TGS Media Distribution

TGS Media Distribution We are the largest free publication distribution company in the US. We operate in 29 states including portions of Canada. We deliver magazines, sales pieces, brochures, CD ROMs, credit card apps, all publications to the consumer public.
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Largest distributor nationally of magazines, periodicals, publications and newspapers. We also sell used and new magazines displays both indoor and outdoor.

Operating as usual

Best deal you will ever get on new wire magazine racks
11/01/2020
Wire Magazine Dusplays Lot | eBay

Best deal you will ever get on new wire magazine racks

Find many great new & used options and get the best deals for Wire Magazine Dusplays Lot at the best online prices at eBay! Free shipping for many products!

What happened to print?
08/27/2019
What happened to print?

What happened to print?

After a post I wrote last week on my years in this industry, my thoughts began to wander on just how much the magazine/newspaper industry has evolved over the last 20 years. When I first got into this business in 1992, magazines were everywhere.

No matter how hard digital tries, it can't replace good old fashioned print for ad response.
04/12/2019
There's No Substitute for Print

No matter how hard digital tries, it can't replace good old fashioned print for ad response.

Some joys can’t be digitized.

After the death of alt-weeklies, alt-alt-weeklies
03/20/2019
After the death of alt-weeklies, alt-alt-weeklies

After the death of alt-weeklies, alt-alt-weeklies

Just 35 days after the publisher of Creative Loafing Charlotte laid off the alt-weekly’s seven full-time employees, former editor-in-chief Ryan Pitkin and former account manager Justin LaFrancois distributed 15,000 copies of the first issue of Queen City Nerve. “Print’s not dead,” the cover ...

01/24/2019

New Study Confirms: Brochures Are the #1 Influencer of Tourists & Visitors While In-Market
Going paperless could be bad for tourism. STAMFORD, Conn.-January 22, 2019- (Newswire.com) It's safe to say, in this day and age, most travelers begin their pre-trip destination planning online. But once they arrive...
Tuesday, January 22nd 2019, 10:43 AM EST
Going paperless could be bad for tourism.



STAMFORD, Conn. - January 22, 2019 - (
Newswire.com
)

It's safe to say, in this day and age, most travelers begin their pre-trip destination planning online. But once they arrive in-destination, how will they figure out what to do for fun? Where to eat? What local attractions there are to visit and explore? Chances are they'll reach for a printed brochure in the hotel lobby or visitor's center, according to the findings from a recent survey conducted by Bentley University's Center for Marketing Technology (CMT) and commissioned by Visitor International, the International Association of Visitor Information Providers.

"The decline of print advertising predicted by marketers was overhyped," says CMT Director Ian Cross. "Even in this digital age, people still value tangible 'in-the-moment' printed materials like brochures, maps and travel guides. They are still very relevant to tourists and visitors."

The findings below were the result of the 2018 Brochure Distribution survey, conducted by graduate students and faculty advisors at Bentley University's CMT, which included 2,020 respondents from 17 cities in North America and Western Europe.

On average, 79% of visitors picked up a brochure (up from 67% in 2016)
After searching the web, printed brochures are the next most popular source of information for trip planners with a usage rate of 52%
85% of visitors became aware of an attraction or business as a result of picking up a brochure
61% of visitors planned to purchase tickets or merchandise they learned about from a brochure
73% of visitors would consider altering their plans because of a brochure
Follow this story to get email or text alerts from ABC7 when there is a future article following this storyline.
Cross is quick to point out the connection between print and digital options, particularly based on survey findings that the internet is still the most popular resource used to help plan a visit and that the mobile web and apps are often used to book activities.

"This suggests that trip planners are influenced by omni-channel marketing approaches combining print, web and mobile content more than traditional media," Cross says.

"It also suggests that brochures drive awareness and action is taken because of integration with the mobile web and apps. Attractions should strongly consider an integrated print, app and digital (web, social and search) marketing strategy to drive awareness and customer interaction, particularly with the under-35 audience."

Why print is the new digital - News Media Canada
01/24/2019
Why print is the new digital - News Media Canada

Why print is the new digital - News Media Canada

In a new blog post at INMA, Stuart Howie, a former editorial director with Fairfax Media in Australia explains why print still matters. 1. Print = trust. Research shows even Millennials, who have no affinity with traditional media, trust print more than other sources, particularly social media. The....

