Public Address System Commercial Video Production
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We work with corporate, non-profit, and government entities to heighten visibility, increase awareness and enhance brand identity to stakeholders by conceptualizing, producing and disseminating a range of media, from thirty second spots to web videos to long-form documentaries. Through executing hundreds of TV, social media and web-based projects, we have developed an expertise in translating values and social concerns into inventive media that entertains and informs.
Operating as usual
11/05/2019
This time of year, deep into autumn but not quite winter, the world is physically changing; leaves on trees shift into endless hues of yellow, orange, and red, and the falling temperature brings a chill into the air. It’s a time of metamorphosis, when things from the past begin to shed away, making space for new things to come later on. As the world around us transforms, we can likewise evolve within—shedding old patterns, mindsets and possessions that now prove needless. Instead of clinging to old habits purely for the comfort of knowing what they will yield, we now have time to venture outside of the ordinary, exploring new opportunities and directions we may otherwise never know.
10/10/2019
Five years ago, Patrick had the life many of us aspire to, holding a secure, upper-level position at a major consulting company. However, he did not find joy in this daily grind; rather, he felt stuck.
Seeing his coworkers so driven to climb the ladder, Patrick realized that he would never draw their same sense of fulfillment through corporate work. Rather, he found excitement in disconnecting from his routine and reconnecting to the natural world.
His desire to explore the unseen was fueled by his lifelong love of motorcycles, and he made a plan that involved a long term cross-country motorcycle trip that would take him out west. After finding a piece of land across the country that would afford him the freedom to pursue his passions, Patrick took the plunge. With the swoosh of an email, Peter resigned from his prestigious job and dove headfirst into the unknown.
“There’s a risk to changing your life, but there’s a bigger risk in not at least trying” he said.
After his resignation, Patrick fulfilled his plan to take a 6+ month motorcycle trip down to the Southernmost tip of South America and then moved from a city of 1.2 million to the town of Murphy, Idaho where the population is 97. Now, he owns a gun company and quenches his thirst for adventure by completing cross-country motorcycle rides, base jumping, and even paragliding straight into his own backyard. His appetite for exploration pushes him to break boundaries and set new goals, going off route to discover the joy in the unknown.
“I used to ask myself ‘how far can I go?’” He said. “And now I ask myself: ‘where can I get to?’”
08/03/2019
***FOR BEST RESULTS, TURN SOUND ON***
We’ve all felt it…trapped by what people think we should do, by artificial connectivity, and by a societal definition of success. And, the need to cut the cord is becoming more prominent and more widespread. The more digitally connected we become, the thirstier most of us get for actual connection – to the land around us and to each other. And, possibly as a result of the digital age, the rebel demographic is becoming both less specific and less predictable.
This is the path that Off Route and Proceed to the Route explores – people breaking free and the benefits therein. We follow people who go left when everyone else would go right, travelers who follow an inner compass rather than a smartphone, and those who continuously turn down the road less travelled. We want to take an intimate look at how this perspective is brought to light, where it leads and when and how it’s valuable.
Proceed to the Route communicates the sense of urgency, conflict and fortitude that comes with the decision to part from convention, as well as our inherent need to cling to it. As a brand, The Off Route series was created to get to the underlying point of the unconventional life for each traveler we document. What does it change? Is this what it means to fully find yourself? Is it an escape? Stay tuned.
03/10/2017
Native Outstream Video - Public Address System | Video & Commercial Production
The ins and outs of Native Outstream Video Ads and why your brand may want to 'go there'. http://www.publicaddress.tv/native-outstream-video/
Native Outstream Video Ads: What They Are and Why They Exist You’ve seen them everywhere – in between paragraphs of your favorite blog, or news story – and you may have wondered…wait, do they belong here? The answer is both, yes, they do and, no, they don’t. Let’s start with this: What is native …
02/27/2017
For A World of Understanding | World of Hyatt
Another great #anthem spot promoting tolerance and understanding. Kudos Hyatt and MullenLowe. #WorldOfUnderstanding https://www.youtube.com/watch?v=vOwVmRM9mIM&app=desktop
A little understanding goes a long way. #WorldOfUnderstanding hyatt.com/understanding
02/20/2017
Public Address System Commercial Video Production
Public Address System Commercial Video Production
Gorgeous. Advertising Age The North Face #questionmadness #pioneers
02/07/2017
Make A Statement
Make A Statement
What is a brand anthem? You know it when you see it. It’s the Nike commercial that makes you feel like you could do anything, that there are no limits. It’s the liquor commercial that reminds you that we’re all in this together, that America is awesome. It’s the big box grocery store video that …
02/06/2017
Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing
Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing
For entrepreneurs in all business segments -- and, for those in the health products and services industry -- all signs point to increased preferences for video of all types for both consumer and business audiences in 2017.
