Liger

10/06/2023

Our IT Support Manager, Michael, had a blast gaining insights into the current and future cybersecurity landscape at the Atlanta Cyber Security Summit! 💻🔐

10/05/2023

What's the scoop? It's a night of mingling, sharing ideas, and celebrating your incredible achievements!

This event is all about recognizing the hard work, innovation, and dedication that landed you on the prestigious Inc. 5000 list.

📅 October 19, 2023

🕕 6:30pm - 8:30pm

📍Digital Ignition, Alpharetta, GA

Space is limited, secure your spot now! RSVP here ➡️ https://lnkd.in/gznyZr9X

10/04/2023

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, Eric and Stephanie talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie ➡️ https://www.linkedin.com/in/stephanienivinskus/

To connect with Eric Holtzclaw ➡️ https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) ➡️ https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

10/03/2023

🚀 Level Up Your LinkedIn Presence! 📈

Are you a CEO or aspiring to be one? 🤝 In our latest blog, "7 LinkedIn Content Ideas for CEOs," you'll discover the ultimate guide to LinkedIn success. Whether you're at the pinnacle of your career or on the journey to the top, enhancing your LinkedIn game is key.

In this comprehensive article, we unveil essential strategies to:

✅ Build a personal brand.
✅ Connect with industry leaders.
✅ Share thought leadership.
✅ Foster meaningful conversations.
✅ And much more!

Level up your LinkedIn game and unlock new opportunities for growth and influence. 💪📊

Don't just climb the corporate ladder; lead the way with impactful LinkedIn content. Share this post to empower your fellow CEOs on their journey to success! 🚀📚

➡️ https://ligerpartners.com/7-linkedin-content-ideas-for-ceos/

10/02/2023

Are you wondering how to generate traffic that results in qualified leads? 🤔

More traffic is not always better traffic. 🚫

An abundance of website traffic that fails to convert can be quite detrimental. Discover the key inquiries to make and strategies to transform your existing traffic into valuable conversions. ➡️ https://subscribepage.io/78JRLS

09/28/2023

Marketing Excellence: A Journey, Not a Sprint! 📈 🌟

Remember, marketing success doesn't happen overnight. Just like building any great habit, it requires unwavering consistency, boundless patience, and unshakeable determination to reach your goals! 💪

Ready to embark on your marketing journey? Click here: https://ligerpartners.com/

09/27/2023

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby ➡️ https://www.linkedin.com/in/zack-slingsby-702461164/

To connect with Eric Holtzclaw ➡️ https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) ➡️ https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

09/21/2023

Bryan Bazarte, our Senior Director of Client Experience, absolutely crushing it at Imagine Music Festival last weekend! 🙌

Bryan isn't just a seasoned marketer; he's also a talented DJ, and he had the incredible opportunity to spin a set at the Rock The Disco SoundSystem stage on Sunday! 🚀

Rock on and Be Known! 🤘

09/20/2023

"Your shareholders now are your employees who share - they are the holder of that story to share."

So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice.

Today - we're talking about culture - and how a "happy culture" results in "happy customers."

To connect with Rhea Allen ➡️ https://www.linkedin.com/in/peppershock/

To connect with Eric Holtzclaw ➡️ https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) ➡️ https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

09/18/2023

By learning how to optimize ad spend for your business, you can do more than navigate and overcome the challenges of high ad competition. 👌

Take a dive into one of our latest blogs and learn how to optimize ad spend for your business! 📈

Blog breakdown:
☑️ ROAS Explained
☑️ Importance of ROAS
☑️ Five Ways to Optimize Ad Spend and ROAS
☑️ How to Optimize Ad Spend for Your Business

READ NOW:

Learn how to optimize ad spend for your business with five highly effective digital advertising tips and strategies for modern marketers.

09/15/2023

We're still buzzing with excitement from our time at Fintech South this week!

A HUGE shoutout to the entire Fintech South team for orchestrating such an incredible event.

From the insightful fireside chat featuring the remarkable Stacey Abrams to the proud moment of seeing our Liger logo on the sponsor list, every moment was a highlight.

Fintech South, you always exceed our expectations, and we can't wait for what next year will bring! ✨

09/13/2023

"My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us."

So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service.

That's right - today, we're talking about podcasting on a podcast.

