WaySouth Media

WaySouth Media WaySouth Media is about managing and promoting your social media presence, resulting in the earned media attention you want. If you wish to hire me as a writer, please leave at message at the phone number above and my agent will call you back.

Does your content need an online wrangler? Thinking your social media endeavors are uncompelling? I can help. WaySouth Media is perfectly positioned to provide communication leadership, vision, guidance and execution for any content-rich property. As a seasoned media professional, I operate operate with years of experience in editorial/content development, online property craftsmanship and media project management for a variety of clients. I can do the same for you, your organization and your unique project and purpose. If you wish to hire me as a writer, please contact my agent at Creative Circle, Morgan, at: 404-829-2769.

The Trouble With NDAs
11/16/2015
The Trouble With NDAs

The Trouble With NDAs

Do NDAs trouble you too? I've had to sign a few NDAs (Non-Disclosure Agreement) over the last few years. And they've stressed me terribly, as they are sometimes used as an intimidating, bullying to...

The Media Rich Candidate
10/16/2015
The Media Rich Candidate

The Media Rich Candidate

She's the dream client for a media guide gal like me, as she rounds corner after corner towards her next political incarnation.

03/15/2015

Coming on Monday - a podcast all about the GPB takeover of WRAS: What happened, and where the movement to #SaveWRAS is now.

For the Content Creator a New Website is a New Car
02/25/2015
For the Content Creator a New Website is a New Car

For the Content Creator a New Website is a New Car

Seeing an appealing new website come online is to a content creator what an exciting new model of car is for the auto enthusiast: One is itching to get behind the screens to an operating dashboard and take it through a rich content-creating spin. Because the best sites make it a delight, not a burde…

So You Think You Could Cover A Violent Protest?
11/25/2014
So You Think You Could Cover A Violent Protest?

So You Think You Could Cover A Violent Protest?

A violent protest in America is a very scary place to be in the middle of. Kudos to anyone in news who lasted through the night in Ferguson. They're a hell of a lot braver than I'll ever be.

The Craptastic Digital Life Of The AJC
09/08/2014
The Craptastic Digital Life Of The AJC

The Craptastic Digital Life Of The AJC

Don't vote? Then don't complain about politicians.No doubt you've heard that one before. Exactly why I never miss a voting opportunity, as I sure don't like missing out on a good political whine.Bu...

Click here to support Help Launch The Southern News Network by Grayson Daughters
07/22/2014
Click here to support Help Launch The Southern News Network by Grayson Daughters

Click here to support Help Launch The Southern News Network by Grayson Daughters

I am Grayson Daughters, a longtime media professional based in Atlanta, Georgia. For a long long time, too long, I've put off my dream of launching the Southern News Network. As I often say, life is no dress rehearsal, so thus it's time to get going with this particular media-oriented dream. Wit...

Marketing The World Cup To Sports Haters
06/14/2014
Marketing The World Cup To Sports Haters

Marketing The World Cup To Sports Haters

Don't get me wrong. I don't like soccer (football). I don't like most sports. It's not so much a sport itself, but rather the mass-marketing and the mass-marketed to people surrounding teamed ‘n th...

Ugly GPB Media Takeover Continues To Burn Atlanta
05/14/2014
Ugly GPB Media Takeover Continues To Burn Atlanta

Ugly GPB Media Takeover Continues To Burn Atlanta

Bill Nigut of Georgia Public Broadcasting shows his hand as to why he kicked the WRAS Album 88 kids to the curb: to expand his show own personal talk show, On The Story, to another platform. What a...

Top 5 Ways To Fall Back In Love With The South
03/27/2014
Top 5 Ways To Fall Back In Love With The South

Top 5 Ways To Fall Back In Love With The South

Ah, springtime in Crackerstan! As we recover from the flood of goober politicians and their moronic policies polluting our state legislatures, and ignoring the pending tsunami of absurdly awful pol...

◾ The end of pre-registration for 16 & 17 year olds◾ A ban on paid voter registration drives◾ Elimination of same day vo...
01/04/2014
North Carolina Passes the Country's Worst Voter Suppression Law | Perspectives, What Matters...