01/27/2017
12 Really Intriguing Digital Marketing Stats From This Week
Video ad views on social platforms were up 112% in the fourth quarter in 2016 from the same quarter the year prior. 112 percent. Time for more video folks. Give us a call!
It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land. Check out these dozen data points that grabbed our attention: 1.
01/07/2017
'Out Here' : 2017 Highlights Reel
We were lucky enough to spend a lot of 2016 filming videos and commercials ‘out here’, and we wanted to share all that with you in one place. We believe that these are the people that need to be heard right now. They’ve made that clear. We can help you reach them in 2017.
12/27/2016
Timeline Photos
12/22/2016
If you make stories matter, and you make them good, they'll pay attention. #meaningfulmarketing #makeitcount #positiveadvertising
12/17/2016
Help refugees survive the Syrian conflict - CNN.com
There is something each of us can do. #SaveAleppo #AmnestyInternational #UNICEF
Millions of Syrians and Iraqis have fled their homes, leaving with only the clothes on their backs. Organizations are responding to the crisis by providing food, shelter and medical care.
12/06/2016
CallitOut: Report Hate in Real-Time
Human Rights Watch...calling out hate. #CallitOut #HumanRights #NoMoreHate
Hate crimes are spiking and elected leaders are rejecting basic standards of human rights. It is the darkest decline in global values we’ve seen in our 38 ye...
12/01/2016
We need the ADL now more than ever. #passiton #endhate #GiveEveryday #GivingTuesday
If you missed #GivingTuesday yesterday, there's still time to join us. Be a part of our fight to end bigotry, hatred and anti-Semitism: http://bit.ly/2gCDWt4
11/27/2016
Ode to #Lesvos, #JohnnieWalkerTheJourney | #KeepWalking
Helping each other...the greatest joy there is. Hats off to you Johnnie Walker. #Lesvos #JohnnieWalkerTheJourney #KeepWalking
When thousands of refugees arrived on their shores, the islanders from Greece welcomed them with open arms. Here’s a true story of a few remarkable heroes wh...
10/28/2016
Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well
Corporations breaking down barriers. Bravo Wieden+Kennedy, Secret.
Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who you are, to figure out whether you like high heels or not, hair long or short, red lipstick or something less aggressive. …
10/17/2016
The North Face Questions Madness in New Global Campaign
Gorgeous. Advertising Age The North Face #questionmadness #pioneers
The North Face will run a digital-only campaign for its 50th anniversary
10/14/2016
The Ecological Case for Continued Meat Consumption
A sudden switch. Good news for our friends at Proffitt Family Farms and Baldwin Family Farms. Whole Foods Market #responsiblebeef #organic #farmforgood #betterfoodforabetterearth
Recent studies suggest that including some meat in the diet may actually be the most responsible approach if society hopes to feed the planet sustainably and responsibly. Can beef be part of this solution?
10/12/2016
Today is International Day of the Girl. And, our very own, Jamie Penn, is doing it in a dress so girls in Sierra Leone can too. #educationisfreedom #doitinadress #doitforthegirls #dayofthegirl www.doitinadress.com/go-girl
09/26/2016
This is How It's Done - A National Lobster Day Tribute
This is How It's Done - A National Lobster Day Tribute
"We throw back more than we keep, 'cause we want to be out here forever." While I'm aware that this could be viewed as an odd approach to LinkedIn content, I feel compelled to remind us all that today
09/25/2016
This Is How It's Done
It's #NationalLobsterDay! And, this is how it's done...Maine Magazine Maine Lobstermen's Association Maine Lobster
09/22/2016
Celebrate Good with TOMS Shoes | AT&T
#celebrategood
Blake Mycoskie, Founder and Chief Shoe Giver at TOMS Shoes, discusses the opportunity that TOMS provides to kids across the world. He also reflects on the 10...
09/22/2016
Gatorade | Elena Delle Donne | For the Wind
This is the kind of #advertising we love. Super-well done TBWA\Chiat\Day NY. Bravo Gatorade.
Faced with her biggest challenge as a player, Elena Delle Donne set out to find inspiration from the most powerful force in her life – her older sister, Lizz...
