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AfterMath

AfterMath AfterMath (formerly Hitchcock, Fleming & Associates) is an insights-driven marketing agency focused on strategy, optimization and results-based solutions.

Celebrating its 75th anniversary in 2015, Hitchcock Fleming & Associates, Inc. (hfa) is more than a top-caliber marketing communications agency — it is a force for success for all of its clients. Twice named one of the Top Workplaces in Northeast Ohio by the Cleveland Plain Dealer, hfa provides creative expertise in branding, research, strategic planning, digital solutions, social media marketing,

Celebrating its 75th anniversary in 2015, Hitchcock Fleming & Associates, Inc. (hfa) is more than a top-caliber marketing communications agency — it is a force for success for all of its clients. Twice named one of the Top Workplaces in Northeast Ohio by the Cleveland Plain Dealer, hfa provides creative expertise in branding, research, strategic planning, digital solutions, social media marketing,

Operating as usual

Happy Big 20th AfterMathiversary, Mike Williams!Mike is our very talented and dedicated Network Administrator. He is an ...
09/16/2022

Happy Big 20th AfterMathiversary, Mike Williams!

Mike is our very talented and dedicated Network Administrator. He is an extremely valued member of the AfterMath Team contributing significantly behind the scenes. Mike is always keeping up with the latest in technology in order to ensure that AfterMath is running smoothly day in and day out.
#workanniversary #companyculture

In the spirit of the Emmys 2022 airing last night, our team decided to nominate TV show characters to run the creative a...
09/13/2022

In the spirit of the Emmys 2022 airing last night, our team decided to nominate TV show characters to run the creative and operations teams of a typical marketing agency. Do you think this fictional marketing agency would thrive? Tell us what you think in the comments!
#emmy2022 #marketingagency #agencyculture

Dale, Mike, and the AfterMath team want to give a big THANK YOU to JumpStart Inc for putting on the Small Business Train...
09/08/2022

Dale, Mike, and the AfterMath team want to give a big THANK YOU to JumpStart Inc for putting on the Small Business Training Camp in partnership with the Cleveland Browns at FirstEnergy Stadium. Dale & Mike were able to teach attendees all about the importance of building buyer personas, managing digital marketing efforts, practicing good marketing habits, setting SMART goals and more!

Not one, but TWO of our associates are heading to Cleveland, OH tomorrow for JumpStart Inc.'s Small Business Training Ca...
09/06/2022

Not one, but TWO of our associates are heading to Cleveland, OH tomorrow for JumpStart Inc.'s Small Business Training Camp. Dale Elwell & Mike Pocci will be teaching small, minority-owned businesses all about implementing strategic marketing practices and connecting with potential customers!
#adagency #smallbusiness #leadership #connections

One year in the new digs and loving every minute.#agency #workspace #newdigs
08/29/2022

One year in the new digs and loving every minute.
#agency #workspace #newdigs

Happy Big 24th AfterMathiversary, Sandi Nelson!Sandi is our extremely talented Purchasing and Legal Compliance Director....
08/24/2022

Happy Big 24th AfterMathiversary, Sandi Nelson!
Sandi is our extremely talented Purchasing and Legal Compliance Director. As a very valued member of the team who contributes significantly behind the scenes, Sandi is always willing to go the extra mile to ensure our Client's projects are done properly.
#workanniversary #companyculture

We have our share of former teen dirtbags.#teendirtbagtrend #throwback #agencyculture
08/22/2022

We have our share of former teen dirtbags.
#teendirtbagtrend #throwback #agencyculture

08/19/2022
touchgrass.MOV

Our brains were never built to consume this much content and info for long periods of time. Touch some grass this weekend.
This Sunday is #internetselfcareday!

Mega belated introduction to our “new” Content Writer, Phoebe Kofman! In five short months, Phoebe’s keen wit, endless c...
08/12/2022

Mega belated introduction to our “new” Content Writer, Phoebe Kofman!
In five short months, Phoebe’s keen wit, endless curiosity and sharp writing has already made our team stronger and our client’s work shine. When she’s not wielding a pen, Phoebe can be found fondly cuddling her cat, Willow, and her pup-pup, Loki.
#newhire #companyculture

Dog days of summer, you say? Here's our team's hottest dogs.Curious about Dog Day's origins? Read more about it here: ht...
08/09/2022

Dog days of summer, you say? Here's our team's hottest dogs.
Curious about Dog Day's origins? Read more about it here: http://ow.ly/gPp250Kg0bB
#dogdaysofsummer #summer #agencyculture

It's been evident during the last year that the rapidly-growing social media app, TikTok, is no longer simply an experim...
08/04/2022
TikTok to overtake Facebook in influencer marketing spend – TechCrunch

It's been evident during the last year that the rapidly-growing social media app, TikTok, is no longer simply an experimental platform; it's critical for reaching key audiences through user-generated, organic content, as well as promoted content. Now, TikTok is on pace to overtake Facebook in influencer marketing spend this year (and YouTube by 2024). Are you using TikTok to your advantage, through influencers or other content formats?
#tiktok #influencers #social
http://ow.ly/1v6X50KbI1v

74.5% of U.S. marketers will use influencer marketing in 2022 and influencer marketing spend will rise by 27.8% to $4.99 billion this year.