◾ The end of pre-registration for 16 & 17 year olds
◾ A ban on paid voter registration drives
◾ Elimination of same day voter registration
◾ A provision allowing voters to be challenged by any registered voter of the county in which they vote rather than just their precinct
◾ A week sliced off Early Voting
◾ Elimination of straight party ticket voting
◾ A provision making the state’s presidential primary date a function of the primary date in South Carolina
◾ A provision calling for a study (rather than a mandate) of electronic candidate filing
◾ An increase in the maximum campaign contribution to $5,000 (the limit will continue to increase every two years with the Consumer Price Index from the Bureau of Labor Statistics)
◾ A provision weakening disclosure requirements for ”independent expenditure” committees
◾ Authorization of vigilante poll observers, lots of them, with expanded range of interference
◾ An expansion of the scope of who may examine registration records and challenge voters
◾ A repeal of out-of-precinct voting
◾ A repeal of the current mandate for high-school registration drives
◾ Elimination of flexibility in opening early voting sites at different hours within a county
◾ A provision making it more difficult to add satellite polling sites for the elderly or voters with disabilities
◾ New limits on who can assist a voter adjudicated to be incompetent by court
◾ The repeal of three public financing programs
◾ The repeal of disclosure requirements under “candidate specific communications.

The above is the state of voting, now, in North Carolina. And that is why you need to pay close attention to local politics. For the record, the 2014 Georgia General Assembly convenes on January 13. In a space that belongs to YOU. If there's something you need to learn more about and know more about and talk amongst yourselves more about I suggest you pay YOUR space a visit and ask questions. Use your network. Get involved. Know the players. And above all... know the legislation that will be pending in 2014. If you have questions about it, about anything, if it doesn't seem kosher, or does seem kosher, ASK someone about it. Don't like that answer? Ask someone else. But inform yourself, somehow, some way. You'll be glad you did.

Move aside, Florida -- in spite of Moral Mondays protests, North Carolina is now the new poster child for voter suppression.

Bye bye old-school lobbyista. In with the new. Got all your digi-toys in play? You'd better. WaySouth Media knows all ab...
01/03/2014
The Unlobbyists

Bye bye old-school lobbyista. In with the new. Got all your digi-toys in play? You'd better. WaySouth Media knows all about just what to do.

A new breed of strategic adviser offers a full service P.R.-advertising-social media operation, little of which is covered by federal regulation.

Atlanta, We Have A Media Problem
12/16/2013
Atlanta, We Have A Media Problem

Atlanta, We Have A Media Problem

I am deeply concerned about the dire condition of metro Atlanta online news outlets owned by the Cox Plantation (CP). Specifically the AJC and WSB-TV. Their homepaged car wreck carnage-media obsess...

Randy Evans says the upcoming 2014 Georgia legislative session is going to move fast. Got your social media communicatio...
12/11/2013
A speedy 2014 Georgia General Assembly lies ahead

Randy Evans says the upcoming 2014 Georgia legislative session is going to move fast. Got your social media communications ducks in a row for it? If not, set up a meeting with WaySouth Media... now.

It does not take a political rocket scientist to see that Republicans are struggling to agree on a unified message. Although the mainstream media seems shocked and befuddled, Atlanta Business Chronicle readers knew this months ago from reading The Evans Report (“Republican turmoil is starting here,”...

10/01/2013

WaySouth Media is open for business!

Crisis Management As Reality Show.
09/17/2013
Crisis Management As Reality Show

Crisis Management As Reality Show.

A crisis nowadays brings out the hardcore working women in positions of leadership. Unfortunately, that's the only time we really see them in wide media, as they are certainly not pop stars, singer...

Tending your bountiful, quality digital media properties garden -- what NOT to do.
09/11/2013
Whoa: Take a Look at Esquire’s Epically Bad 9/11 Fail | Mediaite

Tending your bountiful, quality digital media properties garden -- what NOT to do.

Well, this might be one of the most epic fails in recent memory. Minnesota Public Radio News producer Emily Kaiser noticed something odd on Esquire's digital page this morning. If one were to re-visit their famous Falling Man profile, posted on their front page today in memory of 9/11, you would see...

09/01/2013
Grayson Daughters | LinkedIn

I've just updated my professional profile on LinkedIn. Connect with me and view my profile.

View Grayson Daughters's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Grayson Daughters discover inside connections to recommended job candidates, industry experts, and business partners.

