"Facebook is a marketing powerhouse. There is a guru in every corner you look these days each telling you this and that, but the one fact that they all agree on is the power of Facebook advertising. To put it into perspective we asked 100 dealers around the United States if they used Facebook Ads in 2017 and if they saw an increase in revenue because of it.
Well, we learned that those who did were more likely to see an increase than those who didn't. But what was most interesting was that fact that we learned those who didn't use Facebook Ads were TWO & A HALF times more likely to see a decrease in ROI. There's something to think about. "