09/21/2016
The Speaking Fireworks Experience
This is amazing. Creativity Online's Editor's pick. Bravo Area 23 FCB Health!Please take a minute to watch.
The Speaking Fireworks: A transformative 4th of July experience for vets with PTSD www.thespeakingfireworks.com
09/21/2016
Today is International Day of Peace. Peace is a powerful weapon. Please pass it on...#internationaldayofpeace #peacebewithyou
09/19/2016
'Park View,' a film about an LGBT hate crime in Wilmington, launches fundraiser
This project is more important now than ever in this pivotal moment of addressing LGBT prejudice and injustice. Please help make this #film happen - donate now at Seed&Spark. #fundfilm #makeafilmmakeadifference #film4good #spreadtheword Park View
After languishing in recent years, the long-in-progress documentary gets new life.
09/15/2016
Gear Head Series: Introducing the Arri Alexa SXT - Public Address System | Video & Commercial Production
For all the #filmmakers out there, commercial and otherwise - the Alexa SXT is really that awesome. #ArriAlexaSXT ARRI Newsshooter No Film School #commercialfilmmaking
And, yes. It’s all that. The most coveted camera on the market, just got more coveted. The famed Alexa XT (think: Revanant, Brooklyn, The Martian) has evolved. Arri shipped the first Alexa SXT this week. And, we’re stoked. It’s predecessor, the Alexa XT, had one glaring downfall – it’s inability to…
09/15/2016
What's at Stake in the War on Marijuana?
Just a reminder as November approaches.... The Brookings Institution
It’s time for the federal government to recognize the serious policy risks born from limiting medical marijuana research.
09/15/2016
Patagonia, Sensing Political Apathy, Wants To Get Out The Green Vote
This is what we should expect from corporations - a commitment to positive impact. Bravo, as always, Patagonia. The Huffington Post
The high-end outdoor apparel company is spending $1 million to raise awareness of environmental issues.
09/12/2016
Pass the Plate - Feeding America
It's Hunger Action Month! Please #passtheplate! Let's keep each other fed.
#kindnesspassiton #hungeraction
September is Hunger Action Month, a month where we stand together and speak with one voice. It's a month to spread the word about the hunger crisis, and dedicate ourselves to a solution. Will you join in?
09/09/2016
The Power of Concept - charity:water PSA Case Study
An important reminder. #nonprofits #newworldadvertising #nowhearthis #marketing #advertising #socialimpact #DC
Advertisements don't always work. If they did, they'd be a much easier sell to clients, higher ups, and financial teams. But, if you look at companies and organizations that fully commit to commercial
09/09/2016
Tackling trash in our nation’s green spaces
Pretty cool. More parks please! National Park Foundation National Recreation and Park Association
America’s national parks are leading the way in eliminating waste.
09/06/2016
Story Can Change the World...through Washington West Film Festival
If you love film, and you're cool with making the world a better place, then you don't want to miss WWFF on Oct. 16-19. See more info below! Washington West Film Festival Film Independent Working Films
By: Jamie Penn Washington West Film Festival (WWFF) is…surprising. When you first commit to attending, you’re keenly aware that it’s not technically in D.C., it’s in Reston, VA, a suburb of D.C. When you look closer, you realize that, not only is it in a suburb of D.C., but that it’s, essentially, i...
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Five years ago, Patrick had the life many of us aspire to, holding a secure, upper-level position at a major consulting company. However, he did not find joy in this daily grind; rather, he felt stuck. Seeing his coworkers so driven to climb the ladder, Patrick realized that he would never draw their same sense of fulfillment through corporate work. Rather, he found excitement in disconnecting from his routine and reconnecting to the natural world. His desire to explore the unseen was fueled by his lifelong love of motorcycles, and he made a plan that involved a long term cross-country motorcycle trip that would take him out west. After finding a piece of land across the country that would afford him the freedom to pursue his passions, Patrick took the plunge. With the swoosh of an email, Peter resigned from his prestigious job and dove headfirst into the unknown. “There’s a risk to changing your life, but there’s a bigger risk in not at least trying” he said. After his resignation, Patrick fulfilled his plan to take a 6+ month motorcycle trip down to the Southernmost tip of South America and then moved from a city of 1.2 million to the town of Murphy, Idaho where the population is 97. Now, he owns a gun company and quenches his thirst for adventure by completing cross-country motorcycle rides, base jumping, and even paragliding straight into his own backyard. His appetite for exploration pushes him to break boundaries and set new goals, going off route to discover the joy in the unknown. “I used to ask myself ‘how far can I go?’” He said. “And now I ask myself: ‘where can I get to?’”
