SGC Horizon is a diverisfied media, content, marketing and events company with over 80 years in the residential and commercial building industry. SGC Horizon is a Scranton Gillette Communications company.
While safety is changing the way we work, running a successful meeting – either with clients or team members – will always be a key part of doing business in the building industry. Here are seven tips for running a virtual meeting: https://loom.ly/CWUXr_8
While safety is changing the way we work, running a successful meeting – either with clients or team members – will always be a key part of doing business in the building industry.
A breath of fresh air to start your weekend! A residential tower planned for downtown Dallas will, when completed, include what its developer claims is the tallest living wall in North America. Read on to learn more: https://loom.ly/ENHAq8M
A 26-story, 319,000-sf residential tower planned for downtown Dallas will, when completed, include what its developer claims is the tallest living wall in North America. That developer, Rastegar Property Company, is working with Zauben, a Chicago-based living and green roof supplier, on this project...
Read about how housing purchasing activity increased from one week ago, marking a three-week climb: https://loom.ly/81uzPFI
In the latest Mortgage Bankers Association Weekly Application Survey, the benchmark Market Composite Index increased by 0.1 % from one week earlier on a seasonally adjusted basis. Even as the 30-ye…
Some jurisdictions are allowing virtual inspections as a means to combat building permit bottlenecks, specifically in response to the current emergency. Find out more here: https://loom.ly/pv55Vqc
A heartfelt THANK YOU to our front-line heroes! Happy Nurses Week! May 6-12, 2020.
Right now, your target audience is spending way more time at home — which means they’re spending way more time on social media. While noticing their cramped kitchens and tiny backyards, they’re beginning to make a mental list of all the things they wish they had in their homes instead... and then they turn to social media. Read more here: https://loom.ly/VE_CWwk
In times of crisis, many business owners’ initial reaction is to cut back on the marketing budget. It makes sense to plan for uncertain times ahead, but for home builders across America, there has never been a better time to invest in your social media marketing.
From the NAHB Suppliers Summit, real estate consultant John Burns shared insights into how consumer shifts are shifting housing demand. Learn more here: https://loom.ly/G5hX8t8
The four areas that home builders need to focus on to own the housing conversation are: sustainability, convenience, healthy living and better values.
Need some positive market data? U.S. homeownership rates in the first quarter of 2020 have surpassed rates from the first quarter of 2019. Census data shows that during the first quarter of 2020, rates have increased across all age groups. Learn more here: https://loom.ly/bQWfONQ
According to the Census Bureau’s Housing Vacancy Survey (HVS), the U.S. homeownership rate reaches 65.3% in the first quarter 2020. This is 1.1 percentage points higher than the rate of 64.2% in th…
Here's the latest news on Covid-19 - the Building Design+Construction editors are tracking, in real time, how coronavirus is impacting the AEC industry. Read more here: https://loom.ly/GOcOSpo
UPDATED: Wednesday, April 29, 9:40 am CDT COVID-19 Impact Sends Engineering and Construction Costs Negative for First Time Since November 2016 (IHS Markit) - April 29 "After 41 consecutive monthly increases, Engineering and Construction costs fell in April, according to IHS Markit (NYSE: INFO) and t...
Hot off the press! Two SGC Horizon publications earn coveted 2020 Jesse H. Neal Awards. Learn more here: https://loom.ly/S2fbGBI
Craving good news in your weekend feed? Check out the 80,000-seat capacity Hangzhou Stadium in China. Its construction is nearing completion, giving insight to the highly anticipated sporting events on the horizon. Read on how the design team behind this project helps building teams make smarter choices earlier. https://loom.ly/MggHp2Q
Early 2020 labor market data shows an increase in construction jobs, which indicates potential for gains in an eventual rebound we expect to take hold during the fourth quarter. https://loom.ly/GCy9nQg
Given the growing number of economic impacts from mitigation efforts associated with the coronavirus, early 2020 labor market data is of much reduced analytical value. However, the data help to des…
Video has the power to span product how-to's, project case studies, or customer testimonials - an important part of the construction industry marketing mix. https://loom.ly/fWvu0Hw
In 2020, video will be the highest performing type of digital content. Having a robust video content strategy is no longer something marketers can afford to ignore.
Please use these resources to help inform and better protect yourselves, your families, your employees, and your businesses against the health and economic impacts of COVID-19. https://loom.ly/0acd3SY
This special edition of NAHB Housing Developments Podcast gives an updated look at our nation's economy as it adapts to this new coronavirus environment and explains some data specific to the home building industry. http://ow.ly/xW1d50z6UUA
In this special edition of Housing Developments, NAHB Chief Economist Rob Dietz gives an updated look at our nation’s economy as it adapts to this new coronavirus environment.
