Good is everywhere. In every company. Every organization. We're here to make it matter...on video and beyond.
Public Address System is a video and digital content production company specializing in CSR communications, cause marketing and public service advertising. We work with corporate, non-profit, and government entities to heighten visibility, increase awareness and enhance brand identity to stakeholders by conceptualizing, producing and disseminating a range of media, from thirty second spots to web videos to long-form documentaries. Through executing hundreds of TV, social media and web-based projects, we have developed an expertise in translating values and social concerns into inventive media that entertains and informs.
This time of year, deep into autumn but not quite winter, the world is physically changing; leaves on trees shift into endless hues of yellow, orange, and red, and the falling temperature brings a chill into the air. It’s a time of metamorphosis, when things from the past begin to shed away, making space for new things to come later on. As the world around us transforms, we can likewise evolve within—shedding old patterns, mindsets and possessions that now prove needless. Instead of clinging to old habits purely for the comfort of knowing what they will yield, we now have time to venture outside of the ordinary, exploring new opportunities and directions we may otherwise never know.
Five years ago, Patrick had the life many of us aspire to, holding a secure, upper-level position at a major consulting company. However, he did not find joy in this daily grind; rather, he felt stuck.
Seeing his coworkers so driven to climb the ladder, Patrick realized that he would never draw their same sense of fulfillment through corporate work. Rather, he found excitement in disconnecting from his routine and reconnecting to the natural world.
His desire to explore the unseen was fueled by his lifelong love of motorcycles, and he made a plan that involved a long term cross-country motorcycle trip that would take him out west. After finding a piece of land across the country that would afford him the freedom to pursue his passions, Patrick took the plunge. With the swoosh of an email, Peter resigned from his prestigious job and dove headfirst into the unknown.
“There’s a risk to changing your life, but there’s a bigger risk in not at least trying” he said.
After his resignation, Patrick fulfilled his plan to take a 6+ month motorcycle trip down to the Southernmost tip of South America and then moved from a city of 1.2 million to the town of Murphy, Idaho where the population is 97. Now, he owns a gun company and quenches his thirst for adventure by completing cross-country motorcycle rides, base jumping, and even paragliding straight into his own backyard. His appetite for exploration pushes him to break boundaries and set new goals, going off route to discover the joy in the unknown.
“I used to ask myself ‘how far can I go?’” He said. “And now I ask myself: ‘where can I get to?’”
***FOR BEST RESULTS, TURN SOUND ON***
We’ve all felt it…trapped by what people think we should do, by artificial connectivity, and by a societal definition of success. And, the need to cut the cord is becoming more prominent and more widespread. The more digitally connected we become, the thirstier most of us get for actual connection – to the land around us and to each other. And, possibly as a result of the digital age, the rebel demographic is becoming both less specific and less predictable.
This is the path that Off Route and Proceed to the Route explores – people breaking free and the benefits therein. We follow people who go left when everyone else would go right, travelers who follow an inner compass rather than a smartphone, and those who continuously turn down the road less travelled. We want to take an intimate look at how this perspective is brought to light, where it leads and when and how it’s valuable.
Proceed to the Route communicates the sense of urgency, conflict and fortitude that comes with the decision to part from convention, as well as our inherent need to cling to it. As a brand, The Off Route series was created to get to the underlying point of the unconventional life for each traveler we document. What does it change? Is this what it means to fully find yourself? Is it an escape? Stay tuned.
The ins and outs of Native Outstream Video Ads and why your brand may want to 'go there'. http://www.publicaddress.tv/native-outstream-video/
Native Outstream Video Ads: What They Are and Why They Exist You’ve seen them everywhere – in between paragraphs of your favorite blog, or news story – and you may have wondered…wait, do they belong here? The answer is both, yes, they do and, no, they don’t. Let’s start with this: What is native …
Another great #anthem spot promoting tolerance and understanding. Kudos Hyatt and MullenLowe. #WorldOfUnderstanding https://www.youtube.com/watch?v=vOwVmRM9mIM&app=desktop
A little understanding goes a long way. #WorldOfUnderstanding hyatt.com/understanding
Public Address System Commercial Video Production
Gorgeous. Advertising Age The North Face #questionmadness #pioneers
Make A Statement
What is a brand anthem? You know it when you see it. It’s the Nike commercial that makes you feel like you could do anything, that there are no limits. It’s the liquor commercial that reminds you that we’re all in this together, that America is awesome. It’s the big box grocery store video that …
Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing
For entrepreneurs in all business segments -- and, for those in the health products and services industry -- all signs point to increased preferences for video of all types for both consumer and business audiences in 2017.
