18/07/2025
You’re a non‑profit director who feels overwhelmed, inept, and a little disinterested staring at your social feed, wishing someone else could take it over? We get it. Twenty years ago, infomercials and press releases worked wonders for you. But now, in today’s fast‑moving digital landscape, those old methods just don’t cut it anymore. You know your mission matters, but without an online presence, your impact is muffled. You’re not behind because you don’t care — but you have a lot of important things to do and studying the latest TikTok trend ain’t one. Maybe you don’t have a dedicated “social media team,” or the idea of crafting the perfect Instagram post seems counterproductive. That hesitation isn’t failure—it’s a signal that you care a lot and need help.
Jessica at Healthy Harvest wasn’t thinking about social media. Her nonprofit focused on agriculture — planting, harvesting, feeding communities. But last spring, things felt stuck. Donations were drying up, volunteer numbers were low. So Jessica texted her assistant, “We need to grow more flowers.” Simple enough, right? Except her assistant misread it as “followers” and hired a social media growth strategist instead. No plants showed up… but within weeks, something else did: more visibility, more donations, and more volunteers than they’d seen in years.