During times of stress and uncertainty, being ready is not an option, it's a necessity. It is critical to think through customer communication plans now and for the next 90+ days. Staying virtually connected is one of the new communication formats that will resonate with your customers. Read more here: https://loom.ly/9WDBk8M
When we emerge from this crisis, will your brand be ready for the building market to come back quickly?
As the U.S. economy struggles under the burden of the coronavirus pandemic, economists are discussing how a recovery might unfold once social distancing and other measures begin to succeed. Check out this NAHB article illustrating the role home building can play in a recovery by generating jobs. Read on here: https://loom.ly/7dsGT78
According to Freddie Mac’s report, the U.S. housing market is currently underbuilt by approximately 3.3 million homes, meaning that opportunities for builders will continue to be relevant, in spite of the current crisis. Read more here: https://loom.ly/Pl3R1s8
It’s a simple supply and demand equation—the current pace of building is inadequate to meet the growing residential and multifamily housing demand.
Builders site the availability of building materials as a key factor during this health crisis. In fact, the ProBuilder survey reveals this is the third highest worry behind public uncertainty and personal/family priorities. https://loom.ly/itBHOvI
After two weeks and more than 1,500 responses to our coronavirus business impact survey, here's an update on how home builders, remodelers, and contractors are managing the crisis.
There is no doubt that we are in the midst of unprecedented uncertainty. Some businesses are shuttered, at least temporarily. But, all indicators for the housing market, which was strong before this health issue arose, show that it will rebound quickly…and strongly. Will your brand be ready to meet those demands? Read on to learn more: https://loom.ly/GrrWWGQ
When we emerge from this crisis, will your brand be ready for the building market to come back quickly?
Even though the economy is down now, it will improve. The housing market is strong. It was strong before this disruption and, while it will be impacted in the short-term, it will come back strong. Find out more from NAHB's Chief Economist: https://loom.ly/e_q1Vno
Residential construction may soon be labeled "Essential" by DHS. Find out more here:https://loom.ly/R8zVKSI
In an effort spearheaded by NAHB, 90 companies and organizations today called on the Department of Homeland Security (DHS) to designate construction of single-family and multifamily housing as an “…
If your head is spinning amid the current economic climate, you’re not alone! Join Remodelers Advantage and their Media Sponsor, Pro Remodeler, on April 1-2 for Build Aid, a FREE online conference designed to give you the tools to prepare your business for the future. Register Today: https://loom.ly/HFha-vI
Reaching your social media audience is important. Take advantage of sponsored Facebook or Instagram ads. They leverage the power of our highly recognized brands such as Pro Builder, Pro Remodeler, and BD+C.
While managing your business through this disruption, have you considered doing an email campaign? Our qualified trade professional data makes it easy to send a series of emails to promote your custom content including video, podcasts, and infographics.
Staying healthy and safe while working from home is important -- so is staying in touch with your customers. We have many ways to keep your brand in front of your customers during this tough time.
Working from home and unable to meet with your clients in person? Create a custom webinar using our leading platform and segment the audience that makes the most sense for you.
Keep your brand and customer communications moving forward during these challenging times. Take a look at the many ways we can help. https://loom.ly/NBHx-8U
Data. Content. Engagement.
In-person events still carry a lot of weight with perspective clients—especially those in the trades. Get tips on how to maximize your events: https://sgchorizon.com/power-person-events
Here are a few things to do at in-person events to make them pay off big time.
Get the latest data on the shifts in the construction labor force demographics: https://sgchorizon.com/construction-industry-workforce-getting-older
New statistics show that the construction industry appears to be aging faster than it can replace older workers.
Segmenting your brand message by audience is critical. Find out why here: https://sgchorizon.com/5-reasons-not-everyone-consumer
Segmenting your brand's message is essential for effective brand communication.
For the first time in a decade, housing starts are on the rise. https://sgchorizon.com/housing-starts-reach-fastest-pace-2007
For the first time in more than a decade, housing starts are on a dramatic rise.
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Staying healthy and safe while working from home is important -- so is staying in touch with your customers. We have many ways to keep your brand in front of your customers during this tough time.
Cheers to 2020!
Media consumption has never been more diversified. This diversification demands the expertise that defines SGC Horizon. Our goal is a simple one - we will deliver your message across all platforms and channels.
Scranton Gillette Communications, Inc.
3030 W. Salt Creek Lane