08/29/2013
The Camp Gyno

"It's like Santa. For your vagina!" Are you investing in making one good quality video that defines your business in one delightful presentation? This small business startup spent $6K to make their video. (It's delightful!) It went viral. And the business took off from there. Word.

Simplify your period: http://www.helloflo.com Download the song "Queen Bee" here: http://bit.ly/QueenBeeDL Co-Writer/Co-Director: Jamie Mccelland and Pete Ma...

A Piece Of One's Own Action
08/26/2013
A Piece Of One's Own Action

A Piece Of One's Own Action

You know what's a little scary? This is: While visiting my bank today (and I'm not going to link to them because I truly don't want to get my "personal" banker in trouble; he's a good guy) is how m...

SEO, Exclusives, And The Atlanta School Gunman
08/21/2013
SEO, Exclusives, And The Atlanta School Gunman

SEO, Exclusives, And The Atlanta School Gunman

Suffering from a case of what we in Atlanta call "Coxitis", WSB-TV has been crowing, in their balls-to-the-wall coverage of the August 20, 2013 Ronald E. McNair Discovery Learning Academy incident,...

Black Social Speaks
08/15/2013
Black Social Speaks

Black Social Speaks

Russell Simmons removes a (what I assume to be a parody) video regarding Harriet Tubman. And apologizes for offending sensibilities. Probably for the best. Black social slapped that stupid down, fa...

Dear News Farms Who's Product I Consume, Refer: Let's Make A Deal!
08/13/2013
Dear News Farms Who's Product I Consume, Refer: Let's Make A Deal!

Dear News Farms Who's Product I Consume, Refer: Let's Make A Deal!

I figure by now I've given away thousands upon thousands of clicks/hits to the NYT and the AJC. Via ye olde hyperlink method. I blog, Facebook, Tweet, suggest, cajole, email, you get the poi...

Loose DeKalb Lips Make Waves (Of Oppression) For AJC
07/27/2013
Loose DeKalb Lips Make Waves (Of Oppression) For AJC

Loose DeKalb Lips Make Waves (Of Oppression) For AJC

Ahoy! Botched metaphor. I know. Loose lips might sink ships, circa 1939, but they never torpedoed any ships of journalism. To the contrary. Lip flappers, whistleblowers, gossips and media whores po...

Drive-by Georgia political journalism/media.
07/26/2013
Drive-By Georgia Political Journalism

Drive-by Georgia political journalism/media.

Listen, Georgia media kiddies. No one really cares what Charles Bullock (of UGA) thinks about Georgia politics. Name one person who does. Thus, can we stop with the tired, sad media (print, TV, blo...

Exploitation of Georgia's Children In Reality TV Programming
07/25/2013
Exploitation of Georgia's Children In Reality TV Programming

Exploitation of Georgia's Children In Reality TV Programming

Shame on Douglas County, Georgia. Shame on Disney (A&E's parent company) for supporting, funding and exploiting Georgia's children, for profit, with the production and broadcasting of the reali...

"What is surprising is the sudden popularity of corporate blogs." From Paul Gillin, one of the best voices in corporate ...
07/19/2013
Blogging's Popularity Surges Among Fortune 500 | paulgillin.com

"What is surprising is the sudden popularity of corporate blogs." From Paul Gillin, one of the best voices in corporate social you will find.

Remember to keep WaySouth Media's editorial services in mind if you need to write (and maintain) a corporate blog.

The latest UMass/Dartmouth research shows that corporate use of public-facing blogs is surging even as some people are writing off blogs as yesterday's news.

How not to wield The Twitter.
07/12/2013
Bank Of America’s Epic Twitter Fail

How not to wield The Twitter.

The megabank's customer service account delivered off-topic replies to angry tweets, making the whole brand look clueless.

Google Glass -- Can I Get A Witness?
07/12/2013
Google Glass -- Can I Get A Witness?

Google Glass -- Can I Get A Witness?

Don't get me wrong, I can't stand gardening. But the first thing that came to mind when I put on Google Glass was my mother's organic garden. You won't catch me outside in broiling 98-degree southe...

Quote Du Jour. "The current environment makes it very challenging to market North Carolina."
07/09/2013
Protest Against N.C. Abortion Bill Ends With 64 Arrests

Quote Du Jour. "The current environment makes it very challenging to market North Carolina."

