Social Ink Co

Social Ink Co Social Ink Co is a digital marketing agency specializing in social media creation & implementation.

Social Ink Co is a digital marketing agency specializing in social media creation + implementation, with a focus on the small business + cosmetic dentistry + cosmetic surgery industries.

12/15/2016

Highly requested group chat has made its way to Snapchat. Like regular snaps, group chats are only visible for 24 hours. Up to 16 people can be added to a group.

Looks like Snapchat is really trying to stay ahead of the competition (Instagram stories).

Are you using hashtags? And I'm not talking about #hashtags #like #this. LOL • Quick Tip: Your hashtags should not only ...
12/07/2016

Are you using hashtags? And I'm not talking about #hashtags #like #this. LOL • Quick Tip: Your hashtags should not only match your brand but the image you're posting. You get 30 hashtags on IG so feel free to use them up! This is an easy way for people to find your brand on IG.

For example, if you sell jewelry, hashtag your business name and add niche hashtags: #jewelry #armcandy #style#handmadejewelry #Bracelet #etsy#etsyhandmade #pendant etc.

12/06/2016

Did you set up your Instagram business page yet? This is one of the ways for people to identify your page as a business and get in touch with you straight from the app.

Ready to switch over? Log on to IG on your phone
Tap the gear icon on the top right
Tap "Switch to Business Profile"
Tap "Continue as" to connect to your FB page
Tap "Next" and fill in any missing business info like phone number or email address Tap "Done"

And you're all done! Your customers & clients can now contact you from IG!

Social media takes time, planning and dedication. This does not always happen overnight or over a week.Tips: Engage with...
12/05/2016

Social media takes time, planning and dedication. This does not always happen overnight or over a week.

Tips: Engage with your followers, track your analytics, create quality content, set measurable goals. Don't be discouraged! Keep at it - this is a marathon. Not a sprint. 😊

And 60% of consumers say they have not completed an intended purchase due to a poor customer service experience. *Micros...
11/30/2016

And 60% of consumers say they have not completed an intended purchase due to a poor customer service experience. *Microsoft

So what does this tell us? Consumers expect to have good customer service both on and offline. Make sure you're helping people out when they have questions.

Some of your favorite posts won't be popular. I know, it sucks. But you should still post it! These posts help you posit...
11/28/2016

Some of your favorite posts won't be popular. I know, it sucks. But you should still post it! These posts help you position yourself as an industry leader and help validate your business. So keep posting those testimonials and blog posts. People do see it!

Happy Thanksgiving everyone!
11/24/2016

Happy Thanksgiving everyone!

Timeline Photos
11/22/2016

Timeline Photos

I figured it was time I introduce myself on here! My name is Ericka and I am a social media manager. I work with busines...
11/21/2016

I figured it was time I introduce myself on here! My name is Ericka and I am a social media manager. I work with business owners who just don't have the time to focus on their social media. My job is to work behind the scenes, ensuring your social media is A1!

If you'd like to chat about your social media, send me over an email 📧 [email protected] or visit http://www.socialinkco.com/contact/

Social media is an amazing place to showcase your images. Whether it’s company culture, products or even family, everyon...
11/16/2016
3 Free Tools to Design Your Social Media Graphics

Social media is an amazing place to showcase your images. Whether it’s company culture, products or even family, everyone’s not just telling us - they’re showing us. Now, not all of us are graphic designers but would still like to have nicely designed images. The following apps will definitely save you loads of design time and produce quality social media images:

Social media is an amazing place to showcase your images. Whether it’s company culture, products or even family, everyone’s not just telling us - they’re showing us. Now, not all of us are graphic

Looks like Facebook is testing a new "Jobs" tab on pages that will allow admins to share their job openings.
11/08/2016
Facebook Testing Jobs Tab on Pages

Looks like Facebook is testing a new "Jobs" tab on pages that will allow admins to share their job openings.

Does Facebook have LinkedIn in its crosshairs?

According to FB Product Manager, Vibhi Kant, "People spend more than 3x more time watching a Facebook Live video on aver...
11/07/2016

According to FB Product Manager, Vibhi Kant, "People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact."

So what does this mean for you? You can totally take advantage of this opportunity by doing live Q&A's, helpful tips, sharing exciting news, or even showcasing company culture.

Do your captions have action words? Share, check this out, retweet. All of these are words that will encourage engagemen...
11/01/2016

Do your captions have action words? Share, check this out, retweet. All of these are words that will encourage engagement with your followers.

