JRo Media

JRo Media is a freelance writing and editing and a social media/communications consulting company. Jenn Rowell is the primary writer/consultant and specialized in military/veteran/defense issues as well as travel related projects.

This is a fun read.
05/01/2013
Birth of the Byline

This is a fun read.

Most newspaper correspondents wrote anonymously during the Civil War, a practice commanders did not like because of the lack of accountability.

CNN, you were once a standard we held ourselves to, please hold yourself to that same standard. We want to believe in yo...
04/23/2013
In Boston, CNN Stumbles in Rush to Break News

CNN, you were once a standard we held ourselves to, please hold yourself to that same standard. We want to believe in you, we really do.

When big news breaks, a common impulse is to turn to CNN, but the network suffers from self-inflicted damage.

Really enjoy this from the always awesome Seth Godin.
04/23/2013
Seth's Blog: You don't have to pander

Really enjoy this from the always awesome Seth Godin.

Merely giving the people what they want is a shortcut to banality, mediocrity and invisibility. The agency that gives its clients exactly what they think they want never deserves to win Agency of the Year, and worse, is rarely seen...

Seriously people.
10/31/2012
The Worst Social Media Fails of Hurricane Sandy

Seriously people.

During a major crisis like Hurricane Sandy, it's best for PR reps to keep quiet if they represent a company selling something frivolous like V-neck T-shirts. Unfortunately, not everyone has that kind of good sense.

Allyson Shaw, useful info for us perhaps.
09/10/2012
3 Ways to Generate Better Leads on Facebook

Allyson Shaw, useful info for us perhaps.

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.

Great info. Allyson Shaw and I will be putting this to work.
08/23/2012

Great info. Allyson Shaw and I will be putting this to work.

Excellent infographic and cheat sheet on integrated content, the social process, and measurement.

07/02/2012
Jenn Rowell Twitter | Jenn Rowell Trending

This is kind of fun, to see what you tweet most about.

Discover Jenn Rowell (Jenn822) Twitter Trending Topics : The wall, Roses, Fathers day, Veterans, Life and more

Great tips on how to effectively use Twitter.
07/02/2012
Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Great tips on how to effectively use Twitter.

Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s

Interesting...
03/27/2012
The Media Map: Who's Reading What And Where [Interactive] - Forbes

Interesting...

We worked with bit.ly and its data on millions of Web clicks to find the most influential media outlets in the country. This map shows which news sources are read and shared at above-average levels by state. Roll over and click on the media outlets below to see where they influence readers and which...

Let your brain do its thing!
03/20/2012
'How Creativity Works': It's All In Your Imagination : NPR

Let your brain do its thing!

In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.

This could have huge implications for journalists/news orgs using social media. A case worth following.
12/28/2011
Lawsuit May Determine Who Owns a Twitter Account

This could have huge implications for journalists/news orgs using social media. A case worth following.

A lawsuit filed this summer could answer the growing question of whether a company can claim ownership of an employee’s social media account.

This makes me happy. Journalists, take note.
12/22/2011
Why 'Solutions Journalism' Matters, Too

This makes me happy. Journalists, take note.

Our crises and problems are well covered in the media, but solutions to those problems often aren't. That can change.

Oye.
11/23/2011
Epic fail for Qantas Twitter competition

Oye.

CANBERRA (Reuters) - Australia's Qantas Airlines has been left red-faced after an ill-timed public relations campaign and Twitter competition backfired, drawing thousands of angry responses. Qantas on Tuesday invited users of the micro-blogging site to enter a "Qantas Luxury" competition, asking peo...

DoD studies social media’s impact on deployment
11/22/2011
DoD studies social media’s impact on deployment

DoD studies social media’s impact on deployment

In previous deployments to Iraq and South America, Master Sgt. Clifford Snyder relied on letters and brief phone calls to keep in touch with his wife and three children back in Camden, Del.

This is extrememly disturbing. As a woman journalist, I've dealt with harrassment, sexism and some pretty serious hatema...
11/22/2011
Women journalists confront harassment, sexism when using social media | Poynter.

This is extrememly disturbing. As a woman journalist, I've dealt with harrassment, sexism and some pretty serious hatemail, we all have, but the fact that's it's so widespread is not okay. Ladies, take note and consider how you will handle it.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's

Group Says Newspapers Aren't Dead, They're Alluring
10/24/2011
Group Says Newspapers Aren't Dead, They're Alluring

Group Says Newspapers Aren't Dead, They're Alluring

An ad campaign by the Newspaper Association of America, "Smart is the new sexy," will extol the virtues of newspapers as something that makes people more informed.

Take note...
10/20/2011
Top 100 Social Media Colleges

Take note...

Top 100 Social Media Colleges ranking by StudentAdvisor.com. Discover schools best using social media.

This is useful info, especially for those of you using social media for marketing/branding/PR.
09/28/2011
Five Facebook Changes and What You Need to Know

This is useful info, especially for those of you using social media for marketing/branding/PR.

Learn about the recent changes on Facebook: the new Timeline, Ticker, Smart Lists, the Subscribe Button and the nowTop Stories and Recent Stories.

08/21/2011
iMirus Online Digital Reader

Some of my latest freelance work. I'm on pages 21, 32 and 37.

Volunteer - July - Sept. 2011 - Front Cover - Front Cover

07/11/2011

Doing some social media consulting today before starting a social media contract job at the National Museum of Health and Medicine this week. Some freelance writing today, too. Busy week!

05/19/2011

Welcome to JRo Media!

Address

Alexandria, VA

Alerts

Be the first to know and let us send you an email when JRo Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to JRo Media:

Nearby media companies