To connect with Tom Schwab ➡️ https://www.linkedin.com/in/iamtomschwab

To connect with Eric Holtzclaw ➡️ https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) ➡️ https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

09/12/2023

Modern Software as a Service (SaaS) tools assist in connecting all aspects of marketing funnels in one place. This includes touchpoints, channels, databases, and audiences. 📈

Marketing is one of the main applications of this cloud-based technology. Marketers use SaaS to automate lead generation, product marketing, and other essential processes. ✔️

Here’s how SaaS marketing tools improve marketing processes and ROI all while helping you and your business scale ➡️

Looking to leverage Software as a Service in your marketing operations? Scale your business with these SaaS marketing tools.

09/11/2023

You want to make sure your brand has a true audience and not just a 'fan club.'

In this snippet, we're discussing traffic, conversion, and awareness and what you can do to ensure you're hitting the RIGHT audience with the RIGHT content. 💪

Watch the entire webinar FILLED with the secrets to effective marketing ➡️ https://subscribepage.io/NbiWWy and start generating qualified, successful leads.

09/04/2023

Happy Labor Day!

As we enjoy this well-deserved day of appreciation, let's remember that self-care is a crucial part of the equation. Take a moment to recharge, indulge in hobbies, and cherish quality time with loved ones today. 🧡

08/30/2023

Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses.

To connect with Kyle Painting ➡️ https://www.linkedin.com/in/kylepainting/

To connect with Eric Holtzclaw ➡️ https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) ➡️ https://www.youtube.com/

08/29/2023

Who will we be seeing at Fintech South 2023?

As Atlanta, Georgia welcomes thought leaders for a riveting two-day event, the stage is set for profound fintech discussions, networking, and the exploration of groundbreaking innovations.

In the spotlight this year: Reliability, Opportunity, and Transparency—central themes that underpin success in today's competitive landscape. 💡

Catch us in the mix on September 12-13! Don't miss out, register now at fintechsouth.com 🎉

Join us on September 12-13 as we host 1,000+ fintech leaders from around the world for 2 amazing days of content and experiences designed to help you drive business success and thrive in the next normal.

08/25/2023

Video content is no longer confined to B2C marketing alone; it has emerged as a vital asset in B2B marketing strategies as well. 📹

Videos present a dynamic and engaging medium for effectively communicating intricate information, highlighting products and services, demonstrating thought leadership, and fostering deeper connections with the intended audience.

Discover six impactful video content types to kickstart your company's video strategy:

1. Explainer Videos: These concise videos are game-changers! 🚀 They break down complex concepts & processes, making it easier for B2B buyers to understand how a product or service can address their challenges. 💡

2. Product Demos: Video demos are powerful tools for showcasing a product's features, benefits, and usage! 🎥 Particularly effective for software solutions or technical products. 💻

3. Customer Testimonials: Real-life success stories from satisfied B2B clients build credibility and trust. 💪 Video testimonials give customers the platform to authentically share their experiences, influencing potential buyers. 💼

4. Thought Leadership: Sharing insights, trends, and predictions through video is a powerful way for industry experts and company leaders to position their brand as an authority and foster engagement. 📈💡Embrace this opportunity to connect with your network on a deeper level, showcase your expertise, and provide valuable content that resonates with your audience. 🤝

5. Webinars and Workshops: Hosting live or recorded webinars can be a breakthrough for establishing expertise and delivering educational value! 🌟 Share relevant topics with your target audience and showcase your knowledge in an engaging way. 🙌

6. Behind-the-Scenes: Sneak peeks into company culture, processes, and day-to-day operations! 🏢✨ These videos humanize your brand, resonating with potential clients. See what goes on behind the scenes and get a closer look at 'our team' in action. 🌟

Remember, videos don't have to be overly polished; authenticity and relevance to your audience are key. ✅

08/23/2023

Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance.

To connect with Jon Morris ➡️ https://www.linkedin.com/in/jonmorrisramsayinnovations/

To connect with Eric Holtzclaw ➡️ https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) ➡️ https://www.youtube.com/

08/22/2023

Our latest blog is a deep dive into the world of AI and its transformative impact on businesses.

🔸 Learn how AI is revolutionizing industries, from streamlining operations to supercharging marketing efforts.
🔸 Discover real-world success stories of companies leveraging AI to gain a competitive edge.
🔸 Uncover the steps to effectively integrate AI strategies into your business model.

Stay ahead of the curve and position your company for growth in the digital age. 🌐 Dive into the future with AI: https://ligerpartners.com/how-businesses-can-use-ai-to-drive-growth/

Read the blog now and share your thoughts! 💬

Here's how businesses can use ai to drive growth for small and medium-sized businesses across various industries. Here are the top tools!

