InterMotion Media

05/22/2020

Being consistent with putting out content is key to being successful online, but often it's hard to consistently put out content.

The key is identifying how much time you can spend producing content and figure out how to produce content within that amount of time.

So if you have 4 hours or 15 minutes a week, you can produce something within that amount of time. Just make sure you budget your time correctly.

#podcast #videostrategy #contentmarketing #socialmediastrategy #podcasting #interview #digitalbusiness #digitalmarketing #marketing #humanrelationship #commmunication #nofatcats #coaching #businessmanagement

05/22/2020

The only thing that's going to keep people's attention these days is not a beautiful shot, it is 'are you telling a story?'
@david.johnson

Check out the latest episode of the No Fat Cats Podcast to hear David's advice on producing films and telling compelling stories without relying on high production values.

#nofatcats #covid-19 #podcast #filmproduction #podcasting #production #film #storytelling #nonprofit #Socialmediastrategy #coaching #interview #production

05/20/2020

How do you tell stories in the middle of a pandemic and how do you produce films that inspire people? No one is producing highly polished pieces right now unless they were filmed before the pandemic, but there are ways of telling great stories without necessarily relying on high production values. Listen to the episode here 👉 https://wesleydean.co/episodes/why-story-beats-high-production-david-johnson

05/13/2020

The last several months our online interactions have skyrocketed. It has become apparent all the more during the Covid-19 Pandemic. In this podcast we dive into a conversation with Manuel Leon who is a digital designer who has transitioned over to being a user interface designer. Listen to the episode here 👉 https://nofatcatspodcast.com/episodes/create-collect-feedback-repeat-manuel-leon

04/21/2020

"When I am working from home, I have my phone on the other side of the room. I do not have it near me." @kimkimballcoaching

How is working from home going for you? Have you struggled at all with adapting to working from home? Do you feel the pressure to constantly be connected to other people, yet feel disconnected to what your own body is telling you?

Kim Kimball is a life coach and in this episode we talk about all of these issues. She talk about learning to pay attention to your body and what it’s tell you. She shares her tips for staying focused during the day and knowing when to disconnect from screens and technology.

In order to thrive and not just survive during these times we all need to make sure we are aware of what our bodies are telling us in order to stay at peak performance during this season.

#podcast #covid19 #workfromhome #contentmarketing #socialmediastrategy #podcasting #interview #digitalbusiness #digitalmarketing #marketing #humanrelationship #commmunication #nofatcats #coaching #businessmanagement #photography

04/17/2020

"The people who you can help the most will naturally be attracted to you, if the way that you've presented yourself makes sense to them" @melissademplephotography In this week's episode photographer Melissa Henry, talks about how use use images to show up and build your personal brand.

During this time, no one is doing professional shoots, but what you can do is think through how you want to communicate how you can help people and come up with ways of creating photos on your own that communicate that.

Melissa provides some great examples of how she has pivoted her business right now and is also coaching people through video calls on ways to get great images of themselves. Check out the full podcast for more great tips!

04/06/2020

“The new norm is that we are in an unprecedented time and we need to create a communications plan that responds to the crisis that we are in. We are all having to go into crisis communications mode."

In this week's episode Kathleen Souder from Mighty Ally explains the steps that we can be doing to make sure we have clear communication internally and externally during these times of crisis.

04/03/2020

Anytime you are able to get really clear on your niche and who you serve, who your idea client is, the easier it is going to be to tailor everything that you share to them specifically. @mary.dougherty

Thanks to Mary for being on the No Fat Cats Podcast. Check it out where ever you get your podcast.

04/03/2020

Anytime you are able to get really clear on your niche, who you serve and who your ideal client is, the easier it is going to be able to tailor everything that you share to them specifically. @mary.dougherty

Check out the latest episode of the No Fat Cats Podcast to hear how Mary has focused her photography career so that the is only doing 15 weddings a year and coaching other photographers.

04/01/2020

Right now almost everyone is at home right now, but photographer @mary.dougherty brings us some important things you can do as business owners to keep things moving and connecting with people.

First this is a good time to clarify who you are. This might have changed some, but think about how you want to communicate to others who you are.

Second make sure you are showing up for people. Add value and make sure people can see you. If you disappear for three months people will wonder where you went.

Third, take the time to set up virtual coffee dates with people everyone shares something in common and it’s that we are all deeply affected by Covid 19. And people want to connect and learn about what’s happening.

You can check out the full podcast by checking out No Fat Cats on your favorite podcast app.

03/05/2020

In the latest episode Wesley sits down with designer and Houghton College student Tim Paschalis to talk bout what it's like being a designer in the digital age and about why it's important to share behind the scenes with your work.

Often with platforms like Instagram we treat it needs to be highly curated version of ourselves. Which in many ways it is an art gallery and no one wants to post bad art, but there are ways of showing behind the scenes or telling the back story to show that we make mistakes and grow.