07/29/2022

We loved creating create this spot for the Ohio Lottery!
Ohio Lottery credited the "The growing popularity of KENO" increasing sales leading to 1.4 mil. in profits. This record-breaking profit will transfer these funds into the state’s Lottery Profits Education Fund!
You can view the Lottery's statement here: http://ow.ly/2wTM50K6Et5
#clientwork #adagency #marketing

Do you know what's funnier & cooler than working with an ad agency for 24 years... ? Working at one for 25 years! For no...
07/27/2022

Do you know what's funnier & cooler than working with an ad agency for 24 years... ?
Working at one for 25 years!
For now, we'll have to settle for celebrating a measly 24... ! 😜
Thank you for all you do, Matt, happy AfterMathiversary!
#workanniversary

Since it's Jenn Park's birthday today, we thought we'd give her an extra special birthday shout out to celebrate the bel...
07/27/2022

Since it's Jenn Park's birthday today, we thought we'd give her an extra special birthday shout out to celebrate the belated BIRTHday of a recent addition to the Park family!
Welcome to the world, Evelyn Marie Park! Born on May 16th, 2022 at 7lbs, 2.6oz!

An avid musician on the side, we know his hearing's still good because he's here for 8 years and is still one of the mos...
07/21/2022

An avid musician on the side, we know his hearing's still good because he's here for 8 years and is still one of the most thoughtful listeners around! Happy AfterMathiversary to our Exec Director of Connections, Mike Pocci!
#workanniversary

One of our favorite days was when we won the Ohio Lottery three years ago -- as a client! Although we can't win in the t...
07/20/2022

One of our favorite days was when we won the Ohio Lottery three years ago -- as a client! Although we can't win in the traditional sense, we took a poll on what we'd do with big winnings if we could. Happy Lottery Week, Ohio Lottery!
#clientanniversary

The word 'geek' has taken on many different meanings throughout its history. But for Embrace Your Geekness Day, here's a...
07/13/2022

The word 'geek' has taken on many different meanings throughout its history. But for Embrace Your Geekness Day, here's a few things our team is passionate about, obsessed with or completely geek out over!
#geeks #aftermathculture

A few months ago, we pondered the future of Elon Musk's Twitter purchase. Now, it appears that future is in jeopardy.Mus...
07/12/2022
Elon Musk notifies Twitter he is terminating deal

A few months ago, we pondered the future of Elon Musk's Twitter purchase. Now, it appears that future is in jeopardy.

Musk is currently trying to back out of the deal, citing a lack of information about bot/spam-account traffic on the social platform. Musk's lawyer stated that Twitter is "in material breach of multiple provisions" of the original agreement. As expected, this acquisition would not be quick and clean. Now it may not happen at all.
Would Musk backing out have a positive or negative impact on the platform? Comment what you think!
#twittertakeover #elonmusk http://ow.ly/GxLE50JTlES

"Twitter has not complied with its contractual obligations," an attorney for Musk wrote.

Happy #NationalWorkFromHomeDay from the AfterMath Team, a remote agency with associates working across Eastern and Centr...
06/30/2022

Happy #NationalWorkFromHomeDay from the AfterMath Team, a remote agency with associates working across Eastern and Central U.S.!
Although we love working this way, we acknowledge remote work presents a few new challenges.
#remoteagency #workfromhome

Happy #throwbackthursday to this #hotdadsummer icon!#summer #tbt
06/23/2022

Happy #throwbackthursday to this #hotdadsummer icon!
#summer #tbt

"...We need to respect that some consumers aren’t comfortable with exchanging their information for more customized mark...
06/21/2022
Is Marketing Becoming Less Personal? — AfterMath

"...We need to respect that some consumers aren’t comfortable with exchanging their information for more customized marketing..."

So what's the solution? Click on the link for our Perspective!
#connections #AfterMath #targeting

http://ow.ly/burO50JBNze

Personalized targeting has been at the core of digital advertising for decades, and it can be incredibly effective, especially when used with purpose . Given the growing number of ad blockers and tracking restrictions, should we be — or will we be forced to be — less personal moving forward?