08/21/2023

We had a VERY special 'guest' in the Lair last week...

Our super awesome Content Coordinator, Jasmine, came to work in the office during her visit to Atlanta last week.

We love when remote Ligers get to come in and work in the Lair with all of us local Ligers🧡

Thanks for stopping by !

08/17/2023

It's !

Here are some of our favorite nonprofits in the ATL area and beyond! Let us know what some of YOUR favorite nonprofits are in the comments 👇

🔸 Atlanta Women's Foundation - https://www.atlantawomen.org/
🔸 LifeLine Animal Project - https://lifelineanimal.org/
🔸 Communities In Schools of Atlanta - https://www.cisatlanta.org/
🔸 Children's Healthcare of Atlanta - https://www.choa.org/give/about-us
🔸 No Kid Hungry - https://state.nokidhungry.org/georgia/
🔸 Pippi's Place Pet Rescue - https://pippisplace.org/
🔸 Catsnap (Champaign, IL) - https://www.catsnap.org/
🔸 Operation One Voice - https://www.operationonevoice.org/
🔸 JDRF-Georgia - https://www.jdrf.org/georgiasouthcarolina/
🔸 MUST Ministries - https://www.mustministries.org/marietta
🔸 Hospitality House of Charlotte - https://www.hospitalityhouseofcharlotte.org/
🔸 Donate Life America - https://donatelife.net/
🔸 Bike MS - https://events.nationalmssociety.org/index.cfm?fuseaction=cms.page&id=1232

08/16/2023

Exciting News! 🌟

We're thrilled to share that Liger has earned the rank of No. 1754 on the 2023 Inc. 5000 list of the fastest-growing private companies in America! 🚀 This achievement is a testament to the dedication and hard work of our exceptional team.

With a remarkable growth rate of 129%, this recognition underscores our commitment to innovation, client satisfaction, and continuous improvement. We're immensely proud of this accomplishment, and it wouldn't have been possible without the support of our clients, partners, and the entire Liger family.

Being recognized on the Inc. 5000 list for a second time fuels our passion to drive success and deliver outstanding results. We're excited for the opportunities that lie ahead and remain devoted to exceeding expectations.

Thank you for being part of our journey and for your ongoing trust. Let's continue to soar to new heights together!

Read more here ➡️ https://bit.ly/3sgdOgR

08/15/2023

We're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimizations, and marketing as a revenue (instead of cost) center.

To connect with Zee Jeremic - https://www.linkedin.com/in/jeremicz/

To connect with Eric Holtzclaw - https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced) - https://www.youtube.com//videos

Tune in tomorrow for the full episode!

08/14/2023

Liger is proud to be a sponsor of Fintech South 2023. For two days in Atlanta, Georgia, global leaders are coming together to discuss the biggest trends in fintech, make connections, and learn about the newest innovations in this field.

This year, the conference will be focusing on Reliability, Opportunity, and Transparency, three of the top priorities for growing and thriving in today’s market.

Join us there on September 12-13! Register today at fintechsouth.com



Technology Association of Georgia

08/11/2023

Listen up, Executives! Every day your team is looking to you for answers, but when you have a marketing question where can you go? 🤔

➡️ The Claw: The Marketing Podcast for C-Suite Executives - hosted by our very own, Eric Holtzclaw!

Prepare to be inspired by every episode as we bring you industry experts and thought leaders sharing their wisdom. Unlock the knowledge and motivation needed to conquer your business goals! 💪

ALL episodes can be found here:

08/10/2023

It was great to have Elavon in the studio last week! 🎙️

Davis, our video guru, makes sure the recording days run smoothly and turn out looking amazing!

08/09/2023

Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about becoming a "creative renegade," being strategic with your message, and capturing market voice.

To connect with Ericka Surit: https://www.linkedin.com/in/erickasaurit/

To connect with Eric Holtzclaw: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel: https://www.youtube.com//videos

08/07/2023

Unlock the secrets of crafting compelling B2B case studies that drive results! 📈

Every B2B case study is different in terms of its story. 📖

However, a common, proven format ensures readers both digest the important elements of each story and enjoy the reading experience.

Download our B2B Case Study Templates here: https://ligerpartners.com/writing-a-b2b-case-study-a-template-and-best-practices/

Check out these FIVE aspects of a successful B2B case study format:

08/01/2023

Are you ready to take your Fintech company to new heights? 🚀
Discover the ultimate guide to accelerating your growth with these must-have strategies. 💼💡

In the rapidly evolving Fintech industry, staying ahead of the competition is crucial.

