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Gerris

Gerris Gerris digital is a full-service digital strategy firm that reaches deeper into the conversation tha

Gerris digital is a consultancy focused on bringing brands online. Gerris offers its clients comprehensive online conversation marketing campaigns. We integrate digital PR, online outreach and engagement, social media marketing, online business intelligence, search engine optimization (SEO) services, and online reputation management (ORM) to ensure that our client’s message is being portrayed in e

very corner of the digital space. Leveraging our strong relationships with top bloggers our digital PR efforts persuade the most influential members of the online community that you're worthy recommending. Gerris digital is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris was founded by veteran digital PR and social media marketing strategist, Chris Abraham.

Operating as usual

Terrible, distopian optics, am I right?
09/02/2022

Terrible, distopian optics, am I right?

Today's the ten year anniversary of Gerr.is!
05/09/2022

Today's the ten year anniversary of Gerr.is!

Happy Eid! I am sure that was a very long 30-days!
05/02/2022

Happy Eid! I am sure that was a very long 30-days!

11/28/2021
Happy Thanksgiving from Dan, Chris, Tom, Jerome, Jan, Arsh, and Shub—and Gerris!
11/25/2021

Happy Thanksgiving from Dan, Chris, Tom, Jerome, Jan, Arsh, and Shub—and Gerris!

Happy Thanksgiving from your friends at Gerris on Gerris Corp
11/21/2021
Happy Thanksgiving from your friends at Gerris on Gerris Corp

Happy Thanksgiving from your friends at Gerris on Gerris Corp

We know this year has been strange and challenging but know that we are so thankful for you and we hope you feel all the love, today and every day. Make sure you have some extra stuffing; you deserve it!

New POST! Online Reputation Management (ORM) and Online Perception Marketing (OPM) with Gerris TLDR: We at Gerris are in...
10/13/2021
Online Reputation Management and Online Perception Marketing with Gerris by Gerris Corp

New POST! Online Reputation Management (ORM) and Online Perception Marketing (OPM) with Gerris

TLDR: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search. If you’d like to chat with Dan and me, schedule a call at https://calendly.com/chrisabraham/30

I won’t lie to you: influencing Google is tough. There’s really no quick fix. Google Search has trust issues, rightfully. That said, curation is not only possible but probably, with enough persistence, commitment, patience, and time. Like any endurance sport or strength training regiment that is also hard and takes time, you’ll get some quick gains almost right away; then, however, it’s all about building base, doing the work, and being consistent. It’s also about rolling with the punches and getting back up.

Gerris is an army of two-plus. We are partners, Dan Krueger and Chris Abraham. We have been working together since 2007 and have been running Gerris since 2012. We’re made up of agile, virtual, teams and have much more in common with Hollywood production companies than with PR agencies, SAAS platforms, or law firms.

Like Hollywood productions, we ramp up for campaigns and change out teams and our supporting vendors based on the needs of each client. Influencer teams are different from online reputation management (ORM) and are different from video teams.

We’re agile, we adapt, and we have the relationships and connections to onboard, spin-up, deliver, and dissolve if that’s what’s needed. We do have a steady-state, persistent, research team and tech/web dev team that have proved themselves indispensable to us across the board as support and backup for everything we do, but we expand and contract based on the specific needs of our specific client base.

Like everything we do, it’s all bespoke. No fast fashion here. Everything’s cut-to-order. We never give our prospects any sort of cookie-cutter anything. We consider proposals to be auditions. Sending someone the equivalent of a cookie-cutter, template-based proposal the sort that a general contractor would submit for a new roof doesn’t cut it when you’re selling brains rather than shingles and tar.

Our goal is to encourage the bubbling-up of both positive and neutral content. The exact definition of what is positive, negative, and neutral is unique to every client’s point of pain. They—you—define that for us. 90% of the time, our job is to activate and reactivate content that had gone fallow, had been relegated to the dusty dead letter office, to the darkest, dankest, archives.

