You can support youth-led hunger-fighting efforts! Tiny.cc/DonateStopHunger
We help communicators inspire, influence and educate their audiences with first-rate video story-telling. Every organization has a Story to tell.
We believe the most influential way to tell these Stories is with video. Whether part of a 360˚ campaign, branded entertainment, special live event, broadcast, web or interactive media, our efforts are focused on connecting the viewer and the message. We provide high-quality video production services from concept, planning and shooting, through all phases of post-production. Our products are high production value, custom-crafted productions for discerning producers and other clients who want an impressive, attention-getting product to build energy at large gatherings, increase visitor involvement on websites, and create buzz over broadcast media.
You can support youth-led hunger-fighting efforts! Tiny.cc/DonateStopHunger
James is running 900 miles to fund another clean water project. Join us in support!
join the journey to run 30 miles a day for 30 days to fund clean water project.
Story Store Media is making free social media videos for charities right now. Can you introduce us to someone at your favorite charity where we might help?
The videos are mobile social-media friendly like the video here, and could help charities that have an active social media presence. We’ll help them develop good content and use the video optimally. We want to try to do what we can to help out right now. Let's do some good.
Connect us with your favorite charity here...
How Nike is striking the right tone with its response to Covid-19
Nike doesn’t offer shallow messaging, but a well-rounded and interactive campaign that consumers are able to get involved in.
How to Use Video Content to Generate Leads and Drive Sales - via Contently
Video content can be a powerful asset below the top of the funnel. You don't need to able to solve a Rubik's cube to figure that out.
4 Big Shifts That Will Usher in a New Generation of Content Marketing
In the past, brands created content two ways: in house or through an agency. That traditional model is collapsing before our very eyes.
Science of sound: How music makes advertising more memorable – Econsultancy
Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles. Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapult...
“7 Tips for Creating Content Your Audience Actually Likes” https://buff.ly/3085spd
Seven data-backed, no-BS tips and trends that will make you the king of content marketing in 2020.
Harvard vs. Nat'l Assn. of the Deaf: Accurate Video Captions Matter. From our friends at CaptionSync https://buff.ly/2NaBCLy
Facebook Stories for Charity
You can now use Facebook's fundraising stickers in Facebook Stories, providing another way to help raise money for nonprofits.
Taking a stand on corporate social responsibility? You’re not alone...
Growing CSR efforts may make sense in light of recent studies, but "doing the right thing" can be tricky given it's often difficult to separate the social from the political.
California’s GDPR-like law is coming
In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit.
Video marketing statistics to know for 2019 via Smart Insights | Seems like every year more people use video successfully as a communications solution.
Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy
Twitter Provides New Marketing Tips via #BrandsTalkTwitter Initiative
Twitter's UK arm has started a new initiative to highlight the strategies of some of the best performing brands on the platform.
Facebook Video Best Practices Checklist - Important if you use video on Facebook!
Before you post video content to Facebook, make sure your videos follow this best practices checklist.
Engaging Your Audience With Visual Content: The 2019 Report
When it comes to making a big impact in digital marketing, it's hard to beat visual content.
Rebranding? See what Warner Records did to perfectly express a revitalized brand using video... https://buff.ly/2YVXopO
Rebranding? See what Warner Records did to perfectly express their revitalized brand using video...
We are Warner Records, a record label of iconic, culture-shaping music and entertainment. Built on irreverent ideas, creative risks, and life-changing hits. ...
Data Science: How Is Content Changing Over Time?
Brands traditionally create more blog posts than downloadable or multimedia content. According to our data, they shouldn't.
How Vertical Video is Changing Content Marketing
There was a time when vertical videos were considered the ghastliest site on the internet. Not any more. as marketers begin to embrace them.
Those of us who feel we have so much to say should likely be listening to others more...
Information and opinions about leadership and management development by expert Dan McCarthy
Why Video is a Becoming a Must-Have Sales Tool [Infographic] from Vidyard
It’s harder than ever to get engagement from prospects—but it doesn't have to be. Find out why video is a must-have sales tool that can help you stand out, skyrocket response rates, improve engagement with prospects, and close more deals.
No matter how good your #content is, what matters is how it’s distributed, says @Meltwater’s Perri Robinson.
Amplify your content’s reach by using one of these five solutions from leading B2B marketers – Content Marketing Institute
Behind the Smash R&B Video Hit That Single-Handedly Sold a Lot of Low-Carb Beer in New Zealand
Colenso BBDO kept the rebellion going for DB Export.
Thanks, Matt! It was our pleasure to help you reach your goals - congrats to you! RT @mliberty1: Thank you Corey & Paul @StoryStoreMedia ... They worked with me to craft the story, create a script, capture great footage and produce an excellent video on time and on budget. Highly recommend!
Long-form video: Brand builders should go beyond 'snackable' content in 2019 – Econsultancy
Bitesize content is undeniably powerful in the fast-paced world we live in today, but long form video content cannot be ignored.
US Digital Ad Spending to Surpass Traditional in 2019
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.
Six Second Story
Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection from a longer format?
Joulescope: Precision DC Energy Analyzer — Kickstarter to help develop more energy efficient battery- operated products.
The affordable and easy-to-use tool that enables you to create better, more energy efficient products.
YouTube Will Crack Down on Toxic Videos, But It Won’t Be Easy
YouTube wants to remove videos promoting conspiracy theories and other false claims from recommendations, but that’s easier said than done.
3 ways to make your videos stand out on Amazon and beyond
3 ways to make your videos stand out on Amazon (and beyond) How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads.
45% of marketers say over half of campaigns are content-led.
Chart of the Week: Almost half of marketers now use to content to drive over 50% of their marketing campaigns, showing that content really is still king.
Four examples of brands using video for 'story-selling'.
Storytelling within marketing is nothing new, but the concept is traditionally used to forge an emotional connection with consumers. But what about sales? Here are some examples of brands already using storytelling to drive retail sales, plus some tips on how to convert emotion into action.
Digital marketing research showing the importance of strategy. Also good info on in-house/out-of house expertise balance as well as difficulty of marketing efforts vs returns. The article is much more interesting than the title implies.
Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy
2001 Mount Vernon Ave
Be the first to know and let us send you an email when Story Store Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Story Store Media: