11/12/2025
Design psychology plays a crucial role in branding, with color palettes serving as one of the most powerful tools for influencing perception and behavior for instance, research shows that up to 90% of snap judgments about products are based on color alone, highlighting how strategic use of hues can enhance recognition and trust, as seen with brands like Coca-Cola’s consistent red, which evokes energy and excitement and boosts recall.
While softer blues in tech brands like IBM communicate reliability and professionalism factoring in audience demographics and cultural associations when choosing colors not only strengthens emotional connection but also drives engagement and conversion.