Brooke Babineau - Radio & Digital Marketing Strategist

10/08/2025

🏡✨ Homeowners are making bold moves—without moving at all.

With mortgage rates climbing and inventory tight, remodeling is the new relocation. From kitchen upgrades to energy-efficient improvements, 2025 is all about investing in the home you already love.

📊 Remodeling spending is still above pre-pandemic levels, and guess what? Radio is driving those decisions.
🔊 77% of major home improvement shoppers listen to radio weekly.
📈 Audiences exposed to radio ads are 108% more likely to take action within 6–12 weeks.
If your business is in home improvement, remodeling, or real estate—this is your moment. Let’s get your message heard where it matters most.
📣 Ready to build your next campaign? Reach out to me - (715) 651-9124

10/07/2025

⭐ There Are 72% More Condo Sellers Than Buyers in the U.S.!

🏢 The U.S. condo market is officially in buyers’ territory, creating fresh opportunities for businesses in real estate, lending, and property management.

With more sellers than buyers and longer listing times, smart advertisers can stand out by offering affordable ownership solutions and financing guidance that meet buyers where they are.

Full Article Here:

SEATTLE, October 06, 2025--There were an estimated 72.3% more condo sellers than buyers (108,945 more) nationwide in August, according to a new report from Redfin, the real estate brokerage powered by Rocket. That marks the fifth straight month in which there have been at least 70% more condo seller...

10/03/2025

This is so true. If you want SMART, SERIOUS lawyers, reach out to Herrick & Hart, S.C..

Eau Claire, Wisconsin business, family, and personal injury lawyers.

10/01/2025

🩺 Healthcare costs are rising—and employers are feeling the pressure.
From skyrocketing prescription prices to chronic conditions driving up demand, it's clear: value matters more than ever.

📊 Our latest infographic breaks down the trends and shows how smart employers are shifting toward value-driven care—think onsite clinics, transparency tools, and high-performance networks.

💡 If you're a local business leader wondering how to communicate these strategies to your team or clients, let's talk. I specialize in crafting campaigns that blend clarity, impact, and community pride—whether it's radio, digital, or social.

📬 DM me or drop a comment below.

09/29/2025

🏡 The U.S. Home Renovation Boom is Here!

By 2025, nearly 90% of U.S. homes will be over 20 years old, driving a huge surge in remodeling projects. From updated kitchens and bathrooms to energy-efficient upgrades and accessibility improvements, homeowners are investing in their spaces like never before.

Millennials are buying older homes and renovating, while aging homeowners are upgrading to live comfortably in place. Even with rising material and labor costs, renovation spending is expected to top $500 billion by 2025—and it’s only growing.

For businesses in home improvement, remodeling, or building materials, this is a massive opportunity to connect with homeowners ready to invest in comfort, style, and long-term value.

Discover how the home remodeling boom is fueled by America’s aging housing stock, with $425B in upgrades transforming kitchens, bathrooms, and more.

09/29/2025

📣 Direct mail may end up in the trash, but radio ads stay top of mind. ✉️

Why? Because radio is cost-effective, measurable, and reaches 66% of U.S. adults every single day.

From better targeting to stronger engagement, radio advertising helps you turn your brand into a household name.

Check out the top reasons why radio beats direct mail ⬇️

09/26/2025

Sports betting is booming—and the audience is listening. 🎙️

By 2029, the U.S. online sports betting market is projected to hit $95 billion, and bettors are an audience you don’t want to miss.

Here’s what makes them valuable:
✅ 45% are 25–44 years old
✅ 73% are homeowners
✅ 38% are more likely to earn $150K+ annually
✅ 72% respond to radio ads

Even better—sports bettors are 52% more likely to believe that businesses who advertise are better than those who don’t.

At Mid-West Family Eau Claire, we help you reach this growing, engaged, and ready-to-act audience with proven audio + digital strategies.