Learn how to effectively navigate the complex regulatory landscape and unlock new opportunities for expansion. Embrace innovative marketing tactics to reach your target audience and build strong brand awareness.

Don't let your company lag behind - seize the chance to thrive in the dynamic world of Fintech!

Read the full blog here: https://ligerpartners.com/accelerating-your-fintech-companys-growth-with-these-must-have-strategies/

As the fintech industry continues to grow and become more competitive, it’s essential for fintech companies to have effective marketing strategies in place to stand out and attract customers. From content marketing to social media advertising, there are various tactics and resources that fintech c...

07/27/2023

A few weeks ago we dropped an AMAZING webinar filled with the secrets to effective marketing! 🤫

Sound like your jam? Tune in here: https://subscribepage.io/NbiWWy and start generating qualified, successful leads.

07/26/2023

Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background.

Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he.

To connect with Evan Johnson click,
https://www.linkedin.com/in/evan-johnson-1ab904169/

To connect with Eric Holtzclaw click,
https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel click,
https://www.youtube.com/

07/26/2023

Today, we're talking with one of our most recent additions to the Liger Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background.

Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape and the advice he'd give to someone who's thinking about following the same trajectory as he.

07/25/2023

📢 Calling all B2B professionals!

We have an invaluable resource to share with you that will revolutionize your marketing game. 🌟

🔗 Check out this must-read article on our blog: https://ligerpartners.com/writing-a-b2b-case-study-a-template-and-best-practices/

Discover the art of crafting powerful B2B case studies that captivate your audience and drive business success. 💼 From a proven template to best practices, this comprehensive guide has it all.

Learn how to showcase your brand's achievements and highlight the value you provide to your clients. Gain insights into engaging storytelling techniques that will resonate with your target audience and help you stand out from the competition. 🔥

Whether you're a marketer, sales expert, or business owner, this article is your key to unlocking the potential of B2B case studies. 📚 Elevate your brand's reputation, attract new clients, and boost your conversion rates.

Don't miss out on this FREE downloadable resource. Click the link above and take your B2B marketing to new heights! 💪

Free case study templates and best practices make writing a B2B case study easy and improves the connect strategy of your small business or enterprise.

07/24/2023

The lads filming an interview with Fran Tarkenton, CEO and Founder of Tarkenton Companies.

Liger is honored to be partners with Tarkenton and work with such SUCCESSFUL and influential people. Stay tuned to catch the latest and greatest of.. Tarken-Liger? Ligerton? TarkeLiger?

07/21/2023

Our team creates marketing plans and then tackles all things digital marketing requires.😎

Are you curious to know more about how we work? Take a spin around our blogs or watch our podcast if that’s more your thing: https://ligerpartners.com/insights/

07/20/2023

🔥 Unlock the power of effective marketing with these 5 proven strategies to reach your audience! 🎯

1️⃣ Understand your audience: Get inside their minds, discover their needs, and tailor your messaging accordingly. 🧠💡

2️⃣ Build a thoughtful presence: Create a professional website, optimize it for search engines, and engage your audience on social media platforms where they hang out. 🌐📲

3️⃣ Leverage content marketing: Deliver valuable content that solves their pain points and distribute it across multiple channels. Educate, engage, and win their hearts. 💪✍️

4️⃣ Utilize email marketing: Nurture leads and stay top-of-mind. Personalize your messages based on interests and behaviors to boost engagement. 💌📩

5️⃣ Analyze and optimize: Constantly measure your performance, identify areas for improvement, and refine your strategies. 📊✅

Supercharge your marketing efforts and achieve your business goals by implementing these strategies. For custom marketing strategies tailored to your needs, reach out to Liger today! 🚀💼 https://ligerpartners.com/accelerating-your-fintech-companys-digital-marketing-strategy/

A good digital marketing strategy is essential to accelerate the growth of your fintech company. Read more to learn about 5 key strategies.

07/19/2023

On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say!

To connect with Jeff,
https://www.linkedin.com/in/jeff-bartsch-0265934/

To connect with Eric Holtzclaw,
https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube Channel,
https://www.youtube.com/

07/19/2023

On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businesses who are hesitant to tell their story authentically. Listen in on what Jeff has to say!

07/07/2023

We L-O-V-E having guests on ... but there's something special about two chatting on our show. 🎙️

(Stay tuned in the next coming weeks to hear from Junior Strategist, Evan Johnson, and Chief Strategist, Eric Holtzclaw)🎧