The Agile Brand

11/26/2025

📖 Make foresight your competitive advantage with this best-selling book.

Priority is Prediction by Greg Kihlström is a must-read for leaders that need to stay one step ahead of their competition. Use predictive analytics and AI, combined with strategic leadership to pull ahead.

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11/25/2025

📖 Are you engaging with customers or just talking at them?

The Agile Brand Guide: Social Media Marketing gives marketers insights and ideas to create more meaningful customer connections

Get the book:: https://buff.ly/ceaHixj

11/25/2025

🎧 EPISODE 71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop - Listen: https://buff.ly/nfXNNOe

We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them?
Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy processes with a ruthless focus on what actually generates revenue, even if it means admitting what we've been doing is wrong.
Today, we're going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We'll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more intelligent, data-driven approach to lead qualification can not only fix the sales pipeline but also prove marketing’s direct contribution to the bottom line.
To help me discuss this topic, I'd like to welcome, Gabe Lullo, CEO at Alleyoop and host of the “Do Hard Things” podcast.




Don't miss the latest B2B and insights:
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11/25/2025

🎧 EPISODE 774: Seel CRO Laura Huddle on moving customer returns from cost center to retention engine - Listen: https://buff.ly/3PkBiKR

What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?

This show is sponsored by Seel, the AI-powered post-purchase platform that helps retailers turn returns into revenue while giving shoppers a more seamless, trusted experience. For more information, go to www.seel.com.

Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets.
Today, we're going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We'll look at the data trends shaping retail, how to navigate the complex pressures on merchants today, and why this often-overlooked part of the business might be the key to unlocking future growth.

To help me discuss this topic, I'd like to welcome, Laura Huddle, Chief Revenue Officer at Seel.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/Hk0WRXo or
➡️ Subscribe to the on:
Apple: https://buff.ly/LeJqTU8
Spotify: https://buff.ly/CqCHGx4
YouTube: https://bit.ly/3FIT4oO

11/25/2025

📖 Do your customers have a seamless omnichannel experience?

The Agile Brand Guide: Customer Journey Orchestration gives marketers insights and ideas to create better customer experiences.

Get the book:: https://buff.ly/jQtwBFQ

11/25/2025

🎧 EPISODE 71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop - Listen: https://buff.ly/nfXNNOe

We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them?
Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy processes with a ruthless focus on what actually generates revenue, even if it means admitting what we've been doing is wrong.
Today, we're going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We'll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more intelligent, data-driven approach to lead qualification can not only fix the sales pipeline but also prove marketing’s direct contribution to the bottom line.
To help me discuss this topic, I'd like to welcome, Gabe Lullo, CEO at Alleyoop and host of the “Do Hard Things” podcast.




Don't miss the latest B2B and insights:
➡️ Subscribe to the : https://buff.ly/FdFrPlt or
➡️ Subscribe to on:
Apple: https://buff.ly/Jpsy0SF
Spotify: https://buff.ly/CqCHGx4
YouTube: https://buff.ly/ABHK4fv

11/25/2025

🎧 EPISODE 774: Seel CRO Laura Huddle on seeing customer returns as an opportunity - Listen: https://buff.ly/8OJ6Sx9

What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?

This show is sponsored by Seel, the AI-powered post-purchase platform that helps retailers turn returns into revenue while giving shoppers a more seamless, trusted experience. For more information, go to www.seel.com.

Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets.
Today, we're going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We'll look at the data trends shaping retail, how to navigate the complex pressures on merchants today, and why this often-overlooked part of the business might be the key to unlocking future growth.




Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/j5Ovctq or
➡️ Subscribe to the on:
Apple: https://buff.ly/6Ckx86e
Spotify: https://buff.ly/5MSepsR
YouTube: https://bit.ly/3FIT4oO

The Agile Brand Guide provides marketers with information, insights, and ideas to improve their work.

11/25/2025

🎧 EPISODE 773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie - Listen: https://buff.ly/8OJ6Sx9

How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve?
Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed.
Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market.
To help me discuss this topic, I'd like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.




Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/j5Ovctq or
➡️ Subscribe to the on:
Apple: https://buff.ly/6Ckx86e
Spotify: https://buff.ly/5MSepsR
YouTube: https://buff.ly/XhyMefe

11/25/2025

📖 Do you have access to the marketing materials you need?

The Agile Brand Guide: Digital Asset Management gives marketers insights and ideas to manage digital assets better.

Get the book:: https://buff.ly/DumNLOF

11/24/2025

📖 Retail brands are competing for digital customers where experience is a key factor.

The Agile Brand Guide: E-commerce gives marketers insights and ideas to create a better buying experience.

Get the book:: https://buff.ly/SRnCELF

11/24/2025

📖 Are you engaging with customers or just talking at them?

The Agile Brand Guide: Social Media Marketing gives marketers insights and ideas to create more meaningful customer connections

Get the book:: https://buff.ly/6sK51IE