06/29/2018

Our thoughts and prayers are with our fellow media members in Maryland after the terrible tragedy yesterday. #CapitalGazette

We have some brand new magazine displays on sale. Bought by another publisher but never used or taken out of the box.  T...
03/22/2018

We have some brand new magazine displays on sale. Bought by another publisher but never used or taken out of the box. They bought them for $80 a piece, we will sell for $45.

We sell both new and used magazine wire racks. Call to inquire about the current inventory of used displays on hand. We ...
10/01/2017

We sell both new and used magazine wire racks. Call to inquire about the current inventory of used displays on hand. We will make you a great deal

Sad day when one of the big free weeklies shuts down print. It happens, social media has played a big part in the demise...
08/22/2017
'The Village Voice' to end free print publication

Sad day when one of the big free weeklies shuts down print. It happens, social media has played a big part in the demise of many print magazines across the country. But those who remain are learning to use online, social media and other marketing tactics to stay strong and to stay in print!

The publication is having to face the financial realities of print advertising as it works to pivot to a digital-only publication.

Photos from TGS Media Distribution's post
08/22/2017

Photos from TGS Media Distribution's post

07/12/2017

The Future Of Magazines: It’s Not Being A Magazine
POSTED 29 JUNE, 2016

MEDIA RECOMMENDED
The Future Of Magazines: It’s Not Being A Magazine
Home : Media : The Future Of Magazines: It’s Not Being A Magazine

Read anything about the state of the Aussie magazine market of late and the news is invariably bleak. Sure, some old favourites have been put to pasture but digital-savvy publishers building a ‘brand’ are setting the category up for lean, mean future. Here’s what industry experts say is going to happen to the future of magazines.

The bi-annual ABC magazine audit numbers have fast become a bit of an industry horror show for those who brave the self-flagellation of actually reading them. Plummeting circulations, fleeing advertisers and closures of, what had become household brand names (Cleo, Famous and Zoo in the past six months alone), mirror a similar grim pattern in the category globally.

The most recent ABCs – out in early May – showed a year on year drop of audited weekly magazines just shy of 13 per cent.

So, are we witnessing the final death throes of one of last century’s great medias before the great digital disruptor suffocates the last remaining life out of print? Or – as the publishers would have us believe – is it all part of some grand master plan into the 21st century and beyond?

And yes, if you just take the actual print sales into account then those death-riding magazines have a valid point. But a 21st century magazine’s more than just paper and staples. It’s a brand with a website, a social media strategy, it has an e-commerce business, does events, spin-offs, one-offs; and should be the authoritative mouthpiece for its category. It’s abundantly clear that magazines’ future isn’t being a magazine. It’s boring, it’s cliché, it’s all a little twee – but it’s now all about the brand.

“Every media has to adapt and publishers know that we no longer talk about magazines as just print; magazines are brands,” says Mary Ann Azer, executive director of the industry body MPA.

“You can’t define magazines via the distribution of paper anymore. To define a magazine as just print these days is plain wrong. Magazines are brands and it’s the successful publishers who are growing those brands across multiple platforms.”

Azer cites a “brand” like National Geographic that has its foundations in print but has grown to be so much more. Or the global success of Tyler Brûlé’s Monocle that has, on top of a print edition, a radio station, TV spin-off, even cafés in London and Tokyo. Monocle may sell less than 100,000 copies worldwide a month but the brand was recently valued at a whopping $A140 million by Japanese investors.

“Magazines now have their own TV programs, they have e-commerce, they do consumer shows, digital products; they sell T-shirts, calendars all under the magazine brand. Some of those brands are enjoying 25 per cent growth YOY in their magazine sales alone,” Azer says.

ADVERTISERS WANT ‘MULTIHOMERS’

A study by the University of Toronto in 2014 found that magazine publishers who prioritise their digital offerings are twice as likely to be profitable. The study found that “the more homogeneous the magazine’s audience, the more attractive it is to advertisers looking to target a specific type of consumer.”

Furthermore, readers of magazine brands that consumed content via more than one medium – or “multihomers” as the study labeled them – were the most appealing type of consumer for advertisers. Put simply, the more the reader sees an ad the more likely they are to purchase, which meant magazines with multiple channels were highly desirable vehicles for advertisers, the study deduced.

