Brooke Babineau - Radio & Digital Marketing Strategist

11/25/2025

✨🎄 Christmas music is coming back to Greatest Hits 98.1 — and your business can be part of the magic! 🎄✨

From Nov 28–Dec 25, we’re filling the Chippewa Valley with nonstop holiday favorites, and we’re inviting local businesses to partner with us for the season.

For just $650, your business receives:
🎙️ 200 on-air mentions
📻 25 commercials
📲 4 Facebook tags
🌐 Logo placement on AroundThe715.com + GreatestHits981.com
📧 Inclusion in our GH98.1 newsletter

It’s a simple, affordable way to get in front of thousands of holiday listeners. 🎁

Spots are limited — message me if you'd like details or want to reserve yours!

Greatest Hits 98.1

11/25/2025

Wisconsin ag is evolving — and 2026 is shaping up to be a year of both pressure and potential.
Higher costs, strong corn yields, stable land values, and digitally engaged farmers are shaping the road ahead.

Check out the key trends every ag professional should know. 👇
WAXX 104.5 The Farm 97.7 FM & 1550 AM

11/25/2025

Mid-West Family Eau Claire

Starting at 10am TODAY at Hy-Vee - Eau Claire, WI, we will be handing out free turkeys to those in need, no questions asked (while supplies last)! You can also stop by to donate, and help us feed even more local families!

11/25/2025

👍👎Good day or bad day... It depends...

This week, we celebrate Thanksgiving – A time to reflect and be thankful for all that we have in life. One of the things I'm thankful for is that we get to meet here and share ideas and our passions about the future of this industry. We are truly living in amazing times.

As we begin this Tuesday, let's do a little reframe. Read the following statement out loud:

Today is the absolute worst day ever
And don't try to convince me that
There's something good in every day
Because, when you take a closer look,
This world is a pretty evil place.
Even if
Some goodness does shine through once in a while
Satisfaction and happiness don't last.
And it's not true that
It's all in the mind and heart
Because
True happiness can be obtained
Only if one's surroundings are good
It's not true that good exists
I'm sure you can agree that
The reality
Creates
My attitude
It's all beyond my control
And you'll never in a million years hear me say that
Today is a good day

Now the reframe. Read from bottom to top and see if you have a better day.

Think Big, Make Big Things Happen!

Send a message to learn more

11/13/2025

Today's the final day to grab your Blue Moon offer! Let me know by 4pm how many plans you'd like! One Plan = $2,291.

📻 504 commercials across all six local stations — reach six unique audiences in one plan.
🗓️ Flexible scheduling — air your campaign in December, January, February, or spread it across all three.
🎙️ 30- or 60-second commercials — same price either way.

11/12/2025

95% of U.S. workers are feeling the squeeze — stagnant wages, rising costs, and shrinking purchasing power are reshaping how people spend, save, and shop.

As marketers and business owners, this means one thing: consumer priorities are shifting.
People are focusing on value, essentials, and brands that help them do more with less.

Now is the time to re-evaluate your messaging, pricing, and promotions. Businesses that communicate empathy, affordability, and trust will win — not just sales, but loyalty.

📊 Opportunities are growing across essential sectors — grocery, credit unions, debt counseling, home improvement, and quick-service restaurants.

👉 If your brand is ready to adapt its marketing to today’s economic reality, let’s connect. This is exactly where strategy meets opportunity.

95% of U.S. workers say their wages aren’t keeping up with inflation, driving burnout, savings cuts, and job changes.

11/09/2025

✨ What an incredible night at the Big Brothers Big Sisters Gala! ✨
I feel so grateful to be part of an organization that makes such a meaningful impact in our community. Over the past year, I’ve had the privilege of helping Big Brothers Big Sisters launch their very first radio campaign — a new way to share their story and inspire others to get involved.

A huge thank you to Travis Austad, CEO of Big Brothers Big Sisters of Northwestern Wisconsin, for believing in the vision and giving these ideas a chance. The results have been beyond inspiring — the organization reached their goals early this year, and the waiting list for Littles has been reduced dramatically. ❤️

It’s amazing what can happen when people come together to support a great cause. If you’ve ever thought about becoming a mentor, now is the perfect time. It only takes one hour a week for a year to make a life-changing difference for a child.

Learn more or sign up to be a Big here: https://www.bbbsnw.org/new-folder

11/04/2025

Give some love to Andrew and his businesses! Thanks for your service. Well Haus Natural Cleaning Organically Captured

Andrew Cobosco spent 6 years in the Army, and now he’s serving Eau Claire in a whole new way. He runs a business photography company, Organically Captured, and a cleaning business called Well Haus Natural, which uses natural, eco-friendly products.