👉 Want to learn how your business can tap into this market? Let’s connect.

09/25/2025

U.S. new-home sales unexpectedly jump over 20% in broad advance.

🏡 Big news in the housing market! In August, new single-family home sales in the U.S. jumped 20.5%, hitting an annualized rate of 800,000 homes—the fastest pace since early 2022.

Builders are enticing buyers with price cuts and incentives, and while inventory dropped to 490,000 units, declining mortgage rates are making homes more affordable. The median sales price rose to $413,500, signaling strong demand for higher-end homes.

If you’re in real estate, home improvement, or any local business serving homeowners, this surge is a prime opportunity to connect with buyers!

New-home sales in the US unexpectedly surged in August to the fastest pace since early 2022, likely lifted by builders’ rampant price cuts and sales incentives.

09/25/2025

🍂 Fall Harvest Promotion is Here! 🍂

This October, your business can reach farmers, families, and fall-festival goers all across the 7-1-5 with WAXX 104.5 and 95.9 The Farm.

For just $840, you’ll get:
✅ Daily mentions on the WAXX Farm Show & 95.9 The Farm
✅ 56 commercials (28 on each station)
✅ Sponsor shoutouts between 6am–7pm
✅ Your logo on waxxradio.com, thefarmec.com & Aroundthe715.com
✅ Inclusion in a targeted WAXX Farm email blast

That’s $6,500 in promotional value for only $840!

📅 Spots are limited—secure yours by September 30. Message me, or give me a call at (715) 651-9124.

09/23/2025

📻 Did you know younger marketers are leaning into radio?

Borrell Associates’ latest survey shows:

13% of local ad buyers under 35 plan to increase radio budgets this year (vs. 7% of those 45+).

Businesses started since 2020 are nearly twice as likely to invest in AM/FM.

Radio isn’t just surviving—it’s integrating smarter strategies and digital tools, trimming its projected 2025 decline to just 3.4%!

Social, broadcast, cable, direct mail… younger pros are mixing it up, and radio is standing out as a bold differentiator.

🎙️ If you think radio is “old school,” think again—it’s gaining fresh momentum.

Borrell Associates’ spring survey finds radio winning favor with younger marketers. Thirteen percent of buyers under 35 plan to boost radio budgets this year, nearly double the rate of what

09/22/2025

🚐✨ Who’s Buying RVs This Fall? ✨🚐

Here's a snapshot of today’s fall RV shoppers. Do these stats surprise you?

👨 55% are male
👩‍👩‍👧 61% have kids at home
🏡 70% are homeowners
💵 60% have household incomes of $75k+, and many are well above that
📻 88% listen to radio regularly—many for 5+ hours a day
📞 96% are more likely to call or visit a business after hearing an ad

Millennials and Gen Z are also showing a 16% year-over-year increase in RV purchase interest. So, younger buyers are making their way into this market.

👉 The takeaway? RV shoppers this fall are families in their prime earning years who are actively listening and ready to respond when they hear the right message.

If you'd like help reaching these people this season, contact me!

09/17/2025

🧐 Housing Market Update: What’s Going On & What It Means for You

The latest Zillow report shows some interesting shifts in the housing market after this August — shifts that have both challenges and opportunities. Here’s what you need to know:

📉 New listings hit a record low for August — sellers are pulling back.

📊 Although inventory is higher compared with last year, it’s still substantially lower than pre-pandemic levels.

📈 Homes are staying on the market longer: median time to sell is 27 days, up about a week compared to last year.

🏡 This slowdown in new listings means sellers are staying put, which might reduce turnover in some areas. Targeted advertising in regions where inventory is rising might yield better ROI. Content showing market comparisons (e.g. “What your home value looks like now vs last year”) can capture attention.

Full article:

Key takeaways: Market momentum shifts: Buyers’ recent run of gaining leverage is cut short. Price cuts ease from peak: The share of listings with a price