And when we can do that, people will connect to us better. So while it is tempting to put our best side up, be more diligent about posting authentic content and being open about your struggles, while showing how you overcame them.

#podcast #digitalcontent #videostrategy #videomarketing #contentmarketing #contentmarketingstrategy #socialmediastrategy #videomarketingworld #marketing #facebookads #coaching #GenerationZ

02/28/2020

This is a quote from @tessschilkephotography in episode 23 of the podcast.

There can often be a temptation to either not show up at all when you run a creative business or have all of your posts be about other people.

But people want to know who you are. Find a good balance. #contentstrategy #podcast #instagramfeed #digitalmarketing #contentmarketing #socialmediastrategy #digitalbusiness #podcasting #coaching #instagram

02/26/2020

@tess.schilke was all excited about track season until she got hurt and was out for the season. Did she sit around and mope?

No she decided instead to start a photography business at 16!

Her goal? Post one photo on her page for an entire year! After a year of doing work for free and having people invite their friends to her page, @tessschilkephotography was born.

In the latest episode of No Fat Cats Wesley travels back to his Alma Mater @houghtoncollege for part 1 of 2 for a series of interviews with Gen Z creatives who already have creative businesses while still in school.

In this episode we go over Tess' strategy for Instagram, the CRM she uses for managing clients and her overall thoughts about email, marketing, and the need to be personalized with all of your communications.

#podcast #digitalcontent #videostrategy #videomarketing #contentmarketing #contentmarketingstrategy #socialmediastrategy #videomarketingworld #marketing #facebookads #coaching #GenerationZ

02/21/2020

It was awesome to be able to record the most recent podcast episode with @mitchbt9426 about how to leverage the current subscription model that has become so popular to create more content for your clients.

Check it out on www.nofatcatspodcast.com
#podcast #digitalcontent #videostrategy #videomarketing # contentmarketing #contentmarketingstrategy #socialmediastrategy #videomarketingworld #marketing #facebookads #coaching

02/06/2020

There are really only seven basic story that we really ever tell.
You have two options, you can either spend a lot of time figuring out the story that you want to tell and thinking you are just being creative, or you can figure out which of these story types your story is, and save yourself a lot of headache.

Since using this formula @brycemcnabb_official has won 3 regional Emmy Awards and 2 Automotive Communication awards for his documentary-style marketing videos.
If you embrace this concept, you will be able to focus your energy on telling the story in a creative way, rather than just grinding your wheels.

Thanks to @storygatherings and @harrisiii for putting together the Story Gathering, which is where we met!

#story #podcast #contentstrategy #videostrategy #videomarketing #contentmarketing #socialmediastrategy #podcasting #videostrategist #videoproduction #linkedin #marketing #facebookmarketing #coaching #contentstrategytips

01/31/2020

If you are trying to find great characters for your story, Samo, lays out the Muse framework as it applied to his personal experience. Check the episode out! https://nofatcatspodcast.com/episodes/great-characters-for-your-stories

01/22/2020

What do you love doing? Do you get to do it at least 20% of the time with your current position or job? Being able to be creative and do what we love is so important and no one wants to look back at a year and regret all of the things that they wanted to do, but didn't. Let's make sure that 2020 is the year that you passionately pursue those things that you love and that are important to you.

This podcast is broken down more like an audiobook with short chapters and deliberate periods for reflection. 4:09-Chapter 1: What Do You Love Doing? — 12:37-Chapter 2: Did You Do Everything Last Year that You Wanted to? — 15:43-Chapter 3: Saying No — 20:22-Chapter 4: The 20% Challenge — 26:11-Chapter 5: Habit Stacking and Planning — 37:10-Conclusion and References

01/13/2020

Did you catch last week's episode of No Fat Cats? It's jam-packed with info about the importance of knowing your audience and creating a strategy that will connect with them on an emotional level. Check it out here: https://nofatcatspodcast.com/episodes/how-use-video-to-guide-customers-to-your-product

01/10/2020

Are you being strategic in your use of video or do you just create content because you need to do something? In the latest episode of No Fat Cats, we dive into how to develop a clear strategy that achieves your marketing goals. Check it out here: https://nofatcatspodcast.com/episodes/how-use-video-to-guide-customers-to-your-product

12/18/2019

There are a lot of journeys you could take to advance your career and the creative industry is definitely one of those spaces that allows for a lot of flexibility. On this week's episode of No Fat Cats, we chat with Mike Jones about how the most important part is to keep learning. How you go about doing that is entirely up to you! Listen to it here: https://nofatcatspodcast.com/episodes/what-are-you-learning-on-your-educational-journey

10/23/2019

While it's fun to take a road trip by yourself and be spontaneous, tour buses don't work that way. If you want to get people on board your bus and going where you want them to go, you need a plan.

