Karri Bedor

15/05/2025

Come visit Home State Bank - Silver Stone Team NMLS #478452 today for a chance to win this beautiful purse we are giving away!

650 Westhill Blvd Appleton from 4pm - 7pm

Karri Bedor

10/04/2025

Take a look at Canva Create 2025 with

10/04/2025

Heading to Canva Create! So excited to learn and network!

09/04/2025

🧠 Genius Marketing Takeaways from The White Lotus:

The White Lotus didn’t just win awards — it mastered the art of modern marketing. From viral memes to luxury travel envy, here are five genius takeaways that every brand can steal from this pop culture phenomenon. 🧠👇

✔️Use place as product. The setting sells itself and becomes the backdrop for social conversation.
✔️Make it memeable. Know what audiences will latch onto and give them fuel.
✔️Lean into aesthetic and vibe. Branding should be an experience, not just a logo.
✔️Stagger releases to build momentum. Weekly drops kept the conversation hot.
✔️Give the audience something to solve. Theories = free engagement and repeat viewership.

04/04/2025

16/03/2025

💭 The Hidden Dangers of Fake Followers: Why Inflating Your Social Pro

A high follower count might make you look successful, but if those followers are fake, you’re doing more harm than good. Bots, inactive accounts, and paid followers don’t engage, don’t buy from you, and can even damage your credibility. Here’s why adding junk followers is a bad strategy and what you should do instead.

🚨 1. Low Engagement Kills Your Reach
Social media platforms prioritize engagement over numbers. Fake followers don’t interact, which lowers your engagement rate. The result? Your content gets shown to fewer real followers, shrinking your reach.

🚨 2. Loss of Credibility & Trust
If you have 50,000 followers but only get a handful of likes, people will notice. Potential clients, sponsors, and industry peers can tell when an audience is fake, which damages your brand’s trustworthiness.

🚨 3. Poor Targeting & Wasted Ad Spend
Social platforms use your follower data to determine who sees your content and ads. If most of your followers are irrelevant, your ads get pushed to the wrong audience, leading to poor results and wasted money.

🚨 4. Risk of Account Penalties
Social media platforms are cracking down on fake engagement. If detected, you could face:
✅ Shadowbans (drastically reduced reach)
✅ Automatic removal of fake followers
✅ Account suspension or permanent bans

🚨 5. No Real Business Growth
Fake followers don’t buy, share, or engage with your brand. A big number might impress at first, but if it doesn’t convert into real engagement and sales, it’s worthless.

✅ What to Do Instead?
💡 Create valuable content that educates or entertains.
💡 Engage with real followers—reply to comments, DMs, and start conversations.
💡 Use targeted ads to reach the right audience.
💡 Leverage SEO & hashtags for organic discovery.
💡 Partner with micro-influencers for authentic exposure.
💡 Stay consistent—growth takes time, but real followers are worth it.

🚀 Bottom Line: Fake followers don’t help you win—they hold you back. Build an engaged, authentic audience, and your success will follow.

🔥

15/03/2025

🚨 The Death of Lookalike Audiences: Why Your Ads Are Failing & What to Do Instead! 🚨

Lookalike audiences aren’t dead, but they’ve lost their power due to privacy changes and ad platform shifts. Here’s why:

🔹 iOS 14 & Privacy Updates – Apple’s ATT policy limits cross-app tracking, making lookalikes less accurate.
🔹 Third-Party Cookie Phase-Out – Google is eliminating cookies, reducing data for audience modeling.
🔹 AI-Driven Targeting – Platforms now push broad targeting and automated audience expansion.
🔹 First-Party Data is Key – Brands must rely on customer emails, CRM data, and website visits.
🔹 Declining ROI – Many marketers report weaker performance from lookalikes.

🔥 What’s Replacing Lookalike Audiences?
✅ First-Party Data & CRM Retargeting – Upload customer lists for direct targeting.
✅ AI & Broad Audience Targeting – Meta’s Advantage+ and Google’s Performance Max.
✅ Contextual Targeting – Target users based on content consumption.
✅ Engagement-Based Audiences – Use video views, website visits, and social interactions.
✅ Zero-Party Data Collection – Gather data through quizzes, surveys, and lead forms.

