SGC Horizon

SGC Horizon SGC Horizon is a diversified media, information, marketing and event company, serving the residential, commercial, design and construstruction industries.
SGC Horizon is a diverisfied media, content, marketing and events company with over 80 years in the residential and commercial building industry. SGC Horizon is a Scranton Gillette Communications company.

While safety is changing the way we work, running a successful meeting – either with clients or team members – will alwa...
05/11/2020
7 Tips for Running a Successful Virtual Meeting

While safety is changing the way we work, running a successful meeting – either with clients or team members – will always be a key part of doing business in the building industry. Here are seven tips for running a virtual meeting: https://loom.ly/CWUXr_8

While safety is changing the way we work, running a successful meeting – either with clients or team members – will always be a key part of doing business in the building industry.

A breath of fresh air to start your weekend!  A residential tower planned for downtown Dallas will, when completed, incl...
05/09/2020
The continent’s tallest living wall could soon sprout in Dallas

A breath of fresh air to start your weekend! A residential tower planned for downtown Dallas will, when completed, include what its developer claims is the tallest living wall in North America. Read on to learn more: https://loom.ly/ENHAq8M

A 26-story, 319,000-sf residential tower planned for downtown Dallas will, when completed, include what its developer claims is the tallest living wall in North America. That developer, Rastegar Property Company, is working with Zauben, a Chicago-based living and green roof supplier, on this project...

Read about how housing purchasing activity increased from one week ago, marking a three-week climb: https://loom.ly/81uz...
05/08/2020
Mortgage Applications Increase, Rates Decline

Read about how housing purchasing activity increased from one week ago, marking a three-week climb: https://loom.ly/81uzPFI

In the latest Mortgage Bankers Association Weekly Application Survey, the benchmark Market Composite Index increased by 0.1 % from one week earlier on a seasonally adjusted basis. Even as the 30-ye…

Some jurisdictions are allowing virtual inspections as a means to combat building permit bottlenecks, specifically in re...
05/07/2020

Some jurisdictions are allowing virtual inspections as a means to combat building permit bottlenecks, specifically in response to the current emergency. Find out more here: https://loom.ly/pv55Vqc

A heartfelt THANK YOU to our front-line heroes!  Happy Nurses Week!  May 6-12, 2020.
05/06/2020

A heartfelt THANK YOU to our front-line heroes! Happy Nurses Week! May 6-12, 2020.

Right now, your target audience is spending way more time at home — which means they’re spending way more time on social...
05/04/2020
How to Adjust Your Social Media Strategy for an Isolated Audience

Right now, your target audience is spending way more time at home — which means they’re spending way more time on social media. While noticing their cramped kitchens and tiny backyards, they’re beginning to make a mental list of all the things they wish they had in their homes instead... and then they turn to social media. Read more here: https://loom.ly/VE_CWwk

In times of crisis, many business owners’ initial reaction is to cut back on the marketing budget. It makes sense to plan for uncertain times ahead, but for home builders across America, there has never been a better time to invest in your social media marketing.

Need some positive market data? U.S. homeownership rates in the first quarter of 2020 have surpassed rates from the firs...
04/30/2020
Homeownership Rate Up in the First Quarter 2020

Need some positive market data? U.S. homeownership rates in the first quarter of 2020 have surpassed rates from the first quarter of 2019. Census data shows that during the first quarter of 2020, rates have increased across all age groups. Learn more here: https://loom.ly/bQWfONQ

According to the Census Bureau’s Housing Vacancy Survey (HVS), the U.S. homeownership rate reaches 65.3% in the first quarter 2020. This is 1.1 percentage points higher than the rate of 64.2% in th…

Here's the latest news on Covid-19 - the Building Design+Construction editors are tracking, in real time, how coronaviru...
04/29/2020
COVID-19 and real estate: How the coronavirus is impacting the AEC industry

Here's the latest news on Covid-19 - the Building Design+Construction editors are tracking, in real time, how coronavirus is impacting the AEC industry. Read more here: https://loom.ly/GOcOSpo

UPDATED: Wednesday, April 29, 9:40 am CDT COVID-19 Impact Sends Engineering and Construction Costs Negative for First Time Since November 2016 (IHS Markit) - April 29 "After 41 consecutive monthly increases, Engineering and Construction costs fell in April, according to IHS Markit (NYSE: INFO) and t...