Watch: www.aroundthe715.com/715veteran-salute/

Thank you for your service, Andrew!

11/03/2025

🛍️ Digital Shoplifting: The New Fraud Frontier?

A rising number of affluent Gen Z and millennial shoppers are exploiting online return policies—claiming refunds for items they’ve actually received and kept. This trend, fueled by influencer “hacks,” is costing businesses big: up to 3.75x the original transaction value in fees, lost revenue, and strained payment relationships.

📦 False non-delivery claims.
💸 Chargebacks that bleed margins.
📲 Social media tactics that normalize fraud.

As marketers and business leaders, we need to stay ahead. Strengthening transaction verification and customer data strategies isn’t just smart—it’s essential.

🔍 Read the full article to understand how brands can protect themselves and how advertisers can tap into this risk-aware market.
https://fortune.com/article/gen-z-millennials-admit-to-digital-shoplifting-inflation-influencer-hacks/

Customers are duping merchants into issuing refunds even if they receive and keep their products.

10/28/2025

Reserve your plan(s) here: https://forms.gle/hnhTZH9CF2iet1Ji9

🌙 Hurry! Blue Moon Offer Expires November 13th 🌙

This the biggest SALE we have all year—and it’s a steal.

One plan gets you 504 commercials across ALL 6 of our local stations, including 168 guaranteed before 8pm and 252 streaming/app placements. All at our LOWEST RATES EVER!

Not only that, these Blue Moon plans WORK. Great reach and frequency across our 6 stations. If you want to get the word out about your business, this is your chance.

Just one plan will reach 88,000+ unique listeners ages 21+, with each hearing your message 3.5x on average.

In addition you get....

📱 Multi-Platform Exposure
Includes 252 streaming and app commercials, expanding your reach to digital listeners and mobile users.

🕒 Flexible Scheduling
You choose how many plans you want and when your commercials air - anytime December through February.

🔄 Customizable Format
Choose :30 or :60 second ads—same investment, more creative control.

🚨 Limited-Time Offer
Offer expires November 13th at 4pm!

Contact me ASAP to reserve your plan(s)!!!

10/28/2025

🔮 Imagine a child waking up on Christmas morning with no gifts under the tree.
A veteran spending Thanksgiving alone.
A senior skipping holiday dinner because there’s no one to share it with.

💔 You can change that.

✨ One campaign. Many causes. Endless impact. ✨
Mid-West Family’s Best Holiday Ever is back — and we’re inviting local businesses to be part of something truly meaningful.

For 8 weeks, our 6 stations will rally together with local businesses and nonprofits to support multiple causes through one powerful partnership — from toy drives and veteran programs to senior celebrations and more.

Instead of choosing between charity requests, this campaign lets you say “YES” to all of them. 🙌

And while you’re spreading holiday cheer, your business also receives:
🎙️ Daily on-air announcements across all 6 stations
🌐 Your logo + link featured on Aroundthe715.com
📱 Weekly social media tags
🎁 Contesting opportunities on-air
✉️ Email features and more

There’s still time to get involved! Choose your sponsorship level — Reindeer, Elf, or Santa — and help us make this the Best Holiday Ever for the Chippewa Valley. ❤️

To see the sponsorship details or sign up, click here! https://forms.gle/gFYZnaUhoPa6GGxS8

10/28/2025

🧭 Midlife, Reimagined: From Crisis to Empowerment

Forget the outdated narrative of the midlife crisis. Today’s consumers are rewriting the script—embracing purpose, presence, and personal reinvention. According to Mintel’s 2026 Global Consumer Predictions, Millennials are redefining 40 as a launchpad, while Gen Z is taking “micro-retirements” to reset and explore.

Two powerful shifts are shaping this movement:
💻 Anti-Algorithm: A pushback against automated personalization, as people reclaim control of their digital lives.
💬 Affection Deficit: A rising hunger for real emotional connection in an increasingly tech-driven world.

Brands that lean into authenticity, emotional resonance, and digital autonomy will thrive. Whether it’s wellness, travel, or community-building—this is the moment to craft campaigns that celebrate the individual and spark genuine connection.

Let’s build messaging that meets people where they are: empowered, expressive, and ready to live fully—right now.
https://foodinstitute.com/focus/gen-z-millennial-consumers-leading-anti-algorithm-movement/?utm_source=feedly&utm_medium=rss&utm_campaign=gen-z-millennial-consumers-leading-anti-algorithm-movement

Mintel’s 2026 forecast urges brands to embrace empowered aging, algorithm-free authenticity, and affection-driven design.