Worksite Interactive

04/09/2019

Ever feel like this? It’s been one of those days! Technology glitches plagued us today. Time for some relaxation to recharge for tomorrow.

08/31/2018

Worksite Interactive updated their phone number.

Worksite Interactive updated their phone number.

08/17/2018

Preforming an SEO Audit on Main Pages

An audit of the main website pages is probably the most important thing you can do to improve your website. It doesn’t have to be time-consuming if you have the proper tools though.
With your list of target keywords in hand, you’ll want to run through each page on your spreadsheet looking at the keywords on each page. Specifically, you’ll be looking at: Page title, Title tags, Sub-headings, Word count, Meta description
Once you’ve evaluated and recorded the weaknesses in your local SEO, you can make use of a host of top-tier SEO plugins to help you do your work.

07/28/2018

Check out our blog! https://worksiteinteractive.com/wp-content/uploads/2018/07/what-is-online-reputation-management

07/09/2018

What is Page Speed?
Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better.

In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com.

But how long do most websites take to load?

The standards many have been using for page load time come from a study conducted by Geoff Kenyon where he compares website speed against the rest of the web:

if your site loads in 5 seconds, it is faster than approximately 25% of the web
if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
if your site loads in 0.8 seconds, it is faster than approximately 94% of the web
So how can you determine how your website stacks up?
Speak to one of our AE's today about our free Snapshot report on your business's Virtual Doorway.

07/08/2018

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Stats about Digital Ads

1. Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021

2. Google and Facebook are set to rake in 63.1% of digital ad spend in 2017

3. Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth

4. 39% of marketers list search engine marketing as their top business priority for 2017

5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more

6. 56% of advertising use engagement to measure success, 21% use conversion & revenue

7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge

Worksite Interactive has an on staff team of Digital Ads experts. Speak to your account executive today!

07/07/2018

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.

The data shows that Instagram is the #1 platform for getting post engagement.

That means that if you want to establish a relationship with your client base (which you do), then you’re going to need that post engagement that only Instagram can provide.

But let’s back it up for a second…

It’s an interesting time to be involved in social media marketing… Facebook is facing major allegations, and as a result—people are doing crazy things like starting movements to delete their Facebook accounts… (For my sake, and the sake of your distant relatives, please do not delete your facebook). As much as internet trolls might have you think that it’s the social media Armageddon, I assure you that life will go on.

It might be looking a little overcast in the internet landscape, but before we pack our bags —there’s still some hope. Facebook’s more charismatic and adopted little brother (Instagram) still has users entranced with its purity and boasts a pristine opportunity for brands who are ready to stir up the marketing pot.

Now, Instagram is the #1 platform for post engagement because its focus on visual content creates a very unique space for brands to interact with others—and if you’re a skeptic, the numbers don’t lie. According to a study conducted by Forrester, Facebook and Twitter organic post engagement levels are currently less than 0.1%. In comparison, the millennial-centric Instagram boasts regular engagement at 4% for brands. (That’s 40x better btw)

12/14/2017

How to Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such as SEO, reviews, and more!

Videos and images are best used to catch the eye of social media readers, though video works a little better to hold the reader’s attention. Whether it’s redirecting consumers to your website or online store, or getting them to stop and look at an interesting piece of content titled by your business, images and videos are your anchor.

Find your balance between business and shareable content. Too much boring business related posts and calls to action can lead to a stagnant viewer count, while too many share-worthy posts may lead to your readers not knowing what your business does.

12/10/2017

Worksite Interactive updated their phone number.

Worksite Interactive updated their phone number.

12/06/2017

Blockchain browser Brave makes push to reward content makers and YouTubers

Blockchain browser Brave makes push to reward content makers and YouTubers

Brave, the blockchain-based browser initiative that raised $35 million in an ICO earlier this year, is making its first major move to build an ecosystem that rewards publishers in a new kind of way. One of the selling points of Brave is that it uses its token (BAT, Basic Attention Token) to disrupt the current financial norms of online publishing. The company wants to reward users for browsing… Read More http://bit.ly/2zXkdgw

Brave, the blockchain-based browser initiative that raised $35 million in an ICO earlier this year, is making its first major move to build an ecosystem that..