Hot off the press!  Two SGC Horizon publications earn coveted 2020 Jesse H. Neal Awards.  Learn more here: https://loom....
04/27/2020

Hot off the press! Two SGC Horizon publications earn coveted 2020 Jesse H. Neal Awards. Learn more here: https://loom.ly/S2fbGBI

Craving good news in your weekend feed?  Check out the 80,000-seat capacity Hangzhou Stadium in China.  Its construction...
04/25/2020

Craving good news in your weekend feed? Check out the 80,000-seat capacity Hangzhou Stadium in China. Its construction is nearing completion, giving insight to the highly anticipated sporting events on the horizon. Read on how the design team behind this project helps building teams make smarter choices earlier. https://loom.ly/MggHp2Q

Early 2020 labor market data shows an increase in construction jobs, which indicates potential for gains in an eventual ...
04/22/2020
Backwards-Looking Job Data for Construction Show Potential

Early 2020 labor market data shows an increase in construction jobs, which indicates potential for gains in an eventual rebound we expect to take hold during the fourth quarter. https://loom.ly/GCy9nQg

Given the growing number of economic impacts from mitigation efforts associated with the coronavirus, early 2020 labor market data is of much reduced analytical value. However, the data help to des…

Video has the power to span product how-to's, project case studies, or customer testimonials - an important part of the ...
04/15/2020
Why Video is an Important Part of Your Marketing Mix

Video has the power to span product how-to's, project case studies, or customer testimonials - an important part of the construction industry marketing mix. https://loom.ly/fWvu0Hw

In 2020, video will be the highest performing type of digital content. Having a robust video content strategy is no longer something marketers can afford to ignore.

Please use these resources to help inform and better protect yourselves, your families, your employees, and your busines...
04/09/2020

Please use these resources to help inform and better protect yourselves, your families, your employees, and your businesses against the health and economic impacts of COVID-19. https://loom.ly/0acd3SY

This special edition of NAHB Housing Developments Podcast gives an updated look at our nation's economy as it adapts to ...
04/07/2020
NAHB Podcast: Chief Economist Rob Dietz Provides Economic Update

This special edition of NAHB Housing Developments Podcast gives an updated look at our nation's economy as it adapts to this new coronavirus environment and explains some data specific to the home building industry. http://ow.ly/xW1d50z6UUA

In this special edition of Housing Developments, NAHB Chief Economist Rob Dietz gives an updated look at our nation’s economy as it adapts to this new coronavirus environment.

During times of stress and uncertainty, being ready is not an option, it's a necessity. It is critical to think through ...
04/03/2020
Building on Housing Market Strength After Coronavirus

During times of stress and uncertainty, being ready is not an option, it's a necessity. It is critical to think through customer communication plans now and for the next 90+ days. Staying virtually connected is one of the new communication formats that will resonate with your customers. Read more here: https://loom.ly/9WDBk8M

When we emerge from this crisis, will your brand be ready for the building market to come back quickly?

As the U.S. economy struggles under the burden of the coronavirus pandemic, economists are discussing how a recovery mig...
04/02/2020

As the U.S. economy struggles under the burden of the coronavirus pandemic, economists are discussing how a recovery might unfold once social distancing and other measures begin to succeed. Check out this NAHB article illustrating the role home building can play in a recovery by generating jobs. Read on here: https://loom.ly/7dsGT78

According to Freddie Mac’s report, the U.S. housing market is currently underbuilt by approximately 3.3 million homes, m...
04/01/2020
U.S. Housing Shortage Drives Long-Term Market Demand for Homebuilders

According to Freddie Mac’s report, the U.S. housing market is currently underbuilt by approximately 3.3 million homes, meaning that opportunities for builders will continue to be relevant, in spite of the current crisis. Read more here: https://loom.ly/Pl3R1s8

It’s a simple supply and demand equation—the current pace of building is inadequate to meet the growing residential and multifamily housing demand.

