watch the full video here: https://youtu.be/WkvujH_F4mk

30/08/2025

Selling EV tires is a growing opportunity for tire dealers, but also one that comes with plenty of customer confusion. 🤔

In this episode of Selling the Segment, we sit down with Nate Dodds, Product Manager for Performance Tires at General Tire, to talk through how dealers can confidently guide EV owners toward the right tire choice.

Watch the episode here: https://youtu.be/b6fFrpfnfLk

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Selling EV tires is a growing opportunity for tire dealers, but also one that comes with plenty of customer confusion. In this episode of Selling the Segment...

29/08/2025

Drivers who want ultra-high-performance summer tires aren’t buying like the average customer. They're investing in grip, handling, and responsiveness, and do their research to make sure they get it! 🛞

If you’re not paying attention to where this segment is headed, you could miss the chance to build a loyal relationship with one of the most engaged customer segments in the industry.

In this Continental Tire Garage Studio video, we chat about some UHP summer tire attributes that are driving sales for customers.

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Watch the full video here: https://youtu.be/A1zXIVVYXGQ

24/08/2025

Success doesn’t just happen randomly! Every car that rolls into your shop is an opportunity to build trust, deliver value, and drive profitability. 💸

So... what separates the top-performing shops from the ones just getting by? Let’s talk more about that in this Continental Tire Garage Studio video!

Watch the full video here: https://youtu.be/wttRlEVcq8Q

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23/08/2025

From its “From Tennessee, For America” production philosophy to this year’s record-setting output, the Nokian Tyres Dayton Tire Factory in Tennessee is driving growth for the brand, its dealers, and drivers across North America.

In this episode of What’s Treading with Tire Review, Nokian Tyres Senior Communications and Content Manager Wes Boling shares how the Dayton facility has become a cornerstone for efficiency, product innovation, and market responsiveness in the States for the Finnish tiremaker.

Watch or listen to the episode here: https://www.tirereview.com/nokian-tyres-dayton-tire-factory-growth-whats-treading/

22/08/2025

With vehicle diagnostics, one part that often gets overlooked is the battery. Today’s power management systems rely on accurate battery data to make smart decisions and, if the battery’s not up to par, your diagnostics might not be either.

In this Continental Tire Garage Studio video, we dive into why battery condition and health matters for accurate diagnostics.

Watch the full video here: https://youtu.be/cHtEWX3mStg

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21/08/2025

Big thanks to HankookTireUSA for inviting us out to the Smoky Mountains in Tennessee to put a few tires from its off-road lineup - the Dynapro AT2 Xtreme, Dynapro XT and Dynapro MT2 - to the test.

We even made a few furry friends while we were there!

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