In the latest episode of No Fat Cats, we go over a 7-step framework for helping you plan your project. Check out the episode here: https://nofatcatspodcast.com/episodes/seven-steps-to-planning-your-next-video

10/18/2019

Have you listened to the latest episode of No Fat Cats? Christa Davis has some great advice for you if you've been feeling stuck in your job. Catch the latest episode here 👉 https://nofatcatspodcast.com/episodes/love-it-or-leave-it-christa-davis

10/10/2019

Have you ever felt stuck at your job? Well Christa Davis’ motto is “Love it or Leave it”.

In this episode on leadership and coaching we provide three questions to ask yourself:

Do I feel unmotivated, when I normally don’t feel like that?
Am I rationalizing my current state and saying, “I’m trying to make it work”?
Do I feel stuck in a box of habitual thinking?

Then check this episode out.

Some other great quotes:

“You can be good at strategy… but if you don't do the inner work, and you're not able to actually connect with your team and mobilize them and lead them. You're only going to go so far.”

“I think the first thing for leaders is to do their own inner work. Because they can only take their teams in their organizations as far as they've taken themselves.”

“Leaders really need to be that example and lead with being vulnerable, making it a safe space to make mistakes.”

“Especially for leaders, also sharing their own stories of failure, and being open about those and what they've learned from them.

“I think people like the concept of innovation, but sometimes they don't like the process of going through innovation.”

10/05/2019

Have you listened to this week's episode of No Fat Cats? John Paget has some expert advice on how to create a truly impactful narrative. Catch the latest episode here 👉 https://nofatcatspodcast.com/episodes/a-story-can-change-a-city

10/02/2019

In the latest episode of No Fat Cats, Wesley sits down John Paget in Buffalo, NY for a conversation about the work he has done for the city to help transform the narrative that Buffalo tells itself. Listen to the episode here 👉 https://nofatcatspodcast.com/episodes/a-story-can-change-a-city

09/25/2019

We have another episode live on the No Fat Cats Podcast. It's episode 11. Producing great work in the digital world so you have freedom in the real one, with Arley Cornell. https://nofatcatspodcast.com/episodes/work-that-provides-freedom

In Wesley's conversation with Arley we talk about how he got started as an animator and then dive into the 3-month road trip that he took with his wife around the US.

07/01/2019

Displaced - Immigration Stories at the Border

“Please try to pray and try to walk with the vulnerable especially women and children. I do not understand the roots or the causes of these conflict or this crisis. But you can not turn your back. We have to reach out. Whatever the reason is, why they are coming massively, It's not a matter of walls. If any of us, put ourselves in their shoes and walk more than 1000 miles to come to this border, it means that they had strong motivation. If they had fair conditions in their places, they wouldn't migrate."

05/08/2019

After having a blast producing video and being able to travel around to different places, I've realized that what people really need help with is strategy. All over I see people making strategy level mistakes that they could be avoiding if they spent a little bit more time planning, rather than just jumping in and filming without a plan.

05/01/2019

Our creative team got the chance to film a legacy video for a family this weekend in Ohio. Being a filmmaker, you get to get a little glimpse into someone else's 'snowglobe' they call life. We sat down and heard their stories from their roots in small town Ohio and all the way to how they got connected with an orphanage and a recovery place for victims of human trafficking in India; a place that ultimately became their second home. The coolest part about the project is that because we put a large chunk of our time into pre-production and strategy, each interview questions and shot had a purpose under the larger goal.
director @wesleypd
producer @aaronf_ssner
cinematographers
@la.olivia
@loganrhayes
.
.
.
.
.
.
.
#mediastrategy #legacy #legacyvideos #family #dogood #worldvision #hopeworld #huffposttaste #washingtondc #washingtonpost #stories #socialmediastrategist #socialmediastrategist

04/18/2019

"When you are looking for a home, you aren't just looking for a house, you are also buying into a neighborhood. The Goodhart Group wants to make this process easier for people who are looking to move into Alexandria by being able to include great neighborhood shots whenever they list home for sale.

To get those great shots that will want to make you explore a location more, they reached out to InterMotion Media since we share a coworking space with them. We felt that the right person to carry out their vision was wedding and traveling photographer Zach Murphy.

He knows the area some, but because he isn't here all of the time, he can still bring an outsider's eye to the shoot. It's easier to notice things that are unique and beautiful about an area when you aren't constantly surrounded by them.

After a week of shooting during the spring transition from cherry blossoms to leaves, Zach had almost 600 gorgeous photos for Goodhart to choose from when doing promotions or home listings.

If you need content to help you with your communication needs, send us a message.

Also if you are looking to live in Alexandria, or the area, we highly recommend The Goodhart Group at Compass to help you find not just a house, but a home.
.
.
.
.
.
#spring #visitALX #loveva #oldtownalexandria #alexandriava #mydccool #igdc #traveltagged #darlingplaces #coworkingspace #coworking #seemycity #cntraveler #coolspaces #theartofslowing #dcblogger #dcphotographer #homedecor #lifestyleblogger #explorealexandria @ Alexandria, Virginia