For National Take Back the Lunch Break Day, some of our AfterMath team took a moment to slow down during their busy day ...
06/17/2022

For National Take Back the Lunch Break Day, some of our AfterMath team took a moment to slow down during their busy day and eat their delicious lunches while saying a remote how-do-you-do in our "Virtual Cafeteria"!
#takebackthelunchbreak #companyculture #remote

Some of our associates from the AfterMath team had an opportunity to take a few strokes off their game.... all for a gre...
06/15/2022

Some of our associates from the AfterMath team had an opportunity to take a few strokes off their game.... all for a great cause at the 12th Annual Summa Health Golf Outing!
#forcharity #golfouting

We've got TWO AfterMath associate birthdays today!Happy Birthday to our Creative Director, Chris G. & our Senior Project...
06/14/2022

We've got TWO AfterMath associate birthdays today!
Happy Birthday to our Creative Director, Chris G. & our Senior Project Manager, Lisa K.
To celebrate their DUAL day, how well can colleagues and friends guess what Chris & Lisa lied about...?
#twotruthsonelie #birthdaytwins #happybirthday #culture

Our Account and Operations Partners, Dale Elwell and Matt McCallum had the honor of attending the 4As Management Practit...
06/13/2022

Our Account and Operations Partners, Dale Elwell and Matt McCallum had the honor of attending the 4As Management Practitioners Forum last week in Chicago!

It was an exciting opportunity to join advertising agency leaders from across the country to discuss important topics that impact this industry. There were many great perspectives on engaging talent, diversity in recruitment, the technology trends affecting our businesses.
We look forward to practicing all we've learned so that our partners, our clients, and our agency can continue to generate growth in a rapidly changing world.
#conference #advertising #talentmanagement

"Jenn always knows how to put a smile on my face - always checks in on me." "Amanda is always there for me when I need h...
06/08/2022

"Jenn always knows how to put a smile on my face - always checks in on me."
"Amanda is always there for me when I need help!"

Our entire team is seriously AWESOME... but when asked "which associate helps and/or cheers us up" the team had ~especially~ nice things to say about the two associates that are always there for us both professionally and personally.

Happy Work Best Friends Day to Amanda & Jenn! We clearly appreciate you!
#companyculture #workbestfriends

Since the pandemic started over two years ago, workplace expectations and behaviors have dramatically shifted. This week...
06/06/2022
National Business Etiquette Week

Since the pandemic started over two years ago, workplace expectations and behaviors have dramatically shifted.
This week, from June 6th to 10th, is National Business Etiquette Week... how has work etiquette evolved or changed in your business or profession?
#businessettiqutte #professionalism #discussion
http://ow.ly/NJ3q50JqMnp

Learn about business etiquette to help you reach new heights in the professional world.

It's June already? We can't believe we're nearly half-way through 2022 so the AfterMath Team is sharing some Work-From-H...
06/02/2022

It's June already? We can't believe we're nearly half-way through 2022 so the AfterMath Team is sharing some Work-From-Home "Hacks" that get them through their day!
What remote work hacks get you through your day?
#workfromhome #remotework #afterthoughts

Our team enjoyed Memorial day with sunny activities, yummy foods, great friends, and loving family! Hope everyone had a ...
05/31/2022

Our team enjoyed Memorial day with sunny activities, yummy foods, great friends, and loving family!
Hope everyone had a relaxing weekend!
#memorialday

Our team voted on how they prefer spending their weekends! How will you be spending your Memorial Day weekend?#Memoriald...
05/27/2022

Our team voted on how they prefer spending their weekends! How will you be spending your Memorial Day weekend?
#Memorialday

Recently at the NewFronts, Amazon and NBC Universal unveiled some new product placement opportunities called Virtual Pro...
05/25/2022
Amazon, NBCUniversal take product placement to another level via ad formats unveiled at NewFronts

Recently at the NewFronts, Amazon and NBC Universal unveiled some new product placement opportunities called Virtual Product Placements (VPPs), which would allow brands to be inserted into the foreground or background of select programming post-production (i.e. ads dynamically inserted into a billboard that appears during a movie scene). This is currently beta testing, but still an exciting development as we continue to find non-intrusive ways to connect with our audiences.
#productplacement #virtualproductplacement
http://ow.ly/sWe550JhKHI)

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

Always on top of everything, and seemingly unflappable with an impressively calming presence. Lisa runs a tight ship and...
05/20/2022

Always on top of everything, and seemingly unflappable with an impressively calming presence. Lisa runs a tight ship and keeps so much of AfterMath running smoothly, day in and day out.

