12/01/2023
VIDEO MARKETING
Video marketing is essentially for businesses that want to have market share primarily because it is the most memorable form of outreach to its customers. When a business chooses to market their products and services on a video platform, they are reaching out to those customers who only get their information through video who are typically overlooked by most industries.
There are two things that are inseparable in the marketplace, and they are business and marketing. One doesn’t function properly without the other. When a new business starts the world must know about it for it to succeed. Likewise, marketing needs a business to market. Unless you are Billy Gene who markets marketing, which is his business, so we are talking about the same thing. Which is that the one needs the other.
There are different platforms of marketing which are print, video and audio, which in the days of our fathers and grandfathers was called, radio.
To be clear, all businesses need marketing. From selling ideas in large business buildings to selling food from a food truck on the sidewalk. Your business needs marketing to let people know you are in business.
Video marketing is sometimes one of those services that can get overlooked but has a very important impact on a business. This can prove difficult for business owners to see sometimes.
However, in this modern age there are tools that make video marketing very effective.
To create a video campaign there are certain tools that are necessary to the creation of the videos themselves and the distribution of the finished videos.
SEMRUSH
Semrush is a comprehensive tool that allows the marketer to consolidate all aspects of marketing. This includes being able to begin topic research to discover content ideas that the customers intended audience will find useful. You can determine how to brand your products based on how it ranks so you find markets that are untapped.
There are other services you can implement is SEO content template which helps your SEO friendly content drive organic traffic to your website. Marketing calendar which helps in managing distribution of content is also available, as well as SEO writing assistant.
They have three pricing plans, and you can also try it out for free. They also great support team that will be there to guide you through the whole process.
VIDEOWISE
This tool works best for online e-commerce stores or businesses.
They have a great format that can manage your videos by embedding them directly into any page of your site. It’s a platform that also creates an interactive experience for the shopper. Another added benefit is how well it works with other social media platforms. You will also have access to great customer service who are real experts that will work with you.
CANVA
Whether it’s a post that is being created, or considering which platforms to post your content, Canva has a user-friendly application that enables the marketer to create unique and engaging material that is very compatible with any social media platform. The platform has a ton of stock footage and video designs that you can get creative with. They also have multiple levels of subscriptions to choose from depending on your level of creativity. The great advantage is that there are some many designs that you can get inspiration from
WONDERSHARE FILMORA
Shooting video means editing them. That’s where Wondershare Filmora comes in. It’s a simple, yet powerful drag and drop editing software that you can use in creating very captivating videos. It’s an award-winning software with awards like Shorty award and G2 Crowd award to boast of with tons of reviews as well. It is great for beginners, and it also comes with millions of free stock footage media, and an outstanding video effect for greater quality.
HUBSPOT
And lastly, we have the contender among contenders in the content management system space. With HubSpot you get regular up to date email updates about what’s trending and any other information that helps you stay relevant as a digital marketer. It has a robust platform that enables you to work with many tools that can communicate with each other. And it’s seamless, and it’s easy to use.
Some features included are.
• A drag and drop website builder.
• Blog maker.
• Full integrated CRM to keep track of your site visitors.
• Content assistant AI which helps write search optimized content to attract traffic.
• Advanced analytics and reporting
• Website domain manager in case you have multiple websites.
They also have multiple subscription levels.
Being a marketer in the age requires being updated on a regular basis to keep up with trends and stay relevant. These above-mentioned tools will help you get to that place. By signing up you give yourself a head start