12/05/2017

Elon Musk plans to launch his red Tesla Roadster to Mars orbit in January 2018, SpaceX confirms

Elon Musk plans to launch his red Tesla Roadster to Mars in January 2018, SpaceX reportedly confirms

Elon Musk said he plans to launch a Tesla Roadster to Mars using SpaceX's first Falcon Heavy rocket. And he means it, Business Insider has learned. http://bit.ly/2Am50Jg

Elon Musk said he plans to launch a Tesla Roadster out to Mars orbit using SpaceX's first Falcon Heavy rocket. And he means it, Business Insider has learned.

12/03/2017

Google is working on a fix for a bug that’s causing Home Minis to crash at high volume

Google is working on a fix for a bug that’s causing Home Minis to crash at high volume

It’s been a bugged-filled couple of months for Google’s hardware team. The list of issues hitting devices announced at the company’s Pixel 2 event in October just grew by another, as users have begun reporting Home Mini crashes when the smart speaker is played at maximum volume. Slashgear spotted a growing chorus of complaints on Google’s message board this week, and… Read More http://bit.ly/2AIQRpQ

It’s been a bugged-filled couple of months for Google’s hardware team. The list of issues hitting devices announced at the company’s Pixel 2 event in..

12/03/2017

Following our good friend Dennis Yu’s dollar a day boosting budget for posts is getting great results for a dental practice client.

12/03/2017

Worksite Interactive updated their phone number.

Worksite Interactive updated their phone number.

12/03/2017

Worksite Interactive updated their business hours.

Worksite Interactive updated their business hours.

12/02/2017

Critical Data For Online Business Listings
Listings for local SEO

If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.

The more accurate and consistent data there is about your business across the web, the more search engines will trust the validity of the business. And the more the search engines trust the business, the higher they will rank in local SERPs (Search Engine Results Page).

According to Moz in their 2017 Local Search Ranking Factors survey, 13% of professionals list citation signals as the most important element in Local Pack Ranking factor.

What’s in an online business listing?

The information contained in business listings can vary across verticals and directories—but some key pieces of information hold true across them all.

NAP Data
The most crucial data held in a business listing is the NAP data—name, address, and phone number information. NAP data is critical for the online visibility of any business, and every listing source contains this information for the businesses listed. Having correct NAP data ensures that not only will consumers find your business online, but that consumers will also have accurate, up-to-date information on how to contact you.

NAP data is also important for search engines like Google to display your business in geo-targeted searches. If someone is searching “good seafood” in the Boston area, the local Boston seafood places with correct NAP data will appear. Of course Google gives search ranking priority to business with correct NAP data—how else are they supposed to tell where you are, what you do, and if you’re even a legitimate business at all?

Consumers are looking for your business! What exactly are they looking for?
53% of mobile searchers are looking for directions
50% are looking for business addresses
Think with Google

Despite the importance of accurate NAP data, our data shows that many businesses are failing even at this basic step into the world of listings.
86% of businesses have either missing or incorrect company name information listed across all listings sources
72% of businesses have either missing or incorrect address information listed across all listings sources
71% of businesses have either missing or incorrect phone number information listed across all listings sources

Worksite Interactive has many listing solutions to help local businesses rank for search with correct data. Contact Matt today for details [email protected]

12/01/2017

Facebook says it's disabling all racially exclusionary ads

Facebook says it’s temporarily disabling all racially exclusionary ads

"Going forward, we are determined to do better. Until we can better ensure that our tools will not be used inappropriately, we are disabling the option ... http://bit.ly/2Ar6Syt

"Going forward, we are determined to do better. Until we can better ensure that our tools will not be used inappropriately, we are disabling the option..."