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06/17/2026

🎧 EPISODE 66: One Amazing Thing about Encore with Michael Gants - Listen: https://buff.ly/l11YxCe

No one wants to pass up the opportunity to get a new subscriber, but sometimes hitting that paywall causes users to bounce. But what if there was a way to engage users in a way that gives them a more valuable reason to stick around?

Welcome to One Amazing About encorekit.com. Today we’re talking with Michael Gants, CEO of Encore at encorekit.com and he will be sharing one amazing thing about their platform with us today.



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-technology

🎧 EPISODE 876: From PegaWorld: Pega's Tara DeZao on marketing ROI with agentic AI - Listen: https://buff.ly/ycyo3td We'r...
06/17/2026

🎧 EPISODE 876: From PegaWorld: Pega's Tara DeZao on marketing ROI with agentic AI - Listen: https://buff.ly/ycyo3td

We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed?

Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about:

- The shift from generative AI for content creation to agentic AI for end-to-end campaign ex*****on.
- How to orchestrate multiple AI agents to move from a marketing brief to a live, personalized campaign in minutes, not weeks.
- Implementing the governance and human oversight necessary to scale AI-driven marketing responsibly and avoid the risks of uncontrolled automation.

To help me discuss this topic, I'd like to welcome, Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega.




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Only 57% of marketers use predictive or AI-driven inputsSource: Cordial: Closing the Intent Divide: Operationalizing Int...
06/16/2026

Only 57% of marketers use predictive or AI-driven inputs

Source: Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents | Company: Cordial | Year: 2026
https://buff.ly/OhrFpm6

(this image was AI-generated; please forgive any typos or other confident nonsense)

🎧 EPISODE 66: One Amazing Thing about Encore with Michael Gants - Listen: https://buff.ly/l11YxCe No one wants to pass u...
06/16/2026

🎧 EPISODE 66: One Amazing Thing about Encore with Michael Gants - Listen: https://buff.ly/l11YxCe

No one wants to pass up the opportunity to get a new subscriber, but sometimes hitting that paywall causes users to bounce. But what if there was a way to engage users in a way that gives them a more valuable reason to stick around?

Welcome to One Amazing About encorekit.com. Today we’re talking with Michael Gants, CEO of Encore at encorekit.com and he will be sharing one amazing thing about their platform with us today.



Don't miss the latest and platform demos

➡️ Subscribe to : https://buff.ly/QqvwXuR or
➡️ Subscribe to the on:
YouTube: https://buff.ly/iS90Vpr

-technology

88% of Mexicans expressed intent to watch the 2026 World CupSource: Zappi: Local Relevance Drives Global Engagement: Les...
06/15/2026

88% of Mexicans expressed intent to watch the 2026 World Cup

Source: Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX | Company: Zappi | Year: 2026
https://buff.ly/0fMWyzi

(this image was AI-generated; please forgive any typos or other confident nonsense)

🎧 EPISODE 875: From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality - Listen: https://buff.ly/WtrFtKA N...
06/15/2026

🎧 EPISODE 875: From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality - Listen: https://buff.ly/WtrFtKA

Nearly every marketing leader has been told to "do more with AI" — and many of them are now sitting on a pile of pilots, a growing bill, and not much to show their CFO. So why is it that adoption of AI in marketing is so high, while the number of organizations actually getting predictable returns from it is so low?
Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process.
Today, we're going to talk about:
- Why so many enterprise AI initiatives stall between ambition and production, and what separates the organizations that succeed from the ones that quietly cancel their projects
- How marketing and CX teams can move from disconnected experiments to a governed, agent-powered operating model that turns a brief into live 1:1 engagement
- How to make the economics of AI predictable — so the people approving these investments can actually forecast both outcomes and cost
To help me discuss this topic, I'd like to welcome, Don Schuerman, CTO & Head of Marketing, at Pega.




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34% of consumers believe brands truly understand their needsSource: Cordial: Closing the Intent Divide: Operationalizing...
06/14/2026

34% of consumers believe brands truly understand their needs

Source: Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents | Company: Cordial | Year: 2026
https://buff.ly/OhrFpm6

(this image was AI-generated; please forgive any typos or other confident nonsense)

21% incorporate contextual cues and 14% emotional dataSource: Cordial: Closing the Intent Divide: Operationalizing Inten...
06/13/2026

21% incorporate contextual cues and 14% emotional data

Source: Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents | Company: Cordial | Year: 2026
https://buff.ly/OhrFpm6

(this image was AI-generated; please forgive any typos or other confident nonsense)

06/13/2026

🎧 EPISODE 874: From CRMC: Mavlers' Matt Kelly on Lifecycle Marketing in the AI Era - Listen: https://buff.ly/ExO0y35

How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments?

Agility isn't just about adapting to new tech like AI. It's about building the solid data and operational models that let you connect those innovations directly to business growth.

Today, we are here at CRMC 2026 in Frisco Texas, and we're going to talk about:

- Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue.
- Separating the hype from reality to identify where AI is delivering tangible results in marketing right now.
- Rethinking your operating model—what to own, what to outsource, and how to build a first-party data foundation that supports it all.

To help me discuss this topic, I'd like to welcome, Matt Kelly, Growth Strategy Partner at Mavlers.




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