Builders site the availability of building materials as a key factor during this health crisis. In fact, the ProBuilder ...
03/31/2020
Week 2 Results: An update to our Coronavirus Business Impact Survey

Builders site the availability of building materials as a key factor during this health crisis. In fact, the ProBuilder survey reveals this is the third highest worry behind public uncertainty and personal/family priorities. https://loom.ly/itBHOvI

After two weeks and more than 1,500 responses to our coronavirus business impact survey, here's an update on how home builders, remodelers, and contractors are managing the crisis.

There is no doubt that we are in the midst of unprecedented uncertainty.  Some businesses are shuttered, at least tempor...
03/31/2020
Building on Housing Market Strength After Coronavirus

There is no doubt that we are in the midst of unprecedented uncertainty. Some businesses are shuttered, at least temporarily. But, all indicators for the housing market, which was strong before this health issue arose, show that it will rebound quickly…and strongly. Will your brand be ready to meet those demands? Read on to learn more: https://loom.ly/GrrWWGQ

When we emerge from this crisis, will your brand be ready for the building market to come back quickly?

Even though the economy is down now, it will improve. The housing market is strong. It was strong before this disruption...
03/30/2020

Even though the economy is down now, it will improve. The housing market is strong. It was strong before this disruption and, while it will be impacted in the short-term, it will come back strong. Find out more from NAHB's Chief Economist: https://loom.ly/e_q1Vno

If your head is spinning amid the current economic climate, you’re not alone! Join Remodelers Advantage and their Media ...
03/27/2020

If your head is spinning amid the current economic climate, you’re not alone! Join Remodelers Advantage and their Media Sponsor, Pro Remodeler, on April 1-2 for Build Aid, a FREE online conference designed to give you the tools to prepare your business for the future. Register Today: https://loom.ly/HFha-vI

Reaching your social media audience is important. Take advantage of sponsored Facebook or Instagram ads. They leverage t...
03/20/2020

Reaching your social media audience is important. Take advantage of sponsored Facebook or Instagram ads. They leverage the power of our highly recognized brands such as Pro Builder, Pro Remodeler, and BD+C.

While managing your business through this disruption, have you considered doing an email campaign? Our qualified trade p...
03/19/2020

While managing your business through this disruption, have you considered doing an email campaign? Our qualified trade professional data makes it easy to send a series of emails to promote your custom content including video, podcasts, and infographics.

03/18/2020

Staying healthy and safe while working from home is important -- so is staying in touch with your customers. We have many ways to keep your brand in front of your customers during this tough time.

Working from home and unable to meet with your clients in person? Create a custom webinar using our leading platform and...
03/17/2020

Working from home and unable to meet with your clients in person? Create a custom webinar using our leading platform and segment the audience that makes the most sense for you.

Keep your brand and customer communications moving forward during these challenging times. Take a look at the many ways ...
03/17/2020
Who We Are

Keep your brand and customer communications moving forward during these challenging times. Take a look at the many ways we can help. https://loom.ly/NBHx-8U

Data. Content. Engagement.

SGC Horizon's cover photo
10/25/2019

SGC Horizon's cover photo

SGC Horizon's cover photo
11/29/2018

SGC Horizon's cover photo

Address

3030 W. Salt Creek Lane, Suite 201
Arlington Heights, IL
60005

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(847) 391-1000

Alerts

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Media consumption has never been more diversified. This diversification demands the expertise that defines SGC Horizon. Our goal is a simple one - we will deliver your message across all platforms and channels.

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