Originally, before the act of repairing negative search results on Google was officially called ORM by a nascent industry, we called it Reverse SEO. Because, unlike search engine optimization (SEO), our job isn’t about optimizing one site so that it bubbles up to the pole position, #1, on Google search for the specified keywords; but, rather, bubbling all 19 or fewer sites that surround the prescribed negative search result—none of which we control— up, allowing the negative search result to bubble down to page two or three of Google Search.

While we do create visitor-focused sites for perception marketing clients, our online reputation management (ORM) work is much more behind the scenes. Literally sites behind sites. Fully reduced, they’re a little bit chaff and flares, a little bit distraction, but they’re mostly created to link and to reactivate and reënergize current, future, and especially old, “archived,” content that has been relegated to the sidelines and the bench.

Google loves “hot, fresh, donuts,” as we all do. When we tactically and strategically buy out a dozen or so domains, not only do we secure them, but we also activate them. It’s a little like SEO but it’s more like “reverse SEO” in that we link, interlink, and also work really hard at promoting not just the GOAT articles and posts but everything else as well—excluding any and all points of pain (and only the client can tell us where their point of pain is). A lot of it would be “excerpted” and “repurposed” and “quoted” content, including links to new, current, old, aging, and archived content. The purpose is to reactivate the old content and to start to “kick up the sediment” and “squirt lots and lots of squid ink” into the search results. That’s why this is our ORM mascot, a C-130 throwing out cascades of flares: countermeasures!

All of those sites and that content—new, spun, or repurposed—are to mitigate the sore thumbs of your client’s embarrassment and humiliation. And because some humiliations are worse than others, some clients allow us to even promote “I am over that humiliation” content because they would prefer to be thought of as a lothario than a fraudster.

We work in multi-tiers: we use directories and we use social media and we repurpose content into audio and video and make them searchable and findable podcasts and vlogs. None of the content is supposed to be featured content, it’s just part of the fog of war. We’re an online Ghost Army.

“The visual deception arm of the Ghost Army was the 603rd Camouflage Engineers. It was equipped with inflatable tanks, cannons, jeeps, trucks, and airplanes that the men would inflate with air compressors, and then camouflage imperfectly so that enemy aerial reconnaissance could see them.”

One of the things we do with all the sites, profiles, and online products that we create, in addition to the domained blogs, etc, is creating the sort of permanent, dedicated, and obfuscated syndication network that we then mix in with a lot of other platforms. We can use all of that content and all those social media and social networking platforms to activate and amplify and accentuate the content you already have as well as the new stuff. We can even turn it all into a recursive wall of content “noise” by syndicating the syndicators. It’s amazingly powerful. We’re happy to offer you all of these strategies in the form of products, services, strategy documents, coaching, training, doing, hourly, etc.

We’re always happy to work based on gigs, projects, tasks, etc. In fact, we love it. There’s a beginning, a middle, and an end. And there’s a point of success and an opportunity to pop some bubbly.

We’re also always happy to be your team. We’re a consulting company with products, not a product company with consulting. We’re a hearts and minds company and we’re pretty platform-agnostic. We believe that, in addition to our suite of client services solutions in the form of products and services, both retainer/subscription and project-based, we fit as advisors as well. We’re happy to offer these services ad hoc. As needed. While we’re not a law firm, we’re built on that framework. While “prepaid monthly retainers” is our love language, we’re happy to bill by the hour, by the services, or by the project.

The reason we need to do set-ups and retainers for ORM is that it’s more a subscription service than it is like a law firm’s retainer. It’s the monthly operating capital required to run a bunch of websites, as well as physically populating them, SEO-optimizing them, making sure content isn’t duplicate, creating the right visual and content tone that none of the sites or any of the posts are suspicious since a lot of our ORM clients want to be out of the news not, even more, a part of it.

There are a million directories where you can submit news where it will be syndicated and shared, including Reddit, Hacker News, Flipboard, and even sites like Pinterest, where you can submit your URLs and create social signals and encourage serendipity and inbound links and traffic to the content that you and we create and share with the world.