I know what you're thinking..."Holidays?! Already??" Yes! If you haven't noticed, even Target has started putting out ho...
10/18/2016

I know what you're thinking..."Holidays?! Already??" Yes! If you haven't noticed, even Target has started putting out holiday items.

So that means it's time to get in gear for the holiday season and figure out your social media game plan. Do you plan on offering coupon codes or general website discounts? Now's the time to start planning all of that and figure out the best way to promote it via social media. Will you do a huge campaign or just a few posts here and there?

As always, if you need help with this, feel free to shoot me over an email @ [email protected]

Happy Monday guys! This week I want to challenge you to stay consistent with your social media! Select a platform (IG, T...
10/17/2016

Happy Monday guys! This week I want to challenge you to stay consistent with your social media! Select a platform (IG, Twitter, FB) and make it your mission to post content for your followers at least 4 times this week. You can do it!

Are you planning out your content or are you simply posting when you remember? It's so important to provide value to you...
10/12/2016

Are you planning out your content or are you simply posting when you remember? It's so important to provide value to your followers. Figure out what your goal is for each platform. Some questions you may want to ask yourself is, why do they follow me? Are my photos good quality? Am I engaging with my followers? Am I posting consistently? What do I want to show them?

Analytics! I cannot stress how important reading your analytics is. It will not only tell you when your followers are on...
10/10/2016

Analytics! I cannot stress how important reading your analytics is. It will not only tell you when your followers are online but what type of content they enjoy the most. If you want to dig deep into your IG analytics, head over to iconosquare.com to get veryy detailed info on your IG account.

INSTAGRAM TIP!Are you using hashtags? Well, you should be. And I'm not talking about #hashtags #like #this. Quick Tip: Y...
10/05/2016

INSTAGRAM TIP!

Are you using hashtags? Well, you should be. And I'm not talking about #hashtags #like #this.

Quick Tip: Your hashtags should not only match your brand but the image you're posting. You get 30 hashtags on IG so use them up! For example, if you sell jewelry, hashtag your business name and add niche hashtags: #jewelry #armcandy #style #handmadejewelry #Bracelet #etsy #etsyhandmade #pendant etc.

This is the easiest way for people to find your brand on IG.

Are you wondering how you can create brand awareness and create loyal customers? Then read on!http://www.socialinkco.com...
09/27/2016
How to Create Brand Loyalty with Social Media – Social Ink Co

Are you wondering how you can create brand awareness and create loyal customers? Then read on!

http://www.socialinkco.com/social-media/how-to-create-brand-loyalty-with-social-media/

How to Create Brand Loyalty with Social Media September 27, 2016/ Posted By : admin/ 0 comments / Under : Social Media “26% of consumers mention the terms “trust” and “consistency” as an important element of brand loyalty” (Rare). So what does that mean for you and your brand – are you posting cont...

Happy Monday! Today is going to be an amazing day full of opportunities and fresh ideas.
09/26/2016

Happy Monday! Today is going to be an amazing day full of opportunities and fresh ideas.

Since Instagram rolled out its comment filter, it may have you thinking, "Is this really necessary?" Well, for some bran...
09/20/2016

Since Instagram rolled out its comment filter, it may have you thinking, "Is this really necessary?" Well, for some brands, it is. They have trolls lurking!

Wait, what's a troll? - a troll is generally someone that comes to your page and post inflammatory comments in the hopes of provoking an argument. Not to be confused with a dissatisfied customer.

So how do you handle this? Make sure you have a social media manager or someone on board that can monitor your comments and engage with customers. Even after hours.

Provide the person with an email address to help them offline. This is a big one! 9 times out of 10, a troll will want to go back and forth. A dissatisfied customer will want to resolve the issue and will privately reach out to you.

Whatever you do, do not engage with a troll by going back and forth. You can flag their comments and/or black them from your page.

Utilize the new Instagram comment filter if you have a few keywords your just prefer not to have in your comment section.

Happy Monday! Each Monday I spend time planning out content for my clients. I also look for new ways to engage them with...
09/12/2016

Happy Monday! Each Monday I spend time planning out content for my clients. I also look for new ways to engage them with potential customers. It's interesting because everyone's target market is so different. My natural curiosity for understanding people definitely lends a helping hand to this!

Snapchat has removed their Our Story local stories for cities. Our Story curated videos of everyday activities shot by u...
09/07/2016

Snapchat has removed their Our Story local stories for cities. Our Story curated videos of everyday activities shot by users in specific cities.