RALEIGH, N.C., July 8 (Reuters) - North Carolina's "Moral Monday" protesters, now in their tenth week, objected to a bill that could limit abortion access - the latest move to counter a conservative shift by the state's first Republican-led government in more than a century. The rally at the state c...

Is Facebook The Right Forum For Asking About Victims' Names?
07/08/2013
Is Facebook The Right Forum For Asking About Victims' Names?

Is Facebook The Right Forum For Asking About Victims' Names?

This Facebook post from Charleston, S.C.'s Post and Courier newspaper is an interesting news-and-social-in-real-time case to keep an eye on. As the S.C. newspaper doesn't yet know the names of the ...

07/07/2013

I love (and chortle every time I hear it) that FOX 5 Atlanta uses the Kasim Reed SOT (soundbite) "I will not have you sully my name!" in their on-air promos.

You can hear the grandmother-influence in Reed as he says "I will not have you sully my name!" The last time I heard anyone use the verb "sully" in that context was from one of my grandmothers. Back in the 60's.

How Committed To Your Constituency Are You?
07/06/2013
How Committed To Your Constituency Are You?

How Committed To Your Constituency Are You?

I started reading Ron Fennel's (Smyrna, Georgia, City Councilperson, Ward 7) newsletter to his constituents, and several weeks later... The exhaustively comprehensive newsletter was nothing if not ...

07/04/2013

People shouldn't run anywhere on holidays. It's unseemly.

07/01/2013

A little bit about WaySouth Media (WSM) you might not know: WSM handled social development and promotions for Harry Shearer's documentary, The Big Uneasy. And grew (quickly) a solid, social base and audience for the film's nationwide but one-night-only theatrical release. Butts were in seats!

I do not know if the hideous Georgia politics show, The Georgia Gang, making national news is a good thing or a bad thin...
07/01/2013
Georgia Gov.'s Immigration Board Appointee Calls Gay Couples 'Sob Stories'

I do not know if the hideous Georgia politics show, The Georgia Gang, making national news is a good thing or a bad thing. (I will not f with my own personal karma by linking to anything Georgia Gang; it's damning enough just typing the words out.)

But I do know if Phil Kent wants a "culure war" he'll get one. And he'll get beat down mercilessly in the process too.

I sometimes feel sorry for those chronically on the wrong side of history. Well, not really! But I pretend to. Just to see what it might feel like. Pretend some pity for them, in other words.

Phil Kent, a Republican appointed to the Georgia Immigration Enforcement Board by Gov. Nathan Deal (R), dismissed same-sex couples seeking marriage equality as "sob stories" on Sunday. "It's a sad day in America because this does dynamite the foundations of our Judeo-Christian system," Kent said Sun...

Skewed Georgia Political Journalism On Most All Georgia Media Farms
07/01/2013
Skewed Georgia Political Journalism On Most All Georgia Media Farms

Skewed Georgia Political Journalism On Most All Georgia Media Farms

There is a good bit of chatter (on Facebook) about Nikema Williams' excellent decision to open-up the process of electing a new Democratic Party of Georgia (DPG) chair to more than white male-only ...

*If you're launching a new project, you're better off with YouTube videos explaining the gestation than slick overpriced...
10/03/2011
Amazon Silk—Amazon's Revolutionary Cloud-Accelerated Web Browser

*If you're launching a new project, you're better off with YouTube videos explaining the gestation than slick overpriced image-based ads posted everywhere known to man. Those who really care will seek them out. And will tell others, like I'm telling you now.* Bobby Lefsetz

The web browser on Kindle Fire introduces a radical new paradigm -- a "split browser" architecture that accelerates the power of the mobile device hardware b...

Throw Away Your Traditional PR Rules: TAG Marketing Panel Looks at the Current State of Media | Nebo
09/27/2011
Throw Away Your Traditional PR Rules: TAG Marketing Panel Looks at the Current State of Media | Nebo

Throw Away Your Traditional PR Rules: TAG Marketing Panel Looks at the Current State of Media | Nebo

The rules have changed. At the September 15, 2011 TAG Marketing “State of the Media” panel, business reporter Kristi Swartz (Atlanta Journal-Constitution), technology and healthcare writer Urvaksh Karkaria (Atlanta Business Chronicle), and I-Team Consumer Reporter Dana Fowle (FOX5) joined media cons...

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