SGC Horizon is a diversified media, information, marketing and event company, serving the residential, commercial, design and construstruction industries.
SGC Horizon is a diverisfied media, content, marketing and events company with over 80 years in the residential and commercial building industry. SGC Horizon is a Scranton Gillette Communications company.
Mission: SGC Horizon is about ENGAGEMENT between business-to-business and consumer audiences in the residential and commerical building industry.
Operating as usual
The COVID-19 pandemic has necessitated new socially distanced tools and methods to facilitate home sales. https://loom.ly/ZKzKScw
The COVID-19 pandemic has necessitated new socially distanced tools and methods to facilitate home sales.
According to the National Association of Home Builders’ Housing Trends Report, 15% of adults said they were considering a home purchase in the fourth quarter of 2020. Of those looking to purchase, 41% said they were looking for a new home... https://loom.ly/rhYZRYw
Homebuyers have flipped the script when it comes to purchasing new-homes versus existing homes. According to the National Association of Home Builders’ Housing Trends Report, 15% of adults said they were considering a home purchase in the fourth quarter of 2020. Of those looking to purchase, 41% s...
According to NAHB’s latest Housing Trends Report, 15% of adults were considering a home purchase in the fourth quarter of 2020, up from 11% a year earlier. https://loom.ly/9t8xIj4
The demand for airport security system technology will drive the North America market for “smart” airports to $7.741 billion by 2026, compared to $3.075 billion in 2016, representing a compound annual growth rate of 9.7%. https://loom.ly/XOnZWKE
The demand for airport security system technology will drive the North America market for “smart” airports to $7.741 billion by 2026, compared to $3.075 billion in 2016, representing a compound annual growth rate of 9.7%, according to a new report released by Market Study Report LLC, a Delaware-...
Check out four home designs for safer, healthier living that also offer different options for function and floor plan flexibility. https://loom.ly/cdE0vos
History tells us that the 1918 Spanish flu pandemic resulted in long-lasting changes to home design, including easier-to-clean materials, such as white subway tile and linoleum floors.
In the wake of the COVID-19 pandemic, more Americans are interested in purchasing homes, according to NAHB’s latest Housing Trends Report. https://loom.ly/eT8ccys
Learn about a web-based solution designed to facilitate a safe return of employees to the workplace. https://loom.ly/e_0ji2g
Austin, TX will lead in 2021 as the hottest housing market, Zillow says. This makes 2021 the second year in a row where experts expect Austin at the top. https://loom.ly/Zo-VE8g
Economists, investment strategists, and real estate experts predict 2021 to be the year of the Sun Belt cities. Phoenix, Nashville, Tampa, Denver, and Austin all experienced a hot market last year, but these metros' upward trajectory is not predicted to end this year. Zillow surveyed a panel of indu...
Although 3D-printed housing is in its infancy stage, there are several ways this form of building automation could address growing areas of concern. https://loom.ly/r-R-UhU
3D printing could address growing areas of concern surrounding housing affordability, especially in the wake of COVID-19.
Construction employment climbed to 7,413,000 in December, an increase of 0.7% compared to November. https://loom.ly/rF3iF2I
Construction employment increased by 51,000 jobs in December, with gains for nonresidential as well as residential contractors, according to an analysis by the Associated General Contractors of America of government data released today. Association officials cautioned, however, that its latest surve...
According to latest Do You Convert data, 51% of home builder sales came from online leads in 2020. https://loom.ly/dJdY5GI
Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward online sales. According to latest Do You Convert data, 51% of home builder sales came from online leads in 2020. The online sales and marketing consulting....
Property owners in Huston who construct green roofs, rain gardens, permeable pavement, and rainwater harvesting elements can have their property tax reduced. https://loom.ly/zUrNVKA
The City of Houston recently approved tax incentives for businesses that install green stormwater infrastructure. Property owners who construct green roofs, rain gardens, permeable pavement, and rainwater harvesting elements can have their property tax reduced. A facility would be eligible for a tax...
The Federal Housing Finance Agency (FHFA) announced that its index of house prices had risen a strong 10.2 percent in the 12 months leading up to October 2020, and 1.5 percent in just the single month of October – a per annum rate of an even higher 18 percent. https://loom.ly/kTTO2qQ
This past December 23rd, the Federal Housing Finance Agency (FHFA) announced that, despite the severe pandemic-induced economic downturn, its index of
NAHB names SGC Horizon as their official media partner. Join the new influential community with the go-forward power of the NAHB-SGC Horizon partnership. Reach the largest qualified market of builders and remodelers. https://loom.ly/YeN_5no
It can take just 10 minutes to remind your jobsite workers of COVID-19 protocols and reinforce a safe work zone, says the National Association of Home Builders. https://loom.ly/OZxGMvk
It can take just 10 minutes to remind your jobsite workers of COVID-19 protocols and reinforce a safe workzone, says the National Association of Home Builders. Back in April, at the onslaught of the pandemic, NAHB called for builders to halt work on jobsites for a mere 10 minutes to reiterate COVID-...
Love it or hate it, social media is here to stay, and it should be part of your business’ marketing strategy. https://loom.ly/uzaA2Nw
Here’s a look at some of the most popular social media platforms, how they’re used, and how they can be good for marketing.