***FOR BEST RESULTS, TURN SOUND ON*** We’ve all felt it…trapped by what people think we should do, by artificial connectivity, and by a societal definition of success. And, the need to cut the cord is becoming more prominent and more widespread. The more digitally connected we become, the thirstier most of us get for actual connection – to the land around us and to each other. And, possibly as a result of the digital age, the rebel demographic is becoming both less specific and less predictable. This is the path that Off Route and Proceed to the Route explores – people breaking free and the benefits therein. We follow people who go left when everyone else would go right, travelers who follow an inner compass rather than a smartphone, and those who continuously turn down the road less travelled. We want to take an intimate look at how this perspective is brought to light, where it leads and when and how it’s valuable. Proceed to the Route communicates the sense of urgency, conflict and fortitude that comes with the decision to part from convention, as well as our inherent need to cling to it. As a brand, The Off Route series was created to get to the underlying point of the unconventional life for each traveler we document. What does it change? Is this what it means to fully find yourself? Is it an escape? Stay tuned.
'Out Here' : 2017 Highlights Reel
We were lucky enough to spend a lot of 2016 filming videos and commercials ‘out here’, and we wanted to share all that with you in one place. We believe that these are the people that need to be heard right now. They’ve made that clear. We can help you reach them in 2017.
This Is How It's Done
It's #NationalLobsterDay! And, this is how it's done...Maine Magazine Maine Lobstermen's Association Maine Lobster
Charity: water PSA
Can a story change the world? This one did. Charity: water was founded in 2006 with lots of great ideas and initiatives, but a serious need to fund them. This is the PSA that got the ball rolling in 2008. Since then, they've raised over $200 million and have delivered clean water to nearly 6.1 million people. That's the power of the #PSA. #nonprofit #advertising
Proud Moments
We're super proud of these Proud Moments. A big thank you to MullenLowe U.S. and #NCEL for the opportunity to help share them. #proudmoments #nc #shortfilm #videoproduction #filmforgood
Make a Statement
Everybody's talking about stories because they're everything. They're what set companies apart and unite them with consumers. What's your brand's story?
Flush HB2
We teamed up with McKinney in support of Equality NC, Human Rights Campaign, and StopHB2.org to help Flush #HB2. Please share...#RepealHB2! Then, meet us in Raleigh, North Carolina today to help turn things around at #MoralMonday!
#GetReal: There's More To Life
#GetReal: There's More to Life. "We all want peaceful, joyful, happy children....And that is why I do it."
UNCHC - High Point, NC
Some of the many highlights of High Point, North Carolina. Thanks High Point University, DeBeen Espresso, Liberty Brewery & Grill High Point, Southern Roots, Showplace High Point NC, and King Textiles for paving the way for us!
UNCHC - Nash County
Nash County, North Carolina is a sweet spot on the map that we had the pleasure of getting to know. Thanks Rocky Mount, North Carolina, for having us! Kaba Ilco Corp. ROMA's Clydesdale Farm
UNCHC - Johnston County
The good people of Smithfield, North Carolina, Visit Johnston County, NC, and the Town of Clayton, NC helped make the Johnston County shoot unforgettable. Many thanks to Lazy O Farm, Deep River Brewing Company, and Neuse Little Theatre!
UNCHC - Hendersonville
One of THE most charming NC mountain towns. Shooting in Hendersonville was pure pleasure! Great people, great vibe. Thank you Henderson County Nc, Dancing Bear Toys - Hendersonville, Mike's on Main, Sky Top Orchard, The Gorge Zipline, Flat Rock Playhouse #commercialproduction #GetReal #filmmaking
UNC Healthcare - Chatham County
Siler City, North Carolina was unexpected; full of eclectic, artistic and authentic folks. Great shoot, great city. #SilerCityNC #GetReal #commercial #film NC Arts Incubator Johnson's Drive In
UNC Healthcare "Where We're Coming From"" - Caldwell County
Such a pleasure working with UNC Health Care, a nonprofit hospital system, and their agency on their "Where We're Coming From" campaign. Great creative, authentic message, and lots of awesome NC characters. 87 locations and ten days later, we came away with 8 great spots and a tour of NC tourists just don't get. Here's a quick sample! #commercial #filmmaker
At a time when everybody wants to be a storyteller, good stories matter more. Stories can shake things up. They can create a shift, change a moment, a day, an attitude, a philosophy, a purchase decision, a life. A positive spin is what we all want. If the world looks brighter, it becomes brighter. So...what's your story?