Happy 3rd AfterMathiversary to our recently promoted and highly appreciated Senior Project Manager!
#workanniversary #companyculture

Great to see some of the AfterMath team at R. Shea Brewery in downtown Akron, OH for Happy Hour! Cheers! #companyculture...
05/18/2022

Great to see some of the AfterMath team at R. Shea Brewery in downtown Akron, OH for Happy Hour! Cheers!

#companyculture #happyhour

Happy Big 20th AfterMathiversary, Kristi Malloy!Kristi is our super talented Accounting/Media Specialist.  She is a very...
05/13/2022

Happy Big 20th AfterMathiversary, Kristi Malloy!

Kristi is our super talented Accounting/Media Specialist. She is a very valued member of the AfterMath Team contributing behind the scenes to enhance our clients' overall customer experience.

#workanniversary #companyculture

We're big foodies at AfterMath, just look at all these delicious meals! Hopefully, you have a great #nationaleatwhatyouw...
05/11/2022

We're big foodies at AfterMath, just look at all these delicious meals! Hopefully, you have a great #nationaleatwhatyouwantday and eat all the yummy food you want!

Happy National Clean Your Room Day! We're not going to show you our rooms, that would be weird... So we cleaned our work...
05/10/2022

Happy National Clean Your Room Day!
We're not going to show you our rooms, that would be weird...
So we cleaned our workspaces!
#nationalcleanyourroomday #remoteagency #workfromhome

Happy 1-year AfterMathiversary to Allison Baldi, our incredibly talented CGI/VFX Artist!Allison brings her A(llison)-Gam...
05/03/2022

Happy 1-year AfterMathiversary to Allison Baldi, our incredibly talented CGI/VFX Artist!
Allison brings her A(llison)-Game to every project she works on. She can make gorgeous imagery- sometimes out of thin air- while making us laugh with her meme-lord ability and quick wit. Thank you for gracing us with your talents, Allison!
#workanniversary #companyculture

Following up on our previous post, Elon Musk is set to purchase Twitter for about $44 billion.Beyond the promise of prom...
05/02/2022
Twitter Shares Details of Deal With Elon Musk

Following up on our previous post, Elon Musk is set to purchase Twitter for about $44 billion.
Beyond the promise of promoting free speech on the platform, it's unclear exactly what his strategy will be for Twitter's future, but there are potential ups and downs. Will free speech actually reign supreme? Will hate speech and bullying be tolerated? How will Twitter’s policies shift and evolve — for better or worse — will certainly be a show worth watching.
http://ow.ly/tnVA50IWUKk

A securities filing on Tuesday provided a deeper look at the conditions of sale, including a breakup fee if the deal falls through.

Address

388 South Main Street, Suite 350
Akron, OH
44311

Telephone

(330) 376-2111

Products

As agents of your business, we utilize a streamlined business model to solve marketing challenges. With more than 80 years in business, the last thing we’d do is stand still. We're not a big, bloated agency with lots of layers and bureaucracy, but we have the skills to fight above our weight. We think on-message, execute with craft, and deliver in ways that change the landscape in our clients’ favor.

Brand Strategy
Digital Marketing
Brand + Product Positioning
Media Strategy + Buying
Creative Ideation + Consulting
Social Media Marketing
Creative Development
Brand Activation
Research + Planning
Earned Media
Retail / Shopper Marketing
Measurement
Promotional + Event Marketing
Data Analytics
Business Leadership
Direct Response

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Our Story

hfa core values: Integrity – We believe in being fair, straightforward and honest in all of our dealings. Loyalty – We are proud of our long-term relationships. We go to extra lengths for our clients and for each other. Teamwork – We believe success is a group effort. We work as one, and everyone prospers. Innovation – We are leaders of change. Our business is the business of ideas. We never stop thinking. Fun – We need to have fun in our work and experience the joy of our accomplishments.

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Our congratulations to TRIAD and Hitchcock Fleming & Associates, Inc. for winning prestigious Gold and Silver awards at the 76th Annual American Advertising Awards. A special shout out to Audrey Worthington, Account Executive at TRIAD, and member of our Board of Directors and to Keith Busch, Co-owner of Hitchcock Fleming & Associates, and a Greenleaf Emeritus Trustee. https://akronbeaconjournal-oh-app.newsmemory.com/?publink=1332a37b2_1345c53
Found these Hitchcock Fleming artifacts circa Christmas 1992...photos are really funny and the recipes look great 🤓! I can’t help but wonder where these folks are now...
Love when people get the chance to use tech that is traditionally only available in the biggest of markets. One tool at a time we hope to bring the work here to Ohio! Thanks for coming to play Hitchcock Fleming & Associates, Inc.!
#BehindtheScenes in #Colorado with Hitchcock Fleming & Associates, Inc.! We can't wait to share this video case study with you. #WeatherShieldView #TCCDesign