The Idea Studio

08/08/2025

Major brands are underusing video. Here’s why that’s a mistake and how to fix it-

It’s 2025, and you’d think that every major brand would have a video team on speed dial.They don’t. There are many Fortune 500 companies that haven't produced at least one marketing video in years.Despite all the data showing that video drives engagement, builds trust, and increases conversion...

07/21/2025

And that’s a wrap! The Lake Murray Country 2025 tourism spot is officially in the can. Big shoutout to and our crew at The Idea Studio for an epic few days of filming. This one’s going to be something special—stay tuned! 🎬

07/09/2025

Another great shoot wrapped with IBM. Always a pleasure to collaborate with great people, smart clients, and a view of Atlanta Perimeter to match-

07/02/2025

We recently partnered with QuestMark to create this 3D product video showcasing their 2110 Resurfacer - built for high-traffic, industrial environments. The right visual style for the right message.

06/18/2025

We love partnering with mission-driven organizations across metro Atlanta (and the world) to help them tell their story with clarity and impact. Appreciate the kind words and the chance to do meaningful work for our region!

06/04/2025

As technology reshapes how we connect, the value of human-centered video marketing stands out even more. Here’s a quick look at why strategic storytelling still wins-

05/01/2025

We’ve just refreshed our website!
The new Idea Studio site is cleaner, faster, and shows off the range of live-action and animation work we’ve done for brands across the country - check it out-
https://www.theideastudio.co/

04/18/2025

A great day on set shooting a remote video session with IBM - smooth production, strong collaboration, and a sharp final take.

03/05/2025

On location in Tampa, FL, capturing cutting-edge technology for one of our defense industry clients. From advanced drone systems to high-security surveillance, this project had no shortage of impressive engineering. Always a privilege to document innovation in action!

02/12/2025

Short-form video is not the future of advertising, it is the NOW...particularly as part of a series!

01/09/2025

Unlock the power of video testimonials in the New Year to build trust and boost your brand-

As we step into the new year, businesses are searching for ways to stand out in an increasingly competitive digital world. One tried-and-true method that continues to grow in influence is the customer testimonial. But not just any testimonial — video testimonials have emerged as the gold standard ...

12/20/2024

Excited to share a recent project - a 2D animated explainer video for CentiMark, showcasing their Preventative Maintenance Program-