Video ad views on social platforms were up 112% in the fourth quarter in 2016 from the same quarter the year prior. 112 percent. Time for more video folks. Give us a call!
It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land. Check out these dozen data points that grabbed our attention: 1.
We were lucky enough to spend a lot of 2016 filming videos and commercials ‘out here’, and we wanted to share all that with you in one place. We believe that these are the people that need to be heard right now. They’ve made that clear. We can help you reach them in 2017.
If you make stories matter, and you make them good, they'll pay attention. #meaningfulmarketing #makeitcount #positiveadvertising
There is something each of us can do. #SaveAleppo #AmnestyInternational #UNICEF
Millions of Syrians and Iraqis have fled their homes, leaving with only the clothes on their backs. Organizations are responding to the crisis by providing food, shelter and medical care.
Human Rights Watch...calling out hate. #CallitOut #HumanRights #NoMoreHate
Hate crimes are spiking and elected leaders are rejecting basic standards of human rights. It is the darkest decline in global values we’ve seen in our 38 ye...
We need the ADL now more than ever. #passiton #endhate #GiveEveryday #GivingTuesday
If you missed #GivingTuesday yesterday, there's still time to join us. Be a part of our fight to end bigotry, hatred and anti-Semitism: http://bit.ly/2gCDWt4
Helping each other...the greatest joy there is. Hats off to you Johnnie Walker. #Lesvos #JohnnieWalkerTheJourney #KeepWalking
When thousands of refugees arrived on their shores, the islanders from Greece welcomed them with open arms. Here’s a true story of a few remarkable heroes wh...
Corporations breaking down barriers. Bravo Wieden+Kennedy, Secret.
Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who you are, to figure out whether you like high heels or not, hair long or short, red lipstick or something less aggressive. …
Gorgeous. Advertising Age The North Face #questionmadness #pioneers
The North Face will run a digital-only campaign for its 50th anniversary
A sudden switch. Good news for our friends at Proffitt Family Farms and Baldwin Family Farms. Whole Foods Market #responsiblebeef #organic #farmforgood #betterfoodforabetterearth
Recent studies suggest that including some meat in the diet may actually be the most responsible approach if society hopes to feed the planet sustainably and responsibly. Can beef be part of this solution?
Today is International Day of the Girl. And, our very own, Jamie Penn, is doing it in a dress so girls in Sierra Leone can too. #educationisfreedom #doitinadress #doitforthegirls #dayofthegirl www.doitinadress.com/go-girl
This is How It's Done - A National Lobster Day Tribute
"We throw back more than we keep, 'cause we want to be out here forever." While I'm aware that this could be viewed as an odd approach to LinkedIn content, I feel compelled to remind us all that today
It's #NationalLobsterDay! And, this is how it's done...Maine Magazine Maine Lobstermen's Association Maine Lobster
Blake Mycoskie, Founder and Chief Shoe Giver at TOMS Shoes, discusses the opportunity that TOMS provides to kids across the world. He also reflects on the 10...
This is the kind of #advertising we love. Super-well done TBWA\Chiat\Day NY. Bravo Gatorade.
Faced with her biggest challenge as a player, Elena Delle Donne set out to find inspiration from the most powerful force in her life – her older sister, Lizz...
Today is International Day of Peace. Peace is a powerful weapon. Please pass it on...#internationaldayofpeace #peacebewithyou
This project is more important now than ever in this pivotal moment of addressing LGBT prejudice and injustice. Please help make this #film happen - donate now at Seed&Spark. #fundfilm #makeafilmmakeadifference #film4good #spreadtheword Park View
After languishing in recent years, the long-in-progress documentary gets new life.
