Mike Copeland, Atlanta's Results Media Guy

Mike Copeland, Atlanta's Results Media Guy I've always thought that it doesn't matter where you advertise, as long as it works. I just happen to represent 104.7 the Fish in Atlanta, GA. We have a number of assets that are getting results for our clients.

12/16/2013

Audio Archivist and author, Tony Schwartz, said it best that people are born without earlids, so "they listen to anything that concerns or interests them."

One of the reasons why I still love the audio advertising space
10/04/2013

One of the reasons why I still love the audio advertising space

07/16/2013
Salem Atlanta Discount Shopping Club

Would you like to feature your business on the Discount Shopping Club? If so, call me at 404-995-7343. Click here to get info:

Connect your Facebook account to Prezi and let your likes appear on your timeline. You can change this under Settings & Account at any time.

04/12/2013

The only way to grow your business is to take market share away from competitors. Business goes where it's invited. What are you doing to invite new business?

Radio is still connecting with Millenials.  Interesting article and one of the reasons why I still love broadcast radio.
03/23/2013
Five Ways to Connect With Millennials... Yes, via Radio

Radio is still connecting with Millenials. Interesting article and one of the reasons why I still love broadcast radio.

Marketing Strategy - Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...

The cyclone derives its powers from a calm center.  So does a person. ~Norman Vincent Peale
10/15/2012

The cyclone derives its powers from a calm center. So does a person.

~Norman Vincent Peale

Watch to see how Builders Floor Covering generated GREAT results using 104.7 the Fish, Atlanta. >>> http://tinyurl.com/9...
10/09/2012

Watch to see how Builders Floor Covering generated GREAT results using 104.7 the Fish, Atlanta. >>> http://tinyurl.com/9979ey4

Making a game out of killing bugs and getting customers.  The latest on "gamification."
11/11/2011
Results With Radio

Making a game out of killing bugs and getting customers. The latest on "gamification."

Our Fish Rewards website platform is perfectly positioned to help you get deep level engagement with your customer and w...
11/01/2011
4 Reasons Why Contests Should Be Part of Your Marketing Strategy

Our Fish Rewards website platform is perfectly positioned to help you get deep level engagement with your customer and we can run a custom contest that gives you these benefits.

Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit.

We are rolling out ways to help you with this new technology.  Here's a quick report on how people are using QR Codes.
10/31/2011
Advertising with QR Codes - CBS News Video

We are rolling out ways to help you with this new technology. Here's a quick report on how people are using QR Codes.

CBS News video: Advertising with QR Codes - CNET's Natali Del Conte showed how QR codes may change the future of advertising. Customers scan the codes with their cell phones to receive information.

Consumers using tablets and smart phones while watching TV.
10/21/2011
Radio Sales Today for Friday, October 21, 2011

Consumers using tablets and smart phones while watching TV.

Social Media: Connect to Listeners and Revenue Social Media is not a tactic, it's the future. And it requires a strategy by programmers and sales professionals. In this powerful one-hour webinar, RAB's John Potter and Jacobs Media's Lori Lewis will demystify, educate and connect the social med...

09/01/2011

“No matter what or whom we’re talking about, from movies to chiropractors to
books to financial planners, the consumer hankers after specialization.”
--Susan Friedmann, author of Riches in Niches

Great article on the lack of long term sustainability of the group buying coupon model.  Customer loyalty is still king....
08/18/2011
Countering the Groupon effect and linking tactics to strategy - Mobile Commerce Daily - Columns

Great article on the lack of long term sustainability of the group buying coupon model. Customer loyalty is still king. How are you building it?

Deep discounting in groups is a marketing mechanic that has been around for a long time (think Home Shopping Network). But it hs been on every retailer’s mind since Groupon and other online group discounting sites began popping up.

Study shows consumers ok with online ads as long as they are getting good content.
05/19/2011
Radio Ink Magazine

Study shows consumers ok with online ads as long as they are getting good content.

Radio Ink: Up-to-the-minute industry news, conferences, daily headlines, audio, video, forums, more.

Address

2970 Peachtree Rd NW
Atlanta, GA
30305

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My wife's journey.