The app has decided to focus more on live moments and live and events such as 4th of July. I don't think I'll miss this feature and I look forward to seeing live snaps from across the world!

FINALLY your mom can zoom in on Instagram! Yesterday, Instagram rolled out the ability to pinch and zoom in on photos an...
09/01/2016

FINALLY your mom can zoom in on Instagram! Yesterday, Instagram rolled out the ability to pinch and zoom in on photos and videos. Zoom is available for iOS and will be available to Android users in the coming weeks.

Major key!
08/31/2016

Major key!

Do I really need to hire a social media manager? Well that depends. If you think an intern or your receptionist can hand...
08/24/2016

Do I really need to hire a social media manager? Well that depends. If you think an intern or your receptionist can handle your company social media for you, then the answer is probably YES, you need to!

Social media is more than showing off Tia and Lyndsey accidentally matching in the office. Sure, you use Facebook to share cute pictures of your granddaughter but do you know how to measure success, craft strategic campaigns, tell someone the latest social media trends and how your company can utilize it? If not, then outsourcing your social media may be for you.

Save yourself and your team the hassle. Feel free to reach out to me to see how I can help your company expand its online presence.

Did you set up your Instagram business page yet? This is the easiest way for people to identify your page as a business ...
08/23/2016

Did you set up your Instagram business page yet? This is the easiest way for people to identify your page as a business and get in touch with you straight from the app.

Are you ready to switch over?
Log on to IG on your phone
Tap the gear icon on the top right
Tap "Switch to Business Profile"
Tap "Continue as" to connect to your FB page
Tap "Next" and fill in any missing business info like phone number or email address
Tap "Done"

And you're all done!

Your customers & clients can now contact you from IG!

08/18/2016

Video ads have made it to Pinterest! The company announced the launch of Promoted Video on Wednesday.

"Promoted Video ads are video ads with the Pinterest touch, as they also contain featured pins, which are aimed at encouraging users to take action after watching the videos."

67% of people say videos on Pinterest inspire them to take action so why not give your potential clients and customers something they can truly experience? After watching a video, they simply click the pins below to do more with your products and services.

A little midweek pick-me-up never hurt anyone! Mix Honey Bubble with a creative workspace + I'm hooked! Get inspired, ge...
08/17/2016

A little midweek pick-me-up never hurt anyone! Mix Honey Bubble with a creative workspace + I'm hooked! Get inspired, get out, get work done!

Did you know that your customers + clients are already online doing research? And yes, that means they're researching YO...
08/16/2016

Did you know that your customers + clients are already online doing research? And yes, that means they're researching YOU! What type of information are you providing them? Are you showing them that you're an industry leader + you have the answers to their questions? If not, you should be! It's not too late to start.

Good Morning! I hope you all have an amazing + productive week!
08/15/2016

Good Morning! I hope you all have an amazing + productive week!

TGIF!! I'm so happy to have my business cards in hand 😁 What are you happy about??
08/12/2016

TGIF!! I'm so happy to have my business cards in hand 😁 What are you happy about??

Sometimes we may find ourselves thinking, "I know they like me. They've heard my pitch and read my posts so why aren't t...
08/10/2016

Sometimes we may find ourselves thinking, "I know they like me. They've heard my pitch and read my posts so why aren't they doing business with me?" Well, have you taken the time to actually build relationships? Sometimes it's more than just "liking" pictures and commenting "😀 cool post!". Are you being a real person? Are you SHOWING your worth and not just talking about it? Do you have people around you to speak to your experience? Sure, people like us, but ask, "Would I want to do business with myself?"

Want to learn how to publish Instagram Stories? Wondering how engagement works for Instagram Stories? Well, check out th...
08/09/2016
How to Create Instagram Stories : Social Media Examiner

Want to learn how to publish Instagram Stories? Wondering how engagement works for Instagram Stories? Well, check out this article.

Want to learn how to publish Instagram Stories? Learn how to create Instagram Stories & respond to people who engage with Stories.

I already know what you're thinking. "What the heck is Social Ink Co?" Well I'm so glad you asked! We are a digital mark...
08/08/2016

I already know what you're thinking. "What the heck is Social Ink Co?" Well I'm so glad you asked! We are a digital marketing agency specializing in social media creation, management + implementation for small business, cosmetic surgeons + dentists. I think that just about covers it ☺️

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