Gear Head Series: Introducing the Arri Alexa SXT - Public Address System | Video & Commercial Production
For all the #filmmakers out there, commercial and otherwise - the Alexa SXT is really that awesome. #ArriAlexaSXT ARRI Newsshooter No Film School #commercialfilmmaking
And, yes. It’s all that. The most coveted camera on the market, just got more coveted. The famed Alexa XT (think: Revanant, Brooklyn, The Martian) has evolved. Arri shipped the first Alexa SXT this week. And, we’re stoked. It’s predecessor, the Alexa XT, had one glaring downfall – it’s inability to…
Just a reminder as November approaches.... The Brookings Institution
It’s time for the federal government to recognize the serious policy risks born from limiting medical marijuana research.
This is what we should expect from corporations - a commitment to positive impact. Bravo, as always, Patagonia. The Huffington Post
The high-end outdoor apparel company is spending $1 million to raise awareness of environmental issues.
It's Hunger Action Month! Please #passtheplate! Let's keep each other fed.
September is Hunger Action Month, a month where we stand together and speak with one voice. It's a month to spread the word about the hunger crisis, and dedicate ourselves to a solution. Will you join in?
An important reminder. #nonprofits #newworldadvertising #nowhearthis #marketing #advertising #socialimpact #DC
Advertisements don't always work. If they did, they'd be a much easier sell to clients, higher ups, and financial teams. But, if you look at companies and organizations that fully commit to commercial
Pretty cool. More parks please! National Park Foundation National Recreation and Park Association
America’s national parks are leading the way in eliminating waste.
If you love film, and you're cool with making the world a better place, then you don't want to miss WWFF on Oct. 16-19. See more info below! Washington West Film Festival Film Independent Working Films
By: Jamie Penn Washington West Film Festival (WWFF) is…surprising. When you first commit to attending, you’re keenly aware that it’s not technically in D.C., it’s in Reston, VA, a suburb of D.C. When you look closer, you realize that, not only is it in a suburb of D.C., but that it’s, essentially, i...
Can a story change the world? This one did. Charity: water was founded in 2006 with lots of great ideas and initiatives, but a serious need to fund them. This is the PSA that got the ball rolling in 2008. Since then, they've raised over $200 million and have delivered clean water to nearly 6.1 million people. That's the power of the #PSA. #nonprofit #advertising
We're super proud of these Proud Moments. A big thank you to MullenLowe U.S. and #NCEL for the opportunity to help share them. #proudmoments #nc #shortfilm #videoproduction #filmforgood
Instagram photo by MWS Pro Beauty • Aug 15, 2016 at 5:28pm UTC
See this Instagram photo by @mwsprobeauty • 25 likes
Everybody's talking about stories because they're everything. They're what set companies apart and unite them with consumers. What's your brand's story?
Agreed! Bravo IKEA.
Pretty remarkable spot.
A great response to last week's doc post - "The New Fight For Voting Rights". What would this world be without activists? The New York Times NAACP #votingrights
Courts are ruling against discriminatory laws that make it especially hard for minorities to vote.
Go out with a bang this #superjuly. Head to the national park nearest you! Go to National Recreation and Park Association for more info. Acadia National Park is definitely up there on our list this year!
Gear is good. Setting up for gorgeous footage. #behindthescenes #toberevealed #NC #bts #connect #docstyle #letinthelight
Well done. A must-see this election year. SundanceNow Doc Club NAACP I'm voting in North Carolina
THE NEW FIGHT FOR VOTING RIGHTS examines the restrictiveness of the 2013 Voting Rights Acts on minorities in America.
Badger & Winters passion project - #womennotobjects campaign. Out last March, but not to be forgotten. #makeastatement #thismatters
Show your support by posting your own #IStandUp video. Film yourself standing up with the caption: #IStandUp against the objectification of women and the har...
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