DON’T BELIEVE YOUR OWN BAD PRESS

Even Tyler Brûlé believes that the magazine business might be reading too much of the bad stuff written about it. On a recent visit to Australia, the famed Canadian publisher and entrepreneur told B&T: “I think one of the big problems facing the industry right now is that so many magazines reduce the quality of the paper, they have cut back on journalism – they are simply delivering an inferior brand to the one they might have built up over the decades.

“I think it comes down to putting out a physical product, that people are not just comfortable holding but they want to be proud reading it, they may not want to collect it but they want to revisit it again and again.

“That is where a lovely magazine comes in – you don’t need to plug it in, it doesn’t need solar panels, it is not going to beep, rattle or vibrate,” Brûlé said.

Adds Azer: “Yes, I think it has taken Australian publishers a long time to turn those perceptions (that they’re merely just print businesses) around and they are only now starting to adjust to that. I’d agree that when compared to say the US or the UK local publishers have been slow to change that mindset that they’re more than just magazine publishers.”

And Nick Smith, lifestyle publisher of NewsLifeMedia, agrees that there’s these kind of macabre perception from those outside the magazine game that publishers are sitting on their hands as their well-trodden business model slides gently into the great digital abyss.

Not true, Smith says, arguing that the process of turning NewsLifeMedia magazines into NewsLifeMedia brands has been quietly underway for the past few years now.

“We identified fairly quickly that the move to digital was essential and most of our brands are across platforms,” Smith says, “they’re channel agnostic and they create content through a number of channels be that social, digital, print, events and even brand extensions and even merchandise.”

For Smith and Newslife the future of the business won’t be the printed product – although there’s no suggestion a good old fashioned magazine will be gone for good – but it’s all about “top quality content”. He says: “The content will need to be exclusive and that means you have the most engaged audiences and that’s the most appealing thing for advertisers. It’s about using our international brands (such as GQ and Vogue) but making sure the content is very localised and that pays off in outstanding ways be it newsstand sales or socially or hits to the website.”

And for those of you thinking of getting shares in a printing press, yes, Smith says, the actual printed product has a future.

“Take homes, that category just works so well in print. Sure, it translates to Instagram and Pinterest but people who are renovating love to have a printed magazine in their hands. We really push this idea of ‘event publishing’, that every issue needs to be picked up by the reader. But as publisher you don’t just think of a product in isolation. When we do a shoot with a coverstar it’s about the mobile-first delivery of that content. It’s an Instagram post that encourages people to got to the website or pick up the printed product.

“For us we see longevity in print and it won’t go away,” Smith says before adding that print products who have a news focus – be it current affairs or celebrity or whatever – are likely to continue to see their audiences drift away from a paper product held together by glue and staples.

MAGAZINES ARE ALL A BIT DAGGY

In a recent interview with B&T, industry legend, former GroupM boss and now head of media buying at the newly merged WPP AUNZ John Steedman said that a lot of media – considered ‘old school’ – was overlooked for the likes of digital and data and programmatic by planners and buyers when it still – as is the case with magazines – had a compelling case to offer advertisers.

IRONMAN Acquires Competitor Group
06/05/2017
IRONMAN Acquires Competitor Group

IRONMAN Acquires Competitor Group

Acquisition of the owner of Rock ‘n’ Roll Marathon extends IRONMAN’s excellence to athletes across their entire endurance life-cycle.

TGS Media Distribution Receives 2016 Best of Atlanta AwardAtlanta Award Program Honors the AchievementATLANTA January 16...
01/20/2017
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TGS Media Distribution Receives 2016 Best of Atlanta Award

Atlanta Award Program Honors the Achievement

ATLANTA January 16, 2017 -- TGS Media Distribution has been selected for the 2016 Best of Atlanta Award in the Distribution Services category by the Atlanta Award Program.

Each year, the Atlanta Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Atlanta area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Atlanta Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Atlanta Award Program and data provided by third parties.

About Atlanta Award Program

The Atlanta Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Atlanta area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Atlanta Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

SOURCE: Atlanta Award Program

CONTACT:
Atlanta Award Program
Email: [email protected]
URL: http://www.myawardcenter.org

Address

3350 Riverwood Parkway, Suite 1900
Atlanta, GA
30339

Telephone

(678) 627-8121

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