12/23/2024
Align is launching tomorrow, & I wanted to share a bit about its journey & what it means to me. If you know my story, you know that through the ups & downs of life, the gym has always been my safe space. The gym has also been pivotal in helping me establish a positive relationship with my mind & body.
Something that made me fall in love with the gym was wearing something I felt good in. I often imagined designing my own pieces & envisioning what my own brand would look like.
I’ve been in social media for four years, & while it’s given me so much to be grateful for, something always felt like it was missing. Most nights, I didn’t go to bed feeling like I’d accomplished something meaningful or made a positive impact on someone’s life. I wasn’t happy with the direction my life was going, I felt unfulfilled & knew I wanted more for myself.
Last year, I decided that the thought of one day looking back on my life,and thinking “what if,” was something I didn’t want to experience. So, I threw myself into building Align. It’s been a rollercoaster — so overwhelming at times, but also the most rewarding experience of my life. In the times where I wanted to back out, I remembered why I started - I wanted to challenge myself and create something that I could be proud of.
When it came to choosing a name for my brand, the only option stuck with me was Align. For a few reasons but mainly because, when I started this brand I was learning a lot about myself & realising I wanted my life to be a reflection of who I am. I wanted to create a brand that not only gave me fulfillment but served as a reminder to ensure my actions always aligned with who I am. I learnt that to reach any goal in life, you have to take steps that align with where you want to be. Hence Align’s slogan, “to achieve any goal, your actions must align”.
I told myself when I started Align, that if I was going to do it, I was going to give it my all. Now, I can wholeheartedly say I’ve put everything into this & I hope that reflects to you all. Thank you for being here & supporting me. I’m so excited to share this next chapter with you 🩵