📉 Should You Still Use Lookalikes?
If they work, keep testing—but AI, first-party data, and smarter targeting are the future. Adapting now will give you the edge! 🚀

DM or Comment BRAINSTORM if you want a copy of our Digital Marketing Strategy!

11/03/2025

A lesson from Southwest Airlines! Balancing Growth and Customer Loyalty

Watch video here: 🎥 https://youtu.be/12lcXtcD9NE

Change is inevitable in business, but how you implement it determines whether your brand thrives or takes a hit. Southwest Airlines’ recent decision to charge for checked bags after decades of the “Two Bags Fly Free” policy is a prime example of how major business model shifts impact customer loyalty and brand perception.

📌 Customer Loyalty: A Delicate Balance
When a business makes big changes—whether it's pricing, policies, or product offerings—it risks alienating loyal customers. People stick with brands because of predictability and trust. If a change feels like a loss rather than an upgrade, frustration sets in. The key to retaining loyalty during transitions is communication and added value.

💡 Brand Perception: Evolution or Erosion?
Your brand isn’t just your logo or tagline—it’s what people believe about your company. Drastic changes, especially those that affect costs or convenience, can shift public perception overnight. Companies must ask: Does this change align with the values our customers associate with us? If not, there’s work to do in reshaping that narrative.

🔥 How to Navigate Major Business Model Shifts Successfully:
✔ Transparency is Key: Communicate why the change is happening and how it benefits customers in the long run.
✔ Give Before You Take: If a policy removes a perk, offer something new that enhances value.
✔ Gather Feedback & Adapt: Customers appreciate being heard—adjust if needed.
✔ Stay True to Your Core Identity: Changes should evolve the brand, not erase what made it special.

Businesses must evolve to survive, but loyalty is earned through consistency, value, and trust. If you're considering a major shift in your business model, how are you ensuring your customers stay engaged rather than frustrated?

10/03/2025

Success is a Lot Like Square Waves—Unpredictable, Powerful, and Best When Navigated with a Guide

Ever notice how the biggest waves don’t just move in one direction? They collide, intersect, and create something far more powerful. That’s what happens when you find the right coach.

You bring your own energy, ideas, and ambition. A great coach brings clarity, strategy, and the push you didn’t know you needed. Together? You don’t just move forward—you expand, making waves that reach further than you ever could alone.

Of course, not all waves—or coaches—are created equal. The wrong one? Chaos. The right one? Momentum. The kind that reshapes your path and takes you places you never imagined.

So, ask yourself—are you trying to paddle through the same old currents, or are you ready to create waves that actually go somewhere?

Drop a “WAVES” in the comments if you’re done playing small and ready for real impact. 🌊

27/02/2025

Go After What You Want—Fearlessly

When I was a little girl, I loved my Big Wheel. Yeah thats me in that picture! That thing took me everywhere. One day, I told my mom I was going to my grandma’s house, which was just down the road. I stopped by, grabbed an RC from her fridge, and then decided… why stop there? I wanted to visit my friend Danielle.

The only problem? She lived about five miles away. But that didn’t stop me. At just five years old, I hopped on my Big Wheel and took off down country roads, completely fearless. When I showed up at Danielle’s house, she was surprised—but not as surprised as her mom, who immediately called mine and said, “Guess who just showed up in her big wheel?”

To be surprised, I look back and the thing I laugh about the most is I’m surprised those plastic wheels made it that far!

The thing is, when we’re kids, we don’t overthink. We don’t let fear hold us back. We see what we want, and we go after it. But somewhere along the way, we grow up, and fear creeps in. We worry about what people will say. We second-guess ourselves. And sometimes, that stops us from chasing the things we really want.

So, here’s my challenge to you: tap into your inner child. Stop overthinking. Stop letting fear keep you stuck. Go after what you want—not because you have the perfect plan, but because you know it’s where you’re meant to go. The journey is where the magic happens.

Who’s ready to ride?