Consumers are realizing both the physical and mental benefits of a high-performing home, and many will seek these features in their next new home or remodel. https://loom.ly/5BoMeZI
Customers will likely focus on comfort, wellness and efficiency — high-performance trends already on the rise prior to the pandemic, according to the 2020 Green SmartMarket Brief and the 2019 What Home Buyers Really Want survey.
Learn the benefits of value engineering. https://loom.ly/CC-8cb0
Completing construction projects on time and within budget can seem like a daunting task. With additional pressures like fluctuating material costs, skilled labor availability and operational costs, clear and creative planning from the start becomes even more crucial. This is where value engineering...
The popular High Performance Building Zone on the floor of previous International Builders Shows returns with a number of online demonstrations as part of the IBSx Virtual Experience, Feb. 9 through Feb. 12. https://loom.ly/FZVDA1g
The traffic-stopping demonstrations on the floor of previous International Builders Shows will return as part of the IBSx Virtual Experience, Feb. 9 through Feb. 12.
Check out the top 10 blog posts of the year from the Harvard Joint Center for Housing Studies. https://loom.ly/yQ8FjPo
The pandemic, GSE reform, and persistent affordability concerns: in case you missed them, our top ten(ish) blogs of 2020 examined both new and ongoing
Today marks a big point in our long-standing relationship with the NAHB. We are proud to announce that SGC Horizon has been named the official media partner of the NAHB. This announcement will take our relationship to new unparalleled levels and continues our mutual commitment to support the residential construction market. Follow this link to read the full announcement: https://loom.ly/JplCM4g
A panel of 200 interior designers were asked which styles are on their way out and what will replace them during 2021. https://loom.ly/E14W8KA
The Wall Street Journal asked 200 interior designers which styles are on their way out and what will replace them during 2021 now that homeowners are spending more time in their domiciles and reevaluating how they live in them.
Did you know that building owners can invest in new technology with no upfront cost? https://loom.ly/UTIFctE
In recent years, innovations in energy efficiency technology has opened many new avenues to reduce electric consumption in buildings. But it is hard for building owners to keep up with these developments, analyze which options are most cost effective, and decide how best to invest their money. An in...
To all our friends and associates:
Wishing you peace and happiness in the New Year!
Housing demand for multifamily developments continued to shift to lower-density, more affordable markets in the third quarter of 2020. https://loom.ly/8k-vYss
Housing demand for multifamily developments continued to shift to lower-density, more affordable markets in the third quarter of 2020, according to NAHB's HBGI.
The kitchen and bath industry expects to see strong growth through 2021. https://loom.ly/Jg6--XE
Despite supply chain, labor, and spending issues, the kitchen and bath industry expects to see strong growth through 2021. The National Kitchen and Bath Association released its third quarter market index report, which marked the first time this year that the industry has seen expansion rather than....
Take a look at Building Design+Construction’s 2020 75 Top Products. https://loom.ly/G4EfEiI
Building materials prices decline in November amid high volatility. https://loom.ly/8McabP8
As hospitals and health systems assess their existing infrastructure and plan for the future, they can learn valuable lessons from the infection control strategies implemented at high-containment research labs. https://loom.ly/Ih0gSlA
The COVID-19 pandemic has strained the resources and exposed the vulnerabilities of many hospitals as they confront the most serious global health crisis in over a century. Controlling the spread of this highly contagious virus while treating infected patients and protecting staff is fundamental to....
Essential workers are potentially second in line for COVID-19 vaccines. https://loom.ly/OBu-FpQ
Essential workers are potentially second in line for COVID-19 vaccines, says the Centers for Disease Control and Prevention. Healthcare workers along with residents and staff of long-term care facilities will be the first to receive the vaccine. Construction workers have been considered essential in...
Learn about regional differences in new home sizes. https://loom.ly/6gA9SBY
We previously reported a declining trend in new single-family home size that is likely to reverse during the post pandemic years. NAHB’s analysis of the 2019 Survey of Construction (SOC) data shows…
A significant volume of pandemic-induced migration from major cities looks to be permanent. https://loom.ly/3A6fgfQ
A significant volume of pandemic-induced migration from major cities looks to be permanent, according to a report at GlobeSt. A My Move report found that nearly 16 million people exited large cities during the pandemic, with 14.2 million filing a permanent change of address form, GlobeSt reported. T...
The home renovation/remodeling sector has seen an uptick in revenue during the pandemic. https://loom.ly/28pb-_o
SmartAsset analyzed data from the 50 largest cities to find where the average American can afford the largest home, along with the smallest. https://loom.ly/PrATyXA
Housing affordability continues to be an issue for many Americans. Nearly 67% of Americans are bunkered down by at least one non-mortgage debt. SmartAsset analyzed data from the 50 largest cities to find where the average American can afford the largest home, along with the smallest. Data compared i...
With the unwelcome addition of COVID-19 to our daily lives, there has been a trend to create multifunctional spaces that foster feelings of well-being. https://loom.ly/sFpqROk
During the fall season, the trend toward design that elicits feelings of warmth and comfort is prevalent.
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Media consumption has never been more diversified. This diversification demands the expertise that defines SGC Horizon. Our goal is a simple one - we will deliver your message across all platforms and channels.
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