08/07/2026
Great design is not just about choosing beautiful colors, itโs about knowing how to balance them. The 60-30-10 rule is a simple but powerful design formula that helps create visuals that feel clean, professional, and easy on the eyes. Instead of randomly picking colors, this rule gives every color a clear purpose: one color leads, one supports, and one highlights.
Hereโs how it works:
โข 60% Dominant Color
This is the main foundation of your design. It sets the mood, brand tone, and overall visual direction.
โข 30% Secondary Color
This color supports the dominant color, adds contrast, and helps create balance in the layout.
โข 10% Accent Color
This is the โpopโ color used for buttons, icons, highlights, and important elements that need attention.
Top brands donโt choose colors randomly. Their palettes feel memorable because every color has a role. When your colors are balanced, your design becomes easier to understand, more visually appealing, and more brand-focused.
So before starting your next design, ask yourself:
โข Which color is leading the design?
โข Which color is supporting it?
โข Which color is creating focus?
Master this simple rule, and your designs will instantly start looking more polished and intentional.