The Agile Brand

09/16/2025

We love marketing, too. See all our gear in our shop.

All the gifts a marketer could ask for. All in The Agile Brand store.

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09/15/2025

📖 Do you understand your customers as well as you should?

The Agile Brand Guide: Customer Data Platforms gives marketers insights and ideas to create better customer experiences.

Get the book:: https://buff.ly/XPnSyuN

09/15/2025

House of the Customer | Making data more accessible and actionable... with AI
Read more: https://buff.ly/BafksQC

Marketers and CX Professionals: Let's continue to build the MarTech stack to deliver personalized omnichannel CX. ➡️ Want to take this further? This is what I do: I work with organizations to evaluate platforms and operationalize martech and CX platforms.

09/15/2025

🎧 EPISODE 734: Focusing on the marketing that matters with Tara Corey, Optimizely - Listen: https://buff.ly/cQFv6Ry

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value?
Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors.
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come.
We're going to talk about the evolving role of the marketing leader in a world increasingly shaped by AI, automation, and the demand for personalized experiences. To help me discuss this topic, I'd like to welcome Tara Corey, SVP of Marketing at Optimizely.




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09/15/2025

🎧 EPISODE 258: Building the Future: AI, Avatars and the Power of Community - Listen: https://buff.ly/qA2DO6L

This episode explores avatars, AI, and community-driven value. Annika Kessel explains Cosmic Universe, ethical avatar design, NFTs, and community economies. Hear real risks like profile hacking and practical uses for brands, education, and mental health. Learn a human-centered view of AI and the future.



Listen:

09/14/2025

📖 Do you understand your customers as well as you should?

The Agile Brand Guide: Customer Data Platforms gives marketers insights and ideas to create better customer experiences.

Get the book:: https://buff.ly/CJKU6ZY

09/12/2025

Open World CX | An Open World for Customers Means the End to Business as Usual
Read more: https://buff.ly/pALPwWB

Marketers and CX Professionals: Let's continue to build the MarTech stack to deliver personalized omnichannel CX. How Open World CX Changes the Way Teams Work Together TL;DR: In striving for that amazing open-world customer experience we are describing, organizations often find themselves entangled

09/12/2025

🎧 EPISODE 732: Using AI to see video content with Meenal Nalwaya, Reka - Listen: https://buff.ly/cQFv6Ry

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications.

Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it.

To help me discuss this topic and some of the recent announcements from Reka, I’d like to welcome Meenal Nalwaya, Head of Product at Reka.



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09/12/2025

🎧 EPISODE 733: Delivering meaningful experiences and business value with Rupali Jain and Kevin Li, Optimizely - Listen: https://buff.ly/cQFv6Ry

With change—whether that’s with customers, technology, or macroeconomic trends—being the only constant, how can marketing leaders cut through the noise and deliver meaningful experiences that actually drive business value?
Agility requires not only the ability to adapt quickly to change but also the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives.
We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come.
Today, we're going to talk about navigating the complexities of modern marketing, specifically how to leverage AI and agile methodologies to drive real business outcomes in a world of constant change. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely.




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09/11/2025

🎧 EPISODE 732: Automation and innovation with Karthik Ramakrishnan, Tapestry - Listen: https://buff.ly/nyKG5J2

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition?
Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across teams.
Today, we're going to talk about how leading brands are leveraging automation and AI to drive efficiency and optimize their merchandising and trading capabilities in today's complex retail environment.
To help me discuss this topic, I'd like to welcome, Karthik Ramakrishnan, Director, Planning Systems and RPA at Tapestry.




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-technology

09/11/2025

🎧 EPISODE 732: Using AI to see video content with Meenal Nalwaya, Reka - Listen: https://buff.ly/cQFv6Ry

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications.

Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it.

To help me discuss this topic and some of the recent announcements from Reka, I’d like to welcome Meenal Nalwaya, Head of Product at Reka.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/G61NHYG or
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YouTube: https://buff.ly/67XNa6l