Our goal is never to be the only traffic source, our goal is to appeal to the Internet’s FOMO. They don’t want to miss anything. We’re the Vanguard, we’re the catalyst. It’s like the old days when you would put Xerox copies of your band’s gig or your next show or the next event at Black Cat under the windshield wipers of all the cars in the neighborhood. An old-school papering campaign, but with bits and bytes.

The goal of online reputation management or perception marketing is always simple: dominate the top-20 results on Bing and Google search by hook or by crook by activating any and all positive and neutral content and driving/bubbling down any and all negative content below the 2nd page, but certainly below the first.

Most people never dig deeper than the second page except librarians, conspiracy theorists, your adversaries, and (yikes) journalists (naw, joke, they're so lazy). In fact, only 25% of folks who use Google search past the first page, leaving 75% perusing only the first ten results. Optimizing the sites and the content and the properties we own, control, and can influence is what we live for! It’s why we breathe and wake up every morning!

We also have a Google search result link removal or deindexing service that offers an “it works of you don’t pay for it” stipulation because, as with anything this volatile and out of our control (Wikipedia is like this too), the probabilities can often commonly be as low as having 60% success rates.

OK, definitions now. When we say link removal, we mean that: you go to the exact URL of the search result and it’s a 404! It’s just not there anymore. If this isn’t possible, by hook or by crook, then deïndexing is the next best thing. This means that the negative site content is still there if you input the URL directly into the search box; however, it’s no longer indexed by Google, so it’ll never again show up in a Google search. Once you deindex a page, Google will no longer be able to index it.

The long and the short of it is that we at Gerris end up becoming an integral part of your online brand perception. The happiest of our clients have been with us for years. We become their hype team, their herald. And, for those of you who aren’t students of the 14th century, “heralds were originally messengers sent by monarchs or noblemen to convey messages or proclamations—in this sense being the predecessors of modern diplomats.” That’s what we do. We fiercely protect how you’re perceived if you’re under attack online; and, if you’re underwhelmed by how you come across on Google—or don’t come across at all—and you want to be tops on search for you, your brand, your legacy, or just you—then we do that as well and we call it online perception marketing. This is especially powerful if you have a very common name and want to break through all the other John Smiths and Jane Does.

If you’re interested, we’d be happy to help. Pop us a note at [email protected] or [email protected] or schedule a call at https://calendly.com/chrisabraham/30 and both Dan and I would love to answer any questions you might have.

TLDR: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search.

10/12/2021

Happy birthday and happy 21st Anniversary to Gerris partner, Dan Krueger: brother, husband, dad, son, friend, business partner, colleague, and better man!

Just FYI, Gerris offers a full suite of Online Reputation Management (ORM) services.
10/03/2021

Just FYI, Gerris offers a full suite of Online Reputation Management (ORM) services.

G’mar chatima tova
09/16/2021

G’mar chatima tova

06/03/2021
05/29/2021
05/28/2021
Preparing for my one-and-done J&J vaccine at
05/23/2021

Preparing for my one-and-done J&J vaccine at

05/09/2021
Happy mother's day to all the moms from Gerris!
05/09/2021

Happy mother's day to all the moms from Gerris!

Have an amazing mother's day all you mums out there!
05/07/2021

Have an amazing mother's day all you mums out there!

¡Feliz Cinco de Mayo de Dan, Chris, y Gerris!
05/05/2021

¡Feliz Cinco de Mayo de Dan, Chris, y Gerris!

Gerris is proud to spread a message of hope with Project 9. Created by Broadway actress, Glory Crampton, you can watch t...
04/27/2021
Broadway actress Glory Crampton produces video featuring Broadway cast to raise spirits amid pandemic

Gerris is proud to spread a message of hope with Project 9. Created by Broadway actress, Glory Crampton, you can watch the premiere Wednesday at 7pm EST. Here is an interview with Glory on WTNH News 8! https://www.wtnh.com/on-air/nyberg/broadway-actress-glory-cramton-produces-video-featuring-broadway-cast-to-raise-spirits-amid-pandemic/

Broadway and the arts, in general, have been hit hard by the pandemic. Hoping to raise spirits, Broadway musical theater star, Glory Cramton has produced a 15-minute video featuring a Broadway cast…

04/18/2021

It gives me great joy to introduce the Women of PROJECT 9!

