Outlier Marketing Group
STOP posting on your social media with no strategy and no strategic intent and start creating Macro content!
You are probably wondering what Macro content is? Well, think long-form content, like youtube videos, Facebook lives, or podcasts. They are typically longer in length, value-driven and have a life of days, weeks and months vs. micro-content aka social media that only lasts for hours or days.
Batch create 4 pieces of Macro content at a time, then use that content as the basis for all of your social media, email marketing, etc. How?
Well, get it transcribed using a service like Temi, then create your content buckets, for example, motivation Monday, and use the transcriptions to pick the copy from.
Next, it is picture time...I use the five-second rule for pictures....only give yourself 5 seconds to choose the picture....often times picture selection can create a rabbit hole where clients spend hours picking one picture. 5, 4, 3, 2, 1 PICK!
If you are doing graphics same idea, make multiple iterations of the same graphic at the same time.
Then get everything scheduled! You should be able to get 4 weeks worth of content at least! (most people can get 6) from 4 pieces of macro content!
Want to learn more? Grab my Social Made Simple Process ===>>> http://bit.ly/OutlierSMS