Whole Foods/Sea to Table supporting NC sustainable fishing practices in charming Beaufort.
Energizer's 2014 Night Race in Chicago - benefiting One Million Lights. Head to Ecuador for the next Night Race at the end of this month! You know you want to ;-)
Moishe houses around the world help young people build community. Sponsored by Charles and Lynn Schusterman Family Foundation #videooftheweek
Energizer hosted the Night Race in Chicago to benefit One Million Lights, delivering solar lights to children all over the world. Now "that's positive energy".
Whole Foods and the Proffit family keep the sustainable cattle farming tradition alive. #videooftheweek
Teach for America..."working to ensure that kids growing up in poverty get an excellent education." Our #videooftheweek is a testament to the importance of partnership. Charles and Lynn Schusterman Family Foundation
18 acres of sustainable living. It's a great start! And it's in #Nashville! #videooftheweek
Whole Foods knows how to make real food matter. The best way to support sustainable agriculture practices is to buy from the farms using them. #videooftheweek
Baldwin Family Farms
Baldwin Family Farms is a multi-generation, sustainable Charolais cattle farm owned and operated by the Baldwin family. The operation is spread over about 800 acres (plus 1200 ac of leased pastures) near Yanceyville, North Carolina. The Baldwin family consists of V. Mac & Peggy , daughter Patti Shepherd (children Scott & Patrick) and son Craig, wife Tracey (children Kristain and Stephen). Inspired by his Grandfather, the late H. Mack Weatherspoon, V. Mac dreamed of being a cattleman at very young age. He purchased his first calf when was 10 years old. While studying engineering at North Carolina State University, when others were cruising Raleigh on weekends, V. Mac and Peggy would cruise the NC State cattle herds. Their quest for creating the best grass fed, antbiotic free, halal beef, free range beef, began in 1969 with the purchased of two registered Charolais heifers. Peggy’s family’s 19-acre homeplace became their first pastures. They went on to rent and improve 100′s of acres until 1981 when they purchased a 331-acre homeplace in Caswell County. The Baldwins practices a unique form of winter and summer grazing that allow them to graze year-around. There are three key elements to their program: 1) Using rich organic plant food (breeder hen litter)—which is now produced entirely from over 75,000 hens and roasters on their farm, 2) Fall planting of forage Rye/Marshall Rye Grass/ Crimson Clover for winter grazing, and 3) Spring planting of Red River Crabgrass for summer grazing. This unique system of high energy, high protein (sweet grasses) has quadrupled the grazing capacity of their pastures while further improving the quality and flavor of their beef. In 2002 the Baldwins began marketing their unique grass fed, antibiotic free, all-natural lean beef under the Baldwin Charolais Beef label. In 2003, they opened their On-Farm Beef Outlet. Early adopters of web technology, they redesigned their websites in 2005 and 2008 to better reflect the family’s grow
The Farmery
What if you could visit the farm every time you visited the market? The Farmery is an innovative urban market and farm designed to produce and sell locally made food. The Farmery combines a retail grocery, cafe and indoor agricultural systems that raise the value of food by offering the customer an educational and stimulating food shopping experience. At the Farmery, the consumer can witness and participate in the growth and harvest of crops and fish. The Farmery grows a portion of the produce and fish it sells, reducing the complexity and costs of locally sourced food by consolidating the entire food distribution system. Growing food in the store allows the Farmery to provide the freshest possible fare to the consumer. The Farmery is designed to improve margins on local food to enable small artisan farmers to move from the fringes of our food system and into the center stage of a retailer. The Farmery accomplishes this by giving customers a better understanding of the value of their food by immersing them in an environment where they are surrounded by food growing around them where they can see the food’s growth cycle happening as they make their purchase decisions; better educating them about the true value of the processes used to grow their food and establishing a more intimate connection to their food. When customers walk into The Farmery they will discover that flavor not only resides in food, but also in the environment that surrounds them.
OFF ROUTE: ACME ART STUDIOS
ACME Art Studios 711 N. 5th Ave. Wilmington, NC 28401 http://acme-art-studios.com
This Is Why We Run
Web video for Live Earth Run For Water sponsored by Dow.
Imagine Drinking This
Web PSA addressing world water crisis starring Jennifer Connelly.
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