I adore these ladies! We all met 11 years ago doing NINE and have been bonded in Sisterhood ever since. Traveled through Birthdays, Holidays, Marriages, Babies, We celebrate the awesome inspiration women can give one another, so come join us to experience our sisterhood in action!

APRIL 28th 7 PM. ET. https://bit.ly/watch-project9

PS: Share with the inspiring women in your life!

04/15/2021
03/30/2021

Happy birthday to Glory! Be sure to check out the Glory Crampton Fan Page!

We can't wait to spill the beans!
03/22/2021

We can't wait to spill the beans!

Flying high as I’m getting ready to make a very exciting announcement!! Hint ...La Dolce Vita...

Address

1201 S Courthouse Road, Suite 828
Arlington, VA
22204

Opening Hours

Monday 9am - 6pm
Tuesday 12pm - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 12pm - 5pm

Telephone

(202) 352-5051

Website

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Videos

This amazing dancer is jamming out to some cool music to a camera on a tripod in the lawn of my apartment building complex.

Refueling

Arriving at CYCLEBAR a little early visual check in your video

My Frankenstein vegetable sautee thanks to my $20 14" aluminum pan and all the veggies from mostly Hungry Harvest and Goya Foods

My constant attempt to go as plant-based as possible.

Extremely lame but 2019 will be much more Strava-active!

Christmas veggies! Via Hungry Harvest

My Hungry Harvest haul just arrived and even though I didn't edit my choices, the default choices for me were stellar!

How I upload my text from my AlphaSmart Neo2 to a super small micro notebook via the "Send" button, across a USB printer cable, to wherever the cursor is in my Google Docs, or anywhere. It's very cool. Yes, that laptop is windows 10, 8gb ram, and only 7"! It's called the GPD Pocket Win or something like that. Yep, I do still use my AlphaSmart Neo2 sometimes. In this case, my ThinkPad's fan died so it's down. So this will take it's place until I receive a new fan and heat sink DHLed from China.

The more I work out the less time I spend making my training logbook into artwork. Now I'm busier doing the work than keeping a diary. Ha ha!

A beautiful day in South Arlington on the Pike, called Penrose. Happy Saturday!

Someone please help this guy with his rowing form! Gah! The worst! @concept2inc via @buffdudes #rowing #erging #indoorrowing #c2 #concept2 #rower #erg #scull #sculling #sculler #crew #crewteam @pbc_potomacstar @pbcwomensweep @pbcmensweep @potomacboatclub

Coffee time!

She's alive! #k1100lt

Fried beans and rice!

Today's going to be an extreme amalgamation of walking, client service work, podcast-listening, and business development.

So much pollen. Trigger warning. #chriscray #toomuchpollen #yellowpollenupthewazoo #easterpollen

Maybe offensive. On my moto. Trigger warning #dumbvoices

Motos

Do It Yourself Influencer Marketing
Do It Yourself Influencer Marketing

My most recent webinar for Biznology: Do It Yourself Influencer Marketing

This is being presented streaming delayed live on 28 April, 2015 for the 2015 Outreach Marketing Summit hosted by GroupHigh -- it's free to attend and I, Chris Abraham, will be live tweeting and engaging while this pre-recorded video is presented. Register here for free: http://bit.ly/virSum415

Grendle edorses Gerris digital for Social Media Marketing
Grendle edorses Gerris digital for Social Media Marketing

Former Fortune 500 CEO, Grendle, used to be at the top of his game until he tried to do his own social media marketing, digital PR, search engine optimization (SEO), online reputation management (ORM), and online community management, engagement, and advocacy. He lost it all and now lives in the woods. He really should have hired Gerris digital at http://gerr.is (Want a video like this, hire Phillip J Rhoades at Fiverr http://gerr.is/lltC )

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